Crafting Stories that Connect: A Discussion with John Renz, Copywriting Expert at Prudential

On this episode of ROCK IT LIVE I had a conversation with John Renz, VP and Creative Director at Prudential and together we discussed his background and career. He talks about his love for writing and how he initially wanted to be an investigative journalist in college and eventually realized that advertising was the perfect blend of storytelling and creativity for him. He shares his experience working at Prudential and how it has evolved over the years.  

Here are some highlights from our conversation: 

• He works closely with Bridget Esposito, who was previously featured on the show 
• How he fell in love with the craft of writing when he was young He initially wanted to be an investigative journalist in college 
• Realizing that advertising was the perfect blend of storytelling and creativity for him 
• The evolution of his role at Prudential He talks about the behind-the-scenes work that goes into creating marketing campaigns 
• The difference between working at an agency versus in-house at a company 

Connect with John on LinkedIn: https://www.linkedin.com/in/john-renz-8204a5/  

John Renz leads the copywriting, messaging, positioning, advertising, and social media efforts for Prudential’s U.S. Businesses. Before joining Prudential, John led creative efforts for some of the world’s most respected brands, including MetLife, Dow Jones, The Wall Street Journal, New York Life, Lionel Leisure, and Johnson & Johnson.  

John’s work, or work created under his direction, has earned numerous awards for creative excellence including Webby, Telly, PIMA, APEX, FCS, and the Ad Club.

Outside of great creative, his passions include useless trivia, relevant history, and bad jokes.   He lives in New Jersey with his tolerant wife and two exceptional sons. 

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