In this episode of Curve Ahead, host Brian Wiles chats with Daniel Schotland, COO of Linqia, to discuss how AI is transforming influencer marketing. Daniel shares Linqia’s approach to optimizing campaigns with data and analytics, the evolution of the influencer space, and how brands can use creative strategies to stay ahead.
Key Takeaways:
✅ Using AI to find the perfect influencer-brand match
✅ Evolving trends in influencer marketing from blogs to TikTok
✅ Measuring ROI and optimizing for campaign success
✅ Integrating influencers into retail media and shopper marketing
🎧 Tune in for actionable insights on leveraging influencers to build impactful campaigns
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