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March 29, 2024 18 mins

This week's episode answers the question that I often get when I am speaking to freelancers/consultants and service providers doing 1:1 work. 

Most often, the conversations are from people who have a great depth of experience in their field and are trying to figure out how to leverage what they do without always taking on new hourly gigs or projects. And build an alternative to continuously starting over with new projects and assignments.

And let's talk about Legacy. It is never too early to build an asset that will allow you to cash flow your second act. To be able to leave a legacy and impact (and continue to provide income when no longer interested in actively 'working'. Learn the strategies to deploy to continue to make an impact, share expertise, and step into a bigger game -- while not being chained to your computer. 

The great news is that there is a way to easily transition your work to be scalable and separate what you know from the time you spend doing it. This episode will explore why now is the right time, how to get started, and ultimately the potential that it can bring to your life. 

About Me:

My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online business. It's my passion to help you find the fastest path to results to create a greater impact and income for you and your tribe.

This podcast is 100% focused on support, tips and example sharing, and building a community of online business owners who are passionate about building awesome learning experiences.

We do that by building engaging, motivating, gamified, and learner-centered online experiences. We come up with ideas and strategies to ensure that our learners can thrive and succeed using our packaged products.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you grow and scale your online course-powered business:

1. Want to package or pivot your business online? Download our free Step-by-Step guide to get the exact steps you need to create an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 15 minute call with Tara to talk about our offers that will help you master the game.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Tara Bryan (00:05):
Hey, everybody, welcome to today's episode of
the course building secretspodcast, I am thrilled that
you're here. Hey, in thisepisode, I want to talk about
something that I don't talkabout a lot. But But I think
it's a great conversation,especially some of the

(00:25):
conversations I've been havinglately have led me to want to do
this episode. And the questionbecomes, what is the income and
impact driver that you're usinglong term to build your
business? Now, let me explainwhat that means. Because that's
a mouthful, is that like, youknow, if you're a freelancer, a

(00:48):
consultant, a service provider,doing one on one work a coach,
whoever you are, doesn't reallymatter. In one way, shape or
form, you're probably doing oneon one services with your with
your customers. And my questionis always around like, okay, so
what happens when you either aremaxed out working with those one

(01:12):
on one customers, or you get toa point where you're like, huh,
something isn't working, right,like you're on the revenue,
roller coaster, you are, yousell and then you get get
customers, and then you'reworking with the customers and
then something changes, and thenyou have to sell again, right?

(01:35):
Like you're just just constantlyin this wheel, you don't own
your time, you don't own yourimpact. And or if you're a
freelancer or consultant, you'retaking projects, right, you're
you're constantly working in anhourly capacity, helping other
businesses do whatever it isthat you do, or consumers do

(01:58):
whatever it is that you do, oryou're doing a project for them
or whatever, but it's a it's a,you know, specific time based,
you know, gig that you're doing.And what hap starts to happen
after time, is, you know, you'reeither growing the capacity and
you can't handle it allyourself. Or you are trying to

(02:21):
stay doing it yourself, and youjust constantly kind of get in
this this place of startingover, right? And so one day, you
wake up and you go, Okay, wait aminute, like I literally am
doing the same thing that I'vebeen doing for 20 years. And,
and why is that and, and I feellike I am, you know, bound to do

(02:45):
something different, or I'mready to stop working quite so
hard, right? Like, these arequestions that you may be asking
yourself at this point, or kindof down the road, when you think
about your future. It's like,well, wait a minute, like what
happens when I don't want to be,you know, on a project or, you

(03:08):
know, have somebody elsedictating my time. And, and so I
want to talk about that today,because I think that there's you
know, kind of three differentbuckets of of, of phases that
you go through as you start yourbusiness. And so I want to just
kind of reflect on that andshare a little bit of my story

(03:31):
around this. And then thetransition forward, like what is
the opportunity that's out therefor you to look at what you're
doing a little bit differently.So if you're a freelancer or a
coach or consultant, a serviceprovider, anyone who's doing one
on one work, this episode is foryou. Okay, so the very first

(03:55):
kind of aspect of this is reallyunderstanding how much of your
time you can you control. So ifyou're already you know, you're
you know, well into, you know,running your business, whatever
that whatever that is, youunderstand sort of the time
money. conundrum, right, is thatwhen you're an employee at a

(04:18):
company, you are trading yourtime for a paycheck, right? So
they're controlling your timethey're controlling when you're
there when you're not there.That's the definition of a an
employee versus a contractorright like your employer can
tell you what your hours or theycan tell you where you need to

(04:41):
work and how you need to work.So it's pretty clear when you're
an employee who was actuallylike controlling your time. Now,
a lot of times when people leavetheir, their job or their career
in wherever they are, they'relooking for more freedom, more
time, freedom, more financialfreedom, more impact, feed,

(05:05):
freedom, whatever that lookslike. And so, you know, you go
out and you do your own thing,maybe you go out and you are a
contractor, or freelancer orconsultant, kind of when you
first get started to learn howyour expertise translates into,
you know, more project basedwork, or hourly work or

(05:27):
whatever, that's kind of acommon path that people take.
And, and the, the challenge withthat is that you're still not
actually controlling your time,right. So you're either coming
into that company as an extrapair of hands, or you're coming
in, and, you know, kind ofrunning them through a

(05:49):
methodology so that they can getthe result that they're looking
for. But you're really still,you know, your time and your
income is really still tiedtogether, right? Like, you get a
project you're working on theproject. And, and your, your
output is not separate from the,the financial rewards you're

(06:13):
getting for that right. And so,this is what happened to me,
when I started my agency is whenI first went out on my own, I
was contracting. And so I took asix month project as my sort of
bridge from my, my very, youknow, safe corporate job to
started my own business. And,and then did that kind of work

(06:36):
for a while and realize, oh,wait a minute, like, I actually
don't control my time, this isjust, I'm actually working a lot
more hours a lot harder on anddoing the same thing that I was
doing in, in a job right, in aJ, OB. And, and so you start to
go from there, go Okay, so nowhow do I start to buy my time

(06:59):
back. And and that's where thenyou know, you can hire a team or
you can put together systems,you can do all the different
things. But if you're keepingthem one on one model, you're
keeping kind of the projectbased model, where you are
delivering on a service. Younever actually like leapfrog

(07:22):
past that time money challenge,even if you add other people to
the business. And so and so thatwas sort of the the next phase
that I went into is okay, so howdo I scale this beyond me? How
do I help people? How do I gethelp for the capacity challenges
that I was having? Right, like,I had too much work, I didn't

(07:46):
have enough time in my day to doit. So then I would hire other
people to take it on. But I wasstill managing the work I was
still involved in, in theprocess. And, and so as we got
more projects than the expenseswent up, in the same way, right?
So the company grew, but it wasgrowing in a, you know, in the

(08:09):
same with the same things,right? Like revenue was growing
expenses were growing, we neverquite could leapfrog past that
to increase profitability. Andto make it into something that
was a viable solution. Even if Iwasn't actively there right now,
like, I could take vacations. Icould I could check out for a

(08:33):
while. But, but the businessultimately did not run without
me. So that was the next sort ofphase that I got through as I
was like, okay, so what doesthis look like? Then I kind of
got to a point where I was like,okay, so this is this is great,
but what, what's gonna happenwhen I don't want to actively be

(08:56):
doing this anymore, or I want tostep away, now I could sell the
business, that would have beenan option. But I still had this
desire to create an impact,create an income outside of, you
know, kind of the work that Iwas doing, and have something
that was sort of a legacybuilder for me, right? Like,

(09:19):
what was it that I was able to,
to sort of leave or our impactwith all of this expertise and
knowledge and, and growth that Ihad done in my lifetime and one
of my biggest things is, I havea high desire to continuously be

(09:40):
learning all the time. So like,what what was eventually going
to happen with that? And and sobecause of that, I moved into
phase three, which is like howdo I package and productize my
service my expertise, so thatpeople can learn from me and I
can help people build their inthis case builder businesses so

(10:01):
that I'm able to help make animpact based on my experience,
right? So how do I shorten thelearning curve for people? How
do I help people get overobstacles and hurdles that
they're going to run into asthey're going through this
process that I went through? Andand how do I build? Build a

(10:23):
business that allows for it togrow, even if I am not feeding
it, right, even if my time isnot involved in it. So how do I
create something once, and thensell it over and over and over
again, and have it expand,regardless of the amount of time
I'm putting into it? So that wasphase three. So I got to that

(10:44):
place where I was like, okay,great, like, like, I'm going to
package my expertise, I'm goingto productize my service. And
therefore, then I can deliverthat, because I own my own
intellectual property, I own myown signature framework, I can
deliver that in an infinitenumber of ways, right, I could
write a book, I could dosignature talks, I can have a,

(11:05):
an online or automated programthat allows people to come in
and learn what they need and getthe tools and techniques and all
the things, I could have acoaching program, I could I
could do a retreat, I could do amastermind I could do all sorts
of things, right? Because I wasable to package what I had

(11:27):
learned and what I had done in away that was scalable, that
could survive and grow withoutme and my involvement. And that
was the turning point where Ireally started to realize that
not only was I had, I kind ofrecruited myself into a job, but

(11:48):
I also wasn't offering myhighest level of service, either
because I was just, you know, inone company helping them out or
in, you know, 10, or 15, or 20,companies working on
implementing our proprietaryframework, versus being able to
impact at a greater level. Andstarted having conversations

(12:13):
after I had started this, Istarted having conversations
with a lot of my colleagues,freelancers, consultants, other
people who were in various, sortof degrees of business, when
they went out on their ownoutside of their job. And one of
the biggest questions that Ialways got, or kind of the

(12:34):
conversation points that thatalways happened was, like, what
happens when I don't want totake on projects anymore? Like,
what's next? Do I move into ajob? Do I try and find a
leadership role? Do I go and dosomething totally different?
Like, one person was like, well,maybe I should just like, open a

(12:56):
coffee shop or do somethingcompletely different. And so
that was where the conversationstarted to go. And, and they
felt really trapped. And so Idon't know, maybe you feel like
this, maybe you don't at thispoint. But like, they were just
like, well, I just don't knowwhat else to do. Right? It

(13:18):
doesn't feel like I can doanything else. So I should just
keep taking on projects. Or I'mso busy, I can't possibly do
anything else. But I want to, Iwant to take a break, I want to
spend more time with my family,I want to be able to do other
things, and not just constantlybe working at new companies all

(13:41):
the time doing projects. Theother conversation that came up
quite a bit was like whathappens when I no longer want to
be doing this? Right? Like sowhen you want to retire? Right?
What? What happens, like, whathappens to my business? What
happens to all of these thingsthat I've been doing for the
last 30 or 40 years? Like, wheredoes that go? Is it? Do I just

(14:06):
like, shut the door and walkaway? Or is there something else
that I can be doing and notreally having clarity on what
that looks like? And so, youknow, for me, it's an easy
conversation, right? Becauseit's like, well, we need to get
your, your intellectual propertypackaged, so that you can

(14:29):
continue to make an income andimpact beyond your hours that
you're working right beyond howmany hours you're sitting at the
computer. And, and so, you know,I was involved in those
conversations. At the time, Iwas still building the agency
and I was like, Yeah, you knowwhat, I totally get that. I need
to be thinking about that too. Ihad built you know, kind of

(14:50):
these this online business, butstill wasn't really in that
place of like, what does thislook like? Like what is The
bigger picture. And and so, youknow, this year I turned 51, I'm
just gonna say that out loud.Most of the time I say I've
turned 28 Like a number oftimes. But but when you turn 50

(15:12):
or 51 in this case, like, thereare some questions that you
start asking yourself, right,like, what does this look like
as we move into the future? And,you know, physically, I'm not
really interested in sitting atmy computer 16 hours a day is
day anymore, nor can I. And sowhat does that look like? How do
I continue to grow my income andmy impact? And really step into

(15:35):
my zone of genius? What doesthat look like? So asking myself
those questions. And in havingsomething infinitely scales
beyond your ability, or need tofeed, it is such a powerful
position to be in because you'reable to get time freedom,

(15:59):
impact, freedom, income,freedom, and you have choice.
And I think for me, that's thebiggest thing is like, being
able to have choice I have, Ican take on any projects that I
want to. But I don't need tobecause I have that income
coming in, that allows me to nothave that revenue rollercoaster

(16:24):
not have that feast or famine,not have that fear of what's
coming or what's not coming.And, and so if you're in that
place, like I just encourage youto get curious about what it
would be like to package yourexpertise, get it out there in a
different way, so that you candeliver it and make it into an

(16:49):
asset. Maybe it's a legacy assetthat continues to serve you. As
you move forward, as you moveinto being able to build your
empire, being able to take onmore things that are outside of

(17:09):
maybe the hours for dollars thatyou were working before. So if
you are interested in learningmore about this, or if you need
help, or if you're just notreally sure where to get
started. Definitely reach out tome we'd have a conversation. And
and sometimes it's just aboutlike, uncovering what it is that

(17:31):
is your secret sauce, that, thatthat differentiates you from
someone else. So there you go.Hopefully this episode is
helpful. If you are in thatplace where you're thinking
about legacy or you're thinkingabout like how on earth do I
start to package what I'm doingso that I can make an income,

(17:51):
either a full time income, ormaybe it's just that that you
know, that money that's comingin month after month. That just
keeps you sort of in that choicezone. Give me a shout and I'm
happy to help you through thisand, and go as we move forward.

(18:11):
Alright. Have a great day.
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