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November 17, 2025 39 mins

Water will eventually find its way into your home—it's not a question of if, but when. This fundamental truth challenges the common homeowner refrain: "I've lived here for 25 years and never had water before!" As our experts explain, just because you haven't experienced a major flood doesn't mean water hasn't been infiltrating your foundation for decades.

When homes are built, contractors disrupt virgin soil to create foundations, then backfill around them. This backfilled soil never fully compacts to its original density, creating what professionals call a "bowl effect"—a perfect pathway for water to travel toward your foundation. During normal rainfall, water may enter minimally without causing noticeable flooding, often trapped within block walls or appearing as white efflorescence deposits. But during extreme weather events like the recent Kentucky floods that dropped 14 inches of rain, that water has nowhere to go except into your home.

The discussion reveals why traditional waterproofing approaches often fail. Exterior waterproofing only protects from the downspout pipe up—not below the footer where water can still enter. Most exterior drainage systems installed decades ago use outdated materials like terracotta pipes that become clogged over time. Simply installing a sump pump without comprehensive drainage is compared to cooling a 1,500-square-foot home with a single window air conditioner—it can't possibly address the entire space.

Our experts detail how proper waterproofing addresses all water entry points: wall penetrations, cove joints where walls meet footers, and the hydrostatic pressure beneath concrete floors. The most effective systems include drainage pathways positioned beside (not atop) the footer, with channels connecting all problem areas to properly sized sump pumps with battery backups. This approach creates necessary pressure release points while controlling humidity levels to prevent mold growth, which requires only 24-48 hours of elevated moisture to establish.

Ready to protect your home from inevitable water intrusion? Contact our team for a comprehensive assessment before water damage compromises your foundation, indoor air quality, and structural integrity.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
But I do want to talk about the flooding that's
happened in Kentucky.
We do want to kind of talkabout you know some things that
will prevent it.
You know outside, inside, thatsort of stuff.
So does that make sense?
That makes perfect sense.

Speaker 2 (00:14):
Let's start with a good opener here that I've heard
and I even joked with acustomer the other day.
I said if I had a dollar forevery time I've heard that on
these appointments I'd berunning, I wouldn't have to do
this anymore.
Every time I've heard that onthese appointments I'd be
running, I wouldn't have to dothis anymore.
I've lived in my home for 25years and I've never had water
there before.

Speaker 3 (00:31):
Okay, he's saying.
That is what a customer issaying.
A customer says, yeah, he'shearing that you know.
Well, obviously, the flood,this recent flood, is probably
what a 40, 50-year flood, mm-hmm.
You know, this recent flood wasprobably.
We haven't had one like this in40 or 50 years.
Right, makes sense.

Speaker 1 (00:49):
Right.
Well, and that brings up a goodpoint.
It's not a matter of if, butwhen, and that's what a lot of

(01:10):
people don't understand.
You know older homes like let'stake a.
If they've been living there 45years, let's say it was built
in the 60s or 70s, right, well,if it's a basement or a crawl
space, they went in and theytook an excavator and they dug a
hole right and they disruptedor or messed up the virgin soil
right.
They took all the compactedsoil out and then they decided
to, you know, pour footers andbuild a block wall or whatever
their foundation wall is, orpoured concrete or whatever, and
then they decided to pour thesoil back in.
Well, now that soil that theypoured back in is loose fill.

(01:33):
Now, over 40 years it hascompacted, but it's never going
to compact as it was originally.
So that creates what's calledwhat I call the bowl effect,
where, if you get enough waterin there, all right, it does
have a chance to dissipate overthe years.
So so, yeah, maybe they get aninch or two and the wall can

(01:59):
handle it.
And you know, you got to keep inmind, just because you can't
see the water coming in doesn'tmean it is not coming in.
It could be trapped in thecavity of the block.
It could be, you know, justhanging out in the block and
then coming in through the block, through humidity.
I don't know if you've everseen that before.
You got what's calledefflorescence, which is, you
know, basically just the calcium, the white calcium, that's

(02:20):
being pushed through the block.
That's a sign of moisture, eventhough it's not flooding.
You know, these are all signsand you know it's funny that the
homeowners that have said thatto me, like I've never had a
flood before.
You know, I go into thebasement and they painted the
wall with something.
So there's been enough moisturethat they decided to paint the
wall, right.

(02:41):
Well, now that paint iscompromised because it's been,
you know, 40 years since theypainted it and paint doesn't
resist mold.
So now they got mold on thepaint, right?
But back to what I was sayingis you get this bowl effect
water goes in and as long asit's an inch or two or whatever,
it dissipates.
But whenever kentucky gets hitwith how much water, how much

(03:02):
water did y'all get?

Speaker 2 (03:03):
oh, I don't know, it was actually 14 inches.
14 inches, I don't know yeah.

Speaker 3 (03:08):
Yeah.

Speaker 1 (03:09):
So that water goes in that bowl and just sits there.
But unfortunately, all of thatoriginal soil around it is also
saturated, right.
So the water has nowhere to go.
But in it's easier for water totravel through a block wall,
even through concrete, becauseit's not a solid poured concrete
.
They pour it in sections, sothere's a joint.

(03:30):
Anywhere there's a joint.
You have joints at the footer,where the block sits.
On the footer.
You have joints between pouredwalls.
All of these are weak spots,right, and I guarantee you the
water was already coming in, youknow, when you were getting an
inch or two.
It's just now.
It's coming in so rapidly ithas nowhere to go to.

(03:50):
Now it's a problem, right, areyou?
recording this yeah this is allbeing recorded.

Speaker 3 (03:55):
This is a good first question, it really is, if you
all want to rerun that back.
You know you explain to me andsay I'm getting hit with
customers saying we've never hadwater in our.
We've lived here 25 years andwe've never had water in our
crawl space.

Speaker 1 (04:07):
Yeah, well, this is, this has been recorded, so that
way we can use it.
But but basically it's the samewith the crawl space, right,
and I love?
I love what HUD, the housingand urban development company,
came out, or organization of thefederal government came out
with.
This was several years ago.
They and it just reaffirms whatI've been preaching for a long
time about crawl spaces is,again, it's not a matter of if,

(04:29):
but when.
So if the dirt outside thecrawl space is, according to HUD
, you can go to HUDgov and youcan look this up.
If the dirt outside the crawlspace so let's say that I've got
, you know, a block wall andI've got dirt three feet outside
the crawl space higher than thecrawl space floor itself Okay,

(04:52):
well, hud says, if that happens,if the dirt outside the crawl
space is higher than the dirt inthe crawl space, you should.
They list three things, buthonestly, two of them, in my
opinion, are not good, so I'mgoing to focus on the one that I
think works.
You should install an interiorwaterproofing system with a sump
pump.
Okay, because, all right backto the flood question.

(05:16):
Okay, so if the water tableoutside, let's say, you're
standing on that three-foot foottall grass outside and you're
mowing your grass.
Well, if the water table is twofeet below you, you've already
got a foot of water in the crawlspace, right, and you've got to
have a place for that water togo.

(05:37):
And if you don't, what's goingto happen?
Plastic's going to float.
You now have a water bed insideyour crawl space, right?
So I love that scenario aboutHUD, but I'm going to take it a
now.
Have a waterbed inside yourcrawl space, right.
So I love that scenario aboutHUD, but I'm going to take it a
step further.
I think basements should alsobe the same way.
The exterior waterproofing of abasement or a crawl space only
protects, basically, from thepipe up.

(05:58):
Okay, it doesn't protect belowthe footer.
Under the footer, none ofthat's protected.
Ok, and let's let's say thatthey did a great job
waterproofing the exterior.
They did.
Usually, they won't takewaterproofing membranes over the
footer.
They stop it at the coke joint,which is where the footer meets

(06:19):
the block wall.
So the footer is raw concretethat will allow moisture to pass
through it.
The pipe is usually on top ofthe footer, right, so it's only
a top-down solution.
So if water is traveling at orbelow the footer, the water is
going to go where it's going togo into the crawl space or into

(06:41):
the basement, right?
So you have to have that sameprotection on the inside where
the footer is, and that's whatwe do.
We, if you've got waterproofingon the outside, you've got a
footer drain, which, by the way,if it was built 40 years ago,
it's probably clogged by nowbecause they don't use the same
material that we use today.
Right, my old house was built in1968 that I used to have, and

(07:04):
they used terracotta pipe.
That was four, that was fourfeet long and and they basically
just took it and it had like amale end and a female end and
they basically just connected itand didn't seal it so matt.
What happened?
Dirt got in it.
So this terracotta pipe wasfull of dirt, so it wasn't even

(07:24):
perforated because it'sterracotta.
I mean, it's basically just aweak concrete pipe, you know,
and I had to dig that thing outand I have pictures of it.
If I can find it, I'll show iton this video.
But so now, with with Hydrowave,for example, if you're able to
put Hydrowave at the footer,that stuff moves water what?
20-something times faster thanany other product on the planet.

(07:45):
So you know.
But they're not using it forfooter drains.
They're still using that oldperforated, you know, corrugated
, perforated, slitted pipe.
It has a 6% opening.
The water's got nowhere to go,you know.
So, anyway, that's why you'reseeing these.
It's it's the failure of theoutside water system, the lack

(08:07):
of the interior water system andbasically that system just gets
too much water dumped on it,like you're having there in
Kentucky, and that's why Ihaven't seen a flood in 40 years
.
Well, that's why this if thiswould have been done, if you had
an interior system put in 40years ago and it was maintained,
the sump pumps were maintained,you probably would have had

(08:27):
this problem because it wouldhave captured that water and
moved it outside of the housebefore it got got to be a
problem.

Speaker 3 (08:33):
And here's something to dovetail into that is.
A lot of times when I'mexplaining, or we're explaining,
to a customer about thebenefits of an interior French
drain, they'll say, well, whycan't I just go on the outside
and put in a French drain outthere instead of doing all that
inside?
And it's probably going to becheaper, right, you get hit with

(08:57):
that comment a lot and it goesback to what you're talking
about that water level.
The water table is going to bebelow what they're installing,
that outside exterior Frenchdrain at that's correct, that's
correct.

Speaker 1 (09:10):
And back to your point.
You know it's not going to becheaper because let's use a
basement, for example a 1970shouse.
The trees are mature, thebushes are mature, you know you
got all this going around.
So you're going to go in andlet's say it's an eight foot
tall basement and you got to digsix feet down.

(09:32):
You know that's a lot of earthto move because you just can't
go in there and dig.
You know, six feet by a footwide.
You know OSHA requires that youstep it down so that the dirt
doesn't cave in on the ninjawhile they're down there
installing the pipe, right.
So you've got to not only digsix feet down but you may have
to dig six feet out.
What's in the way, yoursidewalk's in the way,

(09:56):
everything's in the way, right.
So I think that exteriorwaterproofing is fantastic, but
it's usually not economicallyviable because of all that has
to be removed and redone.
That 25 to 30-year-old oak treethat's sitting down in the front
, the root system is in the soil.

(10:19):
It's hard.
You've got to dig around that.
Well, brian, what's Mrsonesgoing to say if you start
cutting roots of that oak treeand you kill that oak tree?
She's not going to be happy.
She ain't gonna be happy at all, you know.
That's why a lot of uswaterproofers we gravitate to
the inside.
Now I'm not saying thereshouldn't be certain things like
downspout extensions and youknow french drains.

(10:41):
Those types of things shouldstill be done on the outside,
even if you have to cut concrete.
You know French drains.
Those types of things shouldstill be done on the outside,
even if you have to cut concrete, you know.
And put something in front ofthe garage door.
You know, especially if you'reon a hill and the water's going
into the garage, you can putsome of those NDS channel drains
in there, stuff like that.
There's all things we can do onthe outside, but it's very rare
, to your point, phil, that anexterior only system will fix

(11:03):
what's going on on the inside.
I haven't seen it happen veryoften at Phil.
I think the cost is going to bemore expensive anyway, just
based on what we talked about.
But sorry, brian, go ahead.
What were you saying?

Speaker 2 (11:15):
Well, you're good, and I explained that to my
customers when I talked to themand I tackled those five jobs.
It was all exterior and, like Isaid, only two of them were
successful in that.
And, uh, what would you say to,um, if I've had this water
issue, I understand, I, I secede, I, I surrender.

(11:36):
I did get water in my crawlspace.
Um, I want to install a sumppump under there.
You guys do that, right?

Speaker 1 (11:44):
Yeah, you're talking about sump pump only.

Speaker 2 (11:46):
Yes, yeah, yeah.
There's a lot of guys and Itell people this unfortunately
there's a lot of guys drivingaround with a pickup truck and
they all can go to Lowe's andgrab a sump pump in a
five-gallon bucket Sure and putit under there, for, of course,
way less than what I can.

Speaker 1 (12:04):
Yeah, and I've seen the HD bucket in many across
space.
I don't know why they alwaysgot to use an orange one.
Why not get a bucket?
You know, get a differentcolored bucket and then, they
don't drill holes in it.

Speaker 3 (12:18):
They just stick the bucket down and they're sticking
it.
I'm like what is this?
You know, yeah, it'll catchwater that goes over the rim.
What?

Speaker 1 (12:23):
is this you know, yeah, it'll catch water.

Speaker 3 (12:26):
That goes over the rim.
Well, they think by having thatsump pump that their crawl
space is protected.
You know, oh, I'm good, I'vegot a sump pump.
But they don't understand theyou know the dynamics of how
that crawl space lays out.
You know, and the sump pumpsput over here, but in between
here and this corner that let'sget taken on a lot of water or
whatever.

(12:46):
You know it's an uphill gradeor you know the water will never
have a chance to get thereunless you put, you know,
hideaway pipe in.

Speaker 1 (12:53):
Yeah, I always love using analogies, right?
You know, the thing that Ialways think of whenever
somebody talks about somethinglike that is the old window AC
unit, right?
So if you got you got a 1500square foot home and you put a
window ac unit in one of therooms, how good is it, how good

(13:13):
is that ac unit going to be atcooling 1500 square feet?
Because it it can't reach it.

Speaker 2 (13:19):
I'm taking that one, mr turks, that is fantastic
visual, yeah, which is why wehave central heat and air.

Speaker 1 (13:26):
You've got a unit that is ducted to all parts of
the house, right, and that's theway a waterproofing system is,
you know.
And one of the things that wehave to be cautious of as
professionals is it's not justabout an exterior.
You know, along the foundationwall system, you have to look at
what's going on in the crawlspace.

(13:47):
So, for example, if you've gota low spot in the crawl space
that's holding water, you've gotto make sure that you hook a
pipe up to that low spot to getto the sump pump, even though
it's inside the crawl space,right.
So you're a problem solver.
You go in and you know, let'ssay that, especially around

(14:09):
footers, man, you'll see thesefooters dug out and, of course,
they never backfill them.
They just leave these littletrenches around these footers.
Well, they have water in them,you know.
So there's a couple things youcan do.
You can fill it up with gravel.
Well, that's great, it raisesthe water, it raises the soil
level, but it doesn't get rid ofthe water.

(14:30):
The water is still there, okay.
So what you have to do is youhave to cut, uh, or or run a
pipe from that cavity, thatwhere the footer is to the
exterior waterproofing system,which is then tied into the sump
pump, right.
So you got to make a channelfor that water to go.
And that's what I always thinkabout whenever somebody says, oh

(14:50):
, we'll just put a sump pump.
Okay, I could put a sump pumpby the door, which is the lowest
part of the crawl space, butwhat are the odds of that?
You know, 70 foot of water wayover there making it to this
sump pump.
It's not going to do it and ifit did, it would probably do it
on the surface, which means it'sgoing to float the plastic and

(15:10):
void your warranty, because nowyou're going to have mud on the
plastic.
So you have to give the water achannel to go to.
So hopefully that answers thequestion.
The analogy of the of thewindow unit ac versus.

Speaker 2 (15:24):
you know it's fantastic, absolutely.

Speaker 1 (15:25):
Absolutely.
That's a good question.
It comes up a lot, so Iappreciate you asking that.

Speaker 2 (15:31):
What are the damages of if we get this flood once
every 20 years?
What are some of the damagesthat you've seen over the years
that can cause?
If water floods and then goesaway?
What are the lasting effects?

Speaker 1 (15:50):
Well, it's unfortunate, but you know soil
is going to expand, to contractprobably within a week, you know
and that expansion andcontraction of soil with the
movement of water in and out ofit can affect a foundation,
whether you have a waterproofingsystem or not, them or not.

(16:12):
There's two things, I think,that really, and based on the
research that I've seen, thatreally affect foundation
movement, and that's too muchwater and too little water over
a long period of time.
For example, a drought isactually like a 10, I believe in
Illinois places, st Louis,around that area, they were in a

(16:32):
25 year drought up until thispast year and they they did more
foundation repairs during thatdrought than they would probably
during a flood.
Ok, because as that soil backsaway from the foundation, it
takes it, it takes the securityaway from the wall Right, so now

(16:55):
that wall is easier to bow ortip or whatever it's going to do
.
It takes the security away fromthe wall right, so now that
wall is easier to bow or tip orwhatever it's going to do.
And also the soil is moved awayfrom the footer, which means
that footer could drop.
So in an ideal situation youhave an average amount of
moisture in the soil, right,like humidity, for example.
You can have too much humidity,which causes mold, but you can

(17:17):
also have too little humidity,which causes, you know, bacteria
, viruses, nosebleeds, all thosekinds of things that come from
having too dry of a house.
So there's, there's always ahappy medium.
It's never, it's never one orthe other, it's somewhere in
between, right, one or the other, it's somewhere in between,

(17:38):
right.
So, that being said, I stillthink that water and from what I
understand, water is the numberone destructive force on any
house.
So for us, I would rather havetoo little water in my crawl
space than too much water in mycrawl space, because there's way
more issues with having toomuch water than not enough water
, right.
So I would always err on theside of getting the water out of

(18:01):
the crawl space of the basementand let Mother Nature do what
Mother Nature is going to do.
We can't control it, we can'tstop it.
It's going to have a rain, it'sgoing to have a drought.
Those things are just naturalthat happen, and we just do what
we can to control humidity.
Let's keep humidity levelsbetween 45 and 55 percent and
let's keep the plastic fromfloating, or let's keep the

(18:22):
carpet from getting soggy in thebasement.
Those are kind of the things Ialways try to look at.

Speaker 3 (18:26):
Right, a thing that I would like for you to talk
about a little bit in regards toa customer calling saying hey,
I've got water in my basement.
Okay, there's two possiblescenarios of where that water is
coming from either the walls orcoming up through the floors.
Can you talk a little bit aboutthat and the issues that come

(18:50):
with that and then how we goabout solving those issues?

Speaker 1 (18:54):
Yeah, corey from Hydroway did a great job
explaining this and if I canfind that video, I'll put a link
to it.
But hydrostatic pressure sitsinside the footer, so basically
where the slab is.
Okay.
So that's a certain amount ofpressure that is in there, and
when you think of pressure, yougot to think there has to be a

(19:16):
release valve, okay?
So if hydrostatic pressure getsto be too great, what happens
to the concrete?
It cracks, it'll even shift,it'll move or, like some really
older homes, you might see acrack and you might see moisture
around the crack, which meansthe pressure is is relieving up
into the cross or up into thebasement.

(19:37):
Now, if you have a finishedbasement, you don't see that
because you got wood flooring orsome kind of tile or carpet on
top of it, right?
So again, this goes back towhat I said before is you need
to have some kind of pressurerelease valve, and for us that
would be the interiorwaterproofing system inside the
basement at a sump pump, becausethat's the pressure release

(19:57):
valve.
Okay, so that would be what Iwould recommend that every
basement look at is that you'vegot to have that pressure
release valve, okay?
So whenever you have a situationwhere you have a basement, you
actually have multiple sourcesof water intrusion.
You got the foundation wall.
You got where the foundationwall meets the footer, which is

(20:18):
called the Cope joint in ourindustry.
Right, the footer itself cangive up water, because as the
footer gets saturated, water canactually wick up into the wall,
which adds moisture.
And then you've got what Italked about, which is on the
slab side, or this got what Italked about, which is on the
slab side, or this side of thefooter, which is at a
hydrostatic pressure.

(20:39):
So all of those places can bewater intrusion points.
Most of the time people onlythink of the foundation wall,
that's.
That's where they think of themost, but usually all right.
So so here's.
Here's the point.
If it was the foundation wall,then why don't waterproofers
install plastic up the walls?

(21:00):
I would say 90% ofwaterproofers out there only
install a just under the slabcove joint solution, because 90%
of the time the water is comingin at that joint it's actually
not coming in at the wall.
It's just that the water hasgotten so saturated it's
climbing up the wall.
Okay, so they're giving thatwall release.

(21:24):
So if they have thewaterproofing system at the cove
joint, then that waternaturally will come down and
enter the cove joint.
Now that doesn't mean the waterwon't give up humidity inside
the crawl space or inside thebasement, which is why I always
think you should do plastic allthe way up the wall.
At least I'm trying to tell thehomeowner.

Speaker 2 (21:44):
It'd be like us.

Speaker 1 (21:46):
Could you imagine, Phil, if we did crawl space
encapsulation and we didn't putplastic up the wall?

Speaker 2 (21:51):
We wouldn't do that.

Speaker 3 (21:53):
Right, right, they call it out here encapsulation
just put four dehumidifiers inthere, you'll be no pleasure
yeah, exactly.

Speaker 1 (22:01):
Well, I I dare say that the basement guys that
y'all are going up against areprobably not putting dehus in
basements, which, in my opinion,is a big mistake too.
That should always be happeningas well, because I don't care
how.
I remember this builder friendof mine.
He would build brand new housesand he got a call and he's like
hey, michael, I need you to comeout, take a look at this house
and and, uh, you know they'rereal unhappy.

(22:22):
They got mold.
Brand new house.
They got mold growing on theirpool table in the basement.
I'm like, really okay.
So I, I went out there and real,beautiful house, great couple.
And you know the upstairs was,you know, fine.
And as soon as I opened thebasement door it was almost like
I entered a jungle.
You know I kid around.
I was like, yeah, I heard likemonkeys screaming.

(22:43):
You know, I was like, you know,I opened it up and that
humidity wall just like smackedme in the face, you know.
And I start walking downstairsand I'm sweating before I even
get to the bottom of the stairs.
Well, the homeowner, since thatbasement is cooler, guess what
they didn't do?
They didn't turn on the AC.
Part of what the AC can do ishelp to lower humidity.

(23:07):
But if that basement's coolbecause it's underground, then
you're going to run the AC lessdown there in the summer.
So they needed a dehu.
So they never installed a dehuand I'm like, well, just put in
a, you know a big dehumidifierdown here and you'll be all set
and get rid of the mold on the.
You know that, you see, and youshould be fine, and luckily it
was called early enough to wherethere was just a little bit of

(23:27):
surface mold.
You know here and there, butthat's what you got to do.
If you're in, the upstairs wasAC'd, so that's why you know it
was above ground so the AC wasrunning, but in the downstairs
it wasn't, so in a crawl spaceit's the same thing.
If you're going to be belowgrade or in a basement, you've
got to have a dehumidifier downthere whenever it's needed.

(23:50):
Right now it may only come onthree times a year, but the
point is is is that mold onlyneeds 24 to 48 hours to grow.
Okay, so if you're notcontrolling humidity every day
of the week, 24 7, 365, you willgive mold an opportunity to
grow if you don't control thathumidity.
So I hope that you're brian,telling homeowners about the

(24:12):
importance of dehumidifiers andbasements, because it's a big
deal and it's a way to separateyourself from what our
competition is basically doing,which is just some cove joint.
You know apparatus, because allthey're looking at is standing
water.
We are an indoor air qualitycompany.
We're looking at every aspectof the basement, which includes

(24:32):
humidity, dust, mites, mold, allof it right Set the scene for
us on this last job.

Speaker 3 (24:38):
Oh man.

Speaker 2 (24:38):
Beautiful house, great part of Lexington, as soon
as you pull up.
Of course, I'm now convertedover to the ninja side so I'm
immediately scanning landscape,the way the ground level is
falling here.
So the way the house is builtis on a hill with a walkout
basement, so the whole half thehouse underneath is is all

(25:02):
underneath ground.
It's huge retaining wall up atthe front yard holding dirt back
from the backyard, so thebackyard is lower than the front
.
You know sure, so go in.
He calls because it flooded,got about two inches of water,
not completely throughout, justa few problematic areas.
So as soon as I go down, ofcourse, the appointment was

(25:25):
awesome.
I got to yell at a customer,michael.
I got to yell, scream at him atthe top of my lungs because
there were six dehumidifiers andhuge fans.
So I was like what?

Speaker 3 (25:39):
There's a water over here.

Speaker 2 (25:42):
I'm getting what you're doing.
You're doing what Phil is aboutto do.
What's wrong with that?
Hold on now.

Speaker 1 (25:44):
Did you see Phil's look?
He shot at you when you saidthat that was great.

Speaker 2 (25:49):
So, yeah, servpro had gotten out there to dry
everything out, get the waterout, cut the drywall up and all
that good stuff.
He'd heard good things about us, saw our billboards everywhere,
didn't know anything about ourtechnology or system he was just
wanting to quote.
So I immediately go through theareas of the problem areas.

(26:10):
And I learned that wonderfulScrabble word going through
training in St Louis hydrostaticpressure.
He was a well-versed I thinkhe's a surgeon, so he had looked
at your videos he had watchedand seen and he kind of
diagnosed himself, so to speak.
So I didn't have to do too muchteaching, just explain.
And we had wonderful picturesof some jobs that we have
already done and installed.

(26:32):
So he got to see firsthand howthat looks and what we're going
to do into his house.
I'd say my biggest challenge onthis one which I'll get with our
lead ninja Shannon over thereis it is a massive challenge
basement with a lot of wallsfinished.
So there's things that are I'mtrying to identify and I told

(26:56):
him to be flexible with the waythat we're going to lay our
piping and do that with theHydroway on where and routes
where it needs to go, cause hedoes want the sump pump in a
closet utility closet.
There's going to be two, so onein a utility closet and one in
a room off to the back that iscompletely enclosed in block.

(27:16):
So that was kind of interesting.
So I'm pretty much a stump ofit, but that was a water spot,
right.
He doesn't want to mess up hisbar area, um, which wasn't a
heavy water spot, but it wasright next to an area that got
some pretty good water in hisoffice, so so it's not a
traditional box at all.

Speaker 1 (27:38):
Well, and that brings up a good point, and I just
want to reiterate this, part ofwhy I started our YouTube
channel in 2012 was to educatehomeowners and people like well,
you give away too muchinformation.
No, I give away informationbecause I don't want the wool
being pulled over their eyes,because if your competition goes
in there and this gentleman,this doctor, had not done his

(27:58):
research, then he's going tofall for whatever they say and a
lot of it's going to be pricedriven, right?
Ah, you don't need this becauseof this blah, blah, blah.
But if they go in with theireyes wide open and they're
prepared mentally and they'vehad a chance to research exactly
what it is that they need to do, it makes your job a lot easier
because you don't have toeducate them as much.

(28:19):
Now they can still go after theprice.
You know the cheap price job.
That's their prerogative to dothat.
But if they care about theirhome and they and they want it
done right what we call a worryfree basement or a worry free
crawl space a lot of timespeople will choose us because of
how our solution is laid outright.
We're using the best pipe,we're using the best sump pump,

(28:41):
we're using the best ofeverything.
So the other thing that you gotto be careful with on a larger
home I assume this is a fairlylarge home is they build homes
today even though we don't haveearthquakes in Kentucky and
Tennessee.
They build them earthquakeproof is what I call them, and
you've seen this in a.
In a new home, 3000 square footcrawl space, there's like 150
pillars down there.
You know it's like what isgoing on.

(29:09):
You know it's the same thing ina basement they will pour
multiple footers even on theinterior of the of the of the
slab, so you can't see thatbecause it's covered in whatever
.
So you've got to prepare thehomeowner like you did, and that
way when they startjackhammering up that slab, they
gotta be.
Well, you can't have a sumppump on this section and and
there'll be a slab separatingthis section from this section.

(29:31):
Those two will not talk soyou've got to put a
waterproofing system with a, youknow, interior french drain and
sump pump over here too, andthat's.
I want a lot of homeowners tounderstand that the newer your
home and the bigger your home,the more likely you are going to
run into that problem.
You know, I've even seen it incrawl spaces, bill, you've
probably seen it where they'lljust put a footer down the

(29:52):
middle of a crawl space and wecan't even get the Hydra way
past it.
So we've got to do an interiorsystem over there, an interior
system over here, andunfortunately that and the
homeowner is less educated andthey're like well, crawl space

(30:14):
ninja wanted two sump pumps andthis other guy only wanted one
and he's cheaper.
Let's go with this other guy.
That's why we do what we do.
You got to have one sump pumpevery 140 linear feet.
You got to have a sump pump inevery section that is, you know,
separated by footers.
And the reason why we fallunder that 140 linear foot item
is because Hydroway moves a lotof water fast.

(30:35):
Okay.
So the weak spot of the systemis what?
It's?
The sump pump, okay.
So if you're moving a lot ofwater that basin and you don't
give that Hydroway, directaccess into that basin, and
you're doing like most of ourcompetitor, where we're dumping
the water around the basin andthere's, you know, three holes
drilled.

(30:56):
Yeah, how slow is that water togo into that basin?
It's going to be really slow.
So, yeah, some pump can keep upwhenever water's just dripping
in, but whenever that hydrowayis dumping direct in, you better
have a half horsepower or aboveevery 140 linear feet, because
you're going to need it, right?

Speaker 2 (31:13):
So anybody sent us an actual video, when all that
rain was coming down, of thewater pumping into the basin.
It was pretty incredible.
I was like no way.
I mean, it was like a waterhose just pouring into that
basin.
So it was pretty cool to see.
We did do.
We ran into something a littlebit about that this basement, we

(31:34):
just did.
We came over 12 inches Off thewall.
Off the wall and it wasn't farenough To clear the footer.
Had to be out 16 just to clearthe footer.

Speaker 1 (31:46):
Yeah, again, earthquake proof Kentucky house.
Again earthquake-proof Kentuckyhouse.
Yeah, I mean, you'd think asexpensive as concrete is, they
wouldn't pour you know 24-inchfooters.
But they tend to like those24-inch footers which you know.
I get it Architecturally.
You know the engineer, allthose people are involved in
that.
So maybe they need to.

(32:07):
But you know the flip side ofthat is, you know those 60s
houses where they didn't haveenough.
You know the the flip side ofthat is you know those 60s
houses where they didn't haveenough, you know.
So I remember going into ahouse and they'd have two by
what?
Two by sixes or two by eightsspan for like 14 feet.
You know, I'm like you know andthen.
And then mrs jones would put apiano in the middle of it and

(32:28):
it's like no wonder the trusscracked.

Speaker 3 (32:31):
And they're turned this way.

Speaker 1 (32:36):
So, you know, maybe overkill is the new engineering
way that they're building housesnow, which I get it, but I'd
rather have a more supportedhouse than a less.
But it's a challenge for usthat we've got to try to fix
that issue right.
Absolutely Well, that's great.
So what did that job?
If you don't mind.
What was the linear footage?

(32:57):
How much pipe are you puttingin?
Did you do the full perimeter?
What was it?

Speaker 2 (33:02):
I didn't do the full perimeter, I stuck with the
customer on the areas where andI saw when Serpo's there still
staining of where the water was.
I think it came out to 116linear feet total.
He's getting, like I said, twosump pumps, two battery backups.
Yeah, go along with that, andyeah.

Speaker 1 (33:25):
Well, that's a good point too, because, number one,
I love surf pros and Balfoursand those water damage
restoration folks are greatreferral partners for us because
a lot of times they don't doany of the waterproofing like we
would do.
So if there's anybody watchingour industry or that's in those
industries, we'd love to be areferral partner for you.

(33:45):
But the other thing is thebattery backup.
I mean, again, there's two waysto make sure that that sub pump
works when the power goes off,and that's either you have a
whole home generator or you havea battery backup.
Okay, and when are you going totake on water?
Did you get a lot of rain duringa thunderstorm?

(34:06):
Absolutely, that's when you'regoing to get most of the rain.
And when are you going to losepower during a thunderstorm?
So if you were going towaterproof your basement and
make sure it was protected allthe time, I would certainly get
a battery backup for that.
So it's good that he recognizedthat and hopefully our videos
helped him to understand that sothat it made your job a little
easier explaining it.

Speaker 2 (34:27):
Absolutely, it did it did it?
Helps a lot with theinformation that's out there.
The one house I just left,almost being a little late to
this meeting.
She couldn't be there, so Italked to her from the driveway.
Of course her fiance was in thehouse waiting on me.
I bet he was wondering what wasgoing on.
I talked to her for almost anhour but she said she had five

(34:48):
different contractors out withall these crazy different ideas.
There were pinholes in theirbasement walls.
You need to do grading outside.
She actually already had somesort of water management system
installed before she bought thehouse, but can't find any record
of it from previous owners andby my observation, knowing what

(35:16):
I know now, they it must be ontop of the footer because it's
only a six inch.
You know disturbance on thebasement floor.
But before I even went inside Isaid here's your, your problem,
right here, honey.
It's a great scrabble wordhydrostatic pressure.
And when I got there asevidence, cracks in the slabs,
you know all of that he told mewhere the water was coming in at
and right now he's going tosave up and he said I don't care

(35:39):
by far.
He's like.
I asked somebody to come hereTell me what the issue is, tell
me what I'm going to need andhow you're going to solve it and
how much is it, and I'm goingto come with you.
And he said you out of fivepeople were the only company
that gave me exactly what Iwanted.
Thank you.

Speaker 1 (35:56):
Well and that's another great scenario is just
about everybody else isinstalling top of footer water
systems that are barely belowthe concrete.
Okay, and code requires a fourinch pour back minimum in most
municipalities.

(36:16):
So if you're going to extractfour inches of concrete and
you're going to put some channelon top of the footer and then
pour back a half inch to an inchof concrete, you're not going
to be able to do anything on topof that.
I mean, in a lot of them it'lleven say it voids the warranty
if you build anything on top ofthat.
So you can't do an interiorwall or anything like that on

(36:37):
that With our system.
Now there may be a smallpercentage of the time where we
would do an on-the-footer system, but even then we're going full
concrete pour back.
But most of the time what weinstall is a beside the footer
system.
And the reason why we like thatsystem is because not only is
it going to address the watercoming from that cove joint but

(37:00):
it's going to address thathydrostatic pressure that's
under the concrete, because thathydrostatic pressure can't get
to that cove joint only installOkay, it's very difficult for it
to do that.
So that's why your system isgoing to be better, regardless
of who installs it, because ofwhere we put it, as much as the
Hydraway moves the water reallyquickly.

(37:22):
It also is placed in adifferent spot than 90% of the
water proofers out there whichput in you know, some kind of
cove on top of the footer system.
So hopefully they understoodthat as well.
I will send them this link yeah,very good, very good, all right
.
Well, if you guys don't haveany other questions for me, I
don't know if you were able tostump me or not, but uh, if you
did, I'll do some research anduh see if I can come up with an

(37:46):
answer at the end of the video.
But uh, appreciate you, brianand phil, uh joining me today.

Speaker 2 (37:52):
I think all the knowledge is in the beard man,
that fantastic beard you got topatent that.

Speaker 1 (37:58):
You too, I'm I'm jealous.
You know you got a thick beard.
I can tell by looking at you.
Mine grows in more like Joedirt.
You remember that?

Speaker 2 (38:07):
Yeah, joe deer tag.

Speaker 1 (38:08):
That's more like mine and you know I got these skunk
stripes.
It's more like mine and youknow I got these skunk stripes.
It's finally starting to jointogether, you know, but anyway,
anyway, I was looking at someolder videos.
I'm like, you know I didn'thave gray in my beard in some of
those older videos.
What happened?
You know I got older yeah.

Speaker 3 (38:25):
Yeah, so very good, 13 sub-franchises.
Oh yeah, yeah, so very good, 13sub franchises.

Speaker 1 (38:33):
Yeah, that might be it.
So anyway, it was great talkingto both of you and let me know.
If you'll have any otherquestions and, you know, if you
get a homeowner and maybe wecould do a testimonial video
with one of them, let me know.
Maybe I could shoot up thereand, like we'd have before, phil
, you and I have done severalvideos together already.

(38:54):
We could do a testimony.

Speaker 3 (38:55):
I'm sure we could do that with somebody I know we
could do that.
So, yeah, we'll, we'll talkabout that, think about that and
let you know, and then you know, based upon your schedule, come
up here.
Yeah, we can do that, that'd begood.

Speaker 2 (39:09):
Lots of happy people in Kentucky with this.
That's probably the biggestbenefit of all the technology
and learning.
It's actually truly changingand impacting lives in here and
people are super grateful aboutit.
I'm just happy to be a part ofit.

Speaker 1 (39:24):
So yeah, well, that's great.
We're happy that you're a partof it too.
Brian, glad you, glad youdecided to join us, and I'm
Michael.

Speaker 2 (39:38):
Churchill.

Speaker 1 (39:38):
Crawl Space.

Speaker 2 (39:38):
Ninja here with Phil and Brian, and we hope you all
make it a happy and blessed dayand we'll see you later.

Speaker 3 (39:43):
Fantastic you stay through, thank you.
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