April 16, 2025 • 27 mins
Social media can feel like a never-ending chore—but what if it could actually be fun? Today, I’m joined by Jayci from Happy Girl Marketing Co, who helps business owners create stress-free, engaging online presences.
We’re diving into:
✅ Why so many business owners dread posting on social media (and how to change that)
✅ How to make selling on social media feel natural and authentic
✅ The biggest mistakes entrepreneurs make when marketing online
✅ How to engage with your audience without feeling overwhelmed
✅ When and how to outsource social media without losing your voice
If social media feels exhausting or stressful, this episode is for you. Learn how to build a social media presence that works for your business—without burning out.
🎧 Hit play now and start creating content that actually feels good!
Connect with Samantha:
Website: https://www.firestormfinance.com/
Instagram: https://www.instagram.com/firestormfinance/
Threads: https://www.threads.net/@firestormfinance?hl=en
LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/
Newsletter: https://firestormfinance.myflodesk.com/podcastnewsletter
Connect with Jayci:
Website: https://www.happygirlmarketingco.com/
Instagram: https://www.instagram.com/happygirlmarketingco/
Threads: https://www.threads.net/@happygirlmarketingco
LinkedIn: https://www.linkedin.com/in/jayci-trujillo-mba-9a30201b8/
TikTok: https://www.tiktok.com/@jayyccii_
Social Strategy Checklist Freebie: https://happygirlmarketingco.myflodesk.com/strategyfreebie
📢 Love this episode? Share it with a friend and leave a review to help more business owners get smart about their finances.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:00):
Welcome to CreativeMind Smart Money, the podcast where
creativity and business smarts collide.
I'm your host, Samantha Eck,bookkeeper, business coach, and
your go to guide for building thecreative business of your dreams.
Whether it's mastering your money,streamlining your systems, or growing
your business, I'm here to shareinsights that empower you to thrive.
Plus, I'll be bringing in industryexperts to dive into all aspects
(00:22):
of entrepreneurship, so you canturn your passion into profit
without losing your creative spark.
Let's get started
samantha-eck_1_02-20-2025_100050: You are listening to the Creative (00:29):
undefined
Minds Smart Money Podcast, and todayI have special guests Jayci with me.
Jayci started Happy Girl Marketing.
After noticing how many businessowners dreaded posting on social media.
She knew social media could be anenjoyable and engaging space if
entrepreneurs felt less pressure toconstantly promote their businesses.
(00:49):
With a background in business,she earned her bachelor's degree
in 2020 and her MBA in 2021.
Passionate about making socialmedia a fun and vibrant place.
She helps business owners create astress-free and enjoyable online presence.
How are you doing today, Jayci?
It's so good to have you here.
jayci-trujillo-_1_02-20-2025_090050: Thank you. (01:06):
undefined
I'm doing really well.
I'm excited to be here andtalk about social media.
samantha-eck_1_02-20-2025_100050: Yes, absolutely. (01:11):
undefined
I wanna preface this episode bysaying that I personally work
with Jay-Z and she's like anamazing social media manager.
I never feel any stress.
Her and her team are amazing.
So if you guys are looking forsomeone, I definitely recommend Jayci.
But let's dive in.
Tell me a little bit about yourself, whatyou do, how you got into social media.
(01:34):
And what makes you love itor at least not hate it.
jayci-trujillo-_1_02-20-2025_090050: Totally, totally fair. (01:37):
undefined
, I got started in social media.
Uh, I think just like anybody else,it was new and it was fun and it
was coming out right when I wasin high school and everybody had
an account and posted everything.
It was so much fun to post what youwere wearing for the day post that
you were headed to your next class.
(01:58):
Like I don't think there was astone unturned when it came to what
people were posting, and so I wentto college and I studied business.
And kind of always had in theback of my mind that starting a
business would be fun or somethingthat at least I was interested in.
samantha-eck_1_02-20-2025_100050 (02:16):
Right.
jayci-trujillo-_1_02-20-2025_090050: taxes, money, legal was super scary. (02:16):
undefined
And I didn't really have a grasp ofwhat that looked like at 18 years old.
So I said, okay, I'll just get abusiness degree and I'll work in
marketing and social media for.
A corporation or for a business.
And so I did that.
I got a business degree, I got an MBA,I graduated in the middle of Covid and
samantha-eck_1_02-20-2025_100050 (02:40):
Okay.
jayci-trujillo-_1_02-20-2025_090050: I got one of the first jobs that I was (02:41):
undefined
offered, it was a remote position foran accounting firm, , out of Dallas.
And it was great.
I enjoyed the work that I wasdoing, but I always felt like
there could be something more.
samantha-eck_1_02-20-2025_100050 (02:55):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: I started to freelance on the (02:56):
undefined
side just for extra creativity.
I was working from home.
It was super lonely.
And it was also still covid.
And so I got a job freelancingon the side and fell in love.
I didn't realize all of the piecesthat fell into freelancing and how
samantha-eck_1_02-20-2025_100050 (03:14):
Yep.
jayci-trujillo-_1_02-20-2025_090050: creative and liberating and fun that it (03:14):
undefined
could be, and so I started to freelancemore and more and bring on more clients
and at that point I had realizedI don't think corporate is for me,
samantha-eck_1_02-20-2025_100050 (03:28):
Yep.
jayci-trujillo-_1_02-20-2025_090050: have just one of those (03:28):
undefined
personalities that working.
For the man just wasn't gonna work.
And so I started to build HappyGirl marketing and I had made
enough in my business that wasequal to what I was bringing home
and my salary, I left my job.
And so that was about exactly a year ago.
so we've been full-time for a year,and I love how social media is unique
(03:53):
for every single person that uses it.
you can truly decide to sell 24 7.
You could decide to neversell on your business account.
It truly is such a unique experience foreverybody involved and the people that you
meet and the conversations that you have.
So I feel like that's what reallymakes me love it and not hate it.
samantha-eck_1_02-20-2025_100050 (04:13):
Yeah.
No, I love that you, I mean, going backto what you first said about how fun
social media used to be, I remember.
This is probably dating myself, butI remember being in middle school
and every morning I was like, I'mgonna do a 365 day outfit challenge.
And like I would post my outfiton like Facebook and be like,
(04:35):
look at what I'm wearing today.
And like, nobody cared, but itwas just like, it was fun to do.
Right.
Especially back in those days.
jayci-trujillo-_1_02-20-2025_090050: was the colored skinny jeans. (04:44):
undefined
The boba tea.
It was, it was fun.
It was.
Yeah.
samantha-eck_1_02-20-2025_100050 (04:50):
I like, I honestly, I remember when Facebook
just started being a thing and I wasactually too young to start using it, but
I know we all started using it anywaysand I don't know, it was so much fun to
just like post and friend people in yourschool and be like, look at my outfit.
But
jayci-trujillo-_1_02-20-2025_090050 (05:09):
I
samantha-eck_1_02-20-2025_100050 (05:09):
I feel like that's what's missing in social
media nowadays and I love that that isreally what you like bring to the table.
jayci-trujillo-_1_02-20-2025_090050: Thank you. (05:16):
undefined
Yeah, I think it's so much fun.
samantha-eck_1_02-20-2025_100050 (05:19):
A lot of people feel like super drained by
social media, so how can they shift tothat mindset where they actually enjoy it?
jayci-trujillo-_1_02-20-2025_090050: Yeah, I think you have to kind (05:27):
undefined
of view social media as just oneof the outlets for marketing.
It shouldn't be your entire marketingstrategy, and so when you realize that and
you have other means to bring in leads andmake sales, social media can be more fun.
can show your personality.
You can allow social media tobe this connection with people.
(05:50):
That doesn't haveanything to do with sales.
It can be about your personalityor your interests and your hobbies,
while also talking about business,but it doesn't have to be solely sell.
Sell, sell 24 7.
samantha-eck_1_02-20-2025_100050: Yeah, and I feel like that's hard (06:03):
undefined
too because I think a lot of daysnow it is about the personal brand
jayci-trujillo-_1_02-20-2025_090050: Mm-hmm. (06:10):
undefined
samantha-eck_1_02-20-2025_100050: less so about your business brand. (06:10):
undefined
jayci-trujillo-_1_02-20-2025_090050 (06:13):
Yeah.
samantha-eck_1_02-20-2025_100050 (06:13):
So a lot of people feel this pressure
to like, I guess perform, but it'slike just be yourself and you're
gonna attract the right people.
Do the goofy dancing thing.
If you wanna do it, be goofy andit'll bring in the right people.
'cause they're gonnasee you for who you are.
jayci-trujillo-_1_02-20-2025_090050: I agree , and I tell people (06:29):
undefined
all the time that if you're.
Not happy in social media.
I truly believe that you just haven'tfound your corner of the internet yet.
samantha-eck_1_02-20-2025_100050 (06:38):
That's.
jayci-trujillo-_1_02-20-2025_090050: people are there, the people that have (06:39):
undefined
similar interests and hobbies and enjoythe goofiness, those people are there.
And if you feel like you're in more of a,I don't even know, a good, just like a,
an environment that doesn't feel like you,you just haven't found your corner yet.
And I encourage you to keepsearching and posting , and finding
those people that are like you.
samantha-eck_1_02-20-2025_100050: Yeah, absolutely. (07:00):
undefined
And I feel like that'slike a long process.
It's not something thathappens instantaneously.
What are some ways, practical waysto make social media feel more like
a conversation and less like a chore?
jayci-trujillo-_1_02-20-2025_090050: Yeah, I think remembering that (07:14):
undefined
you're interacting with peopleon the other side of your screen.
An analogy I like to give is ifyou're at the grocery store walking
up and down the aisles and you seesomebody you know and they wave at
you, they're like, Hey, how are you?
You know, you don't just like, ohmy gosh, and turn around and walk.
(07:35):
I mean, maybe, maybe you do, but like ninetimes outta 10, you know, you're like.
Hey, how are you?
Good to see
samantha-eck_1_02-20-2025_100050 (07:40):
Yeah.
jayci-trujillo-_1_02-20-2025_090050 (07:41):
You don't always stop and have a conversation.
Sometimes you do in the aisles, andyou catch up about, you know, whatever.
and I think social media is the same way.
If somebody leaves a comment on yourpage, like that's them waving at you
at the grocery store and it's, all youhave to do is like, Hey, I see you.
Thank you for commenting.
Like, you know, maybe a short exchange.
samantha-eck_1_02-20-2025_100050 (08:00):
Yes.
jayci-trujillo-_1_02-20-2025_090050: Like, just because somebody commented (08:00):
undefined
it doesn't mean you have to thenadd them to your lead tracker and
message them on an, you know, itdoesn't have to be this whole thing.
You could
samantha-eck_1_02-20-2025_100050 (08:09):
Yes.
jayci-trujillo-_1_02-20-2025_090050: back at them at the grocery store. (08:10):
undefined
samantha-eck_1_02-20-2025_100050 (08:13):
Yeah, and I love that you say that like it,
I feel like we make this huge effort totry and engage with everything and make
it so meaningful, but sometimes it's notlike, yes, there are what times where you
wanna like engage in a meaningful way,
jayci-trujillo-_1_02-20-2025_090050: Right. (08:28):
undefined
samantha-eck_1_02-20-2025_100050: sometimes it's more or less just like a (08:29):
undefined
jayci-trujillo-_1_02-20-2025_090050 (08:32):
Hey.
samantha-eck_1_02-20-2025_100050: for commenting or connecting (08:32):
undefined
or whatever it is.
jayci-trujillo-_1_02-20-2025_090050: Because I think if you always try (08:36):
undefined
to do this big elaborate thing, one,
samantha-eck_1_02-20-2025_100050 (08:41):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: to get burnt out, but then people (08:41):
undefined
are gonna wanna stop interactingwith your content because they
feel like, oh, I can't comment.
'cause then she's gonna message meand she's gonna ask me how I'm doing.
And I don't have the energy for that.
samantha-eck_1_02-20-2025_100050 (08:53):
Yes.
jayci-trujillo-_1_02-20-2025_090050: sometimes it's just a short, (08:55):
undefined
quick interaction and, and ittakes the pressure off of it.
samantha-eck_1_02-20-2025_100050 (09:00):
Yes.
And I love that.
So why do so many people you thinkfeel weird about selling on social
media and how do they move past that?
jayci-trujillo-_1_02-20-2025_090050: I think it's got a really bad rap. (09:10):
undefined
samantha-eck_1_02-20-2025_100050 (09:12):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: I think that there are a handful (09:12):
undefined
of accounts that are really big oncold pitching and hard selling and
really just like the second you.
Even watch their story, it'slike, oh my gosh, buy my thing.
And it's like, whoa.
I just
samantha-eck_1_02-20-2025_100050 (09:30):
Yes.
jayci-trujillo-_1_02-20-2025_090050: thought your account was cute (09:31):
undefined
samantha-eck_1_02-20-2025_100050 (09:33):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: like that. (09:33):
undefined
I mean, it turns people off.
It just really makespeople feel icky and gross.
It gives off, door-to-door salesman vibes.
samantha-eck_1_02-20-2025_100050 (09:43):
Yes.
jayci-trujillo-_1_02-20-2025_090050 (09:44):
And I mean, I know that we're definitely the
age where like somebody would knock onthe door and we like hid under the couch.
We were like, we'renot answering the door.
Like
samantha-eck_1_02-20-2025_100050 (09:53):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: feels, when somebody's just (09:53):
undefined
like walking in unannounced toyour dms trying to sell you.
And I think that that'swhy people feel so against.
Selling and I think it's hard selling.
It's not actually providingvalue and sharing what you
believe in type of selling.
It's like, buy this now.
We have no relationship.
I need you to spend this a hundred dollars
samantha-eck_1_02-20-2025_100050 (10:16):
Yes.
jayci-trujillo-_1_02-20-2025_090050 (10:18):
So.
samantha-eck_1_02-20-2025_100050 (10:18):
Yes.
And I feel like that's such a big thingand a big push this year is a lot of
people are making more intentionalpurchasing decisions, so you just
shoving it in their face and like Isee it all the time and it confuses me.
Like LinkedIn or Threads are all like,oh, it works, it works though that,
and I'm like, you know, I think itworks on like 10% of the population.
(10:41):
Like there's 10% of the populationwho are like, I was thinking about
this, but I didn't reach out toanybody at Good thing you messaged me.
But the other 90% are like, whythe heck are you messaging me?
jayci-trujillo-_1_02-20-2025_090050 (10:53):
Yeah, and it's not a personalized experience.
Like if
samantha-eck_1_02-20-2025_100050 (10:55):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: money on something, I wanna know (10:56):
undefined
who I'm buying it from and justlike get a good vibe from that
samantha-eck_1_02-20-2025_100050 (11:03):
Yes.
jayci-trujillo-_1_02-20-2025_090050 (11:04):
I don't think I've ever bought anything
from somebody just randomly messagingme, telling me I have to have it.
samantha-eck_1_02-20-2025_100050 (11:10):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: And it kind of makes me think of (11:11):
undefined
another point that I talk about alot, and it's just selling doesn't
have to be rooted in negativity.
You don't have to cold email me and tellme that my business sucks and that I
samantha-eck_1_02-20-2025_100050 (11:24):
Yes.
jayci-trujillo-_1_02-20-2025_090050: buy your product like that. (11:25):
undefined
Stop doing what you think it's doing.
At least for me, it's not.
samantha-eck_1_02-20-2025_100050 (11:33):
Yes.
And and I think that's so importantbecause like you can be super friendly
and supportive and engaging instead ofhaving like, I think what they call it
is like the mean girl marketing whereyou're like, you're not doing it right.
You're not doing it right.
And I'm like, that doesn't makeanybody feel good in any way.
jayci-trujillo-_1_02-20-2025_090050 (11:52):
You shouldn't have to put people down it.
You should be,
samantha-eck_1_02-20-2025_100050 (11:55):
Yes,
jayci-trujillo-_1_02-20-2025_090050: my opinion, at least, providing (11:55):
undefined
enough value that people recognizethat they might have a gap in
samantha-eck_1_02-20-2025_100050 (12:02):
yes.
jayci-trujillo-_1_02-20-2025_090050: in their bus, whatever, and, (12:03):
undefined
and see you as a solution.
Not, my gosh, she told me I'm awful.
Now I have to invest in it like
samantha-eck_1_02-20-2025_100050 (12:13):
Yes.
Yeah.
I feel like you also like in termsof that, if you're marketing that
way, I feel like you also get.
Those types of people who are doingthe emotional spending, so they're not
going to be your ideal client becausethey're gonna reflect on that and say,
oh, well I suck, so I'm gonna buy thisfrom you, and they're gonna get into
(12:34):
your program or whatever and not getexactly what they need out of it, because
they're coming in from that emotionalstate and not coming in from that state
of, I actually want to purchase this.
jayci-trujillo-_1_02-20-2025_090050: and then it ends in regret. (12:44):
undefined
samantha-eck_1_02-20-2025_100050 (12:46):
Yes.
jayci-trujillo-_1_02-20-2025_090050: you're having to issue (12:47):
undefined
all of these refunds.
It's just this big cycle and likethen you have to start over again.
So it like doesn't actuallyresult in high quality sales.
samantha-eck_1_02-20-2025_100050 (12:59):
Yes.
So what is your favorite way tosell that feels really natural
and engaging and non pushy.
jayci-trujillo-_1_02-20-2025_090050: I think always providing more value (13:07):
undefined
Putting more emphasis on thevalue than putting it on the sale.
People are gonna work with youif they wanna work with you.
It's not gonna, she should have gave morevalue or, you know, like, I trying to
like phrase this in the best way possible.
But if, just like, if I see somebodyproviding a ton of value, I just
(13:30):
recognize that they care about theiraudience, they care about their offer,
samantha-eck_1_02-20-2025_100050 (13:34):
Yes,
jayci-trujillo-_1_02-20-2025_090050: that makes me wanna buy more. (13:35):
undefined
Versus being super shady and notactually telling me what you're
selling, not providing anyvalue at all, does it make me
samantha-eck_1_02-20-2025_100050 (13:45):
yes.
jayci-trujillo-_1_02-20-2025_090050: connect with you? (13:45):
undefined
And so I, I love to provide value first.
, and really encourage people that,of course there's going to be things
in your brain that people should,should maybe pay to hear, but there's
other ways to say it and frame itand provide perspective for free.
samantha-eck_1_02-20-2025_100050 (14:03):
Yeah.
Yeah, I, and I thinkthat's so important too.
I feel that way where I'm like, Iwanna make sure that I'm providing.
The most value possiblefor like my audience.
jayci-trujillo-_1_02-20-2025_090050 (14:12):
Yeah,
samantha-eck_1_02-20-2025_100050 (14:13):
of course, yeah, there are certain things
where I'm like, I have to draw the line.
Like that's part of what you have to pay.
But up to that point, I'm like, I wantyou to be as informed as I am because
jayci-trujillo-_1_02-20-2025_090050 (14:25):
Yeah.
samantha-eck_1_02-20-2025_100050: teaches this stuff in school. (14:25):
undefined
Like.
If you're a new business owner andyou're going out there, you don't know
the best processes for social media.
You don't know the best processes forbookkeeping or you know, trying to
keep things track of things for taxes.
So it's very important that thereare people who are resources out
there because then that those typesof people are gonna be more likely
(14:48):
to rely on you and work with you.
jayci-trujillo-_1_02-20-2025_090050: I agree and, and I truly think that (14:50):
undefined
it's, it's like the saying, like,you can lead a horse to water,
samantha-eck_1_02-20-2025_100050 (14:56):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: can't make it drink. (14:56):
undefined
You know, I could give you everythingthat you might need or want.
To post on your social media,but I can't make you post.
And for service providers, like it'simportant, at least for me to remember
that is like you can give every pieceof information in the book to them,
but like ultimately it's just gonna beeasier for them to hire you to do it.
(15:18):
So.
samantha-eck_1_02-20-2025_100050: Yes, yes. (15:19):
undefined
So personal brands are nowmore popular than ever.
What really makes them so effectivein today's social media landscape?
jayci-trujillo-_1_02-20-2025_090050: I think they're more fun. (15:30):
undefined
I think for a long time, corporatebrands had to jump through so many
hoops to get something posted on social.
It had to go through legal, ithad to go through however many
managers to even get to legal,
samantha-eck_1_02-20-2025_100050 (15:45):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: legal wants to change it. (15:46):
undefined
They don't understand the audio, so okay.
Now you can't use trending audio.
So now it's like a somewhat trendy video.
It was trendy six weeks ago andit doesn't have the right audio
and it like, doesn't make it fun.
They are, I think, social, departmentsare building in corporations
(16:08):
and so it's getting better.
But personal brands are just more fun.
They're more personable.
It, more human.
I think.
We know the saying that peoplebuy from people, and that's what
personal brands allow you to do.
It allows you to buy from somebodywho has a similar perspective,
experience, vibe, even.
So I think that's what makes them justa little bit more popular is they're
(16:30):
more fun and, and they have moreconnection points than a corporate brand.
samantha-eck_1_02-20-2025_100050: Yeah, I feel like it's also easier to (16:36):
undefined
buy from someone when you can relate.
To them.
Like, you know, when we post aboutthings that we're reading or things
like that, it's gonna resonatewith someone who's also a reader.
So that creates that extra connectionpoint and makes us feel, yeah,
more human than just this businessthat is looking for your money.
jayci-trujillo-_1_02-20-2025_090050: It is less transactional at (16:58):
undefined
samantha-eck_1_02-20-2025_100050 (17:00):
Yes.
Yes.
So for someone who's hesitant toput themselves out there, what's
one small step that they can take tostart building their personal brand?
I.
jayci-trujillo-_1_02-20-2025_090050: I love that. (17:11):
undefined
I think starting by postingwhat's interesting to you.
What, what do you like, what do you enjoy?
If that's books, you know, startsharing on your page what you're,
what you're reading, what's onyour TBR, and then engaging with
accounts that are doing the same.
I think you can.
Share a lot about your personal lifeas much as you feel comfortable and
(17:35):
not even talk about business, andpeople are still going to want to buy
from you and interact with you and
samantha-eck_1_02-20-2025_100050 (17:41):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: just be in your, your realm of, of (17:41):
undefined
accounts and posts and things like that.
samantha-eck_1_02-20-2025_100050 (17:48):
Yes.
And I love that because I think thatthat's, that is, that's so important
is just talk about what you like
jayci-trujillo-_1_02-20-2025_090050 (17:56):
Yeah.
samantha-eck_1_02-20-2025_100050: you can even relate it to business. (17:56):
undefined
I think so many people thinkthat you can't relate that kind
of stuff to business, but alot of the stuff that we learn.
Personally can be applied to businessin different ways, and it's just
a matter of how you like phrase itor how you bring it to the table.
jayci-trujillo-_1_02-20-2025_090050: I agree. (18:13):
undefined
samantha-eck_1_02-20-2025_100050 (18:15):
There's a big misconception that hiring social
media help means giving up your voice.
So how can business owners findsupport like you without losing
the authenticity of their voice?
jayci-trujillo-_1_02-20-2025_090050: Yeah, hiring a social media managers (18:27):
undefined
is a big step in your business.
It's one that requires relinquishingsome percentage of control.
And that can be hard for personalbrands, and I think one of
the biggest pieces that help.
You not lose the authenticityof the voice is knowing your
(18:48):
business and knowing it well.
Are you able to separate yourbusiness from yourself, even
if it's a personal brand?
You know, can your, businesshave a voice that is emulated and
replicated somebody that's not you?
And if the answer's no.
Outsourcing might not, you know, be thebest option for you, but if you feel
(19:10):
like, yes, my brand, you know, it has avoice of its own, it has guidelines and
tone and and all of these things thatmakes it its own, then I think you can
then feel confident about outsourcing.
But if you don't have those guidelinesand the voice work and things like
that, if it's not laid out beforehand,when you hire a social media manager,
(19:30):
they don't have anything to work with,gonna kind of fall into their own.
or their own kind of way ofsaying things if it's not laid
out, kind of be beforehand.
Obviously, I think that social mediamanagers, you know, have the opportunity
to ask questions and, and even justclarifying voice and the tone, but
(19:51):
you have to know it for yourself orelse it's gonna be really hard then to
approve content to be okay with contentgoing out, if that, if that makes sense.
samantha-eck_1_02-20-2025_100050 (20:03):
Yeah, no, I feel like that's a hundred percent
and I feel like, I really do feel likeit should also be a communication thing.
Like it's not a one and donewhere you're like, yeah, here's,
here's how I'm supposed to sound.
Like that's it.
Like I feel like I. The more you growtogether as you know, a social media
manager and a business owner, themore it just gets better because it's
(20:26):
gonna take time for them to, it's thesame thing as me with bookkeeping.
Like I don't go into someone'sbooks and I'm instantly like I
know exactly what I'm looking at.
I know exactly what I'm doing.
It takes me two to three months to fullyget comfortable in anybody's set of books,
and I'm, I'm sure it's probably similar.
It takes you two to threemonths to be like, I know what
this person is looking for.
I know what they like.
Now I can fully like do what'sbest for them and their business,
(20:51):
while also maintaining their kindof voice, but also what I know
is best for them as a business.
jayci-trujillo-_1_02-20-2025_090050: Yeah, a hundred percent. (20:58):
undefined
And I think, Being able to, yourpoint of communication, being able to
communicate what you like and don't
samantha-eck_1_02-20-2025_100050 (21:06):
Yes.
jayci-trujillo-_1_02-20-2025_090050: extremely helpful for (21:07):
undefined
that service provider.
For your social media manager, yourcopywriter, you know, whatever you're
hiring in that creative space, whatyou like and what you don't like.
It.
It's not
samantha-eck_1_02-20-2025_100050 (21:18):
Yes,
jayci-trujillo-_1_02-20-2025_090050: to just say like, I don't know, I, I (21:19):
undefined
samantha-eck_1_02-20-2025_100050 (21:23):
yes.
jayci-trujillo-_1_02-20-2025_090050: like it. (21:23):
undefined
And it's like.
not helpful.
What don't you like about it?
Is it the tone?
Is it the, the voice?
What about it?
Do we need to change?
Because then at least on ourend, when we get those revisions,
we make a note of that.
And so we
samantha-eck_1_02-20-2025_100050 (21:39):
Yes.
jayci-trujillo-_1_02-20-2025_090050: client doesn't like this. (21:41):
undefined
Next time we're gonna try thisor alter it a different way.
but if we don't have anything to workwith on that other end, it's kind of
just like throwing spaghetti at the wall.
samantha-eck_1_02-20-2025_100050 (21:54):
Yes.
Yes, absolutely.
And, and I think that's important inany service, provider relationship
is communicating that because youare, you're giving up a part of
your business, and it's not sayinglike you can't be involved in that.
It's more just.
How do you communicate that?
So what are some options foroutsourcing social media at
(22:15):
different stages of business?
jayci-trujillo-_1_02-20-2025_090050 (22:18):
Ooh.
I think there's an option foreveryone, and I also think that.
There's a space for everybody on
samantha-eck_1_02-20-2025_100050 (22:24):
Yeah.
jayci-trujillo-_1_02-20-2025_090050 (22:25):
I just felt like that was a good, a good
time to say that, that everybody belongson social media if you want to be there.
But there's an option for everybody.
think a really accessible option ispre-made content ideas, content calendars,
something for you to then execute.
It's.
It's done with you kindof, you can take that.
(22:47):
It's super accessible.
It's at a lower price point, and thenyou can execute the content ideas, the
creation in whatever means you would like.
The next would be.
Content creation.
This is where somebody creates content foryou, delivers it to you, and you can kind
of decide when do you want it to go out.
It, sometimes people will providecopywriting, sometimes they don't.
(23:10):
so maybe you do the copywriting forthat, but it's a way to get those
graphics and, video edits done for you.
And then you can finish the otherhalf, which is the posting or the
copywriting, things like that.
And then the.
Final piece would be full social mediamanagement, where you have somebody
coming up with the ideas, executingthem, but then acting and engaging
(23:35):
on your behalf for your account.
So they are replying to comments, startingnew conversations for you in the dms,
and ultimately managing your account.
So if you didn't wanna log inevery day, you don't have to.
samantha-eck_1_02-20-2025_100050 (23:51):
So to branch off of that, how can someone decide
what parts of social media they actuallyenjoy and what they should delegate?
jayci-trujillo-_1_02-20-2025_090050 (23:59):
Ooh, reflect on what feels sticky and gross.
samantha-eck_1_02-20-2025_100050 (24:03):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: do you find yourself not wanting to (24:03):
undefined
do and what are you a attracted toor drawn to as a part of the process?
Realizing like, okay, do you loatheCanva and the IG reels editor?
samantha-eck_1_02-20-2025_100050 (24:15):
Yes.
jayci-trujillo-_1_02-20-2025_090050: A content creator or content creation (24:18):
undefined
package is the best for you, but you,
samantha-eck_1_02-20-2025_100050 (24:22):
Yeah.
jayci-trujillo-_1_02-20-2025_090050 (24:22):
still enjoy replying to comments, all of that.
If you don't even wanna be on the app, youdon't wanna know what goes out there, but
you know, you have to kind of be there.
Social media management mightbe the best option then for you.
you know, truly you're like,I can't give out any control
it has, I have to have a say.
I have to, just be incontrol of all of it.
(24:42):
Awesome.
Maybe a strategy would be helpful.
Maybe having just a consultation oradvisory type service over your content
would be helpful to ensure it's strategicand talking to the right people.
So I think
samantha-eck_1_02-20-2025_100050 (24:58):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: piece for everybody. (24:58):
undefined
You just have to recognize in the process,what do you loathe, hate, not want to do?
What do you love?
And if none of that.
You know, find somethingto outsource completely.
samantha-eck_1_02-20-2025_100050 (25:13):
Yes.
I love that.
Okay, so if someone listeningwants to improve their social
media experience today, what's thefirst thing that they should do?
jayci-trujillo-_1_02-20-2025_090050: Have fun. (25:24):
undefined
It's okay to have fun.
It's okay to enjoy to be on the app, andit's okay to not talk about business.
samantha-eck_1_02-20-2025_100050 (25:33):
Yes.
jayci-trujillo-_1_02-20-2025_090050: I. also okay to talk about business. (25:33):
undefined
Like if that's what reallylights you up and that's what
makes you happy, talk about it.
That's okay.
whether you like it or don'tlike it, either way, it's
okay to to, to lean into that.
If you, know, I think are having a hardtime having fun, and it's because of
the selling piece or the business piece.
(25:54):
Don't do it for a littlebit, you know, take a break.
You
samantha-eck_1_02-20-2025_100050 (25:57):
Yes.
jayci-trujillo-_1_02-20-2025_090050: You could just provide value. (25:58):
undefined
You can talk about the things thatyou enjoy in your business, the
piece of your offer that you lovewithout dropping a link or telling
people to comment a certain word.
You know, like you don't haveto do that if you don't want to.
there's so many other means to marketingthat are successful that if you don't
(26:19):
wanna sell on social, you don't have to.
samantha-eck_1_02-20-2025_100050 (26:21):
Yes.
And I love that.
And I feel like that's, that is, it'sso important is just to have fun.
So where can my audience connect with youor learn more about how to work with you?
jayci-trujillo-_1_02-20-2025_090050: Yes, you can find me on Instagram at (26:32):
undefined
Happy Girl Marketing Co. and then I'dlove for you to come over and say hi.
And wave at me like you'reat the grocery store.
I love to, to chat in the dmsand, and just talk about anything.
I'm always posting things thatare business and not business.
And yeah, if, if people areinterested in working with us, we
(26:52):
have a few spots open for Q2 and Q3.
We'd love to work with you.
Yeah.
samantha-eck_1_02-20-2025_100050 (27:00):
Awesome.
Well, thank you so much for beingon the podcast today, Jayci.
I really appreciated it and I look forwardto the listeners hearing your story.
jayci-trujillo-_1_02-20-2025_090050: Awesome. (27:09):
undefined
Thank you so much.
That's a wrap on today's conversation.
Social media doesn't have to beoverwhelming, and I hope this episode
gave you some fresh perspectiveon how to make it work for you,
not drain the life out of you.
If you love this episode, make sure tosubscribe so you never miss an update.
And if you found ithelpful, leave a review.
(27:30):
It seriously helps more people find theshow like you, and of course, share it
with a fellow entrepreneur who could use alittle social media sanity in their life.
Thanks for hanging outwith me and JC today.
Farewell Fellow Travelers.
Welcome to CreativeMind Smart Money, the podcast where
creativity and business smarts collide.
I'm your host, Samantha Eck,bookkeeper, business coach, and
your go to guide for building thecreative business of your dreams.
Whether it's mastering your money,streamlining your systems, or growing
your business, I'm here to shareinsights that empower you to thrive.
Plus, I'll be bringing in industryexperts to dive into all aspects
(00:22):
of entrepreneurship, so you canturn your passion into profit
without losing your creative spark.
Let's get started
samantha-eck_1_02-20-2025_100050: You are listening to the Creative (00:29):
undefined
Minds Smart Money Podcast, and todayI have special guests Jayci with me.
Jayci started Happy Girl Marketing.
After noticing how many businessowners dreaded posting on social media.
She knew social media could be anenjoyable and engaging space if
entrepreneurs felt less pressure toconstantly promote their businesses.
(00:49):
With a background in business,she earned her bachelor's degree
in 2020 and her MBA in 2021.
Passionate about making socialmedia a fun and vibrant place.
She helps business owners create astress-free and enjoyable online presence.
How are you doing today, Jayci?
It's so good to have you here.
jayci-trujillo-_1_02-20-2025_090050: Thank you. (01:06):
undefined
I'm doing really well.
I'm excited to be here andtalk about social media.
samantha-eck_1_02-20-2025_100050: Yes, absolutely. (01:11):
undefined
I wanna preface this episode bysaying that I personally work
with Jay-Z and she's like anamazing social media manager.
I never feel any stress.
Her and her team are amazing.
So if you guys are looking forsomeone, I definitely recommend Jayci.
But let's dive in.
Tell me a little bit about yourself, whatyou do, how you got into social media.
(01:34):
And what makes you love itor at least not hate it.
jayci-trujillo-_1_02-20-2025_090050: Totally, totally fair. (01:37):
undefined
, I got started in social media.
Uh, I think just like anybody else,it was new and it was fun and it
was coming out right when I wasin high school and everybody had
an account and posted everything.
It was so much fun to post what youwere wearing for the day post that
you were headed to your next class.
(01:58):
Like I don't think there was astone unturned when it came to what
people were posting, and so I wentto college and I studied business.
And kind of always had in theback of my mind that starting a
business would be fun or somethingthat at least I was interested in.
samantha-eck_1_02-20-2025_100050 (02:16):
Right.
jayci-trujillo-_1_02-20-2025_090050: taxes, money, legal was super scary. (02:16):
undefined
And I didn't really have a grasp ofwhat that looked like at 18 years old.
So I said, okay, I'll just get abusiness degree and I'll work in
marketing and social media for.
A corporation or for a business.
And so I did that.
I got a business degree, I got an MBA,I graduated in the middle of Covid and
samantha-eck_1_02-20-2025_100050 (02:40):
Okay.
jayci-trujillo-_1_02-20-2025_090050: I got one of the first jobs that I was (02:41):
undefined
offered, it was a remote position foran accounting firm, , out of Dallas.
And it was great.
I enjoyed the work that I wasdoing, but I always felt like
there could be something more.
samantha-eck_1_02-20-2025_100050 (02:55):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: I started to freelance on the (02:56):
undefined
side just for extra creativity.
I was working from home.
It was super lonely.
And it was also still covid.
And so I got a job freelancingon the side and fell in love.
I didn't realize all of the piecesthat fell into freelancing and how
samantha-eck_1_02-20-2025_100050 (03:14):
Yep.
jayci-trujillo-_1_02-20-2025_090050: creative and liberating and fun that it (03:14):
undefined
could be, and so I started to freelancemore and more and bring on more clients
and at that point I had realizedI don't think corporate is for me,
samantha-eck_1_02-20-2025_100050 (03:28):
Yep.
jayci-trujillo-_1_02-20-2025_090050: have just one of those (03:28):
undefined
personalities that working.
For the man just wasn't gonna work.
And so I started to build HappyGirl marketing and I had made
enough in my business that wasequal to what I was bringing home
and my salary, I left my job.
And so that was about exactly a year ago.
so we've been full-time for a year,and I love how social media is unique
(03:53):
for every single person that uses it.
you can truly decide to sell 24 7.
You could decide to neversell on your business account.
It truly is such a unique experience foreverybody involved and the people that you
meet and the conversations that you have.
So I feel like that's what reallymakes me love it and not hate it.
samantha-eck_1_02-20-2025_100050 (04:13):
Yeah.
No, I love that you, I mean, going backto what you first said about how fun
social media used to be, I remember.
This is probably dating myself, butI remember being in middle school
and every morning I was like, I'mgonna do a 365 day outfit challenge.
And like I would post my outfiton like Facebook and be like,
(04:35):
look at what I'm wearing today.
And like, nobody cared, but itwas just like, it was fun to do.
Right.
Especially back in those days.
jayci-trujillo-_1_02-20-2025_090050: was the colored skinny jeans. (04:44):
undefined
The boba tea.
It was, it was fun.
It was.
Yeah.
samantha-eck_1_02-20-2025_100050 (04:50):
I like, I honestly, I remember when Facebook
just started being a thing and I wasactually too young to start using it, but
I know we all started using it anywaysand I don't know, it was so much fun to
just like post and friend people in yourschool and be like, look at my outfit.
But
jayci-trujillo-_1_02-20-2025_090050 (05:09):
I
samantha-eck_1_02-20-2025_100050 (05:09):
I feel like that's what's missing in social
media nowadays and I love that that isreally what you like bring to the table.
jayci-trujillo-_1_02-20-2025_090050: Thank you. (05:16):
undefined
Yeah, I think it's so much fun.
samantha-eck_1_02-20-2025_100050 (05:19):
A lot of people feel like super drained by
social media, so how can they shift tothat mindset where they actually enjoy it?
jayci-trujillo-_1_02-20-2025_090050: Yeah, I think you have to kind (05:27):
undefined
of view social media as just oneof the outlets for marketing.
It shouldn't be your entire marketingstrategy, and so when you realize that and
you have other means to bring in leads andmake sales, social media can be more fun.
can show your personality.
You can allow social media tobe this connection with people.
(05:50):
That doesn't haveanything to do with sales.
It can be about your personalityor your interests and your hobbies,
while also talking about business,but it doesn't have to be solely sell.
Sell, sell 24 7.
samantha-eck_1_02-20-2025_100050: Yeah, and I feel like that's hard (06:03):
undefined
too because I think a lot of daysnow it is about the personal brand
jayci-trujillo-_1_02-20-2025_090050: Mm-hmm. (06:10):
undefined
samantha-eck_1_02-20-2025_100050: less so about your business brand. (06:10):
undefined
jayci-trujillo-_1_02-20-2025_090050 (06:13):
Yeah.
samantha-eck_1_02-20-2025_100050 (06:13):
So a lot of people feel this pressure
to like, I guess perform, but it'slike just be yourself and you're
gonna attract the right people.
Do the goofy dancing thing.
If you wanna do it, be goofy andit'll bring in the right people.
'cause they're gonnasee you for who you are.
jayci-trujillo-_1_02-20-2025_090050: I agree , and I tell people (06:29):
undefined
all the time that if you're.
Not happy in social media.
I truly believe that you just haven'tfound your corner of the internet yet.
samantha-eck_1_02-20-2025_100050 (06:38):
That's.
jayci-trujillo-_1_02-20-2025_090050: people are there, the people that have (06:39):
undefined
similar interests and hobbies and enjoythe goofiness, those people are there.
And if you feel like you're in more of a,I don't even know, a good, just like a,
an environment that doesn't feel like you,you just haven't found your corner yet.
And I encourage you to keepsearching and posting , and finding
those people that are like you.
samantha-eck_1_02-20-2025_100050: Yeah, absolutely. (07:00):
undefined
And I feel like that'slike a long process.
It's not something thathappens instantaneously.
What are some ways, practical waysto make social media feel more like
a conversation and less like a chore?
jayci-trujillo-_1_02-20-2025_090050: Yeah, I think remembering that (07:14):
undefined
you're interacting with peopleon the other side of your screen.
An analogy I like to give is ifyou're at the grocery store walking
up and down the aisles and you seesomebody you know and they wave at
you, they're like, Hey, how are you?
You know, you don't just like, ohmy gosh, and turn around and walk.
(07:35):
I mean, maybe, maybe you do, but like ninetimes outta 10, you know, you're like.
Hey, how are you?
Good to see
samantha-eck_1_02-20-2025_100050 (07:40):
Yeah.
jayci-trujillo-_1_02-20-2025_090050 (07:41):
You don't always stop and have a conversation.
Sometimes you do in the aisles, andyou catch up about, you know, whatever.
and I think social media is the same way.
If somebody leaves a comment on yourpage, like that's them waving at you
at the grocery store and it's, all youhave to do is like, Hey, I see you.
Thank you for commenting.
Like, you know, maybe a short exchange.
samantha-eck_1_02-20-2025_100050 (08:00):
Yes.
jayci-trujillo-_1_02-20-2025_090050: Like, just because somebody commented (08:00):
undefined
it doesn't mean you have to thenadd them to your lead tracker and
message them on an, you know, itdoesn't have to be this whole thing.
You could
samantha-eck_1_02-20-2025_100050 (08:09):
Yes.
jayci-trujillo-_1_02-20-2025_090050: back at them at the grocery store. (08:10):
undefined
samantha-eck_1_02-20-2025_100050 (08:13):
Yeah, and I love that you say that like it,
I feel like we make this huge effort totry and engage with everything and make
it so meaningful, but sometimes it's notlike, yes, there are what times where you
wanna like engage in a meaningful way,
jayci-trujillo-_1_02-20-2025_090050: Right. (08:28):
undefined
samantha-eck_1_02-20-2025_100050: sometimes it's more or less just like a (08:29):
undefined
jayci-trujillo-_1_02-20-2025_090050 (08:32):
Hey.
samantha-eck_1_02-20-2025_100050: for commenting or connecting (08:32):
undefined
or whatever it is.
jayci-trujillo-_1_02-20-2025_090050: Because I think if you always try (08:36):
undefined
to do this big elaborate thing, one,
samantha-eck_1_02-20-2025_100050 (08:41):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: to get burnt out, but then people (08:41):
undefined
are gonna wanna stop interactingwith your content because they
feel like, oh, I can't comment.
'cause then she's gonna message meand she's gonna ask me how I'm doing.
And I don't have the energy for that.
samantha-eck_1_02-20-2025_100050 (08:53):
Yes.
jayci-trujillo-_1_02-20-2025_090050: sometimes it's just a short, (08:55):
undefined
quick interaction and, and ittakes the pressure off of it.
samantha-eck_1_02-20-2025_100050 (09:00):
Yes.
And I love that.
So why do so many people you thinkfeel weird about selling on social
media and how do they move past that?
jayci-trujillo-_1_02-20-2025_090050: I think it's got a really bad rap. (09:10):
undefined
samantha-eck_1_02-20-2025_100050 (09:12):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: I think that there are a handful (09:12):
undefined
of accounts that are really big oncold pitching and hard selling and
really just like the second you.
Even watch their story, it'slike, oh my gosh, buy my thing.
And it's like, whoa.
I just
samantha-eck_1_02-20-2025_100050 (09:30):
Yes.
jayci-trujillo-_1_02-20-2025_090050: thought your account was cute (09:31):
undefined
samantha-eck_1_02-20-2025_100050 (09:33):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: like that. (09:33):
undefined
I mean, it turns people off.
It just really makespeople feel icky and gross.
It gives off, door-to-door salesman vibes.
samantha-eck_1_02-20-2025_100050 (09:43):
Yes.
jayci-trujillo-_1_02-20-2025_090050 (09:44):
And I mean, I know that we're definitely the
age where like somebody would knock onthe door and we like hid under the couch.
We were like, we'renot answering the door.
Like
samantha-eck_1_02-20-2025_100050 (09:53):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: feels, when somebody's just (09:53):
undefined
like walking in unannounced toyour dms trying to sell you.
And I think that that'swhy people feel so against.
Selling and I think it's hard selling.
It's not actually providingvalue and sharing what you
believe in type of selling.
It's like, buy this now.
We have no relationship.
I need you to spend this a hundred dollars
samantha-eck_1_02-20-2025_100050 (10:16):
Yes.
jayci-trujillo-_1_02-20-2025_090050 (10:18):
So.
samantha-eck_1_02-20-2025_100050 (10:18):
Yes.
And I feel like that's such a big thingand a big push this year is a lot of
people are making more intentionalpurchasing decisions, so you just
shoving it in their face and like Isee it all the time and it confuses me.
Like LinkedIn or Threads are all like,oh, it works, it works though that,
and I'm like, you know, I think itworks on like 10% of the population.
(10:41):
Like there's 10% of the populationwho are like, I was thinking about
this, but I didn't reach out toanybody at Good thing you messaged me.
But the other 90% are like, whythe heck are you messaging me?
jayci-trujillo-_1_02-20-2025_090050 (10:53):
Yeah, and it's not a personalized experience.
Like if
samantha-eck_1_02-20-2025_100050 (10:55):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: money on something, I wanna know (10:56):
undefined
who I'm buying it from and justlike get a good vibe from that
samantha-eck_1_02-20-2025_100050 (11:03):
Yes.
jayci-trujillo-_1_02-20-2025_090050 (11:04):
I don't think I've ever bought anything
from somebody just randomly messagingme, telling me I have to have it.
samantha-eck_1_02-20-2025_100050 (11:10):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: And it kind of makes me think of (11:11):
undefined
another point that I talk about alot, and it's just selling doesn't
have to be rooted in negativity.
You don't have to cold email me and tellme that my business sucks and that I
samantha-eck_1_02-20-2025_100050 (11:24):
Yes.
jayci-trujillo-_1_02-20-2025_090050: buy your product like that. (11:25):
undefined
Stop doing what you think it's doing.
At least for me, it's not.
samantha-eck_1_02-20-2025_100050 (11:33):
Yes.
And and I think that's so importantbecause like you can be super friendly
and supportive and engaging instead ofhaving like, I think what they call it
is like the mean girl marketing whereyou're like, you're not doing it right.
You're not doing it right.
And I'm like, that doesn't makeanybody feel good in any way.
jayci-trujillo-_1_02-20-2025_090050 (11:52):
You shouldn't have to put people down it.
You should be,
samantha-eck_1_02-20-2025_100050 (11:55):
Yes,
jayci-trujillo-_1_02-20-2025_090050: my opinion, at least, providing (11:55):
undefined
enough value that people recognizethat they might have a gap in
samantha-eck_1_02-20-2025_100050 (12:02):
yes.
jayci-trujillo-_1_02-20-2025_090050: in their bus, whatever, and, (12:03):
undefined
and see you as a solution.
Not, my gosh, she told me I'm awful.
Now I have to invest in it like
samantha-eck_1_02-20-2025_100050 (12:13):
Yes.
Yeah.
I feel like you also like in termsof that, if you're marketing that
way, I feel like you also get.
Those types of people who are doingthe emotional spending, so they're not
going to be your ideal client becausethey're gonna reflect on that and say,
oh, well I suck, so I'm gonna buy thisfrom you, and they're gonna get into
(12:34):
your program or whatever and not getexactly what they need out of it, because
they're coming in from that emotionalstate and not coming in from that state
of, I actually want to purchase this.
jayci-trujillo-_1_02-20-2025_090050: and then it ends in regret. (12:44):
undefined
samantha-eck_1_02-20-2025_100050 (12:46):
Yes.
jayci-trujillo-_1_02-20-2025_090050: you're having to issue (12:47):
undefined
all of these refunds.
It's just this big cycle and likethen you have to start over again.
So it like doesn't actuallyresult in high quality sales.
samantha-eck_1_02-20-2025_100050 (12:59):
Yes.
So what is your favorite way tosell that feels really natural
and engaging and non pushy.
jayci-trujillo-_1_02-20-2025_090050: I think always providing more value (13:07):
undefined
Putting more emphasis on thevalue than putting it on the sale.
People are gonna work with youif they wanna work with you.
It's not gonna, she should have gave morevalue or, you know, like, I trying to
like phrase this in the best way possible.
But if, just like, if I see somebodyproviding a ton of value, I just
(13:30):
recognize that they care about theiraudience, they care about their offer,
samantha-eck_1_02-20-2025_100050 (13:34):
Yes,
jayci-trujillo-_1_02-20-2025_090050: that makes me wanna buy more. (13:35):
undefined
Versus being super shady and notactually telling me what you're
selling, not providing anyvalue at all, does it make me
samantha-eck_1_02-20-2025_100050 (13:45):
yes.
jayci-trujillo-_1_02-20-2025_090050: connect with you? (13:45):
undefined
And so I, I love to provide value first.
, and really encourage people that,of course there's going to be things
in your brain that people should,should maybe pay to hear, but there's
other ways to say it and frame itand provide perspective for free.
samantha-eck_1_02-20-2025_100050 (14:03):
Yeah.
Yeah, I, and I thinkthat's so important too.
I feel that way where I'm like, Iwanna make sure that I'm providing.
The most value possiblefor like my audience.
jayci-trujillo-_1_02-20-2025_090050 (14:12):
Yeah,
samantha-eck_1_02-20-2025_100050 (14:13):
of course, yeah, there are certain things
where I'm like, I have to draw the line.
Like that's part of what you have to pay.
But up to that point, I'm like, I wantyou to be as informed as I am because
jayci-trujillo-_1_02-20-2025_090050 (14:25):
Yeah.
samantha-eck_1_02-20-2025_100050: teaches this stuff in school. (14:25):
undefined
Like.
If you're a new business owner andyou're going out there, you don't know
the best processes for social media.
You don't know the best processes forbookkeeping or you know, trying to
keep things track of things for taxes.
So it's very important that thereare people who are resources out
there because then that those typesof people are gonna be more likely
(14:48):
to rely on you and work with you.
jayci-trujillo-_1_02-20-2025_090050: I agree and, and I truly think that (14:50):
undefined
it's, it's like the saying, like,you can lead a horse to water,
samantha-eck_1_02-20-2025_100050 (14:56):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: can't make it drink. (14:56):
undefined
You know, I could give you everythingthat you might need or want.
To post on your social media,but I can't make you post.
And for service providers, like it'simportant, at least for me to remember
that is like you can give every pieceof information in the book to them,
but like ultimately it's just gonna beeasier for them to hire you to do it.
(15:18):
So.
samantha-eck_1_02-20-2025_100050: Yes, yes. (15:19):
undefined
So personal brands are nowmore popular than ever.
What really makes them so effectivein today's social media landscape?
jayci-trujillo-_1_02-20-2025_090050: I think they're more fun. (15:30):
undefined
I think for a long time, corporatebrands had to jump through so many
hoops to get something posted on social.
It had to go through legal, ithad to go through however many
managers to even get to legal,
samantha-eck_1_02-20-2025_100050 (15:45):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: legal wants to change it. (15:46):
undefined
They don't understand the audio, so okay.
Now you can't use trending audio.
So now it's like a somewhat trendy video.
It was trendy six weeks ago andit doesn't have the right audio
and it like, doesn't make it fun.
They are, I think, social, departmentsare building in corporations
(16:08):
and so it's getting better.
But personal brands are just more fun.
They're more personable.
It, more human.
I think.
We know the saying that peoplebuy from people, and that's what
personal brands allow you to do.
It allows you to buy from somebodywho has a similar perspective,
experience, vibe, even.
So I think that's what makes them justa little bit more popular is they're
(16:30):
more fun and, and they have moreconnection points than a corporate brand.
samantha-eck_1_02-20-2025_100050: Yeah, I feel like it's also easier to (16:36):
undefined
buy from someone when you can relate.
To them.
Like, you know, when we post aboutthings that we're reading or things
like that, it's gonna resonatewith someone who's also a reader.
So that creates that extra connectionpoint and makes us feel, yeah,
more human than just this businessthat is looking for your money.
jayci-trujillo-_1_02-20-2025_090050: It is less transactional at (16:58):
undefined
samantha-eck_1_02-20-2025_100050 (17:00):
Yes.
Yes.
So for someone who's hesitant toput themselves out there, what's
one small step that they can take tostart building their personal brand?
I.
jayci-trujillo-_1_02-20-2025_090050: I love that. (17:11):
undefined
I think starting by postingwhat's interesting to you.
What, what do you like, what do you enjoy?
If that's books, you know, startsharing on your page what you're,
what you're reading, what's onyour TBR, and then engaging with
accounts that are doing the same.
I think you can.
Share a lot about your personal lifeas much as you feel comfortable and
(17:35):
not even talk about business, andpeople are still going to want to buy
from you and interact with you and
samantha-eck_1_02-20-2025_100050 (17:41):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: just be in your, your realm of, of (17:41):
undefined
accounts and posts and things like that.
samantha-eck_1_02-20-2025_100050 (17:48):
Yes.
And I love that because I think thatthat's, that is, that's so important
is just talk about what you like
jayci-trujillo-_1_02-20-2025_090050 (17:56):
Yeah.
samantha-eck_1_02-20-2025_100050: you can even relate it to business. (17:56):
undefined
I think so many people thinkthat you can't relate that kind
of stuff to business, but alot of the stuff that we learn.
Personally can be applied to businessin different ways, and it's just
a matter of how you like phrase itor how you bring it to the table.
jayci-trujillo-_1_02-20-2025_090050: I agree. (18:13):
undefined
samantha-eck_1_02-20-2025_100050 (18:15):
There's a big misconception that hiring social
media help means giving up your voice.
So how can business owners findsupport like you without losing
the authenticity of their voice?
jayci-trujillo-_1_02-20-2025_090050: Yeah, hiring a social media managers (18:27):
undefined
is a big step in your business.
It's one that requires relinquishingsome percentage of control.
And that can be hard for personalbrands, and I think one of
the biggest pieces that help.
You not lose the authenticityof the voice is knowing your
(18:48):
business and knowing it well.
Are you able to separate yourbusiness from yourself, even
if it's a personal brand?
You know, can your, businesshave a voice that is emulated and
replicated somebody that's not you?
And if the answer's no.
Outsourcing might not, you know, be thebest option for you, but if you feel
(19:10):
like, yes, my brand, you know, it has avoice of its own, it has guidelines and
tone and and all of these things thatmakes it its own, then I think you can
then feel confident about outsourcing.
But if you don't have those guidelinesand the voice work and things like
that, if it's not laid out beforehand,when you hire a social media manager,
(19:30):
they don't have anything to work with,gonna kind of fall into their own.
or their own kind of way ofsaying things if it's not laid
out, kind of be beforehand.
Obviously, I think that social mediamanagers, you know, have the opportunity
to ask questions and, and even justclarifying voice and the tone, but
(19:51):
you have to know it for yourself orelse it's gonna be really hard then to
approve content to be okay with contentgoing out, if that, if that makes sense.
samantha-eck_1_02-20-2025_100050 (20:03):
Yeah, no, I feel like that's a hundred percent
and I feel like, I really do feel likeit should also be a communication thing.
Like it's not a one and donewhere you're like, yeah, here's,
here's how I'm supposed to sound.
Like that's it.
Like I feel like I. The more you growtogether as you know, a social media
manager and a business owner, themore it just gets better because it's
(20:26):
gonna take time for them to, it's thesame thing as me with bookkeeping.
Like I don't go into someone'sbooks and I'm instantly like I
know exactly what I'm looking at.
I know exactly what I'm doing.
It takes me two to three months to fullyget comfortable in anybody's set of books,
and I'm, I'm sure it's probably similar.
It takes you two to threemonths to be like, I know what
this person is looking for.
I know what they like.
Now I can fully like do what'sbest for them and their business,
(20:51):
while also maintaining their kindof voice, but also what I know
is best for them as a business.
jayci-trujillo-_1_02-20-2025_090050: Yeah, a hundred percent. (20:58):
undefined
And I think, Being able to, yourpoint of communication, being able to
communicate what you like and don't
samantha-eck_1_02-20-2025_100050 (21:06):
Yes.
jayci-trujillo-_1_02-20-2025_090050: extremely helpful for (21:07):
undefined
that service provider.
For your social media manager, yourcopywriter, you know, whatever you're
hiring in that creative space, whatyou like and what you don't like.
It.
It's not
samantha-eck_1_02-20-2025_100050 (21:18):
Yes,
jayci-trujillo-_1_02-20-2025_090050: to just say like, I don't know, I, I (21:19):
undefined
samantha-eck_1_02-20-2025_100050 (21:23):
yes.
jayci-trujillo-_1_02-20-2025_090050: like it. (21:23):
undefined
And it's like.
not helpful.
What don't you like about it?
Is it the tone?
Is it the, the voice?
What about it?
Do we need to change?
Because then at least on ourend, when we get those revisions,
we make a note of that.
And so we
samantha-eck_1_02-20-2025_100050 (21:39):
Yes.
jayci-trujillo-_1_02-20-2025_090050: client doesn't like this. (21:41):
undefined
Next time we're gonna try thisor alter it a different way.
but if we don't have anything to workwith on that other end, it's kind of
just like throwing spaghetti at the wall.
samantha-eck_1_02-20-2025_100050 (21:54):
Yes.
Yes, absolutely.
And, and I think that's important inany service, provider relationship
is communicating that because youare, you're giving up a part of
your business, and it's not sayinglike you can't be involved in that.
It's more just.
How do you communicate that?
So what are some options foroutsourcing social media at
(22:15):
different stages of business?
jayci-trujillo-_1_02-20-2025_090050 (22:18):
Ooh.
I think there's an option foreveryone, and I also think that.
There's a space for everybody on
samantha-eck_1_02-20-2025_100050 (22:24):
Yeah.
jayci-trujillo-_1_02-20-2025_090050 (22:25):
I just felt like that was a good, a good
time to say that, that everybody belongson social media if you want to be there.
But there's an option for everybody.
think a really accessible option ispre-made content ideas, content calendars,
something for you to then execute.
It's.
It's done with you kindof, you can take that.
(22:47):
It's super accessible.
It's at a lower price point, and thenyou can execute the content ideas, the
creation in whatever means you would like.
The next would be.
Content creation.
This is where somebody creates content foryou, delivers it to you, and you can kind
of decide when do you want it to go out.
It, sometimes people will providecopywriting, sometimes they don't.
(23:10):
so maybe you do the copywriting forthat, but it's a way to get those
graphics and, video edits done for you.
And then you can finish the otherhalf, which is the posting or the
copywriting, things like that.
And then the.
Final piece would be full social mediamanagement, where you have somebody
coming up with the ideas, executingthem, but then acting and engaging
(23:35):
on your behalf for your account.
So they are replying to comments, startingnew conversations for you in the dms,
and ultimately managing your account.
So if you didn't wanna log inevery day, you don't have to.
samantha-eck_1_02-20-2025_100050 (23:51):
So to branch off of that, how can someone decide
what parts of social media they actuallyenjoy and what they should delegate?
jayci-trujillo-_1_02-20-2025_090050 (23:59):
Ooh, reflect on what feels sticky and gross.
samantha-eck_1_02-20-2025_100050 (24:03):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: do you find yourself not wanting to (24:03):
undefined
do and what are you a attracted toor drawn to as a part of the process?
Realizing like, okay, do you loatheCanva and the IG reels editor?
samantha-eck_1_02-20-2025_100050 (24:15):
Yes.
jayci-trujillo-_1_02-20-2025_090050: A content creator or content creation (24:18):
undefined
package is the best for you, but you,
samantha-eck_1_02-20-2025_100050 (24:22):
Yeah.
jayci-trujillo-_1_02-20-2025_090050 (24:22):
still enjoy replying to comments, all of that.
If you don't even wanna be on the app, youdon't wanna know what goes out there, but
you know, you have to kind of be there.
Social media management mightbe the best option then for you.
you know, truly you're like,I can't give out any control
it has, I have to have a say.
I have to, just be incontrol of all of it.
(24:42):
Awesome.
Maybe a strategy would be helpful.
Maybe having just a consultation oradvisory type service over your content
would be helpful to ensure it's strategicand talking to the right people.
So I think
samantha-eck_1_02-20-2025_100050 (24:58):
Yeah.
jayci-trujillo-_1_02-20-2025_090050: piece for everybody. (24:58):
undefined
You just have to recognize in the process,what do you loathe, hate, not want to do?
What do you love?
And if none of that.
You know, find somethingto outsource completely.
samantha-eck_1_02-20-2025_100050 (25:13):
Yes.
I love that.
Okay, so if someone listeningwants to improve their social
media experience today, what's thefirst thing that they should do?
jayci-trujillo-_1_02-20-2025_090050: Have fun. (25:24):
undefined
It's okay to have fun.
It's okay to enjoy to be on the app, andit's okay to not talk about business.
samantha-eck_1_02-20-2025_100050 (25:33):
Yes.
jayci-trujillo-_1_02-20-2025_090050: I. also okay to talk about business. (25:33):
undefined
Like if that's what reallylights you up and that's what
makes you happy, talk about it.
That's okay.
whether you like it or don'tlike it, either way, it's
okay to to, to lean into that.
If you, know, I think are having a hardtime having fun, and it's because of
the selling piece or the business piece.
(25:54):
Don't do it for a littlebit, you know, take a break.
You
samantha-eck_1_02-20-2025_100050 (25:57):
Yes.
jayci-trujillo-_1_02-20-2025_090050: You could just provide value. (25:58):
undefined
You can talk about the things thatyou enjoy in your business, the
piece of your offer that you lovewithout dropping a link or telling
people to comment a certain word.
You know, like you don't haveto do that if you don't want to.
there's so many other means to marketingthat are successful that if you don't
(26:19):
wanna sell on social, you don't have to.
samantha-eck_1_02-20-2025_100050 (26:21):
Yes.
And I love that.
And I feel like that's, that is, it'sso important is just to have fun.
So where can my audience connect with youor learn more about how to work with you?
jayci-trujillo-_1_02-20-2025_090050: Yes, you can find me on Instagram at (26:32):
undefined
Happy Girl Marketing Co. and then I'dlove for you to come over and say hi.
And wave at me like you'reat the grocery store.
I love to, to chat in the dmsand, and just talk about anything.
I'm always posting things thatare business and not business.
And yeah, if, if people areinterested in working with us, we
(26:52):
have a few spots open for Q2 and Q3.
We'd love to work with you.
Yeah.
samantha-eck_1_02-20-2025_100050 (27:00):
Awesome.
Well, thank you so much for beingon the podcast today, Jayci.
I really appreciated it and I look forwardto the listeners hearing your story.
jayci-trujillo-_1_02-20-2025_090050: Awesome. (27:09):
undefined
Thank you so much.
That's a wrap on today's conversation.
Social media doesn't have to beoverwhelming, and I hope this episode
gave you some fresh perspectiveon how to make it work for you,
not drain the life out of you.
If you love this episode, make sure tosubscribe so you never miss an update.
And if you found ithelpful, leave a review.
(27:30):
It seriously helps more people find theshow like you, and of course, share it
with a fellow entrepreneur who could use alittle social media sanity in their life.
Thanks for hanging outwith me and JC today.
Farewell Fellow Travelers.
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