Welcome to episode 136.
We’re talking about a topic that’s becoming a real game-changer for creative agencies - the power of personal branding and employee-generated content.
If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses. So the way you show up online can directly impact trust, relationships and even new business opportunities.
I chat to Claudia Cardinali, the Strategy Director for Personal Branding Agency, Great Influence where she works closely with CEOs & founders and senior leadership teams on their public image. Claudia has worked to build the personal brands of Political Party Leaders, Sunday Times bestselling authors, Premier League football players, Journalists & Unicorn Entrepreneurs. She was awarded a LinkedIn Top Voice last year, has gained an audience of over 65k followers and has built her career by sharing her thoughts on the platform, particularly around 'Becoming A Manager' and 'Employee Generated Content'.
In this conversation, we covered:
How employee visibility strengthens client relationships and eases handovers
Why personal branding isn’t just for founders
Practical tips for sharing content online, even if you’re not sure where to start
How agencies can create a culture that encourages their teams to show up
And how AI can help make the whole process quicker and easier
If you're looking to build your presence online and become an even greater asset to your clients and your agency, you’ll get so much value from this.
Claudia’s message is clear - personal branding builds trust, strengthens client relationships, and helps you stand out as a true advocate for your agency.
https://greatinfluence.com/
https://www.linkedin.com/in/ccardinali9/
And if you want to sharpen your client development skills even further, check out my Account Kickstarter programme - a self-paced, eight-session online course designed to help you grow and retain your agency accounts with confidence.
Plus, we’ve just added a brand-new bonus:
AI for Account Managers - packed with practical tools to help you save time, personalise client communications and uncover new growth opportunities.
All available now inside your Account Kickstarter dashboard. https://www.accountmanagementskills.com/account-kickstarter