This week, we’re bringing you our sit-down with Dean Serratelli, owner of the Serratelli Hat Company in Newark, New Jersey.
Dean gave us full access to the factory and sat down for an honest conversation about what it really takes to survive in the hat business—from navigating supplier relationships and protecting family legacy to how Serratelli builds hats from raw material to finished product.
We talk history, quality, and the current state of the western wear industry. No fluff—just real answers from a fifth-generation hatmaker still doing it the right way.
If you’ve ever wanted to know what separates a real cowboy hat from the rest, this one’s for you.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.