In this final episode of my 3-part High-Ticket Marketing Series, I’m diving into exactly how to find and attract high-ticket clients using your astrology chart — specifically your Midheaven, Chiron, and Fourth House Ruler.
These three placements are absolute gold when it comes to crafting a magnetic, unmistakable personal brand that sells your $5k–10K+ offers with ease.
Inside this episode, you’ll learn:
✨ How your Midheaven reveals your legacy brand identity
…and how to translate that into colors, aesthetics, voice, and visual style that instantly attract soulmate clients.
✨ Why Chiron is the secret to emotional storytelling that sells
…and how to share vulnerable, authentic content that builds trust, connection, and high-ticket readiness — without oversharing.
✨ How your Fourth House Ruler exposes the core values of your ideal client
…and how to embody those values in your content, offers, and online presence so your people instantly recognize you as “their person.”
✨ Why trusting your intuition in business is your most profitable strategy
…and how your chart confirms the creative and strategic choices that work naturally for you.
✨ How to build a brand that mirrors your soul
…so you stand out in your industry without forcing yourself into formulas, niches, or boxes that don’t fit.
If you’re a creative entrepreneur craving more visibility, consistency, confidence, and high-ticket sales — this episode will shift everything.
This episode is for you if:
• You’ve struggled to “pick a niche” or stay consistent
• You’re tired of hiding parts of yourself online
• You want your content to feel more like you
• You want clients who get you, love you, and are already sold before they reach out
• You’re craving more creativity, play, and intuition in your business
• You want a brand that reflects the fullest, most magical expression of who you are
I share how I use these placements in my own brand — from intuitive color choices, to personal storytelling, to building a business that supports BOTH my coaching and my creative self expression — and why this leads to consistent soulmate clients even when I pivot or evolve.
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/
The Cosmic Copy Mastermind is THE place to get the support that will bring your dream of becoming a 6-figure creative to life in 2025 by selling your high-ticket offers with sales copy driven by stories and guided by astrology.
Message me the word MASTERMIND on instagram @sarahmacmagic for the full details.
Loved this episode?! Let’s keep playing together!
Say hey on IG: https://www.instagram.com/creativemagicclub/
Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/
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Buy my new mini course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:12):
What's up?
This is Sarah Mac, and welcometo Creative Magic Club.
Together we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
and fun ways.
While building a six-biggerincome as a writer and coach
helping other women to launchtheir dream businesses, I've
connected with so manyincredible people and seen it
(00:34):
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I'm here to share life-changingstrategies for mindset, making
money, and reaching more peoplewith your work in a business and
life filled with creativity,freedom, and fun.
Creative Magic Club.
(00:56):
Hi, Sarah Mack here, andwelcome back to the Creative
Magic Club podcast, the place tobecome a six-figure creative by
filling your high-ticket offerthrough authentic storytelling
guided by astrology.
And this is the final part,part three, in my high-ticket
(01:16):
marketing series.
So if you haven't already,definitely go back and check out
part one and two.
In part one, I share myfive-figure offer high-ticket
sales script for coaches andcreative entrepreneurs.
And in part two, I share how Ibuilt a high-ticket client
attraction system using myastrology chart.
(01:36):
So today we're gonna dive intohow to find high-ticket clients
with my top three astrologybranding placements.
The first one I'm gonna diveinto is the mid-heaven.
This is your 10th house.
This represents your career andlegacy.
So it's super, super importantto really dive into embodying
(02:01):
this in your brand.
So some of the connections thatI made, I've always been very
intuitive in my approach tobranding.
But when I discovered thatGemini, which is the ruler of my
mid-heaven, really doesrepresent all colours of the
rainbow, but also withparticular prominence, the
(02:23):
colour yellow, I was like, ohyeah, this is exactly what I was
intuitively drawn towardsrepresenting myself in my brand.
And I want to talk about how,you know, colour choice is
obviously just one angle, but itcan be so, so powerful in
(02:43):
connecting with clients onlinebecause it makes you really
memorable and people feel youand people connect to so much
more than just what you say.
And this is really the power ofbrand.
And obviously, Geminirepresents changeability, right?
It's immutable, and you know,one of the key features of
Gemini energy is curiosity andjust always diming into one
(03:08):
thing and then another thing,and like always wanting to be
changing, which, you know, youmight think would pose a
challenge as a brand, becausethe traditional advice is always
to become really known for onething, right?
Become recognizable, really getrepetitive and be really clear
in how you are establishing yourreputation and what it is that
(03:33):
people remember you for.
But I'm gonna talk a little bithow just trusting what came
intuitively to me has reallyworked for me and really worked
for my brand, despite regularlychanging and pivoting and
shifting.
So ChatGPT can be a great placeto explore some of the key
(03:55):
themes and colours andaesthetics.
Obviously, Pinterest.
Definitely go back and listento episode 249 with Leia
Vanderveld from the Cosmic Stylepodcast.
She shared some really greatwisdom on using astrology when
thinking through your brand andyour visual style.
That's really her zone ofgenius.
It was such a greatconversation.
(04:15):
And then check out herPinterest boards because she's
made some for the astrologyplacements.
My relationship with astrologycame into business several years
after I'd already been makingsix-figure years in my business.
But it really gave me so muchevidence as to why following our
astrology chart strategicallyworks for us.
(04:37):
I've always led from myintuition in my business, and
our intuition is just, it'salways right.
It is the fail-safe strategythat will work.
And when it feels good, you aremoving in the right direction.
I wish I had seen myself forthe intuitive genius that I am
early on in my business becauseI feel like the story that I
(04:58):
tell myself a lot of the time isI'm just doing it because it's
easy, you know?
And obviously, following ourintuition doesn't always feel
easy, but it is gonna be thepath that is gonna shortcut the
struggle and it's gonna shortcutthe busy work, right?
And I think I didn't have timefor time wasting, I didn't have
time for busy work, I didn'thave shitloads of money to just
(05:20):
like invest up front in mybusiness.
So I was always just workingwith what I had, and I think
really bringing the mindset thatwhat I have available to me
right now is enough.
And so my very first photoshoot when I figured I should
probably get some type ofprofessional photo done, I
actually asked my friend Daisyto capture a photo for me.
(05:41):
I think we did some type of atrade.
She was living near where I wasliving at the time, which was
upstate New York in middle ofnowhere town, middle town.
I just put on the nicest dressthat I had that I bought from a
thrift store in New York.
I drove over to her house.
It was like covered in snow.
It was actually snowing.
I think it was in January.
For some reason, I always hadthe urge to do photo shoots in
(06:02):
January.
So I had so many winter photoshoots.
And I was standing there inthis like little cocktail dress
in the snow, and she snapped myportrait, and that became my
brand imagery.
And obviously, like, you know,I always wear bright colours, so
of course I was there was abright colour, and I think I was
wearing bright pink lipstick.
So that really like establishedmy brand from the beginning.
(06:26):
And we didn't do differentangles, we didn't do costume
changes, like it took about fiveminutes, but I loved the photo,
and I love being outside in thesnow, so I feel like I want my
brand to just be an authenticrepresentation of me.
You know, I felt that that isreally a big part of my brand
vibe and my brand style.
And I think that in part iswhat has made it so easy for me,
(06:48):
is because that is really a bigbrand value for me.
So knowing that, having donethat work to connect to that
truth, I knew that whatever Iwas capable of in the moment,
whatever I had available to me,whatever like locations or
clothing genuinely inspires me,that's enough.
And then the same thinghappened again.
(07:09):
It was my same friend, DaisyO'Brien, and I decided to do
another photo shoot.
It might have been a yearlater, also in January, and I
was like, hey, let's like traveldown to the city and just like
capture this phase of my life.
You know, this is where I'mliving.
And obviously, I thought I wasgonna live there forever when I
lived there.
I've now come to theunderstanding that I move a lot.
Now that I understand that Ihave a Sagittarius fourth house
(07:31):
with Uranus in it.
And again, I just grabbed myfavourite clothes that I felt
looked the most presentable,that were the most colourful.
And one of those outfits was mypink shirt with a bright yellow
wool cardigan.
Again, both vintage pieces.
One I think I yeah, I got themboth in New York.
(07:53):
And she snapped a really iconicphoto of me in front of the
Merry-go-Round in Dumbo andBrooklyn.
And that really became my brandheadshot for so many years.
And yellow and pink became mybrand colours.
And I can't tell you how manycomments I've got from people
who were like, Oh, you're likethe pink and yellow girl.
(08:15):
And they were just reallystriking, and they were really
striking in my thumbnail.
They would stand out to people.
And for people who love color,like somebody caught me a colour
witch, and I was like, Oh, Ifeel so seen.
But I resonate with brightcolour.
I love it when people wearbright colours, I love it when
things are bright colours, Ilove it when I wear bright
colours.
So I naturally gravitatetowards bright colours.
(08:39):
Same conversation that I washaving a few episodes ago about
pitching to other people'spodcasts.
Same thing with brand language,right?
When you use certain boldlanguage, you're instantly gonna
attract people.
Same thing with if you are intobold colors or you know, very
particular aesthetics, if youreally lean into that, whatever
your aesthetic is, you are gonnaresonate with people who
(09:02):
resonate with that.
So it's just a power tool forcreating instant connection with
people.
Like I immediately love peoplewhen they're just dripping in
colour.
It gives you so muchinformation about them, right?
So I lead with all the colours,and people always comment on
how I dress with so much colour,and it's so easy for me to
naturally represent myself inthis way in my brand because
(09:25):
it's how I live.
And I definitely startedwearing more yellow when I
realized this had become such aniconic colour in my brand.
I was the pink and yellow girl.
So I do wear this colour comboa lot, but it just started from
that place of authenticity.
Like I just felt good in it,and so I wore it, and then it
really took root in my life.
(09:46):
So the next placement that isreally pivotal for creating an
iconic and resonant brand that'sgonna give so much information
about who you are is Chiron.
So, as you know, I talk aboutthis a lot on this podcast.
So, if you want to learn moreabout Chiron, definitely
download my free five-partseries, Cosmic Attraction
(10:09):
Copywriting, where I really goin depth into understanding your
placement.
It's known as the woundedhealer and how to use it as a
guide for emotionalstorytelling.
Because here's the truth (10:19):
it doesn't matter what you do with
your brand if there's noemotional authenticity and real
human connection.
And this happens when peoplecan get to know the real you.
And the number one place wherepeople hold back when they are
representing themselves online,and the number one thing that
(10:41):
you can hone in on to be makingmore connections with clients
and making more sales is thatemotional authenticity and
connection, especially when itcomes to high ticket, right?
Like these are the things thatcreate faster connection.
If you want more consistentsales, if you want connections
(11:02):
with people who are dream cometrue clients, who get you, who
are already sold by the timethey reach out to join your
offer, you know, these are someof the things that when we
really lean into them, it'sgoing to make sales so much
easier for you.
And with High Ticket, it's anabsolute non-negotiable.
People need to know and feelconnected to who they are
(11:26):
hiring.
This is really predominantlythe work that I do with clients,
is to get them out of hiding.
And it's crazy how much we canbe showing up, but still hiding.
And you know, I've been thereand I still go through those
periods where I'm postingcontent, I'm showing up, I'm
saying things, but I'm notreally showing myself.
(11:46):
I'm not really connecting.
I'm not allowing people toemotionally connect to me
because I'm not sharing mystory.
It's so easy to not share ourstories.
There's so many other thingsthat we can waffle on about that
can appear valuable, right?
But without that genuineemotional human connection that
comes through letting people getto know you, you are not going
(12:09):
to be attracting clients intoyour high-ticket offer with any
consistency or success.
So, how do I embody this?
I tell personal stories prettymuch every time I show up.
And that is an intention forme.
And sometimes I have to likewrite it down to remind myself.
I have to prompt myselfbecause, especially with my son
in the 12th house, and for allof us, our tendency is to hide,
(12:33):
right?
Because especially when wedon't feel safe, because sharing
our story, taking a stand forwhat we believe in, selling, it
is vulnerable.
So our natural inclination isto hide.
So we have to put the systemsand support structures in place
to stop ourselves from hiding.
And this never freaking goesaway, okay?
(12:53):
So this is a skill, this is atoolkit.
It absolutely must be yournumber one priority skill set if
you want to be attractingclients into a high-ticket offer
online.
I make an effort to talk aboutmy challenges and my
insecurities as much as my winsand results and my
accomplishments at both ends ofthe spectrum are super important
(13:16):
here.
And, you know, this doesn'tmean I need everything to be
going perfectly all the time.
This is really developing thatability to identify what are the
wins, even if you're in aperiod of life and business
where it's small wins thatyou're celebrating, right?
You don't need to be havingthese like huge, crazy results
all the time to be able todemonstrate your value.
(13:37):
We can't have one without theother.
If you're just all everything'sgoing great, no one's gonna
trust you.
And if you're all here's allthe challenges I'm moving
through without reallychampioning your successes and
your results, no one's gonnahire you.
So you have to have both.
When people come to your brand,they want to be inspired by
what's possible, but they alsowant to feel seen in the
(13:58):
challenges that come when theyare working towards reaching
their goals.
So this is why Chiron is, youknow, a really great place for
us to connect to that vulnerablestorytelling that does that.
The next placement that's superpowerful to understand and to
really dive deep into when weare building a brand is our
(14:23):
fourth house ruler.
So the way that we find this iswe look at the sign that rules
our fourth house, and then welook at the planet that rules
that sign.
And this represents the valuesof your ideal client.
And this is a technique calledstepping your chart because your
fourth house is actually theseventh house of your tenth
house, which is basically whatrepresents your career and
(14:44):
business.
So my fourth house isSagittarius, and the ruler of
Sagittarius is Jupiter, andJupiter is in my fifth house in
Aquarius.
So for me to understand thevalues of my ideal client more
deeply, I look at the fifthhouse.
And the values of the fifthhouse are creativity and play
(15:07):
and pleasure.
Then I look at Aquarius, whichis the sign on my fifth house
where Jupiter resides.
And Aquarius values arerevolutionary technology,
freedom, authenticity, andcommunity.
So if you've been following me,you can see that these are the
main driving values in my lifeand brand.
And this is really my idealclient.
Like my ideal client is acreative revolutionary, right?
(15:29):
Somebody who's super creative,has a big vision, wants to
disrupt their industry, wants toreally benefit their community
and make a positive impact, andwants to do it in a way that
creates ultimate freedom andauthenticity and
self-expression, and in a waythat's fun and feels like play
and doesn't want to feel boxedin.
(15:49):
So the way that I embody thisin my brand is so many ways.
You know, this is just verynaturally who I am.
This was the foundation and thevalue set that I built my
entire business on was to havecreative freedom, was to have
fun, was to impact communitiesthat I care about.
But I'm always going through astruggle with this myself, you
know?
And I think that is what makesme relatable because we all have
(16:13):
that creative edge where we'relike, oh my God, that would be
so fun.
That would bring me so muchfreedom and so much pleasure.
But do I believe I can do it?
You know, this is thatperpetual conversation that we
are in with ourselves when weare meeting our creative edges.
And that for me right now isthis tension between business
(16:37):
and music, like really havingthe pull to make music, which is
also a very new skill for me.
I used to write lyrics forother artists back in my
freelance days.
It was like a littleexperiment.
I've occasionally dipped in andbooked some more of this work,
but then I'm like, doesn'treally fit into my business
(16:57):
strategy right now, and wouldrather save that creative juice
for my own music and writingsongs.
But it is time-intensivealongside running a creative
business.
But you know, I know that thisis the vision that I built my
business around, is to have thespace to play and to create for
the joy of it.
And it's something I do almostevery day.
I play guitar and I sing justfor me, just for the joy.
(17:21):
And it really is an authenticexpression of who I am.
So it's very fifth house.
I do it purely for pleasure andplay.
My Virgo Rising always tries toturn it into a business
strategy, you know, like youshould record a meditation, you
should become a sound healer,you should make a weekly musical
content pillar.
But that is not the point.
The point is that I like musicbecause it's play.
(17:47):
But then I have to constantlyrewrite that permission slip of
it's okay to prioritize time tojust do things that you love
without it needing to have agoal or an outcome or to turn
into a business strategy.
So where I'm at with it now isI'll occasionally record a video
of whatever I'm playing, but Ido not have any strategic
(18:09):
commitment to it right now.
I do commit to doing it dailybecause that's what it takes to
really feel the joy and thefreedom that music has the
potential to bring me.
And even before I was sharingthat I even played music, I was
attracting a lot of musicians asclients.
And even though I don't reallyknow anything about the music
(18:30):
industry, and I have actuallylearned a lot from my clients
that I've supported, at least Ishare this point of reference
with musician clients that helpsthem to feel seen and to feel
connected and to feelunderstood.
And with Pisces as mydescendant, my seventh house,
you know, that very watery,super creative energy is the
(18:52):
vibe of a lot of the clientsthat I attract.
And they come to me for more ofthat structure and consistency
and business strategy thatreally helps them to channel
their creativity into consistentincome streams.
All this to say, our values andhow we naturally embody them
become super magnetic points ofreference that lead to sales
(19:16):
from clients that are deeplycompatible with who we are.
And that makes for reallyfruitful and rewarding client
relationships and coachingconversations that you are going
to be obsessed with.
So show people who you are andhow you embody the values that
are important to you.
And as you can see, I'm notlike out here being like, I help
(19:37):
musicians, I know so much aboutthe music industry, I'm a
really skilled musician becauselike that's not the focus of my
brand and business, but just thevibe that people get from me
because I do music, because ofthe vibe and the frequency that
that creates, people pick up onthat.
And that leads to resonance.
Same thing with my book.
(19:58):
When I was writing my book,people were super attracted to
come and work with me to gethelp on their business and their
client attraction and theircontent strategy.
I wasn't helping people topublish.
I mean, I definitely helpedpeople develop messaging that
has led to book deals, butthat's not the goal of my
transformational coachingoffice.
So you do not need to beperfect in any area of your
(20:22):
life.
You just want to give people ataste of the flavors of who you
are.
And the more authentically wecan just show who we are being,
that is gonna do that.
You know, we don't even need tobe super strategic about it.
But obviously, these placementscan really help us to pull out
those angles or give us someideas of ways that we can
(20:44):
represent ourselves that reallydo show who we are at the core.
So check your fourth houseruler for the values that are
most important to your clients,because that's not only gonna
give you so much informationabout who they are and what they
value, it's also gonna lend yousome specificity with the
things that they are looking foractually in your work and in
(21:07):
your offers.
So for me, with Jupiter andAquarius in the fifth house,
obviously I attract a lot ofcreatives, performers,
revolutionary leaders,community-oriented people with
radical culture-shifting ideas.
And the reason they choose towork with me is because they
need support in grounding theirbig expansive ideas into reality
(21:27):
with a lot of belief workbecause Jupiter rules our
beliefs, philosophies, andwisdom and teaching.
And we bring their vision tolife through fun,
pleasure-focused creativestrategy, which is the only
thing that is gonna work forthat type of client, right?
Same for me.
Anyone who's hyper-creative, wecannot be forced into a box or
(21:48):
into a rigid formula.
It is just not gonna work forus.
So you can see how many richinsights we can get from this
placement that can actuallybecome really powerful pillars
of our brand and theconversations that we're having
in our content to reallyconfidently lean in to make it
so obvious who our work is mostcompatible for.
And there are just so manylayers that we can go into with
(22:11):
this one placement alone.
And I love digging deep intothis one with my clients because
you can break out very specificconversations that are going to
sell your offer with a lot ofclarity and potency and make you
the undeniable choice for yourspecific type of client.
And this is exactly why Icreated the Cosmic Coffee
(22:31):
Mastermind to create a space todive deep into custom tailored
brand strategy based on yourastrological placements, to work
out the content angles, thecontent pieces, and the
high-ticket sales strategy thataligns with your cosmically
compatible soulmate clients.
So it becomes so freakingobvious who you are, how
(22:52):
powerful your work is, and so itstands out to the right people.
So they start hopping into your5 to 10k plus offers seemingly
out of nowhere and reallyexcited to invest thanks to your
content.
So you can apply atwithSeramac.com or via the link
in the description.
I hope you've loved thiscontent series.
(23:15):
Please reach out with yourinsights, follow-up questions
that you want me to talk about,and if you need any support in
translating these into asix-figure brand strategy to
attract soulmate clients throughcontent that is authentically
you, that you love to create,and that's sustainable and fun.
Thank you so much for beinghere.
(23:37):
Please share this episode withanyone who you know will love
it.
If you haven't already left areview, please go over to iTunes
and do that, and I will loveyou forever.
I'm sending you so much love,and I'll see you next week.
Bye.
What's up?
This is Sarah Mac, and welcometo Creative Magic Club.
Together we'll discoverinspirational stories of
creative entrepreneurs livingout their dreams, doing the work
they are most passionate about,and building wealth in magical
and fun ways.
While building a six-biggerincome as a writer and coach
helping other women to launchtheir dream businesses, I've
connected with so manyincredible people and seen it
(00:34):
proven again and again that youcan thrive financially doing
whatever it is you arepassionate about.
I'm here to share life-changingstrategies for mindset, making
money, and reaching more peoplewith your work in a business and
life filled with creativity,freedom, and fun.
Creative Magic Club.
(00:56):
Hi, Sarah Mack here, andwelcome back to the Creative
Magic Club podcast, the place tobecome a six-figure creative by
filling your high-ticket offerthrough authentic storytelling
guided by astrology.
And this is the final part,part three, in my high-ticket
(01:16):
marketing series.
So if you haven't already,definitely go back and check out
part one and two.
In part one, I share myfive-figure offer high-ticket
sales script for coaches andcreative entrepreneurs.
And in part two, I share how Ibuilt a high-ticket client
attraction system using myastrology chart.
(01:36):
So today we're gonna dive intohow to find high-ticket clients
with my top three astrologybranding placements.
The first one I'm gonna diveinto is the mid-heaven.
This is your 10th house.
This represents your career andlegacy.
So it's super, super importantto really dive into embodying
(02:01):
this in your brand.
So some of the connections thatI made, I've always been very
intuitive in my approach tobranding.
But when I discovered thatGemini, which is the ruler of my
mid-heaven, really doesrepresent all colours of the
rainbow, but also withparticular prominence, the
(02:23):
colour yellow, I was like, ohyeah, this is exactly what I was
intuitively drawn towardsrepresenting myself in my brand.
And I want to talk about how,you know, colour choice is
obviously just one angle, but itcan be so, so powerful in
(02:43):
connecting with clients onlinebecause it makes you really
memorable and people feel youand people connect to so much
more than just what you say.
And this is really the power ofbrand.
And obviously, Geminirepresents changeability, right?
It's immutable, and you know,one of the key features of
Gemini energy is curiosity andjust always diming into one
(03:08):
thing and then another thing,and like always wanting to be
changing, which, you know, youmight think would pose a
challenge as a brand, becausethe traditional advice is always
to become really known for onething, right?
Become recognizable, really getrepetitive and be really clear
in how you are establishing yourreputation and what it is that
(03:33):
people remember you for.
But I'm gonna talk a little bithow just trusting what came
intuitively to me has reallyworked for me and really worked
for my brand, despite regularlychanging and pivoting and
shifting.
So ChatGPT can be a great placeto explore some of the key
(03:55):
themes and colours andaesthetics.
Obviously, Pinterest.
Definitely go back and listento episode 249 with Leia
Vanderveld from the Cosmic Stylepodcast.
She shared some really greatwisdom on using astrology when
thinking through your brand andyour visual style.
That's really her zone ofgenius.
It was such a greatconversation.
(04:15):
And then check out herPinterest boards because she's
made some for the astrologyplacements.
My relationship with astrologycame into business several years
after I'd already been makingsix-figure years in my business.
But it really gave me so muchevidence as to why following our
astrology chart strategicallyworks for us.
(04:37):
I've always led from myintuition in my business, and
our intuition is just, it'salways right.
It is the fail-safe strategythat will work.
And when it feels good, you aremoving in the right direction.
I wish I had seen myself forthe intuitive genius that I am
early on in my business becauseI feel like the story that I
(04:58):
tell myself a lot of the time isI'm just doing it because it's
easy, you know?
And obviously, following ourintuition doesn't always feel
easy, but it is gonna be thepath that is gonna shortcut the
struggle and it's gonna shortcutthe busy work, right?
And I think I didn't have timefor time wasting, I didn't have
time for busy work, I didn'thave shitloads of money to just
(05:20):
like invest up front in mybusiness.
So I was always just workingwith what I had, and I think
really bringing the mindset thatwhat I have available to me
right now is enough.
And so my very first photoshoot when I figured I should
probably get some type ofprofessional photo done, I
actually asked my friend Daisyto capture a photo for me.
(05:41):
I think we did some type of atrade.
She was living near where I wasliving at the time, which was
upstate New York in middle ofnowhere town, middle town.
I just put on the nicest dressthat I had that I bought from a
thrift store in New York.
I drove over to her house.
It was like covered in snow.
It was actually snowing.
I think it was in January.
For some reason, I always hadthe urge to do photo shoots in
(06:02):
January.
So I had so many winter photoshoots.
And I was standing there inthis like little cocktail dress
in the snow, and she snapped myportrait, and that became my
brand imagery.
And obviously, like, you know,I always wear bright colours, so
of course I was there was abright colour, and I think I was
wearing bright pink lipstick.
So that really like establishedmy brand from the beginning.
(06:26):
And we didn't do differentangles, we didn't do costume
changes, like it took about fiveminutes, but I loved the photo,
and I love being outside in thesnow, so I feel like I want my
brand to just be an authenticrepresentation of me.
You know, I felt that that isreally a big part of my brand
vibe and my brand style.
And I think that in part iswhat has made it so easy for me,
(06:48):
is because that is really a bigbrand value for me.
So knowing that, having donethat work to connect to that
truth, I knew that whatever Iwas capable of in the moment,
whatever I had available to me,whatever like locations or
clothing genuinely inspires me,that's enough.
And then the same thinghappened again.
(07:09):
It was my same friend, DaisyO'Brien, and I decided to do
another photo shoot.
It might have been a yearlater, also in January, and I
was like, hey, let's like traveldown to the city and just like
capture this phase of my life.
You know, this is where I'mliving.
And obviously, I thought I wasgonna live there forever when I
lived there.
I've now come to theunderstanding that I move a lot.
Now that I understand that Ihave a Sagittarius fourth house
(07:31):
with Uranus in it.
And again, I just grabbed myfavourite clothes that I felt
looked the most presentable,that were the most colourful.
And one of those outfits was mypink shirt with a bright yellow
wool cardigan.
Again, both vintage pieces.
One I think I yeah, I got themboth in New York.
(07:53):
And she snapped a really iconicphoto of me in front of the
Merry-go-Round in Dumbo andBrooklyn.
And that really became my brandheadshot for so many years.
And yellow and pink became mybrand colours.
And I can't tell you how manycomments I've got from people
who were like, Oh, you're likethe pink and yellow girl.
(08:15):
And they were just reallystriking, and they were really
striking in my thumbnail.
They would stand out to people.
And for people who love color,like somebody caught me a colour
witch, and I was like, Oh, Ifeel so seen.
But I resonate with brightcolour.
I love it when people wearbright colours, I love it when
things are bright colours, Ilove it when I wear bright
colours.
So I naturally gravitatetowards bright colours.
(08:39):
Same conversation that I washaving a few episodes ago about
pitching to other people'spodcasts.
Same thing with brand language,right?
When you use certain boldlanguage, you're instantly gonna
attract people.
Same thing with if you are intobold colors or you know, very
particular aesthetics, if youreally lean into that, whatever
your aesthetic is, you are gonnaresonate with people who
(09:02):
resonate with that.
So it's just a power tool forcreating instant connection with
people.
Like I immediately love peoplewhen they're just dripping in
colour.
It gives you so muchinformation about them, right?
So I lead with all the colours,and people always comment on
how I dress with so much colour,and it's so easy for me to
naturally represent myself inthis way in my brand because
(09:25):
it's how I live.
And I definitely startedwearing more yellow when I
realized this had become such aniconic colour in my brand.
I was the pink and yellow girl.
So I do wear this colour comboa lot, but it just started from
that place of authenticity.
Like I just felt good in it,and so I wore it, and then it
really took root in my life.
(09:46):
So the next placement that isreally pivotal for creating an
iconic and resonant brand that'sgonna give so much information
about who you are is Chiron.
So, as you know, I talk aboutthis a lot on this podcast.
So, if you want to learn moreabout Chiron, definitely
download my free five-partseries, Cosmic Attraction
(10:09):
Copywriting, where I really goin depth into understanding your
placement.
It's known as the woundedhealer and how to use it as a
guide for emotionalstorytelling.
Because here's the truth (10:19):
it doesn't matter what you do with
your brand if there's noemotional authenticity and real
human connection.
And this happens when peoplecan get to know the real you.
And the number one place wherepeople hold back when they are
representing themselves online,and the number one thing that
(10:41):
you can hone in on to be makingmore connections with clients
and making more sales is thatemotional authenticity and
connection, especially when itcomes to high ticket, right?
Like these are the things thatcreate faster connection.
If you want more consistentsales, if you want connections
(11:02):
with people who are dream cometrue clients, who get you, who
are already sold by the timethey reach out to join your
offer, you know, these are someof the things that when we
really lean into them, it'sgoing to make sales so much
easier for you.
And with High Ticket, it's anabsolute non-negotiable.
People need to know and feelconnected to who they are
(11:26):
hiring.
This is really predominantlythe work that I do with clients,
is to get them out of hiding.
And it's crazy how much we canbe showing up, but still hiding.
And you know, I've been thereand I still go through those
periods where I'm postingcontent, I'm showing up, I'm
saying things, but I'm notreally showing myself.
(11:46):
I'm not really connecting.
I'm not allowing people toemotionally connect to me
because I'm not sharing mystory.
It's so easy to not share ourstories.
There's so many other thingsthat we can waffle on about that
can appear valuable, right?
But without that genuineemotional human connection that
comes through letting people getto know you, you are not going
(12:09):
to be attracting clients intoyour high-ticket offer with any
consistency or success.
So, how do I embody this?
I tell personal stories prettymuch every time I show up.
And that is an intention forme.
And sometimes I have to likewrite it down to remind myself.
I have to prompt myselfbecause, especially with my son
in the 12th house, and for allof us, our tendency is to hide,
(12:33):
right?
Because especially when wedon't feel safe, because sharing
our story, taking a stand forwhat we believe in, selling, it
is vulnerable.
So our natural inclination isto hide.
So we have to put the systemsand support structures in place
to stop ourselves from hiding.
And this never freaking goesaway, okay?
(12:53):
So this is a skill, this is atoolkit.
It absolutely must be yournumber one priority skill set if
you want to be attractingclients into a high-ticket offer
online.
I make an effort to talk aboutmy challenges and my
insecurities as much as my winsand results and my
accomplishments at both ends ofthe spectrum are super important
(13:16):
here.
And, you know, this doesn'tmean I need everything to be
going perfectly all the time.
This is really developing thatability to identify what are the
wins, even if you're in aperiod of life and business
where it's small wins thatyou're celebrating, right?
You don't need to be havingthese like huge, crazy results
all the time to be able todemonstrate your value.
(13:37):
We can't have one without theother.
If you're just all everything'sgoing great, no one's gonna
trust you.
And if you're all here's allthe challenges I'm moving
through without reallychampioning your successes and
your results, no one's gonnahire you.
So you have to have both.
When people come to your brand,they want to be inspired by
what's possible, but they alsowant to feel seen in the
(13:58):
challenges that come when theyare working towards reaching
their goals.
So this is why Chiron is, youknow, a really great place for
us to connect to that vulnerablestorytelling that does that.
The next placement that's superpowerful to understand and to
really dive deep into when weare building a brand is our
(14:23):
fourth house ruler.
So the way that we find this iswe look at the sign that rules
our fourth house, and then welook at the planet that rules
that sign.
And this represents the valuesof your ideal client.
And this is a technique calledstepping your chart because your
fourth house is actually theseventh house of your tenth
house, which is basically whatrepresents your career and
(14:44):
business.
So my fourth house isSagittarius, and the ruler of
Sagittarius is Jupiter, andJupiter is in my fifth house in
Aquarius.
So for me to understand thevalues of my ideal client more
deeply, I look at the fifthhouse.
And the values of the fifthhouse are creativity and play
(15:07):
and pleasure.
Then I look at Aquarius, whichis the sign on my fifth house
where Jupiter resides.
And Aquarius values arerevolutionary technology,
freedom, authenticity, andcommunity.
So if you've been following me,you can see that these are the
main driving values in my lifeand brand.
And this is really my idealclient.
Like my ideal client is acreative revolutionary, right?
(15:29):
Somebody who's super creative,has a big vision, wants to
disrupt their industry, wants toreally benefit their community
and make a positive impact, andwants to do it in a way that
creates ultimate freedom andauthenticity and
self-expression, and in a waythat's fun and feels like play
and doesn't want to feel boxedin.
(15:49):
So the way that I embody thisin my brand is so many ways.
You know, this is just verynaturally who I am.
This was the foundation and thevalue set that I built my
entire business on was to havecreative freedom, was to have
fun, was to impact communitiesthat I care about.
But I'm always going through astruggle with this myself, you
know?
And I think that is what makesme relatable because we all have
(16:13):
that creative edge where we'relike, oh my God, that would be
so fun.
That would bring me so muchfreedom and so much pleasure.
But do I believe I can do it?
You know, this is thatperpetual conversation that we
are in with ourselves when weare meeting our creative edges.
And that for me right now isthis tension between business
(16:37):
and music, like really havingthe pull to make music, which is
also a very new skill for me.
I used to write lyrics forother artists back in my
freelance days.
It was like a littleexperiment.
I've occasionally dipped in andbooked some more of this work,
but then I'm like, doesn'treally fit into my business
(16:57):
strategy right now, and wouldrather save that creative juice
for my own music and writingsongs.
But it is time-intensivealongside running a creative
business.
But you know, I know that thisis the vision that I built my
business around, is to have thespace to play and to create for
the joy of it.
And it's something I do almostevery day.
I play guitar and I sing justfor me, just for the joy.
(17:21):
And it really is an authenticexpression of who I am.
So it's very fifth house.
I do it purely for pleasure andplay.
My Virgo Rising always tries toturn it into a business
strategy, you know, like youshould record a meditation, you
should become a sound healer,you should make a weekly musical
content pillar.
But that is not the point.
The point is that I like musicbecause it's play.
(17:47):
But then I have to constantlyrewrite that permission slip of
it's okay to prioritize time tojust do things that you love
without it needing to have agoal or an outcome or to turn
into a business strategy.
So where I'm at with it now isI'll occasionally record a video
of whatever I'm playing, but Ido not have any strategic
(18:09):
commitment to it right now.
I do commit to doing it dailybecause that's what it takes to
really feel the joy and thefreedom that music has the
potential to bring me.
And even before I was sharingthat I even played music, I was
attracting a lot of musicians asclients.
And even though I don't reallyknow anything about the music
(18:30):
industry, and I have actuallylearned a lot from my clients
that I've supported, at least Ishare this point of reference
with musician clients that helpsthem to feel seen and to feel
connected and to feelunderstood.
And with Pisces as mydescendant, my seventh house,
you know, that very watery,super creative energy is the
(18:52):
vibe of a lot of the clientsthat I attract.
And they come to me for more ofthat structure and consistency
and business strategy thatreally helps them to channel
their creativity into consistentincome streams.
All this to say, our values andhow we naturally embody them
become super magnetic points ofreference that lead to sales
(19:16):
from clients that are deeplycompatible with who we are.
And that makes for reallyfruitful and rewarding client
relationships and coachingconversations that you are going
to be obsessed with.
So show people who you are andhow you embody the values that
are important to you.
And as you can see, I'm notlike out here being like, I help
(19:37):
musicians, I know so much aboutthe music industry, I'm a
really skilled musician becauselike that's not the focus of my
brand and business, but just thevibe that people get from me
because I do music, because ofthe vibe and the frequency that
that creates, people pick up onthat.
And that leads to resonance.
Same thing with my book.
(19:58):
When I was writing my book,people were super attracted to
come and work with me to gethelp on their business and their
client attraction and theircontent strategy.
I wasn't helping people topublish.
I mean, I definitely helpedpeople develop messaging that
has led to book deals, butthat's not the goal of my
transformational coachingoffice.
So you do not need to beperfect in any area of your
(20:22):
life.
You just want to give people ataste of the flavors of who you
are.
And the more authentically wecan just show who we are being,
that is gonna do that.
You know, we don't even need tobe super strategic about it.
But obviously, these placementscan really help us to pull out
those angles or give us someideas of ways that we can
(20:44):
represent ourselves that reallydo show who we are at the core.
So check your fourth houseruler for the values that are
most important to your clients,because that's not only gonna
give you so much informationabout who they are and what they
value, it's also gonna lend yousome specificity with the
things that they are looking foractually in your work and in
(21:07):
your offers.
So for me, with Jupiter andAquarius in the fifth house,
obviously I attract a lot ofcreatives, performers,
revolutionary leaders,community-oriented people with
radical culture-shifting ideas.
And the reason they choose towork with me is because they
need support in grounding theirbig expansive ideas into reality
(21:27):
with a lot of belief workbecause Jupiter rules our
beliefs, philosophies, andwisdom and teaching.
And we bring their vision tolife through fun,
pleasure-focused creativestrategy, which is the only
thing that is gonna work forthat type of client, right?
Same for me.
Anyone who's hyper-creative, wecannot be forced into a box or
(21:48):
into a rigid formula.
It is just not gonna work forus.
So you can see how many richinsights we can get from this
placement that can actuallybecome really powerful pillars
of our brand and theconversations that we're having
in our content to reallyconfidently lean in to make it
so obvious who our work is mostcompatible for.
And there are just so manylayers that we can go into with
(22:11):
this one placement alone.
And I love digging deep intothis one with my clients because
you can break out very specificconversations that are going to
sell your offer with a lot ofclarity and potency and make you
the undeniable choice for yourspecific type of client.
And this is exactly why Icreated the Cosmic Coffee
(22:31):
Mastermind to create a space todive deep into custom tailored
brand strategy based on yourastrological placements, to work
out the content angles, thecontent pieces, and the
high-ticket sales strategy thataligns with your cosmically
compatible soulmate clients.
So it becomes so freakingobvious who you are, how
(22:52):
powerful your work is, and so itstands out to the right people.
So they start hopping into your5 to 10k plus offers seemingly
out of nowhere and reallyexcited to invest thanks to your
content.
So you can apply atwithSeramac.com or via the link
in the description.
I hope you've loved thiscontent series.
(23:15):
Please reach out with yourinsights, follow-up questions
that you want me to talk about,and if you need any support in
translating these into asix-figure brand strategy to
attract soulmate clients throughcontent that is authentically
you, that you love to create,and that's sustainable and fun.
Thank you so much for beinghere.
(23:37):
Please share this episode withanyone who you know will love
it.
If you haven't already left areview, please go over to iTunes
and do that, and I will loveyou forever.
I'm sending you so much love,and I'll see you next week.
Bye.
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