On this episode of ROCK IT LIVE my guest is Bridget Esposito, Vice President, Creative Director, U.S. Businesses for Prudential. We get into speaking all about her background, leadership, and how the role of being a creative professional has evolved.
Connect with Bridget: LinkedIn - https://www.linkedin.com/in/bridget-esposito-1613586/
About Bridget: As head of the creative and presentation teams, Bridget leads all internal and external branding and visual messaging for Prudential’s U.S. Businesses. Her teams are charged with supporting the business units and their customers by delivering marketing campaigns and experiences that help to inspire individuals to take the actions necessary to create and protect their financial wellness by saving for retirement, preparing for the unexpected, and managing their day-to-day finances.
Under her leadership, Prudential has earned more than 44 awards for creative, design, and communication excellence, from organizations including PIMA, APEX, and the Ad Club. Bridget has been named “30 under 30” for marketing excellence and “40 under 40” in Advertising.
Prior to joining Prudential, Bridget worked at various agencies where she was responsible for some of the most recognized brands in the world, including Samsung, BMW, and Verizon. Passionate about sharing her knowledge of the power and impact of good design, Bridget has been an adjunct professor for the past 18 years teaching marketing, business, public relations, and journalism students how to use the language of design to communicate with purpose.
Bridget holds a B.A. in Communications and Advertising from Seton Hall University. In addition, she earned her M.F.A. in Design from William Paterson University.
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