24: Hit 'Em Where it Hurts with Rachel Bitecofer

Despite decades of political polling and analysis, most voters know almost nothing about politics, policy, or current events - and traditional campaign strategies completely fail to account for this reality. The key to winning elections isn't policy positions or positive messaging, but rather effectively defining your opponent before they can define you. 

Dr. Rachel Bitecofer, political analyst and author of Hit ‘Em Where It Hurts, joins Farrah Bostic to break down why Democratic campaign strategies are fundamentally flawed and what actually moves voters. Drawing from her experience as a pollster and strategist, Bitecofer explains how Republicans have mastered "negative partisanship" messaging while Democrats continue to waste resources on micro-targeting and policy-focused campaigns that don't reach or resonate with most voters. She argues that Democrats must adopt more effective branding and messaging strategies that speak to voters' immediate concerns and fears, rather than assuming an informed and engaged electorate that doesn't exist. 

 

Resources 

Hit 'Em Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game by Rachel Bitecofer - https://a.co/d/9gcRHxM  

It Was All a Lie by Stuart Stevens - https://a.co/d/hDkoAoJ  

Virginia Governor Poll Study (2019-2020) by Rachel Bitecofer - https://cnu.edu/wasoncenter/surveys/2019-10-07-va-leg-1/  

Partisan Response Study by Rachel Bitecofer - https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3414607 

The Next Level Podcast featuring Sarah Longwell -  https://podcasts.apple.com/us/podcast/the-next-level/id1647085571  

Blueprint Research - https://blueprint2024.com/about/ 

 

Our Guest 

Rachel Bitecofer is a political analyst, strategist, and author of Hit Them Where It Hurts: How to Save Democracy by Beating Republicans at Their Own Game. After a career in academia where she taught political science and ran a survey research center, Bitecofer shifted to focus on reforming Democratic campaign strategy. Known for her theory of negative partisanship and accurate electoral predictions, she argues that traditional Democratic campaign approaches fundamentally misunderstand voter psychology and behavior.  

Unlike conventional pollsters and analysts, she emphasizes that most voters are largely uninformed about politics and make decisions based on emotional triggers rather than policy positions. Bitecofer has worked with the Democratic National Committee to implement more effective messaging strategies and regularly provides commentary on political campaigns and electoral dynamics.  

Your Host 

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at