September 16, 2024 • 19 mins
Ready to pivot your biz model without burning out?
In this episode, Patty Wood—your favorite Ops Detective and Workflow Scientist—shares four simple strategies to help you reboot your biz without losing your mojo. Discover how to leverage your legacy work, redefine success on your terms, and make that pivot scream Fck yes!* Let’s do this!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey there and welcome back to another episode of
Create, automate and Scalepodcast.
I'm your host, sophie Reilly.
I am an automation nerd, abusiness strategist and CEO and
founder of the VIP Hub, anall-in-one marketing software.
Now, this is the place where wedive deep into strategies to
(00:21):
help you build, streamline andscale your business.
Speaker 2 (00:23):
Hi and welcome to Create Automate and Scale
podcast.
Tune in to this inspirational,straight to the point, relatable
content for entrepreneurs tohelp you mastermind the everyday
hassle, give you business tips,networking opportunities,
shameless money talks andscaling secrets.
(00:45):
Created to support you, tosupport coaches and course
creators just like you, to helpyou take action, stop trading
dollars for hours and explodeyour business.
It's time to hit that sixfigure and beyond.
Let's go.
Speaker 1 (01:08):
Today I am super excited to introduce a special
guest who brings the perfect mixof detective skills and
scientific precision Patti Wood.
Patti, aka the OPS detectiveand workflow scientist, is known
for creating tiny tools,mini-me covers and simple
(01:29):
support strategies thatneurodivergent solopreneur
swears by to take their dailybiz duties to fork.
This to fork, yes.
In this episode, pivot your bizmodel Model Without Losing your
Mojo.
Patti will walk us through foursimple strategies to help you
reboot your business modelwithout the burnout.
(01:52):
You'll learn to lay down theleverageable legacy, work,
position your pivot for successand stay true to what makes your
business uniquely yours.
So grab your notebooks.
You're going to need it becausethis is going to be packed with
values.
Let's go.
Speaker 3 (02:11):
Hello, hello.
This is how to lay down yourleverageable legacy work during
a business model.
Pivot without losing your fireor your mojo, and still sell,
fulfill and enjoy the ride.
Hi, you rebellious ones.
I see you there running yourpath through the overgrown grass
fields known as onlineentrepreneurship, and if you're
(02:31):
considering or in the process ofrebooting your business model,
we are on the same path.
So stick around for my take onwhat it takes to pivot without
burying yourself in the process.
It's me, patti Woods, appstrategist and workflow
scientist for neurodivergententrepreneurs, and also the
leader of the unfuck your dailyapps rebellion.
Just in case you're new here,neurodivergent entrepreneurs
(02:53):
seek me out to make theirbusinesses beautifully basic, to
manage, market and morph.
Because myself, I'm a recentlydiagnosed odd hdr who needed fit
for me, proven frameworks toreboot my own business, and I've
partnered with owners for 16years to build feasible,
sustainable, viable businessesthat account for their lagging
executive functions.
Today I'm here to cut throughthe noise of the chosen few who
(03:16):
push their bloated big team, biginfrastructure entrepreneurial
models onto everyone as gospel.
It's time to build a model thatallows you to sell, fulfill and
enjoy the right in the process.
So let's get at it.
For starters, what you need toknow is that you can build from
zero your way in four simple-ishbut intentional steps.
Yeah, they're all anagrams,which I'll explain in just a sec
(03:38):
, but let me just hit on each ofthem.
First, you're going to need anMVP to set your course, opas to
build your sounding booth, silo,ppt, ppnt to go low lift and
BIPs to track true use.
So let's dig into what each ofthose are, starting with your
MVP.
That's not minimum viableproduct, most valuable person,
(04:00):
it's your minimum viable plan,right, and it's your way of
deciding the minimum viablesthat suit your current life
stage, energy, bandwidth,skillset and time and serve your
market the most withoutoverwhelming them or burning you
out in the process.
It's a minimal ecosystem thataligns with your values and
desires to the core.
So what's your bare minimumTime, attention, clients, duties
, aka what are you willing togive to get your new biz
(04:22):
baseline that lights you up andis worth showing up for, even on
your low energy bandwidth days.
And next you get to define theminimum expectations you have in
mind in order to meet your MVP.
So what do you have in mind foryour offers, your overhead, the
proof of concept you want withthe number of sales and reviews,
your measurable results withcase studies, revenue to pay
(04:45):
your bills, plus a little leftto reinvest, save and enjoy AKA.
This is what you're minimallywilling to accept as you deliver
on what you're willing to giveto decide on what to do next,
because once you know thesethings, you can use them to
inform whether your pivot orbusiness model reboot feels like
a success.
In other words, did it allowyour passionate pursuit to serve
at your highest and greatestgood to claw its way to the
(05:07):
surface, to live and to breathe,or was the experiment a bit of
a flop?
Maybe need a few tweaks so itfeels good for you to show up
and do it again, because it'sall intel, it's all an
experiment, and as you workthrough your lab book, you'll
undoubtedly find some great bigwins, along with a handful of
what the fuck was I thinking?
Which leads me to a couple winsfrom my own lab report to share
(05:32):
.
One excellent way that I foundto build the business you want
most is with OPAs.
Right, and OPAs will allow youto create a silo of the people
you know you most want to serveby leveraging other people's
audiences.
Forget the noise about needingto do everything and be
everywhere and do it all.
It's more about knowing how toget in where you fit in, and it
(05:54):
starts by connecting to thoseonline owners and potential
business buddies that youactually respect, the ones who
treat you right whenever youshow up in their ecosphere as a
potential client or customer.
It's about finding your crewand making moves that won't
drain you so you keep yourenergy intact while you row.
It's being there for theopportunity to serve their
audience's needs, seeing ifthere's a gap that you can fill.
(06:16):
And it's also reciprocity atits finest, like showing up and
being a bundle participant, forexample, or show up and speak on
a summit like this one.
Write a guest blog, post guest,teach, contribute to a live
wherever it suits you to showwhatever feels good to do, do it
.
Write a takeover email.
You can do it.
(06:36):
It doesn't have to be somethingthat you have to pay to do.
It could be something thatcosts you nothing but your time
and attention and your goodwill.
This is exactly how I built myown list from 24 to 1600 plus
strong in nine short months justthis year, during my major
model pivot from captiveone-to-one ops agent to my
leverageable legacy model byparticipating in bundles and
summits where I could fill a gapfor creators, audiences that
(07:01):
that audience needed, filled,wanted, filled, and the creator
decided they were going to finda way to do it.
Okay, couple that with a thirdpiece to building the business
that you want, which is apreferred place and time.
Actually, what that just meansis choosing to show up in a low
lift way that doesn't feelforced, using your preferred
place and time to do it.
It's really important forpeople, especially who already
(07:24):
struggle with prioritizing whatactivities are important in
order to build their business,such as NDs, neurodivergence,
who happen to be my ideals.
And ultimately, what it comesdown to is the business you want
allows you to serve how youwant to serve.
So show up how and where youwant.
Make great money in the processby delivering phenomenal
results for the people you serve.
That sounds like an awesomedefinition of success, if you
(07:46):
ask me, but truly underneaththat, my definition for success
means I have pure autonomy,prosperity and joy in what I
choose to do, and I model it formy prospects and clients so
they can enjoy that same kind ofsuccess by their own design in
their business.
And when I stay true to thisdirective.
I cannot wait to show up, evenon my low lift, low bandwidth,
low energy days.
I want to show up withoutburning out.
(08:07):
Yet there's these chosen fewwho love to push this idea that
you've got to be on everyplatform, you've got to show up
three times a day, you've got toengage in the comments, you've
got to build relationships allday long.
Now, those last two are reallygreat advice taken on the
surface.
However, you don't have to showup every day and you don't have
to show up on every platformall day long.
What benefits you the most isto say these are some platforms
(08:29):
that I genuinely enjoy showingup on when I allow myself the
time to just random scroll themright.
So make that decision For me.
I've made it a point not to hangout on social media too long or
too many days in a week,because it drains my energy and
overwhelms my circuits.
It fries me.
So the places that I do enjoymost are usually LinkedIn and
Facebook, sometimes Pinterest ifI'm in a shoppy mood, but
anyway, linkedin is more forkeeping a pulse on what's
(08:49):
happening in marketing andbusiness operations and with
neurodivergent creators, andFacebook is mostly for groups
that I'm part of that I go intowith the intention not to
randomly scroll.
I don't really use Facebooklike a way of keeping up with my
friends and family because anyof those posts never make it to
my feed when I'm on and I'm onso infrequently.
So I keep in touch with themthe old school way text, phone
calls really old school, andeveryone's good with that.
(09:12):
So when I do go on social mediafor maybe half an hour a week
for each of these two platformsthat I'm on, I have very
specific ways that I use them.
I go in specific places forpartnership or ways that I can
serve in a couple of businessoriented groups for small
business owners andentrepreneurs and another for
bundles and summit contributorson Facebook and then on LinkedIn
, there are certain creatorswhose audience I know I'd love
(09:33):
to leverage and I'd love topartner up with them, but also
whose content I enjoy becausethe way they've always treated
me and their stuff is great,it's genuine, and I've paid for
some of, and utilize some of,their things and inserted them
into my frameworks and I lovethem.
So, as I'm on LinkedIn, that'swhat I'm generally doing
contributing to their postswhere I can to fill gaps for
them, and I'll only continueconversations if I feel like I
(09:54):
have something of value to add,not just to please the algorithm
, not just to get eyes on myname, and the funny thing about
it is when I just show up whereI have something of real value
to contribute.
Nine times out of 10, somebodycontacts me, wants to connect
and wants to invite me to helpthem with something in their
business, which to me is prettybananas because of the limited
amount of time that I'm on thereand the very minimalist
strategy that I follow, but itdoes work for me.
Another part of that, of course, is being deep into pivoting
(10:18):
and sorting through andreleasing the noise to remove
the bloat from what I've donethis past year as I pivoted, if
nothing else for my peace ofmind and quality of life.
That's what I really wanted totouch on here.
It needs to be lower lived forme at this point in life,
because sometimes I haveproblems with internet.
I'm in a remote location, thelights on solar power, we
entertain our grandson a fewmonths a year and I can't be
ignoring him and just having itbe him and his papa playing
(10:38):
together all day long.
I want to have some of thataction, so that's why it's
really important for me to stickto my PP&T.
And one last thing about thesocials for me, as an introvert
but also it's a highly sensitiveperson and, being an order
virgin I'm building a brandwhere I'm the face and voice in
the front of the house, so tospeak.
Personally, I'm not a front ofthe house, showyy look at me
(11:02):
sort of person.
I'm the front of the houseperson that says let me be your
partner.
I want you to feel seen, heardand understood when you see
anything from me.
I don't want you to feel likeI'm showboating, and a lot of
what I see happening on thesocial channels feels ick and
showboating to me and I wouldjust rather be real, genuine and
have connections andconversations that matter
instead.
On to the last strategy.
It's called BIP, or build inpublic, and it's an experiment
(11:25):
and it's being transparent aboutit and it's a whopper If you
feel like you're up to giving ita shot.
It's not anything new.
The build in public strategy isa technique that's worked for a
while in many differentindustries on quite a few media
channels, because it's just theultimate window shop experience.
It's a breakfast at Tiffany's,right, but it's here's what I'm
doing.
I'm creating an experiment.
I'm letting you in on thedetails in real time as they
unravel.
I'm not making any pretensethat you should trust me.
(11:47):
I want you to see it as it'shappening so that I can gain
your trust and you can see me.
It's possible you'll see piecesof you and who I am or how I do
things.
You can see the wins and thefails I go through to help you
plan for what you mightexperience along the way if you
attempt something similar.
The whole goal of building inpublic is so that people
understand your way of thinking,problem solving and approaching
solutions.
(12:07):
So they can decide if the waythat you relate to them is
something that vibes.
So when you get to the end ofthe piece of whatever puzzle
you're building in public, youcan invite them to stick around.
So when you get to say, okay,you've seen all that went into
this and this is something I'mgoing to continue to optimize so
I see predictable andrepeatable results.
Once I do, I'm going to offerthis dialed in process as
(12:29):
whatever type of program ahybrid or a self-study course or
whatever it is and it'llcontain all the details, the
entire framework and how to gofrom start to finish, as, say,
an evergreen program.
Or I would love to start anaccountability group, a mini
mind, a group cohort, where weshow up together to learn, ask
questions and do this once aweek and I will be mentoring you
, or this is going to be thebasis of my high touch 101
(12:52):
coaching and I want to inviteyou to join.
So if you enjoyed this and itresonates with you and you want
to add this strategy to yourbusiness, raise your hand to get
on the waitlist, because I'dlove to have you once it's ready
.
Right, those are all like thenatural next step of after
you've shown what you've done.
Then you just invite them toget on the waitlist and tell
them in between you'll keep themposted on progress and when to
expect a rollout.
So there's a few ways that youcan position the future, ask to
(13:17):
buy okay and I mean you'vealready invited them to get on
the wait list.
So they're going to raise theirhand and they're going to be at
an awareness and readinesslevel that's more likely to
convert.
But you can just basicallyapproach it in this way.
If the way that I think aboutand solve this problem to share
it with you makes total sense.
If you feel like you'll getincredible value from installing
this process in your life toget this transformation, then I
want you with me to make ithappen.
(13:38):
So just tell me.
I got to know when I have thisframework dialed in to
repeatable and consistent.
Do you want an invite to checkout how to add it to your
arsenal?
No strings, just an honest betainvite.
If you want to get reallycourageous, you can say hey, my
goal is to launch this at a betafor X number of people and at Y
(13:58):
dollars.
Right, that's how you get earlyfeedback on implied market
value and the readiness of yourpotential new enrollees to plop
down their credit cards.
You can even drop a private pollor public, depending on your
tolerance level with thesechoices.
Right.
When you make that poll, say isit something you know?
Give them choices.
Give them like six choices.
One of them is it's somethingI'm very interested in.
(14:19):
Please let me know as soon asit's ready.
Love it, but it's out of mybudget at the moment.
Want to know what's includedbefore I decide for sure.
Could be perfect, depending onthe timing and if you've got
payment plan options.
If I'm in, if you do this as aDIY done with you or one-to-one,
and max I'd be able to pay is Zdollars, right?
(14:39):
So these gives it gives themoptions to reply to every
objection already, so it's kindof writing your shelves over for
you.
Anyway, it opens up a lot ofways for you to actually launch
whatever it is you're buildingin a way that's well-received,
so that it's not crickets atlunchtime.
So that's my take on why thebuilding public strategy is a
keeper in any business growth.
It shows vulnerability, showslikability, trustability,
(15:04):
authority.
It's incredibly transparent and, when approached like the
experiment that it's meant to be, it offers high levels of
conversion because you're anopen book, not a gatekeeper.
People love that.
Okay, now onto the rest of thestory.
Here's my disclaimer.
Those are the three ways that Irecommend how to lay down your
leverageable legacy work withoutlosing your fiery mojo while
you sell and fulfill and stillenjoy the ride.
(15:24):
I chose these during my pivotbecause I'm an unmasking
neurodivergent.
I might be in a completelydifferent life stage than you
and I'm definitely in adifferent stage than when I
started my captive op services,but these are time tester
strategies that can work for youIf your ultimate goals are more
autonomy, prosperity and joy,rewarding you with more ease and
time as you leave your bestlessons behind in service of
(15:46):
your people.
That's it.
That's all I got for you today.
So what did I leave you?
With?
A high-level overview strategy,and how do you act on that?
How does it become yourday-to-day who you are
day-to-day Great question.
If you check the links on thispage, you'll see a few free
resources to get you startedalong the path.
One is actually free and twoare gifts that I've provided
that I normally charge for in mystore.
(16:07):
The first one is the pivotprognosticator quiz, and it's
meant for you to determine ifnow's the right time to pivot
your business model.
If you're feeling stuck or likeyou have a higher purpose that
you're trying to reach buthaven't yet, you're feeling
overwhelmed or on the edge ofburnout or any combination of
those things, it's totally worthchecking out to see what the
pivot prognosticator tells you.
And, beyond that, the twotemplates that I've shared as a
(16:27):
gift for you.
You can work through some ofwhat I chatted about today.
First, the pivot possible mindmap template.
That is the MVP right.
You can use it to ask andanswer questions that will help
you refine what your idealbusiness model can look like,
because when you get clarity onyour what's wise, hows, you can
root into what you want most forthis iteration of your business
(16:48):
during the reboot.
It's one of the things that'sactually included in the course
in my course, the FreedomFramework, which you may see if
you complete the quiz, and it'sincredibly.
It's an incredibly helpfulplace to start to shape your own
MVP.
My second gift to you is aframework that I created for you
to start your own mini auditand offer Ascension model rework
.
Basically, when you'reconsidering a pivot, your
(17:08):
minimum viable plan informs howto get where you want to be by
knowing what you're startingwith and knowing what problem
you solve best.
Knowing your availablesolutions that you have for
people who you track and who youwant to solve this problem for,
and it all matters.
So if you couple that with apreferred Ascension pathway
offer progression roadmaptemplate to make doing business
with the right type of clientfor you and the way you want to
do it, it'll become your newnormal.
If you want to reduce sprawl oftoo much choice for your
(17:30):
prospects, cut down on bothsales fulfillment overwhelm
sales and fulfillment overwhelmI'd recommend grabbing this
template.
It'll make it simpler, easierfulfillment experience for you
and a more genuine and rewardingclient experience for your
intended customers once you getyour essential model straight.
All right, that's all I've gotfor you today.
If you've got any questions atall about minimum viable plans
or your offer mini audit, sendme an email at hey at luxuxmecom
(17:53):
.
That's hey at luxuxmecom.
Otherwise, you'll be on myweekly newsletter tips list if
you download any of my gifts.
You can reply to me thereanytime and I'll be glad to chat
with you.
Speaker 1 (18:01):
Till next time.
Thank you so much for tuning into an episode of Create,
automate and Skill.
I hope you've gained somevaluable insight from Patti's
detective skills and you can nowfeel confident about pivoting
your biz model without losingyour mojo.
Before we wrap up, though, Iwant to remind you that Patty
has an amazing free gift for youOn Fork your business model,
(18:25):
pivot mighty mini pack.
You can grab your copy rightnow.
Just click on the link in theshow notes.
Until next time, keep creating,automating and scaling your way
to greatness.
This is Sophie Riley signing off, reminding you to stay inspired
, stay innovative and alwaysdare to dream big.
Thanks for tuning in to theCreate, automate and Scale
(18:47):
podcast.
We hope you found today'sepisode to be inspirational,
informative and straight to thepoint.
Our goal is to provide you withrelatable content that helps
you mastermind the everydayhassle, grow your business and
achieve your goals.
As an entrepreneur, we know howtough it is that it can be to
navigate the world of business,which is why we're here to
(19:09):
support you with valuable tips,networking opportunities,
shameless money talk and scalingsecrets.
We're dedicated to helpingcoaches and course creators take
action, stop trading dollarsfor hours and explode their
business to hit that six figureand beyond.
Make sure you subscribe to ourpodcast to stay up to date with
(19:30):
the latest episode and feel freeto leave a review or reach out
to us with any feedback orquestions that you may have.
Thanks for listening and we'llcatch you in the next episode of
Create, automate and Scale.
Hey there and welcome back to another episode of
Create, automate and Scalepodcast.
I'm your host, sophie Reilly.
I am an automation nerd, abusiness strategist and CEO and
founder of the VIP Hub, anall-in-one marketing software.
Now, this is the place where wedive deep into strategies to
(00:21):
help you build, streamline andscale your business.
Speaker 2 (00:23):
Hi and welcome to Create Automate and Scale
podcast.
Tune in to this inspirational,straight to the point, relatable
content for entrepreneurs tohelp you mastermind the everyday
hassle, give you business tips,networking opportunities,
shameless money talks andscaling secrets.
(00:45):
Created to support you, tosupport coaches and course
creators just like you, to helpyou take action, stop trading
dollars for hours and explodeyour business.
It's time to hit that sixfigure and beyond.
Let's go.
Speaker 1 (01:08):
Today I am super excited to introduce a special
guest who brings the perfect mixof detective skills and
scientific precision Patti Wood.
Patti, aka the OPS detectiveand workflow scientist, is known
for creating tiny tools,mini-me covers and simple
(01:29):
support strategies thatneurodivergent solopreneur
swears by to take their dailybiz duties to fork.
This to fork, yes.
In this episode, pivot your bizmodel Model Without Losing your
Mojo.
Patti will walk us through foursimple strategies to help you
reboot your business modelwithout the burnout.
(01:52):
You'll learn to lay down theleverageable legacy, work,
position your pivot for successand stay true to what makes your
business uniquely yours.
So grab your notebooks.
You're going to need it becausethis is going to be packed with
values.
Let's go.
Speaker 3 (02:11):
Hello, hello.
This is how to lay down yourleverageable legacy work during
a business model.
Pivot without losing your fireor your mojo, and still sell,
fulfill and enjoy the ride.
Hi, you rebellious ones.
I see you there running yourpath through the overgrown grass
fields known as onlineentrepreneurship, and if you're
(02:31):
considering or in the process ofrebooting your business model,
we are on the same path.
So stick around for my take onwhat it takes to pivot without
burying yourself in the process.
It's me, patti Woods, appstrategist and workflow
scientist for neurodivergententrepreneurs, and also the
leader of the unfuck your dailyapps rebellion.
Just in case you're new here,neurodivergent entrepreneurs
(02:53):
seek me out to make theirbusinesses beautifully basic, to
manage, market and morph.
Because myself, I'm a recentlydiagnosed odd hdr who needed fit
for me, proven frameworks toreboot my own business, and I've
partnered with owners for 16years to build feasible,
sustainable, viable businessesthat account for their lagging
executive functions.
Today I'm here to cut throughthe noise of the chosen few who
(03:16):
push their bloated big team, biginfrastructure entrepreneurial
models onto everyone as gospel.
It's time to build a model thatallows you to sell, fulfill and
enjoy the right in the process.
So let's get at it.
For starters, what you need toknow is that you can build from
zero your way in four simple-ishbut intentional steps.
Yeah, they're all anagrams,which I'll explain in just a sec
(03:38):
, but let me just hit on each ofthem.
First, you're going to need anMVP to set your course, opas to
build your sounding booth, silo,ppt, ppnt to go low lift and
BIPs to track true use.
So let's dig into what each ofthose are, starting with your
MVP.
That's not minimum viableproduct, most valuable person,
(04:00):
it's your minimum viable plan,right, and it's your way of
deciding the minimum viablesthat suit your current life
stage, energy, bandwidth,skillset and time and serve your
market the most withoutoverwhelming them or burning you
out in the process.
It's a minimal ecosystem thataligns with your values and
desires to the core.
So what's your bare minimumTime, attention, clients, duties
, aka what are you willing togive to get your new biz
(04:22):
baseline that lights you up andis worth showing up for, even on
your low energy bandwidth days.
And next you get to define theminimum expectations you have in
mind in order to meet your MVP.
So what do you have in mind foryour offers, your overhead, the
proof of concept you want withthe number of sales and reviews,
your measurable results withcase studies, revenue to pay
(04:45):
your bills, plus a little leftto reinvest, save and enjoy AKA.
This is what you're minimallywilling to accept as you deliver
on what you're willing to giveto decide on what to do next,
because once you know thesethings, you can use them to
inform whether your pivot orbusiness model reboot feels like
a success.
In other words, did it allowyour passionate pursuit to serve
at your highest and greatestgood to claw its way to the
(05:07):
surface, to live and to breathe,or was the experiment a bit of
a flop?
Maybe need a few tweaks so itfeels good for you to show up
and do it again, because it'sall intel, it's all an
experiment, and as you workthrough your lab book, you'll
undoubtedly find some great bigwins, along with a handful of
what the fuck was I thinking?
Which leads me to a couple winsfrom my own lab report to share
(05:32):
.
One excellent way that I foundto build the business you want
most is with OPAs.
Right, and OPAs will allow youto create a silo of the people
you know you most want to serveby leveraging other people's
audiences.
Forget the noise about needingto do everything and be
everywhere and do it all.
It's more about knowing how toget in where you fit in, and it
(05:54):
starts by connecting to thoseonline owners and potential
business buddies that youactually respect, the ones who
treat you right whenever youshow up in their ecosphere as a
potential client or customer.
It's about finding your crewand making moves that won't
drain you so you keep yourenergy intact while you row.
It's being there for theopportunity to serve their
audience's needs, seeing ifthere's a gap that you can fill.
(06:16):
And it's also reciprocity atits finest, like showing up and
being a bundle participant, forexample, or show up and speak on
a summit like this one.
Write a guest blog, post guest,teach, contribute to a live
wherever it suits you to showwhatever feels good to do, do it
.
Write a takeover email.
You can do it.
(06:36):
It doesn't have to be somethingthat you have to pay to do.
It could be something thatcosts you nothing but your time
and attention and your goodwill.
This is exactly how I built myown list from 24 to 1600 plus
strong in nine short months justthis year, during my major
model pivot from captiveone-to-one ops agent to my
leverageable legacy model byparticipating in bundles and
summits where I could fill a gapfor creators, audiences that
(07:01):
that audience needed, filled,wanted, filled, and the creator
decided they were going to finda way to do it.
Okay, couple that with a thirdpiece to building the business
that you want, which is apreferred place and time.
Actually, what that just meansis choosing to show up in a low
lift way that doesn't feelforced, using your preferred
place and time to do it.
It's really important forpeople, especially who already
(07:24):
struggle with prioritizing whatactivities are important in
order to build their business,such as NDs, neurodivergence,
who happen to be my ideals.
And ultimately, what it comesdown to is the business you want
allows you to serve how youwant to serve.
So show up how and where youwant.
Make great money in the processby delivering phenomenal
results for the people you serve.
That sounds like an awesomedefinition of success, if you
(07:46):
ask me, but truly underneaththat, my definition for success
means I have pure autonomy,prosperity and joy in what I
choose to do, and I model it formy prospects and clients so
they can enjoy that same kind ofsuccess by their own design in
their business.
And when I stay true to thisdirective.
I cannot wait to show up, evenon my low lift, low bandwidth,
low energy days.
I want to show up withoutburning out.
(08:07):
Yet there's these chosen fewwho love to push this idea that
you've got to be on everyplatform, you've got to show up
three times a day, you've got toengage in the comments, you've
got to build relationships allday long.
Now, those last two are reallygreat advice taken on the
surface.
However, you don't have to showup every day and you don't have
to show up on every platformall day long.
What benefits you the most isto say these are some platforms
(08:29):
that I genuinely enjoy showingup on when I allow myself the
time to just random scroll themright.
So make that decision For me.
I've made it a point not to hangout on social media too long or
too many days in a week,because it drains my energy and
overwhelms my circuits.
It fries me.
So the places that I do enjoymost are usually LinkedIn and
Facebook, sometimes Pinterest ifI'm in a shoppy mood, but
anyway, linkedin is more forkeeping a pulse on what's
(08:49):
happening in marketing andbusiness operations and with
neurodivergent creators, andFacebook is mostly for groups
that I'm part of that I go intowith the intention not to
randomly scroll.
I don't really use Facebooklike a way of keeping up with my
friends and family because anyof those posts never make it to
my feed when I'm on and I'm onso infrequently.
So I keep in touch with themthe old school way text, phone
calls really old school, andeveryone's good with that.
(09:12):
So when I do go on social mediafor maybe half an hour a week
for each of these two platformsthat I'm on, I have very
specific ways that I use them.
I go in specific places forpartnership or ways that I can
serve in a couple of businessoriented groups for small
business owners andentrepreneurs and another for
bundles and summit contributorson Facebook and then on LinkedIn
, there are certain creatorswhose audience I know I'd love
(09:33):
to leverage and I'd love topartner up with them, but also
whose content I enjoy becausethe way they've always treated
me and their stuff is great,it's genuine, and I've paid for
some of, and utilize some of,their things and inserted them
into my frameworks and I lovethem.
So, as I'm on LinkedIn, that'swhat I'm generally doing
contributing to their postswhere I can to fill gaps for
them, and I'll only continueconversations if I feel like I
(09:54):
have something of value to add,not just to please the algorithm
, not just to get eyes on myname, and the funny thing about
it is when I just show up whereI have something of real value
to contribute.
Nine times out of 10, somebodycontacts me, wants to connect
and wants to invite me to helpthem with something in their
business, which to me is prettybananas because of the limited
amount of time that I'm on thereand the very minimalist
strategy that I follow, but itdoes work for me.
Another part of that, of course, is being deep into pivoting
(10:18):
and sorting through andreleasing the noise to remove
the bloat from what I've donethis past year as I pivoted, if
nothing else for my peace ofmind and quality of life.
That's what I really wanted totouch on here.
It needs to be lower lived forme at this point in life,
because sometimes I haveproblems with internet.
I'm in a remote location, thelights on solar power, we
entertain our grandson a fewmonths a year and I can't be
ignoring him and just having itbe him and his papa playing
(10:38):
together all day long.
I want to have some of thataction, so that's why it's
really important for me to stickto my PP&T.
And one last thing about thesocials for me, as an introvert
but also it's a highly sensitiveperson and, being an order
virgin I'm building a brandwhere I'm the face and voice in
the front of the house, so tospeak.
Personally, I'm not a front ofthe house, showyy look at me
(11:02):
sort of person.
I'm the front of the houseperson that says let me be your
partner.
I want you to feel seen, heardand understood when you see
anything from me.
I don't want you to feel likeI'm showboating, and a lot of
what I see happening on thesocial channels feels ick and
showboating to me and I wouldjust rather be real, genuine and
have connections andconversations that matter
instead.
On to the last strategy.
It's called BIP, or build inpublic, and it's an experiment
(11:25):
and it's being transparent aboutit and it's a whopper If you
feel like you're up to giving ita shot.
It's not anything new.
The build in public strategy isa technique that's worked for a
while in many differentindustries on quite a few media
channels, because it's just theultimate window shop experience.
It's a breakfast at Tiffany's,right, but it's here's what I'm
doing.
I'm creating an experiment.
I'm letting you in on thedetails in real time as they
unravel.
I'm not making any pretensethat you should trust me.
(11:47):
I want you to see it as it'shappening so that I can gain
your trust and you can see me.
It's possible you'll see piecesof you and who I am or how I do
things.
You can see the wins and thefails I go through to help you
plan for what you mightexperience along the way if you
attempt something similar.
The whole goal of building inpublic is so that people
understand your way of thinking,problem solving and approaching
solutions.
(12:07):
So they can decide if the waythat you relate to them is
something that vibes.
So when you get to the end ofthe piece of whatever puzzle
you're building in public, youcan invite them to stick around.
So when you get to say, okay,you've seen all that went into
this and this is something I'mgoing to continue to optimize so
I see predictable andrepeatable results.
Once I do, I'm going to offerthis dialed in process as
(12:29):
whatever type of program ahybrid or a self-study course or
whatever it is and it'llcontain all the details, the
entire framework and how to gofrom start to finish, as, say,
an evergreen program.
Or I would love to start anaccountability group, a mini
mind, a group cohort, where weshow up together to learn, ask
questions and do this once aweek and I will be mentoring you
, or this is going to be thebasis of my high touch 101
(12:52):
coaching and I want to inviteyou to join.
So if you enjoyed this and itresonates with you and you want
to add this strategy to yourbusiness, raise your hand to get
on the waitlist, because I'dlove to have you once it's ready
.
Right, those are all like thenatural next step of after
you've shown what you've done.
Then you just invite them toget on the waitlist and tell
them in between you'll keep themposted on progress and when to
expect a rollout.
So there's a few ways that youcan position the future, ask to
(13:17):
buy okay and I mean you'vealready invited them to get on
the wait list.
So they're going to raise theirhand and they're going to be at
an awareness and readinesslevel that's more likely to
convert.
But you can just basicallyapproach it in this way.
If the way that I think aboutand solve this problem to share
it with you makes total sense.
If you feel like you'll getincredible value from installing
this process in your life toget this transformation, then I
want you with me to make ithappen.
(13:38):
So just tell me.
I got to know when I have thisframework dialed in to
repeatable and consistent.
Do you want an invite to checkout how to add it to your
arsenal?
No strings, just an honest betainvite.
If you want to get reallycourageous, you can say hey, my
goal is to launch this at a betafor X number of people and at Y
(13:58):
dollars.
Right, that's how you get earlyfeedback on implied market
value and the readiness of yourpotential new enrollees to plop
down their credit cards.
You can even drop a private pollor public, depending on your
tolerance level with thesechoices.
Right.
When you make that poll, say isit something you know?
Give them choices.
Give them like six choices.
One of them is it's somethingI'm very interested in.
(14:19):
Please let me know as soon asit's ready.
Love it, but it's out of mybudget at the moment.
Want to know what's includedbefore I decide for sure.
Could be perfect, depending onthe timing and if you've got
payment plan options.
If I'm in, if you do this as aDIY done with you or one-to-one,
and max I'd be able to pay is Zdollars, right?
(14:39):
So these gives it gives themoptions to reply to every
objection already, so it's kindof writing your shelves over for
you.
Anyway, it opens up a lot ofways for you to actually launch
whatever it is you're buildingin a way that's well-received,
so that it's not crickets atlunchtime.
So that's my take on why thebuilding public strategy is a
keeper in any business growth.
It shows vulnerability, showslikability, trustability,
(15:04):
authority.
It's incredibly transparent and, when approached like the
experiment that it's meant to be, it offers high levels of
conversion because you're anopen book, not a gatekeeper.
People love that.
Okay, now onto the rest of thestory.
Here's my disclaimer.
Those are the three ways that Irecommend how to lay down your
leverageable legacy work withoutlosing your fiery mojo while
you sell and fulfill and stillenjoy the ride.
(15:24):
I chose these during my pivotbecause I'm an unmasking
neurodivergent.
I might be in a completelydifferent life stage than you
and I'm definitely in adifferent stage than when I
started my captive op services,but these are time tester
strategies that can work for youIf your ultimate goals are more
autonomy, prosperity and joy,rewarding you with more ease and
time as you leave your bestlessons behind in service of
(15:46):
your people.
That's it.
That's all I got for you today.
So what did I leave you?
With?
A high-level overview strategy,and how do you act on that?
How does it become yourday-to-day who you are
day-to-day Great question.
If you check the links on thispage, you'll see a few free
resources to get you startedalong the path.
One is actually free and twoare gifts that I've provided
that I normally charge for in mystore.
(16:07):
The first one is the pivotprognosticator quiz, and it's
meant for you to determine ifnow's the right time to pivot
your business model.
If you're feeling stuck or likeyou have a higher purpose that
you're trying to reach buthaven't yet, you're feeling
overwhelmed or on the edge ofburnout or any combination of
those things, it's totally worthchecking out to see what the
pivot prognosticator tells you.
And, beyond that, the twotemplates that I've shared as a
(16:27):
gift for you.
You can work through some ofwhat I chatted about today.
First, the pivot possible mindmap template.
That is the MVP right.
You can use it to ask andanswer questions that will help
you refine what your idealbusiness model can look like,
because when you get clarity onyour what's wise, hows, you can
root into what you want most forthis iteration of your business
(16:48):
during the reboot.
It's one of the things that'sactually included in the course
in my course, the FreedomFramework, which you may see if
you complete the quiz, and it'sincredibly.
It's an incredibly helpfulplace to start to shape your own
MVP.
My second gift to you is aframework that I created for you
to start your own mini auditand offer Ascension model rework
.
Basically, when you'reconsidering a pivot, your
(17:08):
minimum viable plan informs howto get where you want to be by
knowing what you're startingwith and knowing what problem
you solve best.
Knowing your availablesolutions that you have for
people who you track and who youwant to solve this problem for,
and it all matters.
So if you couple that with apreferred Ascension pathway
offer progression roadmaptemplate to make doing business
with the right type of clientfor you and the way you want to
do it, it'll become your newnormal.
If you want to reduce sprawl oftoo much choice for your
(17:30):
prospects, cut down on bothsales fulfillment overwhelm
sales and fulfillment overwhelmI'd recommend grabbing this
template.
It'll make it simpler, easierfulfillment experience for you
and a more genuine and rewardingclient experience for your
intended customers once you getyour essential model straight.
All right, that's all I've gotfor you today.
If you've got any questions atall about minimum viable plans
or your offer mini audit, sendme an email at hey at luxuxmecom
(17:53):
.
That's hey at luxuxmecom.
Otherwise, you'll be on myweekly newsletter tips list if
you download any of my gifts.
You can reply to me thereanytime and I'll be glad to chat
with you.
Speaker 1 (18:01):
Till next time.
Thank you so much for tuning into an episode of Create,
automate and Skill.
I hope you've gained somevaluable insight from Patti's
detective skills and you can nowfeel confident about pivoting
your biz model without losingyour mojo.
Before we wrap up, though, Iwant to remind you that Patty
has an amazing free gift for youOn Fork your business model,
(18:25):
pivot mighty mini pack.
You can grab your copy rightnow.
Just click on the link in theshow notes.
Until next time, keep creating,automating and scaling your way
to greatness.
This is Sophie Riley signing off, reminding you to stay inspired
, stay innovative and alwaysdare to dream big.
Thanks for tuning in to theCreate, automate and Scale
(18:47):
podcast.
We hope you found today'sepisode to be inspirational,
informative and straight to thepoint.
Our goal is to provide you withrelatable content that helps
you mastermind the everydayhassle, grow your business and
achieve your goals.
As an entrepreneur, we know howtough it is that it can be to
navigate the world of business,which is why we're here to
(19:09):
support you with valuable tips,networking opportunities,
shameless money talk and scalingsecrets.
We're dedicated to helpingcoaches and course creators take
action, stop trading dollarsfor hours and explode their
business to hit that six figureand beyond.
Make sure you subscribe to ourpodcast to stay up to date with
(19:30):
the latest episode and feel freeto leave a review or reach out
to us with any feedback orquestions that you may have.
Thanks for listening and we'llcatch you in the next episode of
Create, automate and Scale.
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