March 26, 2025 • 34 mins
Speaking isn’t just for keynote speakers—it’s a powerful marketing tool for business owners looking to grow their brand, attract clients, and establish authority. But how do you land the right opportunities and make them profitable?
In this episode of Creative Minds Smart Money, I sit down with Jenn Zellers, founder of The Visibility Ecosystem, to dive into how to leverage speaking gigs—without feeling salesy or overwhelmed.
You’ll learn:
✅ How to identify the best speaking opportunities for your goals
✅ The biggest red flags that signal an event isn’t worth your time
✅ How to pitch yourself as a speaker (even if you're new)
✅ The Sleaze-Free Sales Framework for turning speaking into clients & cash
✅ How one speaking gig can lead to multiple future opportunities
Speaking isn’t just about getting on stage—it’s about building a sustainable visibility system that works for your business. Tune in now to learn how to use speaking as a marketing strategy that actually pays off.
🎧 Hit play now and start getting booked with confidence!
Connect with Samantha:
Website: https://www.firestormfinance.com/
Instagram: https://www.instagram.com/firestormfinance/
Threads: https://www.threads.net/@firestormfinance?hl=en
LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/
Newsletter: https://firestormfinance.myflodesk.com/podcastnewsletter
Connect with Jenn:
Website: https://visibilityecosystem.com/
Instagram: https://www.instagram.com/visibilityecosystem/
Threads: https://www.threads.net/@visibilityecosystem
LinkedIn: https://linkedin.com/in/jenn-zellers/
Interview Questions Generator Freebie: https://visibilityecosystem.com/questionsgenerator/
No-Fuss Podcast Tour: https://firestormfinance--virtualsummitsearch.thrivecart.com/no-fuss-podcast-tour/
📢 Love this episode? Share it with a friend and leave a review to help more business owners get smart about their finances.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:00):
Welcome to CreativeMind Smart Money, the podcast where
creativity and business smarts collide.
I'm your host, Samantha Eck,bookkeeper, business coach, and
your go to guide for building thecreative business of your dreams.
Whether it's mastering your money,streamlining your systems, or growing
your business, I'm here to shareinsights that empower you to thrive.
Plus, I'll be bringing in industryexperts to dive into all aspects
(00:22):
of entrepreneurship, so you canturn your passion into profit
without losing your creative spark.
Let's get started.
samantha-eck_2_02-18-2025_120417: You're listening to the Creative (00:30):
undefined
Minds Smart Money podcast.
And today I have specialguest Jen Zellers.
She equips established digitalbusiness owners with the tools to
cultivate a sustainable stress freemarketing system that fuels business
growth, generates lease free sales,and positions them as thought leaders
through speaking and collaborations.
(00:50):
It's so great to have you today, Jen.
How are you?
jenn---visibility-ecosystem_1_02-18-2025_130234: Thanks. (00:53):
undefined
I'm so glad to be here.
samantha-eck_2_02-18-2025_120417 (00:55):
Awesome.
Okay.
Well, before we dive into all ofthat good stuff that we want to get
to, how did you get into speakingand what made you realize it's
such a powerful marketing tool?
jenn---visibility-ecosystem_1_02-18-2025_130234: Gosh, I've been speaking online (01:08):
undefined
for, I guess, 10 years now.
That's to say, but I've beenspeaking on summits and podcasts for
10 years and I've been hosting myown summits and that kind of thing
at least five now.
(01:28):
So it's just kind of grown.
And through.
The other side of my business, VirtualSummit Search, I've ended up working
with a lot of speakers and that endedup just sprouting into Visibility
Ecosystem and helping folks learn howto do with their speaking opportunities.
samantha-eck_2_02-18-2025_120417: Yeah, no, that's awesome. (01:50):
undefined
I feel like speaking and visibilityis just such a big thing lately,
that it's so important to havesomeone as a resource for that.
So not every stage, whether it'sa podcast, a summit, or even
like some sort of panel is reallythe right fit for everyone.
So how can business owners identifywhat the best speaking opportunities
(02:12):
are for the goals that they have?
jenn---visibility-ecosystem_1_02-18-2025_130234: That is a great question because that is (02:14):
undefined
definitely something I see come up a lotas folks are like, Oh, it doesn't work.
And my response to that is okay,but what goals did you set and did
you check out the red flags or thegreen flags before you got started?
So I usually work with myclients to figure out what
goals do you have for right now.
Sometimes you may be focusing more onbuilding authority and making connections.
(02:39):
With the host and people that findyou through that speaking opportunity.
Or if you're on a summit where thereare other speakers making connections
with those folks, other times you mayreally need to get more leads and sales.
And so those are going to bepotentially different speaking
opportunities and collaborations.
so first off, making sure thatyou're setting the right goals.
(02:59):
Because if you're goingon a smaller podcast,
samantha-eck_2_02-18-2025_120417 (03:02):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: but if it takes off, it can be a (03:03):
undefined
really long tail effect, versus ifyou're going on to a summit, and it's
a successful summit with a history ofdoing well, you know how many leads that
speakers typically get from that, youcan set different goals based on that.
there's stuff like that.
(03:24):
There's also looking out for thered flags and the green flags.
So the red flags would be things like,are they saying, Oh, Hey, I'd love to
have you speak at this really genericsummit on this really generic topic.
And you're like, how many otherpeople have they pitched on this?
And then Maybe you reply back and say,all right, I'm interested in hearing more.
And they go, great.
Do you have 5, people on your email list?
(03:47):
For me, always an immediate no.
And as someone who's hosted summits,I always reply back and say, Hey,
an FYI, as someone who's hostedfive summits at this point, I found
that the folks with the bigger listsactually tend to get worse results.
So just a heads up so thatyou know that, and that
samantha-eck_2_02-18-2025_120417 (04:07):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: I'm declining because I keep (04:07):
undefined
a very clean email list.
And all of that.
So I always tell my clients,like, if you see those come
through, you can just ignore them.
samantha-eck_2_02-18-2025_120417 (04:17):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: immediate red flag. (04:19):
undefined
Green flags would be things like, do theyhave a speaker info page ready to go?
Whether that's a summit or a podcast,a lot of podcasts now have, you know,
So figuring out what your greenflags and red flags are, and then
(04:39):
making another green flag is, doesthis actually match your audience
and your goals and your topics?
And so being willing to say noto things is actually better.
I would much rather as ahost, someone say, Thank you.
I really appreciate the opportunity, butI know that I'm not going to be the best
fit for what you're looking for and Ineed to be able to get the results I just
(05:00):
know it's not going to be a good fit thenhave someone say yes and then not promote
it or do just like show up pop theirpresentation in and then ghost after that.
So
samantha-eck_2_02-18-2025_120417 (05:11):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: Be okay saying no keep an (05:12):
undefined
eye out for those flags.
samantha-eck_2_02-18-2025_120417 (05:16):
Yes.
Yeah.
And I just, I love that you said thatbecause actually I recently applied
for a collaboration event where they'relike, Oh, you have to have a thousand
plus people on your email list.
And I'm like, I, I don't know.
Like, I think, first of all, I waslike, I think it'd take me a long time
to get to a thousand people because Iwant people who are actively engaging
in my list and things like that.
(05:36):
And like, you know, I go throughmy list monthly to clean up
people who aren't active.
So.
I was like, well, I don't know ifthat's a collaboration I'm necessarily
interested in, because just because Ihave a thousand people on my list doesn't
mean there are a thousand people thatare actually wanting to be on my list.
They could be completelyignoring my emails, so.
jenn---visibility-ecosystem_1_02-18-2025_130234: And it is okay in those situations (05:56):
undefined
to reply back, especially if it's arelative, like I find a thousand to be
samantha-eck_2_02-18-2025_120417 (06:02):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: reasonable. (06:02):
undefined
samantha-eck_2_02-18-2025_120417 (06:03):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: than that, it seems like a good fit. (06:04):
undefined
And it seems like they're not puttingthe emphasis on those numbers.
Cause a lot of those ones were like,you need 5, people on your list.
They'll be like, oh, Or you canpay us a hundred, 250 and you can
be a guest speaker and you stillhave to do all of this promotion,
but you barely get feet and like,
samantha-eck_2_02-18-2025_120417 (06:22):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: it's one where it just seems like (06:23):
undefined
they're trying to make sure thatit's an even playing field and that
everybody has an audience, you can
samantha-eck_2_02-18-2025_120417 (06:30):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: back and say, Hey, just FYI, I don't (06:30):
undefined
technically meet that requirement,but here's why I keep a clean list.
These are my open rates.
These are my click rates.
And as a host, I'm like,okay, yeah, no, I want that.
I want
samantha-eck_2_02-18-2025_120417 (06:42):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: list where they're actually if you (06:43):
undefined
have a 500 people on your list and200 of them sign up way better than
someone with a thousand person listwhere they get a 1 percent click
rate and even fewer conversions.
samantha-eck_2_02-18-2025_120417 (06:55):
Yes.
Yes, and I love that you like, talkedabout the click rate and the open rate.
'cause I feel like that's, that'sdefinitely more important than
just a number, giving a number.
So what, I know you already touched onthis a little bit, but what are some red
flags that an opportunity really justmight not be worth the time and effort?
jenn---visibility-ecosystem_1_02-18-2025_130234: One of the ones that I always have folks (07:15):
undefined
look for is did they do their research?
So if someone is coming andpitching me and saying, can you
talk about Google Analytics?
That was something I taught on,know, like six years ago, and not
something that I cover anymore.
And so if that comes up, I knowthey found an ancient blog post and
(07:36):
did not pay attention to the factthat, isn't active anymore and all
samantha-eck_2_02-18-2025_120417 (07:42):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: stuff. (07:42):
undefined
they're coming with a really genericpitch where it's clearly not something
that they took the time to actually seeif that's your specialty, if someone came
to me and said, Hey, I would love for youto teach about social media marketing.
Okay, I can technically do that from thelens of creating a sustainable marketing
system because social media Marketingassets are part of your visibility
(08:05):
ecosystem Like for our clients if yougo and do a speaking opportunity like
this podcast episode You can takethat and turn it into nine to twelve
different social media marketing assetsBut that's not my specialty versus if
they said, Hey, I'm doing a social mediamarketing summit, and I would love for
you to talk about it from a sustainablemarketing, a sustainable marketing angle,
(08:30):
then yeah, obviously they did their
samantha-eck_2_02-18-2025_120417 (08:32):
Yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: So it's little things like that. (08:33):
undefined
And just kind of doing a vibe check, ifit feels like we already talked about,
like they're putting the emphasis onnumbers rather than the value that
you are bringing as a speaker, becausekeep in mind as much as as a host, I'm
putting a ton of effort into my summit,my podcast, anything like that, you're
also bringing value as a speaker.
samantha-eck_2_02-18-2025_120417 (08:55):
Yep.
jenn---visibility-ecosystem_1_02-18-2025_130234: that it's your time. (08:55):
undefined
It's your effort.
And without that, I'm either doing asolo podcast, which is fine, but it's
really nice being able to bring on otherpeople and get different perspectives and
different topics, I don't have a summit.
samantha-eck_2_02-18-2025_120417 (09:09):
Yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: if it's just me, it's, that's kind (09:10):
undefined
of the antithesis of that event.
So just remember that you can.
can say no if it seems like they'reputting the number, the emphasis on the
numbers, and also don't devalue yourself.
I see a lot of people whoare like, well, the host is
samantha-eck_2_02-18-2025_120417 (09:27):
yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: going the other way and saying, well, (09:28):
undefined
you need to pay me at least 250 for this.
both putting in value andyou're both getting value out.
So that's kind of some of the redflags that I would keep an eye out for.
Is it a really, really imbalanced value?
like Are they getting way more outof this than you're getting out of
this and whether the vibes check outand if they've done their research
(09:50):
are probably three of the big ones.
samantha-eck_2_02-18-2025_120417: Yeah, and I love that. (09:52):
undefined
I love that because I feel like it'salso really important that you say
that you can say no to an opportunityand I think it's important to note
that even like if you applied for thatopportunity and you get further along
the process and it starts to seem likeit's not a good fit, there's still
that opportunity to also say no becauseyou want, you know, that visibility to
(10:13):
line up with what you're looking for.
As someone who's going to be puttingyourself out there and adding that value
to someone else's, I don't even like theirvisibility because if you're on someone
else's podcast, you're adding to theirvisibility as well as your visibility.
So you want to also consider that factor.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah, I mean, you can even go and (10:30):
undefined
do an entire podcast interview.
And if the vibes feel really off duringthat, you can say, Hey, I really, I, I'm
not totally comfortable with airing this.
Do you
samantha-eck_2_02-18-2025_120417 (10:41):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: from the content calendar? (10:42):
undefined
That's okay to ask that.
And then they refuse for some reason.
then you don't share it and youlike, yeah, it's okay to get all
the way down to the very laststep and still say, eh, maybe not.
samantha-eck_2_02-18-2025_120417: Yes, yes, because I've seen so (10:59):
undefined
many people who talk about theseinterviews that they go on where it's
basically just someone who's a podcastinterviewer that is pitching to them.
And I'm like, that's totally fineto say, you know what, I, I decided
this isn't for me, because it's moreimportant that you feel comfortable
also advertising whatever is beingput out there with your name on it.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah, being associated with it (11:18):
undefined
samantha-eck_2_02-18-2025_120417 (11:20):
Yes.
Yeah, exactly.
Now speaking of speaking, how cansomeone with little speaking experience
start to land opportunities withoutfeeling like some sort of imposter?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes. (11:33):
undefined
So as a summit host, I personallylove giving new speakers a chance
to shine because a lot of the timethey're more excited about the
opportunity than somebody who's beenspeaking on a hundred podcasts and
done 15 summits already this year.
So don't feel like just because youhaven't spoken or at all that you don't
(11:53):
still have value main thing is going tobe to communicate that value to the host
so whether it's through an applicationor if you're doing like I do for clients
and putting together pitch emails andSending those out to the hosts Just make
sure it's really really customized tothe host like when I was putting together
your podcast tour I made sure it was over
samantha-eck_2_02-18-2025_120417 (12:16):
yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: absolutely tailored to every single one. (12:16):
undefined
No email was exactly the same just showhow easy you're going to make it for them.
you're going and sending a pitchemail and including a couple of sample
questions that they could ask you andmaking sure that they know, like, Here's
the topic that I'm suggesting, butalso you can go ahead and reach out if
(12:37):
you'd like to talk about alternatives.
Maybe they have somebody already inthe content queue for the podcast that
you don't know about and is similar toyour topic, but you know that you have
different angles that you can play with.
really, really customize yourpitches and your applications.
And be okay with being new, likeyou have to start somewhere.
(13:01):
That's
samantha-eck_2_02-18-2025_120417 (13:01):
yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: to recommend for my clients to start with (13:02):
undefined
a podcast tour, because it is proactive.
That is one thing with summits isthey may or may not repeat them.
You don't know necessarilywhen they're coming.
A lot of it is just being in theright place at the right time
or knowing the right people.
So the other thing is tellpeople that you want to speak.
If
samantha-eck_2_02-18-2025_120417 (13:20):
yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: that you want to speak, a lot of (13:21):
undefined
the time they're a little bit leeryof recommending you because there's
so many people who, like we talkedabout, are setting the wrong goals
and therefore think that it doesn'twork or various different reasons why
they're like, no, I don't want to speak.
So if they know that you want to,they can very wholeheartedly say
yes, you should go and, and like,bring on Jen, bring on Samantha.
samantha-eck_2_02-18-2025_120417 (13:47):
Yes.
And I, I do love that you mentionedthat, you know, our podcast tour and
how you did the, the emails for me.
Cause I think that's so important,but I think it's really cool too,
that we can mention that you didthe research and you found podcasts
that were actually applicable.
And I think that's another importantstep is finding opportunities that are
actually applicable to what you're doing.
(14:08):
Because again, like we mentioned,not every podcast or summit or So,
you really need to do that researchand make sure that whoever you're
contacting is actually going to resonatewith what you're trying to put out.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes. (14:24):
undefined
And that is definitely key.
samantha-eck_2_02-18-2025_120417 (14:27):
Yes.
So, now, what makes a speakingtopic not just interesting, but
actually profitable for the speaker?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes, this is a great question. (14:35):
undefined
That's one.
Another reason why people often thinkthat speaking doesn't work is because they
don't have a profitable speaking topic.
They say yes to
samantha-eck_2_02-18-2025_120417 (14:43):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: them, they go super, super generic. (14:44):
undefined
So I know when we had first talked,I forget exactly what you had me your
topic was, but we were able to go andget something that sounded really juicy
and really exciting because especiallyfor your area of expertise, A lot of
people think it's boring, but it's not.
samantha-eck_2_02-18-2025_120417 (15:04):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: if you can go and make sure that (15:06):
undefined
you're putting an angle on it that isintriguing, it makes people go, Oh, okay.
I want to know more about that.
The other thing is that needsto tie back to an offer.
I don't care which offer it is.
You can have different topics that tieback to different offers, but it allows
you to talk about clients and use whatwe call this lease free sales framework
samantha-eck_2_02-18-2025_120417 (15:30):
Yep.
jenn---visibility-ecosystem_1_02-18-2025_130234: able to. (15:30):
undefined
Get people interested in whatyou do and what you offer.
And that's what makes it profitable.
Cause if it doesn't tie back tosomething that brings in money,
there's no story to tell about howthat money is going to come in.
samantha-eck_2_02-18-2025_120417 (15:46):
And I mean, I feel like that's, that's
so important what you're saying,like tying it back to an offer.
Like you can still havelike one solid offer.
And then just another podcastinterview I was doing.
So I was talking about like how theyonly had one offer, but they tie
everything kind of back to that offer.
So you can come at it from those two.
different angles and really get into it.
And yeah, like when we first started, Iwas just like, Oh yeah, I'm just talking
(16:09):
about numbers and things like that, butI'm, I know there's something more to it.
It's just, you've got to approach itin a different, in a different way.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah. (16:17):
undefined
And don't be afraid to get creative withthe audiences that you're targeting to,
because maybe you work with photographersand so you're looking only for a podcast
that speaks specifically to photographers.
But you can expand out intocreative entrepreneurs and
samantha-eck_2_02-18-2025_120417 (16:34):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: just look for segments. (16:35):
undefined
The audience of that podcastneeds to have a segment.
The audience of that summit needs to havea segment that includes your audience.
It might be a part of their audienceequals a part of your audience,
or it might be a part of theiraudience is your entire audience.
As long as there's overlap, That's fine.
That is how
samantha-eck_2_02-18-2025_120417 (16:52):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: I've had people who are like, (16:53):
undefined
Oh, no, I can't do a podcast tourbecause I've run out of podcasts.
Have you though?
Or have you run out of really,really, really specific podcasts?
And we can start broadening that netbecause you've established yourself
inside of that specific niche.
samantha-eck_2_02-18-2025_120417: Yes, yes. (17:08):
undefined
And I think that's so true.
And then like, you know, how we'retalking about like me, we had such a
broad net with creative entrepreneurs.
And then we kind of narrowed it down.
Like one of the podcasts that Jenfound for me was a calligraphy podcast.
And it's so niche.
But like, I have an interviewwith them coming up in March.
(17:30):
And like, It's, it's, it's a perfectopportunity because who knows how
many calligraphers need a bookkeeper,but we didn't, we didn't just
stay at creative entrepreneurs.
We went down and we talked about tomore niche people within the creative
entrepreneur space, which is so important.
jenn---visibility-ecosystem_1_02-18-2025_130234: As long as there's that (17:46):
undefined
overlap, you're good
samantha-eck_2_02-18-2025_120417 (17:48):
Yes.
Yes.
So how do you balance sharingvalue pack insights while also
putting position yourself forfuture opportunities or sales?
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: great question. (17:58):
undefined
So this comes back to a littlemini framework that I have, which
is give them what they need.
Which I know sounds completely backwardsto everything that you've probably
been told, but you actually don'twant to give them what they need.
You know that they need bookkeeping.
What they think that they need issomething completely different.
(18:18):
And so that is where getting that creativeangle actually help you a lot because
people may not tune into somethingthat is like, learn how to do your
books better on a podcast or a summit.
But.
you go and say, what storydo your numbers tell?
okay.
We're not just sitting here thinking,okay, I'm going to have to do math and
(18:41):
I'm going to, I hate doing my books.
I don't, I'm not, Imaybe I'll tune in later.
They never do, by the way,they never tune in later.
So you need to make it reallyjuicy and intriguing enough so
that they will actually tune in.
And So if you can go and take, you workbackwards from what you know that they
need, figure out what they think thatthey need, start with that, give them
(19:06):
what they want, and then through yourpresentation or through your interview,
shift it what you know that they need.
And so that way you're notnecessarily giving them the how,
you are getting them ready for that.
And so then.
samantha-eck_2_02-18-2025_120417 (19:21):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: make it profitable. (19:22):
undefined
them ready for that how, and then yougive them the how through a freebie,
which is just part of the how, and thenyou can move them up to a paid offer.
samantha-eck_2_02-18-2025_120417 (19:35):
Yes.
I love that.
I love that.
And what is the process for craftinga talk that resonates with both the
audience that you're pitching to andthen the potential clients as well?
jenn---visibility-ecosystem_1_02-18-2025_130234: So, I mean, potential clients are (19:47):
undefined
in the audience, so it's really the
samantha-eck_2_02-18-2025_120417 (19:50):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: But It really, again, comes back to that. (19:51):
undefined
So you want to give them what theywant, not what they need, but lead
them to what they need by the end.
And make sure to incorporate,like I said, what we call your
sleaze free sales framework.
And different layers to that,but it includes talking about
how you work with people.
So you're not going, especiallyif you're on, say, a summit.
(20:14):
most of the time you're not allowed topitch, so you have to be really careful.
And that is actually where my SleevesFree Sales framework came from, because
I was like, Okay, I need to actually makemoney though, but I can't go and say,
You should buy a No Fuss Podcast Tour.
samantha-eck_2_02-18-2025_120417 (20:27):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: So, you go and you seed in (20:27):
undefined
different ways that you work withclients, and you help people see
what it's like to work with you.
And there's different ways todo that, without being gross and
slimy, which is, Why is the sleazefree part of that framework?
Because you have all been onthose podcasts or those webinars
or those summits where it endsup just being a pitch fest.
(20:48):
Like you said, it's someone goes onan interview for a podcast and it's
the host or the guest is literallyjust pitching the whole time,
samantha-eck_2_02-18-2025_120417 (20:55):
Yep.
jenn---visibility-ecosystem_1_02-18-2025_130234: that you say and turning it into a pitch. (20:56):
undefined
So we don't want to do that, youcan do it in a non gross way.
you are weaving it into your presentation.
And so that's how we always do it, is wework backwards from where do you want them
to go after, how do we get them to thatendpoint at the end of your presentation,
and then working backwards from there.
samantha-eck_2_02-18-2025_120417 (21:18):
Yes.
And I love that you said like, you know,your potential clients are also the
audience because I think it's important.
Like, yes, you might be going to asummit and it's a perfect fit for you.
And you might be thinking, okay,well, some of these people aren't
going to be a perfect fit forme, but in the end they could be,
they could be a potential client.
You might not even know it.
So instead of just thinking ofthat broader aspect, okay, so this
(21:39):
is just someone else's audience.
You want to think of that prospectthat they are all potential clients.
How do you talk to themin a way that's not?
You know, that sleazy sense where you'realso talking about what you offer, but
not in a way that sounds pitchy or salesy.
jenn---visibility-ecosystem_1_02-18-2025_130234: But I will say, you're going in (21:54):
undefined
front of an audience where you don'thave potential clients there, You're
really going in as a favor to the host
samantha-eck_2_02-18-2025_120417 (22:05):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: only other way that you're going to (22:06):
undefined
make money if those folks are notcurrently potential clients is if they
know somebody who is or they becomethat potential client down the road
samantha-eck_2_02-18-2025_120417 (22:16):
Yep.
Yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: it's totally fine to do that. (22:20):
undefined
You can absolutely go inand say, Hey, I love you.
Like I've done that.
I have someone who I don'ttypically work with folks who
are product based businesses.
Our sleaze free sales frameworkworks better for folks who have
like courses or memberships or theycoach or something online where
it's a digital service or offer.
But I knew someone who, well, Iknow someone who has a direct seller
(22:44):
membership I've, I've been around thatworld in the past and so like I know
that my stuff can still work for them.
So I knew that I probably was notgoing to get clients, but I was
like, you know what, it's okay.
I would just like to offer value.
It's an hour of my time.
I can do that.
it's okay to do that.
But yeah, do too many of those,or else you're going to be just
(23:05):
giving away your time all the time.
samantha-eck_2_02-18-2025_120417: and your time is so valuable. (23:08):
undefined
So how does speaking plant seeds for likelong term business growth rather than just
being some sort of one and done event?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes. (23:18):
undefined
I love this question because thereare so many ways that you can
do this, and this is where yourvisibility ecosystem springs from.
Like, this is, Where we came up withthis because if you are in a podcast,
if you're on a summit, if you're doingany kind of collaboration, especially
if there's video or audio, can turn thatinto so many different marketing assets.
(23:39):
You're going to be bringing inleads and hopefully sales, whether
it's immediately or down the road.
One podcast episodecan do so much for you.
Again, this is why we always startwith the podcast tour because it's
just a springboard for so much.
So say we come off of this and I couldtake video or the audio from this,
turn it into three reels or Tik Toks orthey're short from videos, whatever, three
(24:04):
carousel posts, three graphic quote posts.
And I go and I do three shortLinkedIn posts or threads.
Those all then showcase me asa speaker and it shows hosts
that I'm promoting the episode.
And
samantha-eck_2_02-18-2025_120417 (24:21):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: best at doing this because I (24:22):
undefined
do it all day for my clients.
And so it's one of those cobbler'skids situations where the cobbler's
kids have no shoes because you'realways doing it for other people.
samantha-eck_2_02-18-2025_120417 (24:32):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: again, this is what we do for clients (24:33):
undefined
is go and turn that podcast episodeinto those nine to 12 different assets.
But you can also go and.
Take something that you said inthat podcast episode, turn it, just
expand that, turn it into a blog.
You can take pieces out ofit, turn it into an email.
And I don't just mean an email, like oneof those short little snippets is, Hey,
(24:54):
I was just on creative mind, smart money.
You should listen in, click this button.
No, no.
Do like you do with the blog posts.
It doesn't have to be as long,but pull a piece out, expand on
that a little bit and say, if youwant the rest, come and listen.
you can do that on LinkedIn,whatever platforms that you're
marketing, that one piece.
into so much more and you make thoseevergreen and so that way you have say
(25:17):
you do five podcasts a quarter that's20 podcasts a year if those 20 podcasts
even just have 10 pieces of content madeout of them for social media say that's
samantha-eck_2_02-18-2025_120417 (25:28):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: from one year of podcasts if you (25:29):
undefined
do that for three years straightlike you could post multiple
times a day and With different
samantha-eck_2_02-18-2025_120417 (25:36):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: mix them all up. (25:37):
undefined
Like you will never runout of stuff to post.
And I promise if you're postingsomething that you appeared on year or
two ago, nobody's going to remember,or if they do, they're like, Oh yeah.
was a good episode.
I should go listen to that.
samantha-eck_2_02-18-2025_120417 (25:51):
Yes.
No, and I love that because I feellike, you know, a lot of people just
think, okay, I'm just going to go onthis podcast interview and then be done
with it and in the past, you know, Ihave had people who have never utilized
like the resources that I've given them.
Like, you know, when we give themthe full podcast and everything
like that, but the thing I think.
That a lot of people don't tend tounderstand this, the, when we do
(26:14):
interviews, it's not just for the podcasthost, it's also for you and it's a
great opportunity for you to share yourexpertise to certain audiences, but
then also utilize that to share withyour audience in, in different ways.
You can take a snippet of your voice, youcan take how you said the certain thing.
You're like, wow, I, I can'tbelieve I said it that way.
And utilize it in your marketingand it's the best way to do that.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yep. (26:37):
undefined
And it attracts more ofthose beacon opportunities.
The more that you're out there promotingspeaking opportunities you've already
done, whether like, even if it's asummit that's over and they didn't ever
green it, like that's something I alwaysdo with mine is make them evergreen.
So my host can keep promoting them ifthey want to, and I can promote them.
even if it's not, it's stillshowcasing you as a speaker and
(26:58):
people are going to go, Oh, wow.
If they're still promoting thisand like sharing what they've done,
samantha-eck_2_02-18-2025_120417 (27:03):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: I really want them on my podcast. (27:03):
undefined
I want them on my summit becausea lot of people, like you said,
don't use those resources.
They don't promote it.
So you're going to start gettingmore of those inbound invites and
eventually you don't have to go onpodcast tours because your content
calendar is full of inbound invites.
instead of outbound outreach.
samantha-eck_2_02-18-2025_120417: Yes, yes. (27:21):
undefined
Now, I think you kind of alreadyanswered this, but what's the best
way to turn a single speaking giginto multiple opportunities or even
long term client relationships?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah. (27:32):
undefined
So yeah, I already covered a big partof the visibility ecosystem approach
with turning it into different stuff.
So that's where, when we're workingwith clients on it, say, okay,
what platforms are you active on?
And you get specific on whatpieces of content are going
to be most helpful there.
So like for me, if I'm not activeon Instagram, which I'm really not,
maybe I'm not doing The post forthat, or maybe I'm on, I've got a
(27:58):
nine grid up and I'm doing stories.
So instead of doing like graphic quotes,we turn those into stories instead.
So it's making sure that you'recustomizing it to where you're active
and not forcing yourself to be onplatforms that you don't want to be.
But the relationship side, that isanother great question, because that
is something that a lot of people miss.
(28:18):
And I'll be honest.
I also sometimes miss it.
again, just for me, Coppler's KidSyndrome, for other folks, maybe
you just don't have a system.
And so, if you set up a system,it doesn't have to be super
complicated, but just make surethat you are able to automatically
remind yourself to follow up, so.
In our visibility ecosystemhub that we set up for clients,
(28:41):
we have automations in there.
And so what it'll do is say I'm doingpitches, it will automatically remind
you, Hey, tomorrow, don't forget tofollow up with creative mind, smart money.
Or if you've already been on a podcast,you can set it to automatically
say, Hey, it's been six months.
Don't forget to check in withSamantha and just say, hi.
And so that way you can help yourselfto maintain these relationships
(29:05):
you'd be surprised how many timesthat you're like, hey, I just want
to check in, see what's going on.
Is there anything I can signal boost foryou on social or in my emails or whatever?
And they go, Actually, Ido have a launch coming up.
I would love to give youan affiliate link for that.
Or actually, I have a summit coming up.
I'm so glad you reached out.
Do you want to be in it?
And then makes it easy for them.
(29:25):
They don't have to really pitch you.
And so yeah, if you just makeit easy for yourself with those
relationships, even beyond going andcreating all the marketing assets
that can take you a long way to.
samantha-eck_2_02-18-2025_120417 (29:38):
Yeah.
And I love that you mentioned that.
I think it's so important because Ithink on Threads, we had talked about
it at one point where we're like,we wish that there was more of a
relationship after podcast interviews.
And I think that's so importantbecause again, a lot of the times
it's an interview and then younever hear from that person again.
And I'm like, you're such a cool person.
Like you reached out to me for a reason.
You wanted to be on my podcast episode.
(29:59):
How do we like continue that relationship?
How do we keep getting to know each other?
How do we help each other out?
Because.
You know, you're getting, not only areyou interviewing each other during the
podcast, but you're also getting to knowthat person, so it's more beneficial for
you to utilize now that relationship,to grow on it, and help them grow, help
(30:21):
yourself grow, everything like that,because you've started a relationship,
why not keep the momentum going?
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: it's so true and it's something (30:29):
undefined
that will also make you stand outbecause like you said, 95 percent
of the time it doesn't happen.
People aren't following up andit's not because we don't want
to, it's because we forget.
So
samantha-eck_2_02-18-2025_120417 (30:40):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: yourself to not forget. (30:40):
undefined
Yeah,
samantha-eck_2_02-18-2025_120417: to immediately do that today, too, (30:45):
undefined
because I'm going to go set upa system to make sure that I do
that, too, because you're right.
It's just a forgetting thing.
You go on a podcast episode and thensix months down the road, you're
like, oh, yeah, I was on that episode.
When it comes out, you're like,maybe I should talk to this person
again instead of just ignoring them.
jenn---visibility-ecosystem_1_02-18-2025_130234: and I also don't, I've seen people who (31:02):
undefined
are like, Oh yeah, I just automaticallyschedule an email in my Google workspace
inbox to send an email after sixmonths, but not, I don't recommend that.
I remember the reason I recommendsending a reminder to yourself is
because what if they go and theyreach out to you and say, Hey, I would
love to have you on a summon is fivemonths after the podcast interview.
(31:25):
then you send them an email in sixmonths after the podcast interview.
So one month later going, Hey, what's up?
Anything I can help?
And they're like, what is happening?
samantha-eck_2_02-18-2025_120417: Yes, because you'd forget (31:35):
undefined
about the scheduled email.
That's exactly right.
So, for someone who wants to startusing speaking as a marketing
strategy, what's the first stepthat they should take today?
jenn---visibility-ecosystem_1_02-18-2025_130234: I, like I've said, I always recommend (31:49):
undefined
doing a podcast tour first, because itis the most proactive way to get started.
Podcasts are a lot easier to, I hateusing the word target, but they're
easier to target because they're ongoing.
Typically, maybe they doseasons and they're on a hiatus.
That's fine.
But podcast is ongoing versus asummit, which is a one time event, and
(32:10):
maybe they're repeating it, but youdon't know if they're going to, then.
It's going to be a lot easier to findthe podcasts that are a good fit.
And then, like I said, though, as youshare those more and more, the summit
hosts are going to start reaching out.
The people who have groupprograms or memberships and are
looking for guest experts, andmaybe they even pay are going to
samantha-eck_2_02-18-2025_120417 (32:29):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: seeing you and reaching out and asking (32:29):
undefined
you to come and speak on their platforms.
So podcast tours are alwayswhere I start my clients.
samantha-eck_2_02-18-2025_120417 (32:37):
Awesome.
And that's such good advice.
And if you guys are looking for aquality podcast or definitely check
out Jen but where can my audienceconnect with you, book you, or just
learn more about working with you?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah, you can just check (32:49):
undefined
out visibilityecosystem.
com and I'm atvisibilityecosystem on threads.
That's pretty much the onlyplace I'm active though.
I'm starting on LinkedIn finally.
yeah, I mean, it's best placeto find me is over there.
samantha-eck_2_02-18-2025_120417 (33:06):
Awesome.
Well, thank you so muchfor coming on today, Jen.
I really appreciate it.
And I think this is so valuable.
I really appreciate you taking thetime to just give your expertise and
yeah, thank you for being here today.
Awesome.
That's a wrap on today's episode.
I hope this conversation gave you theconfidence to step into the world of
(33:27):
speaking with strategy and intention.
Remember, the right opportunities can opendoors to visibility, credibility, and long
term business growth when chosen wisely.
If you found this episode helpful,share it with a fellow entrepreneur
whose life Looking to grow theirbrand through speaking and if you
haven't already leave a review.
(33:47):
It helps more creative businessowners like you discover these
insights and take action.
Want to connect withtoday's guest or learn more?
Check out the show notesfor all the details.
Thank you so much for tuning inand I'll see you next time for
more money and business wisdom.
Farewell fellow travelers.
Welcome to CreativeMind Smart Money, the podcast where
creativity and business smarts collide.
I'm your host, Samantha Eck,bookkeeper, business coach, and
your go to guide for building thecreative business of your dreams.
Whether it's mastering your money,streamlining your systems, or growing
your business, I'm here to shareinsights that empower you to thrive.
Plus, I'll be bringing in industryexperts to dive into all aspects
(00:22):
of entrepreneurship, so you canturn your passion into profit
without losing your creative spark.
Let's get started.
samantha-eck_2_02-18-2025_120417: You're listening to the Creative (00:30):
undefined
Minds Smart Money podcast.
And today I have specialguest Jen Zellers.
She equips established digitalbusiness owners with the tools to
cultivate a sustainable stress freemarketing system that fuels business
growth, generates lease free sales,and positions them as thought leaders
through speaking and collaborations.
(00:50):
It's so great to have you today, Jen.
How are you?
jenn---visibility-ecosystem_1_02-18-2025_130234: Thanks. (00:53):
undefined
I'm so glad to be here.
samantha-eck_2_02-18-2025_120417 (00:55):
Awesome.
Okay.
Well, before we dive into all ofthat good stuff that we want to get
to, how did you get into speakingand what made you realize it's
such a powerful marketing tool?
jenn---visibility-ecosystem_1_02-18-2025_130234: Gosh, I've been speaking online (01:08):
undefined
for, I guess, 10 years now.
That's to say, but I've beenspeaking on summits and podcasts for
10 years and I've been hosting myown summits and that kind of thing
at least five now.
(01:28):
So it's just kind of grown.
And through.
The other side of my business, VirtualSummit Search, I've ended up working
with a lot of speakers and that endedup just sprouting into Visibility
Ecosystem and helping folks learn howto do with their speaking opportunities.
samantha-eck_2_02-18-2025_120417: Yeah, no, that's awesome. (01:50):
undefined
I feel like speaking and visibilityis just such a big thing lately,
that it's so important to havesomeone as a resource for that.
So not every stage, whether it'sa podcast, a summit, or even
like some sort of panel is reallythe right fit for everyone.
So how can business owners identifywhat the best speaking opportunities
(02:12):
are for the goals that they have?
jenn---visibility-ecosystem_1_02-18-2025_130234: That is a great question because that is (02:14):
undefined
definitely something I see come up a lotas folks are like, Oh, it doesn't work.
And my response to that is okay,but what goals did you set and did
you check out the red flags or thegreen flags before you got started?
So I usually work with myclients to figure out what
goals do you have for right now.
Sometimes you may be focusing more onbuilding authority and making connections.
(02:39):
With the host and people that findyou through that speaking opportunity.
Or if you're on a summit where thereare other speakers making connections
with those folks, other times you mayreally need to get more leads and sales.
And so those are going to bepotentially different speaking
opportunities and collaborations.
so first off, making sure thatyou're setting the right goals.
(02:59):
Because if you're goingon a smaller podcast,
samantha-eck_2_02-18-2025_120417 (03:02):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: but if it takes off, it can be a (03:03):
undefined
really long tail effect, versus ifyou're going on to a summit, and it's
a successful summit with a history ofdoing well, you know how many leads that
speakers typically get from that, youcan set different goals based on that.
there's stuff like that.
(03:24):
There's also looking out for thered flags and the green flags.
So the red flags would be things like,are they saying, Oh, Hey, I'd love to
have you speak at this really genericsummit on this really generic topic.
And you're like, how many otherpeople have they pitched on this?
And then Maybe you reply back and say,all right, I'm interested in hearing more.
And they go, great.
Do you have 5, people on your email list?
(03:47):
For me, always an immediate no.
And as someone who's hosted summits,I always reply back and say, Hey,
an FYI, as someone who's hostedfive summits at this point, I found
that the folks with the bigger listsactually tend to get worse results.
So just a heads up so thatyou know that, and that
samantha-eck_2_02-18-2025_120417 (04:07):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: I'm declining because I keep (04:07):
undefined
a very clean email list.
And all of that.
So I always tell my clients,like, if you see those come
through, you can just ignore them.
samantha-eck_2_02-18-2025_120417 (04:17):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: immediate red flag. (04:19):
undefined
Green flags would be things like, do theyhave a speaker info page ready to go?
Whether that's a summit or a podcast,a lot of podcasts now have, you know,
So figuring out what your greenflags and red flags are, and then
(04:39):
making another green flag is, doesthis actually match your audience
and your goals and your topics?
And so being willing to say noto things is actually better.
I would much rather as ahost, someone say, Thank you.
I really appreciate the opportunity, butI know that I'm not going to be the best
fit for what you're looking for and Ineed to be able to get the results I just
(05:00):
know it's not going to be a good fit thenhave someone say yes and then not promote
it or do just like show up pop theirpresentation in and then ghost after that.
So
samantha-eck_2_02-18-2025_120417 (05:11):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: Be okay saying no keep an (05:12):
undefined
eye out for those flags.
samantha-eck_2_02-18-2025_120417 (05:16):
Yes.
Yeah.
And I just, I love that you said thatbecause actually I recently applied
for a collaboration event where they'relike, Oh, you have to have a thousand
plus people on your email list.
And I'm like, I, I don't know.
Like, I think, first of all, I waslike, I think it'd take me a long time
to get to a thousand people because Iwant people who are actively engaging
in my list and things like that.
(05:36):
And like, you know, I go throughmy list monthly to clean up
people who aren't active.
So.
I was like, well, I don't know ifthat's a collaboration I'm necessarily
interested in, because just because Ihave a thousand people on my list doesn't
mean there are a thousand people thatare actually wanting to be on my list.
They could be completelyignoring my emails, so.
jenn---visibility-ecosystem_1_02-18-2025_130234: And it is okay in those situations (05:56):
undefined
to reply back, especially if it's arelative, like I find a thousand to be
samantha-eck_2_02-18-2025_120417 (06:02):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: reasonable. (06:02):
undefined
samantha-eck_2_02-18-2025_120417 (06:03):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: than that, it seems like a good fit. (06:04):
undefined
And it seems like they're not puttingthe emphasis on those numbers.
Cause a lot of those ones were like,you need 5, people on your list.
They'll be like, oh, Or you canpay us a hundred, 250 and you can
be a guest speaker and you stillhave to do all of this promotion,
but you barely get feet and like,
samantha-eck_2_02-18-2025_120417 (06:22):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: it's one where it just seems like (06:23):
undefined
they're trying to make sure thatit's an even playing field and that
everybody has an audience, you can
samantha-eck_2_02-18-2025_120417 (06:30):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: back and say, Hey, just FYI, I don't (06:30):
undefined
technically meet that requirement,but here's why I keep a clean list.
These are my open rates.
These are my click rates.
And as a host, I'm like,okay, yeah, no, I want that.
I want
samantha-eck_2_02-18-2025_120417 (06:42):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: list where they're actually if you (06:43):
undefined
have a 500 people on your list and200 of them sign up way better than
someone with a thousand person listwhere they get a 1 percent click
rate and even fewer conversions.
samantha-eck_2_02-18-2025_120417 (06:55):
Yes.
Yes, and I love that you like, talkedabout the click rate and the open rate.
'cause I feel like that's, that'sdefinitely more important than
just a number, giving a number.
So what, I know you already touched onthis a little bit, but what are some red
flags that an opportunity really justmight not be worth the time and effort?
jenn---visibility-ecosystem_1_02-18-2025_130234: One of the ones that I always have folks (07:15):
undefined
look for is did they do their research?
So if someone is coming andpitching me and saying, can you
talk about Google Analytics?
That was something I taught on,know, like six years ago, and not
something that I cover anymore.
And so if that comes up, I knowthey found an ancient blog post and
(07:36):
did not pay attention to the factthat, isn't active anymore and all
samantha-eck_2_02-18-2025_120417 (07:42):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: stuff. (07:42):
undefined
they're coming with a really genericpitch where it's clearly not something
that they took the time to actually seeif that's your specialty, if someone came
to me and said, Hey, I would love for youto teach about social media marketing.
Okay, I can technically do that from thelens of creating a sustainable marketing
system because social media Marketingassets are part of your visibility
(08:05):
ecosystem Like for our clients if yougo and do a speaking opportunity like
this podcast episode You can takethat and turn it into nine to twelve
different social media marketing assetsBut that's not my specialty versus if
they said, Hey, I'm doing a social mediamarketing summit, and I would love for
you to talk about it from a sustainablemarketing, a sustainable marketing angle,
(08:30):
then yeah, obviously they did their
samantha-eck_2_02-18-2025_120417 (08:32):
Yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: So it's little things like that. (08:33):
undefined
And just kind of doing a vibe check, ifit feels like we already talked about,
like they're putting the emphasis onnumbers rather than the value that
you are bringing as a speaker, becausekeep in mind as much as as a host, I'm
putting a ton of effort into my summit,my podcast, anything like that, you're
also bringing value as a speaker.
samantha-eck_2_02-18-2025_120417 (08:55):
Yep.
jenn---visibility-ecosystem_1_02-18-2025_130234: that it's your time. (08:55):
undefined
It's your effort.
And without that, I'm either doing asolo podcast, which is fine, but it's
really nice being able to bring on otherpeople and get different perspectives and
different topics, I don't have a summit.
samantha-eck_2_02-18-2025_120417 (09:09):
Yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: if it's just me, it's, that's kind (09:10):
undefined
of the antithesis of that event.
So just remember that you can.
can say no if it seems like they'reputting the number, the emphasis on the
numbers, and also don't devalue yourself.
I see a lot of people whoare like, well, the host is
samantha-eck_2_02-18-2025_120417 (09:27):
yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: going the other way and saying, well, (09:28):
undefined
you need to pay me at least 250 for this.
both putting in value andyou're both getting value out.
So that's kind of some of the redflags that I would keep an eye out for.
Is it a really, really imbalanced value?
like Are they getting way more outof this than you're getting out of
this and whether the vibes check outand if they've done their research
(09:50):
are probably three of the big ones.
samantha-eck_2_02-18-2025_120417: Yeah, and I love that. (09:52):
undefined
I love that because I feel like it'salso really important that you say
that you can say no to an opportunityand I think it's important to note
that even like if you applied for thatopportunity and you get further along
the process and it starts to seem likeit's not a good fit, there's still
that opportunity to also say no becauseyou want, you know, that visibility to
(10:13):
line up with what you're looking for.
As someone who's going to be puttingyourself out there and adding that value
to someone else's, I don't even like theirvisibility because if you're on someone
else's podcast, you're adding to theirvisibility as well as your visibility.
So you want to also consider that factor.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah, I mean, you can even go and (10:30):
undefined
do an entire podcast interview.
And if the vibes feel really off duringthat, you can say, Hey, I really, I, I'm
not totally comfortable with airing this.
Do you
samantha-eck_2_02-18-2025_120417 (10:41):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: from the content calendar? (10:42):
undefined
That's okay to ask that.
And then they refuse for some reason.
then you don't share it and youlike, yeah, it's okay to get all
the way down to the very laststep and still say, eh, maybe not.
samantha-eck_2_02-18-2025_120417: Yes, yes, because I've seen so (10:59):
undefined
many people who talk about theseinterviews that they go on where it's
basically just someone who's a podcastinterviewer that is pitching to them.
And I'm like, that's totally fineto say, you know what, I, I decided
this isn't for me, because it's moreimportant that you feel comfortable
also advertising whatever is beingput out there with your name on it.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah, being associated with it (11:18):
undefined
samantha-eck_2_02-18-2025_120417 (11:20):
Yes.
Yeah, exactly.
Now speaking of speaking, how cansomeone with little speaking experience
start to land opportunities withoutfeeling like some sort of imposter?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes. (11:33):
undefined
So as a summit host, I personallylove giving new speakers a chance
to shine because a lot of the timethey're more excited about the
opportunity than somebody who's beenspeaking on a hundred podcasts and
done 15 summits already this year.
So don't feel like just because youhaven't spoken or at all that you don't
(11:53):
still have value main thing is going tobe to communicate that value to the host
so whether it's through an applicationor if you're doing like I do for clients
and putting together pitch emails andSending those out to the hosts Just make
sure it's really really customized tothe host like when I was putting together
your podcast tour I made sure it was over
samantha-eck_2_02-18-2025_120417 (12:16):
yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: absolutely tailored to every single one. (12:16):
undefined
No email was exactly the same just showhow easy you're going to make it for them.
you're going and sending a pitchemail and including a couple of sample
questions that they could ask you andmaking sure that they know, like, Here's
the topic that I'm suggesting, butalso you can go ahead and reach out if
(12:37):
you'd like to talk about alternatives.
Maybe they have somebody already inthe content queue for the podcast that
you don't know about and is similar toyour topic, but you know that you have
different angles that you can play with.
really, really customize yourpitches and your applications.
And be okay with being new, likeyou have to start somewhere.
(13:01):
That's
samantha-eck_2_02-18-2025_120417 (13:01):
yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: to recommend for my clients to start with (13:02):
undefined
a podcast tour, because it is proactive.
That is one thing with summits isthey may or may not repeat them.
You don't know necessarilywhen they're coming.
A lot of it is just being in theright place at the right time
or knowing the right people.
So the other thing is tellpeople that you want to speak.
If
samantha-eck_2_02-18-2025_120417 (13:20):
yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: that you want to speak, a lot of (13:21):
undefined
the time they're a little bit leeryof recommending you because there's
so many people who, like we talkedabout, are setting the wrong goals
and therefore think that it doesn'twork or various different reasons why
they're like, no, I don't want to speak.
So if they know that you want to,they can very wholeheartedly say
yes, you should go and, and like,bring on Jen, bring on Samantha.
samantha-eck_2_02-18-2025_120417 (13:47):
Yes.
And I, I do love that you mentionedthat, you know, our podcast tour and
how you did the, the emails for me.
Cause I think that's so important,but I think it's really cool too,
that we can mention that you didthe research and you found podcasts
that were actually applicable.
And I think that's another importantstep is finding opportunities that are
actually applicable to what you're doing.
(14:08):
Because again, like we mentioned,not every podcast or summit or So,
you really need to do that researchand make sure that whoever you're
contacting is actually going to resonatewith what you're trying to put out.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes. (14:24):
undefined
And that is definitely key.
samantha-eck_2_02-18-2025_120417 (14:27):
Yes.
So, now, what makes a speakingtopic not just interesting, but
actually profitable for the speaker?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes, this is a great question. (14:35):
undefined
That's one.
Another reason why people often thinkthat speaking doesn't work is because they
don't have a profitable speaking topic.
They say yes to
samantha-eck_2_02-18-2025_120417 (14:43):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: them, they go super, super generic. (14:44):
undefined
So I know when we had first talked,I forget exactly what you had me your
topic was, but we were able to go andget something that sounded really juicy
and really exciting because especiallyfor your area of expertise, A lot of
people think it's boring, but it's not.
samantha-eck_2_02-18-2025_120417 (15:04):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: if you can go and make sure that (15:06):
undefined
you're putting an angle on it that isintriguing, it makes people go, Oh, okay.
I want to know more about that.
The other thing is that needsto tie back to an offer.
I don't care which offer it is.
You can have different topics that tieback to different offers, but it allows
you to talk about clients and use whatwe call this lease free sales framework
samantha-eck_2_02-18-2025_120417 (15:30):
Yep.
jenn---visibility-ecosystem_1_02-18-2025_130234: able to. (15:30):
undefined
Get people interested in whatyou do and what you offer.
And that's what makes it profitable.
Cause if it doesn't tie back tosomething that brings in money,
there's no story to tell about howthat money is going to come in.
samantha-eck_2_02-18-2025_120417 (15:46):
And I mean, I feel like that's, that's
so important what you're saying,like tying it back to an offer.
Like you can still havelike one solid offer.
And then just another podcastinterview I was doing.
So I was talking about like how theyonly had one offer, but they tie
everything kind of back to that offer.
So you can come at it from those two.
different angles and really get into it.
And yeah, like when we first started, Iwas just like, Oh yeah, I'm just talking
(16:09):
about numbers and things like that, butI'm, I know there's something more to it.
It's just, you've got to approach itin a different, in a different way.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah. (16:17):
undefined
And don't be afraid to get creative withthe audiences that you're targeting to,
because maybe you work with photographersand so you're looking only for a podcast
that speaks specifically to photographers.
But you can expand out intocreative entrepreneurs and
samantha-eck_2_02-18-2025_120417 (16:34):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: just look for segments. (16:35):
undefined
The audience of that podcastneeds to have a segment.
The audience of that summit needs to havea segment that includes your audience.
It might be a part of their audienceequals a part of your audience,
or it might be a part of theiraudience is your entire audience.
As long as there's overlap, That's fine.
That is how
samantha-eck_2_02-18-2025_120417 (16:52):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: I've had people who are like, (16:53):
undefined
Oh, no, I can't do a podcast tourbecause I've run out of podcasts.
Have you though?
Or have you run out of really,really, really specific podcasts?
And we can start broadening that netbecause you've established yourself
inside of that specific niche.
samantha-eck_2_02-18-2025_120417: Yes, yes. (17:08):
undefined
And I think that's so true.
And then like, you know, how we'retalking about like me, we had such a
broad net with creative entrepreneurs.
And then we kind of narrowed it down.
Like one of the podcasts that Jenfound for me was a calligraphy podcast.
And it's so niche.
But like, I have an interviewwith them coming up in March.
(17:30):
And like, It's, it's, it's a perfectopportunity because who knows how
many calligraphers need a bookkeeper,but we didn't, we didn't just
stay at creative entrepreneurs.
We went down and we talked about tomore niche people within the creative
entrepreneur space, which is so important.
jenn---visibility-ecosystem_1_02-18-2025_130234: As long as there's that (17:46):
undefined
overlap, you're good
samantha-eck_2_02-18-2025_120417 (17:48):
Yes.
Yes.
So how do you balance sharingvalue pack insights while also
putting position yourself forfuture opportunities or sales?
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: great question. (17:58):
undefined
So this comes back to a littlemini framework that I have, which
is give them what they need.
Which I know sounds completely backwardsto everything that you've probably
been told, but you actually don'twant to give them what they need.
You know that they need bookkeeping.
What they think that they need issomething completely different.
(18:18):
And so that is where getting that creativeangle actually help you a lot because
people may not tune into somethingthat is like, learn how to do your
books better on a podcast or a summit.
But.
you go and say, what storydo your numbers tell?
okay.
We're not just sitting here thinking,okay, I'm going to have to do math and
(18:41):
I'm going to, I hate doing my books.
I don't, I'm not, Imaybe I'll tune in later.
They never do, by the way,they never tune in later.
So you need to make it reallyjuicy and intriguing enough so
that they will actually tune in.
And So if you can go and take, you workbackwards from what you know that they
need, figure out what they think thatthey need, start with that, give them
(19:06):
what they want, and then through yourpresentation or through your interview,
shift it what you know that they need.
And so that way you're notnecessarily giving them the how,
you are getting them ready for that.
And so then.
samantha-eck_2_02-18-2025_120417 (19:21):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: make it profitable. (19:22):
undefined
them ready for that how, and then yougive them the how through a freebie,
which is just part of the how, and thenyou can move them up to a paid offer.
samantha-eck_2_02-18-2025_120417 (19:35):
Yes.
I love that.
I love that.
And what is the process for craftinga talk that resonates with both the
audience that you're pitching to andthen the potential clients as well?
jenn---visibility-ecosystem_1_02-18-2025_130234: So, I mean, potential clients are (19:47):
undefined
in the audience, so it's really the
samantha-eck_2_02-18-2025_120417 (19:50):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: But It really, again, comes back to that. (19:51):
undefined
So you want to give them what theywant, not what they need, but lead
them to what they need by the end.
And make sure to incorporate,like I said, what we call your
sleaze free sales framework.
And different layers to that,but it includes talking about
how you work with people.
So you're not going, especiallyif you're on, say, a summit.
(20:14):
most of the time you're not allowed topitch, so you have to be really careful.
And that is actually where my SleevesFree Sales framework came from, because
I was like, Okay, I need to actually makemoney though, but I can't go and say,
You should buy a No Fuss Podcast Tour.
samantha-eck_2_02-18-2025_120417 (20:27):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: So, you go and you seed in (20:27):
undefined
different ways that you work withclients, and you help people see
what it's like to work with you.
And there's different ways todo that, without being gross and
slimy, which is, Why is the sleazefree part of that framework?
Because you have all been onthose podcasts or those webinars
or those summits where it endsup just being a pitch fest.
(20:48):
Like you said, it's someone goes onan interview for a podcast and it's
the host or the guest is literallyjust pitching the whole time,
samantha-eck_2_02-18-2025_120417 (20:55):
Yep.
jenn---visibility-ecosystem_1_02-18-2025_130234: that you say and turning it into a pitch. (20:56):
undefined
So we don't want to do that, youcan do it in a non gross way.
you are weaving it into your presentation.
And so that's how we always do it, is wework backwards from where do you want them
to go after, how do we get them to thatendpoint at the end of your presentation,
and then working backwards from there.
samantha-eck_2_02-18-2025_120417 (21:18):
Yes.
And I love that you said like, you know,your potential clients are also the
audience because I think it's important.
Like, yes, you might be going to asummit and it's a perfect fit for you.
And you might be thinking, okay,well, some of these people aren't
going to be a perfect fit forme, but in the end they could be,
they could be a potential client.
You might not even know it.
So instead of just thinking ofthat broader aspect, okay, so this
(21:39):
is just someone else's audience.
You want to think of that prospectthat they are all potential clients.
How do you talk to themin a way that's not?
You know, that sleazy sense where you'realso talking about what you offer, but
not in a way that sounds pitchy or salesy.
jenn---visibility-ecosystem_1_02-18-2025_130234: But I will say, you're going in (21:54):
undefined
front of an audience where you don'thave potential clients there, You're
really going in as a favor to the host
samantha-eck_2_02-18-2025_120417 (22:05):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: only other way that you're going to (22:06):
undefined
make money if those folks are notcurrently potential clients is if they
know somebody who is or they becomethat potential client down the road
samantha-eck_2_02-18-2025_120417 (22:16):
Yep.
Yes,
jenn---visibility-ecosystem_1_02-18-2025_130234: it's totally fine to do that. (22:20):
undefined
You can absolutely go inand say, Hey, I love you.
Like I've done that.
I have someone who I don'ttypically work with folks who
are product based businesses.
Our sleaze free sales frameworkworks better for folks who have
like courses or memberships or theycoach or something online where
it's a digital service or offer.
But I knew someone who, well, Iknow someone who has a direct seller
(22:44):
membership I've, I've been around thatworld in the past and so like I know
that my stuff can still work for them.
So I knew that I probably was notgoing to get clients, but I was
like, you know what, it's okay.
I would just like to offer value.
It's an hour of my time.
I can do that.
it's okay to do that.
But yeah, do too many of those,or else you're going to be just
(23:05):
giving away your time all the time.
samantha-eck_2_02-18-2025_120417: and your time is so valuable. (23:08):
undefined
So how does speaking plant seeds for likelong term business growth rather than just
being some sort of one and done event?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yes. (23:18):
undefined
I love this question because thereare so many ways that you can
do this, and this is where yourvisibility ecosystem springs from.
Like, this is, Where we came up withthis because if you are in a podcast,
if you're on a summit, if you're doingany kind of collaboration, especially
if there's video or audio, can turn thatinto so many different marketing assets.
(23:39):
You're going to be bringing inleads and hopefully sales, whether
it's immediately or down the road.
One podcast episodecan do so much for you.
Again, this is why we always startwith the podcast tour because it's
just a springboard for so much.
So say we come off of this and I couldtake video or the audio from this,
turn it into three reels or Tik Toks orthey're short from videos, whatever, three
(24:04):
carousel posts, three graphic quote posts.
And I go and I do three shortLinkedIn posts or threads.
Those all then showcase me asa speaker and it shows hosts
that I'm promoting the episode.
And
samantha-eck_2_02-18-2025_120417 (24:21):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: best at doing this because I (24:22):
undefined
do it all day for my clients.
And so it's one of those cobbler'skids situations where the cobbler's
kids have no shoes because you'realways doing it for other people.
samantha-eck_2_02-18-2025_120417 (24:32):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: again, this is what we do for clients (24:33):
undefined
is go and turn that podcast episodeinto those nine to 12 different assets.
But you can also go and.
Take something that you said inthat podcast episode, turn it, just
expand that, turn it into a blog.
You can take pieces out ofit, turn it into an email.
And I don't just mean an email, like oneof those short little snippets is, Hey,
(24:54):
I was just on creative mind, smart money.
You should listen in, click this button.
No, no.
Do like you do with the blog posts.
It doesn't have to be as long,but pull a piece out, expand on
that a little bit and say, if youwant the rest, come and listen.
you can do that on LinkedIn,whatever platforms that you're
marketing, that one piece.
into so much more and you make thoseevergreen and so that way you have say
(25:17):
you do five podcasts a quarter that's20 podcasts a year if those 20 podcasts
even just have 10 pieces of content madeout of them for social media say that's
samantha-eck_2_02-18-2025_120417 (25:28):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: from one year of podcasts if you (25:29):
undefined
do that for three years straightlike you could post multiple
times a day and With different
samantha-eck_2_02-18-2025_120417 (25:36):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: mix them all up. (25:37):
undefined
Like you will never runout of stuff to post.
And I promise if you're postingsomething that you appeared on year or
two ago, nobody's going to remember,or if they do, they're like, Oh yeah.
was a good episode.
I should go listen to that.
samantha-eck_2_02-18-2025_120417 (25:51):
Yes.
No, and I love that because I feellike, you know, a lot of people just
think, okay, I'm just going to go onthis podcast interview and then be done
with it and in the past, you know, Ihave had people who have never utilized
like the resources that I've given them.
Like, you know, when we give themthe full podcast and everything
like that, but the thing I think.
That a lot of people don't tend tounderstand this, the, when we do
(26:14):
interviews, it's not just for the podcasthost, it's also for you and it's a
great opportunity for you to share yourexpertise to certain audiences, but
then also utilize that to share withyour audience in, in different ways.
You can take a snippet of your voice, youcan take how you said the certain thing.
You're like, wow, I, I can'tbelieve I said it that way.
And utilize it in your marketingand it's the best way to do that.
jenn---visibility-ecosystem_1_02-18-2025_130234: Yep. (26:37):
undefined
And it attracts more ofthose beacon opportunities.
The more that you're out there promotingspeaking opportunities you've already
done, whether like, even if it's asummit that's over and they didn't ever
green it, like that's something I alwaysdo with mine is make them evergreen.
So my host can keep promoting them ifthey want to, and I can promote them.
even if it's not, it's stillshowcasing you as a speaker and
(26:58):
people are going to go, Oh, wow.
If they're still promoting thisand like sharing what they've done,
samantha-eck_2_02-18-2025_120417 (27:03):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: I really want them on my podcast. (27:03):
undefined
I want them on my summit becausea lot of people, like you said,
don't use those resources.
They don't promote it.
So you're going to start gettingmore of those inbound invites and
eventually you don't have to go onpodcast tours because your content
calendar is full of inbound invites.
instead of outbound outreach.
samantha-eck_2_02-18-2025_120417: Yes, yes. (27:21):
undefined
Now, I think you kind of alreadyanswered this, but what's the best
way to turn a single speaking giginto multiple opportunities or even
long term client relationships?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah. (27:32):
undefined
So yeah, I already covered a big partof the visibility ecosystem approach
with turning it into different stuff.
So that's where, when we're workingwith clients on it, say, okay,
what platforms are you active on?
And you get specific on whatpieces of content are going
to be most helpful there.
So like for me, if I'm not activeon Instagram, which I'm really not,
maybe I'm not doing The post forthat, or maybe I'm on, I've got a
(27:58):
nine grid up and I'm doing stories.
So instead of doing like graphic quotes,we turn those into stories instead.
So it's making sure that you'recustomizing it to where you're active
and not forcing yourself to be onplatforms that you don't want to be.
But the relationship side, that isanother great question, because that
is something that a lot of people miss.
(28:18):
And I'll be honest.
I also sometimes miss it.
again, just for me, Coppler's KidSyndrome, for other folks, maybe
you just don't have a system.
And so, if you set up a system,it doesn't have to be super
complicated, but just make surethat you are able to automatically
remind yourself to follow up, so.
In our visibility ecosystemhub that we set up for clients,
(28:41):
we have automations in there.
And so what it'll do is say I'm doingpitches, it will automatically remind
you, Hey, tomorrow, don't forget tofollow up with creative mind, smart money.
Or if you've already been on a podcast,you can set it to automatically
say, Hey, it's been six months.
Don't forget to check in withSamantha and just say, hi.
And so that way you can help yourselfto maintain these relationships
(29:05):
you'd be surprised how many timesthat you're like, hey, I just want
to check in, see what's going on.
Is there anything I can signal boost foryou on social or in my emails or whatever?
And they go, Actually, Ido have a launch coming up.
I would love to give youan affiliate link for that.
Or actually, I have a summit coming up.
I'm so glad you reached out.
Do you want to be in it?
And then makes it easy for them.
(29:25):
They don't have to really pitch you.
And so yeah, if you just makeit easy for yourself with those
relationships, even beyond going andcreating all the marketing assets
that can take you a long way to.
samantha-eck_2_02-18-2025_120417 (29:38):
Yeah.
And I love that you mentioned that.
I think it's so important because Ithink on Threads, we had talked about
it at one point where we're like,we wish that there was more of a
relationship after podcast interviews.
And I think that's so importantbecause again, a lot of the times
it's an interview and then younever hear from that person again.
And I'm like, you're such a cool person.
Like you reached out to me for a reason.
You wanted to be on my podcast episode.
(29:59):
How do we like continue that relationship?
How do we keep getting to know each other?
How do we help each other out?
Because.
You know, you're getting, not only areyou interviewing each other during the
podcast, but you're also getting to knowthat person, so it's more beneficial for
you to utilize now that relationship,to grow on it, and help them grow, help
(30:21):
yourself grow, everything like that,because you've started a relationship,
why not keep the momentum going?
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: it's so true and it's something (30:29):
undefined
that will also make you stand outbecause like you said, 95 percent
of the time it doesn't happen.
People aren't following up andit's not because we don't want
to, it's because we forget.
So
samantha-eck_2_02-18-2025_120417 (30:40):
Yes.
jenn---visibility-ecosystem_1_02-18-2025_130234: yourself to not forget. (30:40):
undefined
Yeah,
samantha-eck_2_02-18-2025_120417: to immediately do that today, too, (30:45):
undefined
because I'm going to go set upa system to make sure that I do
that, too, because you're right.
It's just a forgetting thing.
You go on a podcast episode and thensix months down the road, you're
like, oh, yeah, I was on that episode.
When it comes out, you're like,maybe I should talk to this person
again instead of just ignoring them.
jenn---visibility-ecosystem_1_02-18-2025_130234: and I also don't, I've seen people who (31:02):
undefined
are like, Oh yeah, I just automaticallyschedule an email in my Google workspace
inbox to send an email after sixmonths, but not, I don't recommend that.
I remember the reason I recommendsending a reminder to yourself is
because what if they go and theyreach out to you and say, Hey, I would
love to have you on a summon is fivemonths after the podcast interview.
(31:25):
then you send them an email in sixmonths after the podcast interview.
So one month later going, Hey, what's up?
Anything I can help?
And they're like, what is happening?
samantha-eck_2_02-18-2025_120417: Yes, because you'd forget (31:35):
undefined
about the scheduled email.
That's exactly right.
So, for someone who wants to startusing speaking as a marketing
strategy, what's the first stepthat they should take today?
jenn---visibility-ecosystem_1_02-18-2025_130234: I, like I've said, I always recommend (31:49):
undefined
doing a podcast tour first, because itis the most proactive way to get started.
Podcasts are a lot easier to, I hateusing the word target, but they're
easier to target because they're ongoing.
Typically, maybe they doseasons and they're on a hiatus.
That's fine.
But podcast is ongoing versus asummit, which is a one time event, and
(32:10):
maybe they're repeating it, but youdon't know if they're going to, then.
It's going to be a lot easier to findthe podcasts that are a good fit.
And then, like I said, though, as youshare those more and more, the summit
hosts are going to start reaching out.
The people who have groupprograms or memberships and are
looking for guest experts, andmaybe they even pay are going to
samantha-eck_2_02-18-2025_120417 (32:29):
Yeah.
jenn---visibility-ecosystem_1_02-18-2025_130234: seeing you and reaching out and asking (32:29):
undefined
you to come and speak on their platforms.
So podcast tours are alwayswhere I start my clients.
samantha-eck_2_02-18-2025_120417 (32:37):
Awesome.
And that's such good advice.
And if you guys are looking for aquality podcast or definitely check
out Jen but where can my audienceconnect with you, book you, or just
learn more about working with you?
jenn---visibility-ecosystem_1_02-18-2025_130234: Yeah, you can just check (32:49):
undefined
out visibilityecosystem.
com and I'm atvisibilityecosystem on threads.
That's pretty much the onlyplace I'm active though.
I'm starting on LinkedIn finally.
yeah, I mean, it's best placeto find me is over there.
samantha-eck_2_02-18-2025_120417 (33:06):
Awesome.
Well, thank you so muchfor coming on today, Jen.
I really appreciate it.
And I think this is so valuable.
I really appreciate you taking thetime to just give your expertise and
yeah, thank you for being here today.
Awesome.
That's a wrap on today's episode.
I hope this conversation gave you theconfidence to step into the world of
(33:27):
speaking with strategy and intention.
Remember, the right opportunities can opendoors to visibility, credibility, and long
term business growth when chosen wisely.
If you found this episode helpful,share it with a fellow entrepreneur
whose life Looking to grow theirbrand through speaking and if you
haven't already leave a review.
(33:47):
It helps more creative businessowners like you discover these
insights and take action.
Want to connect withtoday's guest or learn more?
Check out the show notesfor all the details.
Thank you so much for tuning inand I'll see you next time for
more money and business wisdom.
Farewell fellow travelers.
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