EP 22: Industry trends, growth, and business. Competition, breeding, and officiating. Associations, medications, and international governance.
One of the 12 principles of “The Cowboy Way” is “He must never go back on his word or trust confided in him.” The Cowboys promised to answer your questions and in this episode, they make good on that promise. This straight-shootin’ episode comes directly from questions spurred on by previous episodes.
The Show Rundown
Industry Trends: The Good and Not So Good
Distinctions between weekend shows and major events
Creation of more spectator-focused events
Episode to watch: EP7 - American Horse Council with Julie Broadway
The daunting task of getting started
Beginners in the sport - the expense and finding a trainer
Trainers entering the professional side
The breeding industry
Episode to watch: EP 13 - Rancho El Fortin with Aldo Ramon
Hottest Topic: Medication use in the industry
Use of sedatives
Tail alterations
Episode to watch: EP 16 - NRHA with Mark Blake & Mike Hancock
NRHA Reiner Magazine - July Issue, Page 45
Officiating & Judging
Relevance of individual judge’s score to overall final score
Minimize subjectivity and maximizing objectivity
Circles and larger maneuver evaluation variances - why this is one of the most difficult maneuvers to score
New rule changes from NRHA
Episodes to watch: Understanding the Score: EP 15 - TRFAM qualifier at Cactus Classic, EP 17 - NRBC, EP 19 - Buckeye Reining Derby, EP 20 & 21 - NRHA Derby
Coming Soon: EP 24, 25, 26 - NARS, 100X and more
How industry growth affects association transparency
How associations communicate with members
Is it time to consider an amateur division in reining
How the horse show business is changing -
Episode to watch: EP 18 with Marnye Langer
Equine breeding business
Breeding fees continue to increase
More mares being bred - what this means for the industry in the next 3-5 years
Price of horses is at an all-time high
Episodes to watch: EP 11 - NRCHA with Paul Bailey & EP 13 - Rancho El Fortin with Aldo Ramon
Is it time to create a true International Governing Body?
FEI didn’t work for western discipline of reining
International events are being created without one an IGB
Looking to other sports as examples
Collegiate Competition
NCEA is a growth opportunity for the industry
Lots of questions, we’ll be bringing more interviews in the future
Episode to watch: EP 14: Collegiate Program with Larry Sanchez & Laura Brainard
Keep Your Questions Coming
Email questions to exec@cowboyoffice.com. We’ll continue to catalog your questions for our next question and answer segment.
ONE MORE THING
Take the American Horse Council Economic Impact Survey. Your voice matters so use it!
RESOUR
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