In this episode of Creators Uncut, Spencer sits down with Lane Kawaoka — real estate investor, founder of The Wealth Elevator, and long-time podcaster — to break down the real differences between YouTube and podcasting. Lane shares why discoverability on YouTube is unmatched, why most podcasts struggle to grow, and why creators should think differently before starting a video podcast.We dig into the truth about YouTube “podcasts,” whether they’re worth producing, how platforms treat content differently, and why leaning into format-specific content beats lazy omni-channel uploads. Lane also explains why he split his YouTube content into two separate channels, how he structures ideas, and why quality matters more than consistency in 2025.🔥 Subscribe for More Creator Insights! 🔥If you love hearing behind-the-scenes stories from YouTubers, hit LIKE and SUBSCRIBE for more episodes!Chapters:00:00 | Intro01:18 | Lane’s Background and Early Investing Journey06:06 | Starting a Podcast Out of Necessity11:12 | Moving From Podcast to YouTube14:22 | YouTube vs Podcast Formats20:00 | Why Video Podcasts Often Fail23:48 | Should You Create for Each Platform Separately28:15 | Discoverability: YouTube’s Biggest Advantage32:30 | How Lane Grew His Podcast Without an Algorithm36:25 | Editing, Compliance and Cutting Back on Content41:40 | Quality Over Consistency in 202545:16 | Lane’s Content Process and Scripting Workflow50:07 | Mistakes and Lessons Learned54:40 | Myth Busting: Why Most People Shouldn’t Start a Podcast58:20 | Where to Find Lane and Closing ThoughtsNeed help growing your YouTube channel?We’d love to edit your videos! Email us at info@creatorluxe.com#CreatorsUncut #LaneKawaoka #TheWealthElevator #YouTubeVsPodcast #ContentStrategy #YouTubeGrowth #Podcasting #CreatorAdvice #ContentCreation #RealEstateInvesting
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