In this episode of Curve Ahead, host Brian Wiles interviews John Gumas, the CEO of Gumas Advertising and author of Challenger Brand Marketing. With over 40 years of experience, John has helped companies stand out and compete against industry leaders—without massive budgets.
Key Takeaways:
✅ What defines a Challenger Brand and how to compete against bigger competitors
✅ Why smart strategy beats big spending in marketing
✅ The role of leadership in shaping company culture and marketing success
✅ How AI is changing advertising—without replacing human creativity
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