September 1, 2025 • 23 mins
When my offer isn’t selling as well as I’d like, this is what I do to figure out why, and to fix it:
⚡️I look at the stories I’ve been telling in my content to check if I’ve been fully transparent, detailed and vulnerable, or if I’ve been phoning it in and hiding (which is our unconscious protective mechanism when we’re not super focused on overriding it)
⚡️I check to see that the language I’m using to talk about my offer is centered on my unique magic that people come to me for (that they can’t get anywhere else) and not just catchphrases everyone in my industry is using.
⚡️I do an honest review of my follow through: did I do what I said I was going to do in my launch? Or did I skip some important parts?
Want to know which parts of my clients’ astrology chart I use to guide them to their most aligned, accessible and powerful launch strategy when they are working to fill a high ticket offer?
#1: Venus - this sign can tell you SO much about WHY people hire YOU specifically. We definitely want to make sure we are leveraging this in your content and launch strategy.
#2: Chiron - this is the key that unlocks your most vulnerable stories that creates the kind of connection and trust that turns strangers into buyers quickly.
#3: You’ll have to tune into this week’s episode of the Creative Magic Club podcast to find out this third supercharged placement that guides us to build a legacy we LOVE to live in (vs one we’re counting down the years to retire from!)
Plus in this episode I share the truth about what a successful and aligned high ticket offer launch really looks and feels like.
You’re going to love it.
Write a sales post to attract your soul mate client using you astrology chart with my FREE 5-part training series! https://withsarahmac.com/cosmic-attraction-copywriting/
Loved this episode?! Let’s keep playing together!
Say hey on IG: https://www.instagram.com/creativemagicclub/
Instant access to the Cosmic Attraction Copywriting Free Training Series: https://withsarahmac.com/cosmic-attraction-copywriting/
Join Millionaire Witch Club (it's free!) https://withsarahmac.com/full-moon-circle
$37 Course: HOW TO RAISE YOUR PRICES - https://withsarahmac.thrivecart.com/raise-your-prices/
Join the Cosmic Copy Mastermind - https://withsarahmac.com/cosmic-copy/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I'm Sarah Mack and welcome back to the Creative
Magic Club podcast here to helpyou become a six-figure
creative by filling yourhigh-ticket offer through
authentic storytelling andastrology-guided content
strategy.
We're going to continue ourconversation about money and
astrology and I want to diveinto three signs for selling
(00:23):
successfully, and I also want tobust some myths and really
speak to some of the reasons whyyour offer might not be selling
as well as you want it to.
There are many, many paths to asale right, and I know it can
be really tempting to fall intothe mindset of if I just nail
(00:45):
the perfect strategy, then I'llbe good at selling forever, and
it took me a while to reallyknow this to be true and it
might sound obvious to you.
But also, I feel like a lot ofmarketing can really feed this
story that there's a right wayand that absolutely is not a
right way.
That there's a right way andthat absolutely is not a right
(01:11):
way and, like clientmagnetization happens at a
confluence of your alignment andyour connection to your vision
and to your goal, and then thealigned strategic actions that
you are fully committed to tobringing this vision to life,
and that recipe is going to lookslightly different for every
single person because we havedifferent skill sets, we're in
(01:33):
different phases of life, wehave different capacities, right
.
So this is why I love usingastrology for business strategy,
for marketing, for contentstrategy, because it really
helps us build our path to ourresults and to more money from
the inside out, from reallybuilding from a foundation of
what is the easiest pathway forme to succeed, what feels the
(01:56):
juiciest, most aligned, mostaccessible way for me to make my
dreams happen.
And then, obviously you know, weget to navigate within
frameworks of support andmentorship and people who have
done it before and people whohave built skill sets and this I
find to be the most empoweringaround money, around sales, is
to really remind ourselves thatthe thing that closes the gap
(02:20):
from where we are now to wherewe want to be is building skill
and taking action.
Like you can build any freakingskill you want, you can build
the skill to get really good atany pathway to money and sales
that you want, so you might aswell invest in the ways that you
want to, that are going to befun for you to continue to do,
and obviously we're always goingto evolve and we might change.
(02:41):
Our minds and our capacitieschange and situation and
circumstances change and then weevolve our abilities and our
skills and our pathways.
So, at its most simple level,if the sales that you want
aren't happening, all of theclues are right there in our
life, right, all it means isthere's a gap in your client's
path to working with you.
It doesn't mean you haven'tdiscovered the magic formula.
(03:03):
It doesn't mean that you'resomehow cursed and have loads of
terrible karma.
Obviously you know every singlething about our life and our
past and our history and who weare comes into play when we show
up to take action and to followthrough and to reach our goals.
And all of that shit that needsto be dealt with is going to
come up in your path ofentrepreneurship, and you know
(03:27):
we build the skills to be ableto deal with that while we're
building the skills to achievewhat it is that we want.
So what's been true for me whenI haven't been hitting my goals,
whenever I never fall into thestory of it's not working and I
noticed myself start to makemeaning out of that, that then
creates more resistance.
That then leads to mecontinuing to not take the
(03:47):
actions that I said I was goingto do, or feel weird about it or
get in my head about it.
I've learned so many times,enough times now to catch myself
to know that the reason it'snot happening is because I just
didn't follow through on thelaunch plan.
I just didn't follow through onwhat I said I was going to do
fully.
And maybe I thought I didfollow through fully but I kind
of phoned it in or I half-assedit, or I didn't do what I said I
(04:12):
was going to do, or I yeah, Ithought I did, but actually
there were some really criticalpieces missing.
So so I always like to reflectokay, what was in the way of me
not following through on thelaunch?
What were the thoughts that ledto me thinking that not taking
the action was a better ideathan taking the action?
(04:33):
I think a common thought thatcomes up is what if it doesn't
work and it will be so much workand I'll be disappointed?
I think that's our major likeresistance thought of why bother
?
You know, like I did thisbefore and it didn't work as
well as I wanted it to you, sowhy should I bother again?
And whenever I've been incycles of like hitting result
after result after result,compounding, you know, growth,
(04:55):
more clients, more income.
That always happens when I'mjust in a period of continued
momentum, continuing to takeaction, continuing to follow
through, and.
And so you know, sometimes inthose slowdown moments there's a
legitimate alternative priority, like a life priority or a
health priority or anotherproject priority.
But being 100% truthful withourselves about what we have
(05:18):
chosen to prioritize, this isreally key to remind ourselves
that it's actually all in ourpower, even if we're reaching
for a result that we haven'treached yet, that's you know, we
don't have a lot of evidencethat we'll be able to do it.
Same rules apply.
So another thought that tends toslow me down is debating oh,
should I focus on this or shouldI focus on this?
Right, and this is why thepower of just having a clear
(05:41):
launch plan and a clear launchcalendar.
It is the accountability thatkeeps us in action, that leads
to momentum, that leads toresults, because so often let's
say, for example, I didn't signas many clients in a launch as I
had hoped, but I keep goingDown the line.
I get to my client enrollmentgoal.
(06:04):
Would I have ever got there ifI'd just given up?
No, like we have to keep going,we have to commit, we have to
keep following through andremembering that if something,
if a result hasn't materializedyet, it doesn't mean that it's
not working.
It means that it's on its wayand we're closer to it because
we are following through.
So, yeah, something that used toreally get me caught up was
(06:25):
this idea that I needed to beperfectly aligned and that there
was this thing that will leadto me taking off.
And I used to debate all thetime like, should I go all in on
money mindset or should I goall in on content strategy or
should I go all in on astrologyand then really incorporating my
astrology into my strategicdecision making.
It really got rid of a lot ofthat conversation and it showed
(06:48):
me that actually I'm here to doall of those things and also
really dissolved this illusionthat there was this one thing
that was going to lead to metaking off.
If anything, understanding myastrology chart dissolved the
self-doubt and theself-questioning that slowed me
down.
That created so much more easein my strategic decision making,
(07:12):
in my launching, in my contentstrategy, in my message and in
signing clients.
This is the true gift of runningmy business using astrology, my
business using astrology, and Iactually have seen clients take
off with certain content topicsand finding those particular
conversations, keywords andtopics that do lead to them
going viral and massivelygrowing their audience and
(07:34):
business.
But what's really reallyimportant is knowing that this
happens while they are doing thestep by step launch plan to
launch their offer and enrollclients into buying from them.
It's not like having a hugeaudience and I've seen this too
with other people where theyhave a giant audience and
they're so focused on growingthe audience but they don't have
(07:54):
that launch plan that'sdesigned to turn those people
into clients, to buildrelationships that go to the
next level and create the nextlevel of impact and mission
through an offer, through aclient relationship.
So you have to be doing thelaunch actions alongside the
work to be reaching new peopleand growing your audience.
(08:18):
I've also seen myself make asmuch, if not much more, money
than clients who have gone viraland have a massive audience,
but they come to me because theyaren't doing the step-by-step
launch strategy.
That much, if not much moremoney than clients who have gone
viral and have a massiveaudience, but they come to me
because they aren't doing thestep-by-step launch strategy
that actually leads to sales,and when I say step-by-step
launch strategy, I mean the onewe have designed for them, not
my magical one-size-fits-allcookie cutter launch strategy.
(08:38):
No, no, no.
So this is a really huge one tojust call yourself out on.
And I do think that this isrooted in that, like you know, a
knight in shining armor on awhite horse coming to save us
that, this narrative, thisarchetypal narrative that women
are fed through media sincewe're little girls, this idea
that, oh, you know, marry a richman, someone's coming to save
(09:01):
you.
The thing, the amazing marriageI'm watching the Gilded Age at
the moment and it's like justmarry a rich husband with a good
name, you know, then your lifeis a success.
And if you don't achieve that,or you, you know, stray across
the train tracks to the side ofbeing a divorcee or having a
baby out of wedlock, then you'rebanished and your whole life is
(09:22):
ruined, right, so?
So don't let this illusionscrew you over.
Yes, we might land on somethingthat goes viral.
Yes, we might land on a contenttopic that's really resonating
with people, and obviously thatcan help, but it's not going to
absolve you of doing thediligent work to sell your shit
with a clear, compelling messageand to create a clear client
(09:43):
pathway for people to sign upand work with you and pay you
and it's actually not thatcomplicated.
So let's talk about content andthink of these as skills to
build and refine that.
The better you get at it, themore money you will make with
more consistency, and this isreally what we're focused on
inside the Cosmic CopyMastermind and I'm opening up
(10:05):
the doors again, which is superexciting.
So if you know you're ready forsupport with this, you can
click the link in my descriptionto apply.
So know that posting on socialmedia on its own is not enough.
Just getting a ton of people onsales calls on its own is not
enough.
Even having a sales page on itsown is not enough.
Unless you know, it's like oneof those old school, like 50
(10:26):
page long, very densestorytelling sales pages that we
used to get through ads back inthe days.
I haven't seen one of those ina while.
I don't know if that's still athing or not, but here are some
really important pieces in yourecosystem and your content
ecosystem that does lead tosales consistently.
One of them is good emails andobviously it's possible to
(10:47):
create clients purely throughsocial media without bringing
people over to an email list.
But this is a risk and, to behonest with you, it's a dumb
risk in 2025, where things areevolving extraordinarily rapidly
and you know who knows what'sgoing to happen with social
media, which direction it'sgoing to go?
We can know one thing is thatit's always going to be changing
(11:09):
, because that's what keeps themin business.
So the one thing that will stayconsistent is the community
that you have directrelationships with on your email
list and then either a reallygood sales page or a really
great content strategy.
Plus, you know relationshiptouch points where people can
get a chance to really connectand get to know you.
These things are reallynecessary.
(11:30):
You don't have to have a salespage, but it will do a lot of
that work for you.
And you know the easiest way tobuild in-depth relationships is
long form content.
It just doesn't happen in thesame way in short form little
bites of information.
Thinking about sales throughthe lens of relationships and
quality relationships is reallygoing to help you to know where
(11:54):
the gaps are in the clientpathways to working with you.
And long form content and shortform content any type of
content isn't going to workwithout storytelling and
storytelling isn't going to workwithout vulnerability.
Otherwise, connection and trustdoes not happen.
And I really learned thislesson when I trained as a
(12:15):
copywriter and I studied verylong form sales pages, which is
known as direct salescopywriting, which is what I
teach my clients.
And you know that was like 10years ago now where you could
click on an ad, click on thesales page, and it would be so
long and there would be so muchstory that it could convert
somebody who had just landed onit into buying a relatively high
(12:36):
priced offer.
So you have to know yourcustomer journey and how your
individual pieces of content inyour ecosystem are working
together.
For example, you might see veryshort form sales pages, but the
only reason they're working isbecause they are a part of a
larger content ecosystem, samewith almost any single piece of
content that you see out thereon the internet.
(12:57):
So it's so, so, so importantnot to just copy strategy that
you see from the outside ofsomeone else's business without
building it intrinsically andtesting it to get your customer
journey smooth.
So it's working to bringsomeone from you know, a new
connection into your world, toconnect with you to learn about
(13:19):
you, to learn about your workand have all the information
they need to confidently make adecision about whether your
offer is right for them.
So when a client comes to workwith me, we get clear on the
offer, we write the sales pagecopy and we create a free
training to give the rightpeople a reason to join their
email list.
And we test these until theyactually work.
(13:42):
And by work I mean that itleads to a sale from a dream
client.
That's when we know that yourcontent is working and that you
can get really repetitive withit to bring in more clients, and
there's really no point inadding other things into the
business until these pieces areworking.
Then we build out our contentstrategy through social media,
emails, networking andconnecting with more potential
(14:04):
clients and collaborators whocan help you reach more clients.
And this is where people gowrong including I've gone wrong
here so many times is reallyhaving shiny object syndrome
with too many strategies andtactics, thinking that that is
the problem, that you haven'tfound the right one yet, versus
picking one simple strategy andmaking sure all the gaps are
(14:26):
filled, working it until itworks really well, picking one
offer and getting that sellingreally well.
Because, like anyone who's inmy world, we know, until it
works really well picking oneoffer and getting that selling
really well.
Because, like anyone who's inmy world, we know that it's not
because your offer sucks, it'snot because you aren't good,
right, this is not a question.
So just think about that for amoment.
That means that your offer isnot the problem.
It's your ability tocommunicate the value of it so
(14:51):
that people can see that.
Because we know once people getin, they're going to have a
life-changing transformationwhen they experience your work.
Like that's not even a question.
So communicating that is thething that closes the gap on you
getting clients.
That's why it's so important totest your message until it's
actually landing with the rightpeople.
And how do we do that?
By actually talking to yourpeople and listening to them
(15:14):
becoming obsessed with solvingtheir problems for them.
Anytime it's not going well,we're in our head, we're in
resistance, we're me focusedinstead of you focused.
It's not the offer, it's themessage.
Every time and, yes, sometimesevolving your offer can involve
tweaking the focus and targetresult of your work with clients
, because it's really abouttailoring your skills and your
(15:35):
mission and vision and desiresfor your work into solving a
specific problem for a specificperson, and then your main job
is to communicate that superclearly in language that
resonates with your person.
This is how you sell any offerat any price with success
Knowing who it's for, clearlyarticulating the problem it
solves, making the offerenticing and clearly pitching it
(15:57):
repeatedly until it's selling.
And the secret sauce that makesany strategy work with more
power and magic than anything isconviction confidence.
This is the heart of sellingBelieving in your work first
before you invite others into it, and being very transparent and
clear about why you hold yourconviction.
(16:19):
You know what is the evidence,what is the story that led to
your conviction.
This is the thing.
Path to conviction, it'sfreaking.
Believing in ourself andknowing who the fuck we are and
not questioning and what is thefastest, most profound way to
empower ourselves.
To do that, it's throughembodying our astrology chart.
(16:40):
So what I look at in clientscharts when they come to me
because they want to helpselling and filling their high
ticket offer, I'm going to lookat their Venus, because it's so,
so helpful for connecting youto your secret sauce and magic
that people love to pay you for.
So we really want to lean intothis strategically in your
launch and in your message andyour content.
So if you want to get moreconfident, to improve your sales
(17:02):
and make selling feel so mucheasier and more authentic, work
on understanding and embodyingyour Venus sign.
The other placement that I comeback to again and again and
again with all of my clientsthat's really profound in
shifting into confidence andconviction and creating really
fast connection through theirlaunch content is Chiron.
(17:23):
This sign gives you yourstorytelling gold.
This sign it like, cracks youopen to share the vulnerability
that creates connection throughyour stories.
When you lean into sharinginsights from your Chiron
placement, not only do yourchallenges hold less power over
you, but they open the door todeeply authentic client
relationships and easy salesconversations because that trust
(17:46):
is there in your humanness andin your power to be able to help
them.
And the third sign that is likeyour North Star in your work
and your business is yourMidheaven.
This is your mission andcontribution for your work.
In this life, slow and steadywins the race.
When it comes to Midheaven,it's Capricorn ruled.
So whenever that little voicecomes in that has just
(18:06):
discovered an ad for a shiny newstrategy course that you want
to buy on Instagram.
Remind yourself slow and steadywins the race.
Stick to your North Star, buildin the way that you want to
live.
And this is the reminder forthe kind of energy to plug into,
not just to have quick wins,but to build a legacy that
brings you the kind of successthat makes you happy long term,
(18:29):
to really stick with it, to putone foot in front of the next
and keep building those skillsand doing the things that you
love and that are meaningful toyou.
Because, like I always, alwayssay to my clients and remind
myself every time I want tolaunch a new offer, is I'm only
going to get there in the waythat I want to get there.
(18:49):
Like I'm not going to get thereby being like, oh, I'll just do
this sucky thing for a littlebit to get me to the place that
I want to be.
Like, no, we have to go the waythat we want to go, especially
when you're a creative, becausewe all have that inner rebel who
, just like, doesn't fuckingwant to do things in other
people's ways.
And you know, yes, obviouslythere's going to be an element
of skill building and that, likeyou know, when you're at the
(19:11):
gym and you're like when is theclass going to end?
You're still.
You're still going to have thatfeeling when you're building
skill right because you'remeeting your edge.
But that's different tobuilding a path that you don't
actually want to go down andthat you don't want to stay on.
So my midheaven is in Gemini andit's actually conjunct my
Chiron and my moon.
So I know that my mission andmy legacy is centered really
(19:35):
around that emotionalstorytelling to help others to
grow their brand and impactthrough content and writing and
podcasting.
And so I have built contentsystems that sell for me and I
stay in my zone of geniuscreating content that I love,
love, love to create.
That leads to sales for me andclients find their way to me
(19:56):
through that ecosystem.
So I've been mastering sellingthrough my content.
So I don't have to spend hourson sales calls or cold DMing
people through my content.
So I don't have to spend hourson sales calls or cold DMing
people.
And it took me a few years ofcontinuous study to master these
skill sets, and I'm stillcontinually studying and
refining these skill sets.
But now I have a dream businessthat can last a lifetime and
(20:18):
gives me so much freedom thanksto the skills that I dedicated
myself to building and puttinginto practice through you know,
just doing the do that Idedicated myself to building and
putting into practice throughyou know, just doing the do and
launching and continuing tolaunch and launching again and
doing better next time andrefining and just understanding
my craft in the way that Iwanted to build my business and
to charge what I want and toserve whoever I want and to not
(20:40):
have to work with people I don'twant to serve and to make as
much money as I want.
So building your business inalignment with these three signs
will set you up for success,not just now, but for the rest
of your life, and bringing yourlegacy and vision to life in the
way that's going to make youhappy.
So if you want to know theprompts I use to help clients
turn their insights from theirastrology chart from Venus,
(21:03):
chiron and their Midheaven, turntheir insights from their
astrology chart from Venus,chiron and their midheaven to
successfully design and sell ahigh ticket offer, I'm so
excited to have my new minicourse available to you.
It's called how to raise yourprices and sell a high ticket
offer using astrology and thelink is in the description below
.
And if you love thisconversation and way of
approaching business and youknow you are ready to master
(21:25):
successfully selling a highticket offer in your business
this year, I invite you to joinmy Cosmic Copy Mastermind, where
we go deep into embodying theseplacements and so many more,
with hands-on support from me,to build out an aligned offer,
content, strategy and brandmessage that attracts dream
soulmate clients on repeat intoyour author, priced at $5,000 to
(21:46):
$10,000 or more.
So click the link below toapply.
I hope you've loved this.
Please reach out to me onInstagram at sarahmcmagic, share
an insight that came throughfor you and if you know somebody
who can benefit from thisepisode, please, please, please,
share it with them.
And if you haven't already,please go and leave a review on
iTunes.
It really, really supports theshow and I'm sending you so much
(22:08):
love and I'll see you next week.
Bye.
Hi, I'm Sarah Mack and welcome back to the Creative
Magic Club podcast here to helpyou become a six-figure
creative by filling yourhigh-ticket offer through
authentic storytelling andastrology-guided content
strategy.
We're going to continue ourconversation about money and
astrology and I want to diveinto three signs for selling
(00:23):
successfully, and I also want tobust some myths and really
speak to some of the reasons whyyour offer might not be selling
as well as you want it to.
There are many, many paths to asale right, and I know it can
be really tempting to fall intothe mindset of if I just nail
(00:45):
the perfect strategy, then I'llbe good at selling forever, and
it took me a while to reallyknow this to be true and it
might sound obvious to you.
But also, I feel like a lot ofmarketing can really feed this
story that there's a right wayand that absolutely is not a
right way.
That there's a right way andthat absolutely is not a right
(01:11):
way and, like clientmagnetization happens at a
confluence of your alignment andyour connection to your vision
and to your goal, and then thealigned strategic actions that
you are fully committed to tobringing this vision to life,
and that recipe is going to lookslightly different for every
single person because we havedifferent skill sets, we're in
(01:33):
different phases of life, wehave different capacities, right
.
So this is why I love usingastrology for business strategy,
for marketing, for contentstrategy, because it really
helps us build our path to ourresults and to more money from
the inside out, from reallybuilding from a foundation of
what is the easiest pathway forme to succeed, what feels the
(01:56):
juiciest, most aligned, mostaccessible way for me to make my
dreams happen.
And then, obviously you know, weget to navigate within
frameworks of support andmentorship and people who have
done it before and people whohave built skill sets and this I
find to be the most empoweringaround money, around sales, is
to really remind ourselves thatthe thing that closes the gap
(02:20):
from where we are now to wherewe want to be is building skill
and taking action.
Like you can build any freakingskill you want, you can build
the skill to get really good atany pathway to money and sales
that you want, so you might aswell invest in the ways that you
want to, that are going to befun for you to continue to do,
and obviously we're always goingto evolve and we might change.
(02:41):
Our minds and our capacitieschange and situation and
circumstances change and then weevolve our abilities and our
skills and our pathways.
So, at its most simple level,if the sales that you want
aren't happening, all of theclues are right there in our
life, right, all it means isthere's a gap in your client's
path to working with you.
It doesn't mean you haven'tdiscovered the magic formula.
(03:03):
It doesn't mean that you'resomehow cursed and have loads of
terrible karma.
Obviously you know every singlething about our life and our
past and our history and who weare comes into play when we show
up to take action and to followthrough and to reach our goals.
And all of that shit that needsto be dealt with is going to
come up in your path ofentrepreneurship, and you know
(03:27):
we build the skills to be ableto deal with that while we're
building the skills to achievewhat it is that we want.
So what's been true for me whenI haven't been hitting my goals,
whenever I never fall into thestory of it's not working and I
noticed myself start to makemeaning out of that, that then
creates more resistance.
That then leads to mecontinuing to not take the
(03:47):
actions that I said I was goingto do, or feel weird about it or
get in my head about it.
I've learned so many times,enough times now to catch myself
to know that the reason it'snot happening is because I just
didn't follow through on thelaunch plan.
I just didn't follow through onwhat I said I was going to do
fully.
And maybe I thought I didfollow through fully but I kind
of phoned it in or I half-assedit, or I didn't do what I said I
(04:12):
was going to do, or I yeah, Ithought I did, but actually
there were some really criticalpieces missing.
So so I always like to reflectokay, what was in the way of me
not following through on thelaunch?
What were the thoughts that ledto me thinking that not taking
the action was a better ideathan taking the action?
(04:33):
I think a common thought thatcomes up is what if it doesn't
work and it will be so much workand I'll be disappointed?
I think that's our major likeresistance thought of why bother
?
You know, like I did thisbefore and it didn't work as
well as I wanted it to you, sowhy should I bother again?
And whenever I've been incycles of like hitting result
after result after result,compounding, you know, growth,
(04:55):
more clients, more income.
That always happens when I'mjust in a period of continued
momentum, continuing to takeaction, continuing to follow
through, and.
And so you know, sometimes inthose slowdown moments there's a
legitimate alternative priority, like a life priority or a
health priority or anotherproject priority.
But being 100% truthful withourselves about what we have
(05:18):
chosen to prioritize, this isreally key to remind ourselves
that it's actually all in ourpower, even if we're reaching
for a result that we haven'treached yet, that's you know, we
don't have a lot of evidencethat we'll be able to do it.
Same rules apply.
So another thought that tends toslow me down is debating oh,
should I focus on this or shouldI focus on this?
Right, and this is why thepower of just having a clear
(05:41):
launch plan and a clear launchcalendar.
It is the accountability thatkeeps us in action, that leads
to momentum, that leads toresults, because so often let's
say, for example, I didn't signas many clients in a launch as I
had hoped, but I keep goingDown the line.
I get to my client enrollmentgoal.
(06:04):
Would I have ever got there ifI'd just given up?
No, like we have to keep going,we have to commit, we have to
keep following through andremembering that if something,
if a result hasn't materializedyet, it doesn't mean that it's
not working.
It means that it's on its wayand we're closer to it because
we are following through.
So, yeah, something that used toreally get me caught up was
(06:25):
this idea that I needed to beperfectly aligned and that there
was this thing that will leadto me taking off.
And I used to debate all thetime like, should I go all in on
money mindset or should I goall in on content strategy or
should I go all in on astrologyand then really incorporating my
astrology into my strategicdecision making.
It really got rid of a lot ofthat conversation and it showed
(06:48):
me that actually I'm here to doall of those things and also
really dissolved this illusionthat there was this one thing
that was going to lead to metaking off.
If anything, understanding myastrology chart dissolved the
self-doubt and theself-questioning that slowed me
down.
That created so much more easein my strategic decision making,
(07:12):
in my launching, in my contentstrategy, in my message and in
signing clients.
This is the true gift of runningmy business using astrology, my
business using astrology, and Iactually have seen clients take
off with certain content topicsand finding those particular
conversations, keywords andtopics that do lead to them
going viral and massivelygrowing their audience and
(07:34):
business.
But what's really reallyimportant is knowing that this
happens while they are doing thestep by step launch plan to
launch their offer and enrollclients into buying from them.
It's not like having a hugeaudience and I've seen this too
with other people where theyhave a giant audience and
they're so focused on growingthe audience but they don't have
(07:54):
that launch plan that'sdesigned to turn those people
into clients, to buildrelationships that go to the
next level and create the nextlevel of impact and mission
through an offer, through aclient relationship.
So you have to be doing thelaunch actions alongside the
work to be reaching new peopleand growing your audience.
(08:18):
I've also seen myself make asmuch, if not much more, money
than clients who have gone viraland have a massive audience,
but they come to me because theyaren't doing the step-by-step
launch strategy.
That much, if not much moremoney than clients who have gone
viral and have a massiveaudience, but they come to me
because they aren't doing thestep-by-step launch strategy
that actually leads to sales,and when I say step-by-step
launch strategy, I mean the onewe have designed for them, not
my magical one-size-fits-allcookie cutter launch strategy.
(08:38):
No, no, no.
So this is a really huge one tojust call yourself out on.
And I do think that this isrooted in that, like you know, a
knight in shining armor on awhite horse coming to save us
that, this narrative, thisarchetypal narrative that women
are fed through media sincewe're little girls, this idea
that, oh, you know, marry a richman, someone's coming to save
(09:01):
you.
The thing, the amazing marriageI'm watching the Gilded Age at
the moment and it's like justmarry a rich husband with a good
name, you know, then your lifeis a success.
And if you don't achieve that,or you, you know, stray across
the train tracks to the side ofbeing a divorcee or having a
baby out of wedlock, then you'rebanished and your whole life is
(09:22):
ruined, right, so?
So don't let this illusionscrew you over.
Yes, we might land on somethingthat goes viral.
Yes, we might land on a contenttopic that's really resonating
with people, and obviously thatcan help, but it's not going to
absolve you of doing thediligent work to sell your shit
with a clear, compelling messageand to create a clear client
(09:43):
pathway for people to sign upand work with you and pay you
and it's actually not thatcomplicated.
So let's talk about content andthink of these as skills to
build and refine that.
The better you get at it, themore money you will make with
more consistency, and this isreally what we're focused on
inside the Cosmic CopyMastermind and I'm opening up
(10:05):
the doors again, which is superexciting.
So if you know you're ready forsupport with this, you can
click the link in my descriptionto apply.
So know that posting on socialmedia on its own is not enough.
Just getting a ton of people onsales calls on its own is not
enough.
Even having a sales page on itsown is not enough.
Unless you know, it's like oneof those old school, like 50
(10:26):
page long, very densestorytelling sales pages that we
used to get through ads back inthe days.
I haven't seen one of those ina while.
I don't know if that's still athing or not, but here are some
really important pieces in yourecosystem and your content
ecosystem that does lead tosales consistently.
One of them is good emails andobviously it's possible to
(10:47):
create clients purely throughsocial media without bringing
people over to an email list.
But this is a risk and, to behonest with you, it's a dumb
risk in 2025, where things areevolving extraordinarily rapidly
and you know who knows what'sgoing to happen with social
media, which direction it'sgoing to go?
We can know one thing is thatit's always going to be changing
(11:09):
, because that's what keeps themin business.
So the one thing that will stayconsistent is the community
that you have directrelationships with on your email
list and then either a reallygood sales page or a really
great content strategy.
Plus, you know relationshiptouch points where people can
get a chance to really connectand get to know you.
These things are reallynecessary.
(11:30):
You don't have to have a salespage, but it will do a lot of
that work for you.
And you know the easiest way tobuild in-depth relationships is
long form content.
It just doesn't happen in thesame way in short form little
bites of information.
Thinking about sales throughthe lens of relationships and
quality relationships is reallygoing to help you to know where
(11:54):
the gaps are in the clientpathways to working with you.
And long form content and shortform content any type of
content isn't going to workwithout storytelling and
storytelling isn't going to workwithout vulnerability.
Otherwise, connection and trustdoes not happen.
And I really learned thislesson when I trained as a
(12:15):
copywriter and I studied verylong form sales pages, which is
known as direct salescopywriting, which is what I
teach my clients.
And you know that was like 10years ago now where you could
click on an ad, click on thesales page, and it would be so
long and there would be so muchstory that it could convert
somebody who had just landed onit into buying a relatively high
(12:36):
priced offer.
So you have to know yourcustomer journey and how your
individual pieces of content inyour ecosystem are working
together.
For example, you might see veryshort form sales pages, but the
only reason they're working isbecause they are a part of a
larger content ecosystem, samewith almost any single piece of
content that you see out thereon the internet.
(12:57):
So it's so, so, so importantnot to just copy strategy that
you see from the outside ofsomeone else's business without
building it intrinsically andtesting it to get your customer
journey smooth.
So it's working to bringsomeone from you know, a new
connection into your world, toconnect with you to learn about
(13:19):
you, to learn about your workand have all the information
they need to confidently make adecision about whether your
offer is right for them.
So when a client comes to workwith me, we get clear on the
offer, we write the sales pagecopy and we create a free
training to give the rightpeople a reason to join their
email list.
And we test these until theyactually work.
(13:42):
And by work I mean that itleads to a sale from a dream
client.
That's when we know that yourcontent is working and that you
can get really repetitive withit to bring in more clients, and
there's really no point inadding other things into the
business until these pieces areworking.
Then we build out our contentstrategy through social media,
emails, networking andconnecting with more potential
(14:04):
clients and collaborators whocan help you reach more clients.
And this is where people gowrong including I've gone wrong
here so many times is reallyhaving shiny object syndrome
with too many strategies andtactics, thinking that that is
the problem, that you haven'tfound the right one yet, versus
picking one simple strategy andmaking sure all the gaps are
(14:26):
filled, working it until itworks really well, picking one
offer and getting that sellingreally well.
Because, like anyone who's inmy world, we know, until it
works really well picking oneoffer and getting that selling
really well.
Because, like anyone who's inmy world, we know that it's not
because your offer sucks, it'snot because you aren't good,
right, this is not a question.
So just think about that for amoment.
That means that your offer isnot the problem.
It's your ability tocommunicate the value of it so
(14:51):
that people can see that.
Because we know once people getin, they're going to have a
life-changing transformationwhen they experience your work.
Like that's not even a question.
So communicating that is thething that closes the gap on you
getting clients.
That's why it's so important totest your message until it's
actually landing with the rightpeople.
And how do we do that?
By actually talking to yourpeople and listening to them
(15:14):
becoming obsessed with solvingtheir problems for them.
Anytime it's not going well,we're in our head, we're in
resistance, we're me focusedinstead of you focused.
It's not the offer, it's themessage.
Every time and, yes, sometimesevolving your offer can involve
tweaking the focus and targetresult of your work with clients
, because it's really abouttailoring your skills and your
(15:35):
mission and vision and desiresfor your work into solving a
specific problem for a specificperson, and then your main job
is to communicate that superclearly in language that
resonates with your person.
This is how you sell any offerat any price with success
Knowing who it's for, clearlyarticulating the problem it
solves, making the offerenticing and clearly pitching it
(15:57):
repeatedly until it's selling.
And the secret sauce that makesany strategy work with more
power and magic than anything isconviction confidence.
This is the heart of sellingBelieving in your work first
before you invite others into it, and being very transparent and
clear about why you hold yourconviction.
(16:19):
You know what is the evidence,what is the story that led to
your conviction.
This is the thing.
Path to conviction, it'sfreaking.
Believing in ourself andknowing who the fuck we are and
not questioning and what is thefastest, most profound way to
empower ourselves.
To do that, it's throughembodying our astrology chart.
(16:40):
So what I look at in clientscharts when they come to me
because they want to helpselling and filling their high
ticket offer, I'm going to lookat their Venus, because it's so,
so helpful for connecting youto your secret sauce and magic
that people love to pay you for.
So we really want to lean intothis strategically in your
launch and in your message andyour content.
So if you want to get moreconfident, to improve your sales
(17:02):
and make selling feel so mucheasier and more authentic, work
on understanding and embodyingyour Venus sign.
The other placement that I comeback to again and again and
again with all of my clientsthat's really profound in
shifting into confidence andconviction and creating really
fast connection through theirlaunch content is Chiron.
(17:23):
This sign gives you yourstorytelling gold.
This sign it like, cracks youopen to share the vulnerability
that creates connection throughyour stories.
When you lean into sharinginsights from your Chiron
placement, not only do yourchallenges hold less power over
you, but they open the door todeeply authentic client
relationships and easy salesconversations because that trust
(17:46):
is there in your humanness andin your power to be able to help
them.
And the third sign that is likeyour North Star in your work
and your business is yourMidheaven.
This is your mission andcontribution for your work.
In this life, slow and steadywins the race.
When it comes to Midheaven,it's Capricorn ruled.
So whenever that little voicecomes in that has just
(18:06):
discovered an ad for a shiny newstrategy course that you want
to buy on Instagram.
Remind yourself slow and steadywins the race.
Stick to your North Star, buildin the way that you want to
live.
And this is the reminder forthe kind of energy to plug into,
not just to have quick wins,but to build a legacy that
brings you the kind of successthat makes you happy long term,
(18:29):
to really stick with it, to putone foot in front of the next
and keep building those skillsand doing the things that you
love and that are meaningful toyou.
Because, like I always, alwayssay to my clients and remind
myself every time I want tolaunch a new offer, is I'm only
going to get there in the waythat I want to get there.
(18:49):
Like I'm not going to get thereby being like, oh, I'll just do
this sucky thing for a littlebit to get me to the place that
I want to be.
Like, no, we have to go the waythat we want to go, especially
when you're a creative, becausewe all have that inner rebel who
, just like, doesn't fuckingwant to do things in other
people's ways.
And you know, yes, obviouslythere's going to be an element
of skill building and that, likeyou know, when you're at the
(19:11):
gym and you're like when is theclass going to end?
You're still.
You're still going to have thatfeeling when you're building
skill right because you'remeeting your edge.
But that's different tobuilding a path that you don't
actually want to go down andthat you don't want to stay on.
So my midheaven is in Gemini andit's actually conjunct my
Chiron and my moon.
So I know that my mission andmy legacy is centered really
(19:35):
around that emotionalstorytelling to help others to
grow their brand and impactthrough content and writing and
podcasting.
And so I have built contentsystems that sell for me and I
stay in my zone of geniuscreating content that I love,
love, love to create.
That leads to sales for me andclients find their way to me
(19:56):
through that ecosystem.
So I've been mastering sellingthrough my content.
So I don't have to spend hourson sales calls or cold DMing
people through my content.
So I don't have to spend hourson sales calls or cold DMing
people.
And it took me a few years ofcontinuous study to master these
skill sets, and I'm stillcontinually studying and
refining these skill sets.
But now I have a dream businessthat can last a lifetime and
(20:18):
gives me so much freedom thanksto the skills that I dedicated
myself to building and puttinginto practice through you know,
just doing the do that Idedicated myself to building and
putting into practice throughyou know, just doing the do and
launching and continuing tolaunch and launching again and
doing better next time andrefining and just understanding
my craft in the way that Iwanted to build my business and
to charge what I want and toserve whoever I want and to not
(20:40):
have to work with people I don'twant to serve and to make as
much money as I want.
So building your business inalignment with these three signs
will set you up for success,not just now, but for the rest
of your life, and bringing yourlegacy and vision to life in the
way that's going to make youhappy.
So if you want to know theprompts I use to help clients
turn their insights from theirastrology chart from Venus,
(21:03):
chiron and their Midheaven, turntheir insights from their
astrology chart from Venus,chiron and their midheaven to
successfully design and sell ahigh ticket offer, I'm so
excited to have my new minicourse available to you.
It's called how to raise yourprices and sell a high ticket
offer using astrology and thelink is in the description below
.
And if you love thisconversation and way of
approaching business and youknow you are ready to master
(21:25):
successfully selling a highticket offer in your business
this year, I invite you to joinmy Cosmic Copy Mastermind, where
we go deep into embodying theseplacements and so many more,
with hands-on support from me,to build out an aligned offer,
content, strategy and brandmessage that attracts dream
soulmate clients on repeat intoyour author, priced at $5,000 to
(21:46):
$10,000 or more.
So click the link below toapply.
I hope you've loved this.
Please reach out to me onInstagram at sarahmcmagic, share
an insight that came throughfor you and if you know somebody
who can benefit from thisepisode, please, please, please,
share it with them.
And if you haven't already,please go and leave a review on
iTunes.
It really, really supports theshow and I'm sending you so much
(22:08):
love and I'll see you next week.
Bye.
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