In this conversation, Shanté Micah and Josh Moody, co-founders of Good News, discuss the complexities and evolving nature of public relations (PR) in the context of modern marketing. They emphasize the importance of visibility, human connections, and the role of AI in enhancing PR strategies.
The discussion also touches on the future of marketing, the significance of credibility, and how PR can serve as a powerful tool in a world increasingly driven by digital interactions and storytelling. In this conversation, Shanté Micah and Josh Moody discuss the evolving landscape of public relations and marketing, emphasizing the importance of podcasts as a powerful medium for reaching audiences.
They explore the concept of engineered omnipresence, the need for a systematic approach to PR, and the significance of understanding metrics. The discussion also highlights the growth journey of podcasting, the value of human connection in marketing, and concludes with insightful book recommendations that can enhance marketing strategies.
Angelo gives listeners actionable tips on:
- 00:00 Introduction
- 00:55 Demystifying PR for Law Firms
- 01:52 The Importance of Visibility and Credibility
- 02:37 Do You Really Need a PR Agency?
- 04:05 Effective Pitching Strategies
- 08:36 Leveraging AI in PR
- 14:54 The Future of Marketing: PR's Role
- 17:38 SEO vs. PR: A New Perspective
- 22:00 The Evolution of Google's Authorship and SEO
- 23:30 The Value of Podcasts in Modern Marketing
- 26:28 Engineered Omnipresence and Link Building
- 27:30 The Importance of Systematic PR Processes
- 32:48 Book Recommendations and Human Nature in Marketing
- 37:42 Final Takeaways and Encouragement
Resources mentioned in this episode:
Connect with Shanté and Josh here:
- YouTube: https://www.youtube.com/@thisisgoodnews
- LinkedIn: https://www.linkedin.com/company/higoodnews/
- LinkedIn: https://www.linkedin.com/in/shantemicah/
- https://www.higoodnews.com/
Connect with me
- Karin on Twitter
- Karin on LinkedIn
- Conroy Creative Counsel on Facebook
- https://conroycreativecounsel.com
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