Cult of Body & Soul

Cult of Body & Soul

“Cult of Body & Soul” is a 7-part docu-series that explores how SOULCYCLE transcended fitness as it captured the New York City zeitgeist with ritual, candlelight and cult of personality. We expose the intoxicating power dynamic between riders and instructors, the gate-kept instructor training program, the true story behind founders Julie Rice and Elizabeth Cutler, and the political scandal that torched the brand’s image. Featuring interviews with instructors, studio managers, front desk staff, and corporate insiders.

Episodes

May 16, 2025 2 mins
“Cult of Body & Soul” is a docu-podcast series created & executive produed by Jess Rothschild which brings to life how the boutique indoor cycling (spinning) phenomenon SOULCYCLE captured the New York City fitness zeitgeist. We will take you behind the curtain of the cult of personality that forms between instructor and rider, the elusive instructor training program, the untold story of how Julie Rice and Elizabeth Cutler founded...
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Episode 1: Julie Rice, Elizabeth Cutler, and Ruth Zukerman co-found SoulCycle, but Zukerman was later iced out as an owner because she did not have proper legal protection in place. We trace SoulCycle's origin story back to the '90s Los Angeles spin craze before it revolutionized boutique fitness in New York City 2006. Follow ⁠@jessxnyc⁠ on Instagram Watch episode 1 on YouTube _____ Executive Producer & Host: ⁠Jess Rothschild⁠ ...
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May 27, 2025 49 mins
Episode 2: SoulCycle takes off in New York City and The Hamptons, with celebrities like Kelly Ripa & Katie Couric becoming superfans. Co-founder Julie Rice's muse Janet Fitzgerald moves to Manhattan to work with budding talent. A beloved 22 year-old party-girl instructor Clare Veronica Walsh tragically dies on Christmas Day. A "wreck the studio" party signifies the end of the 72nd Street era as SoulCycle grows. Follow ⁠⁠@jessxnyc...
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June 3, 2025 54 mins
Episode 3: The gate-kept details of SoulCycle’s instructor training program are revealed for the first time. Servers crash every Monday at Noon during sign-ups. Hurricane Sandy causes chaos when people cannot access classes. Cults of personality form between riders and instructors. Follow ⁠⁠⁠@jessxnyc⁠⁠⁠ on Instagram Watch episode 3 on YouTube ⁠Live event July 9 in NYC w/ Janet Fitzgerald & Halle Becker! _____ Executive Produ...
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June 10, 2025 51 mins
Episode 4: Instructors make headlines for s*x & cheating scandals with married riders. SoulCycle co-founders Julie Rice & Elizabeth Cutler resign, walking away with $90 Million each after selling the company to Equinox. The 2016 Presidential election and its aftermath causes a great divide at SoulCycle. Follow ⁠⁠⁠⁠@jessxnyc⁠⁠⁠⁠ on Instagram Watch episode 4 on YouTube⁠ ⁠Live event July 9 in NYC w/ Janet Fitzgerald & Halle Becker!...
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June 17, 2025 45 mins
Episode 5: News leaks that Equinox Chairman Stephen Ross will hold a Trump fundraiser in the Hamptons. Instructors share their pay structures and how they were fired / why they quit. All of SoulCycle's goodwill and reputation for LGBT inclusivity is extinguished. Has anything come close to capturing the zeitgeist the way SoulCycle did? Follow ⁠⁠⁠⁠⁠@jessxnyc⁠⁠⁠⁠⁠ on Instagram Watch episode 5 on YouTube⁠⁠ Live event July 9 in NYC...
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June 24, 2025 50 mins
Episode 6: Real Housewives of New York City star Sonja Morgan is banned from the studio. Barry's Bootcamp CEO attempts to poach SoulCycle instructors and is banned. Hard-charging instructor training directors use rough, sexual language to intimidate new recruits. A firehose of Soul gossip! Follow ⁠⁠⁠⁠⁠⁠@jessxnyc⁠⁠⁠⁠⁠⁠ on Instagram Watch episode 6 on ⁠YouTube⁠⁠⁠⁠⁠ ⁠Live event July 9 in NYC w/ Janet Fitzgerald & Halle Becker!⁠ __...
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