June 10, 2025 • 22 mins
Cut The Tie Podcast
Mike "C-Rock" Ciorrocco shares how he broke free from a high-paying but unfulfilling career in the mortgage industry and created a media empire by embracing intention, faith, and the power of podcasting. In this energizing episode, Mike dives into how cutting the tie to chase mode led to a life of creation, clarity, and impact. From his viral energy to his commitment to helping others shine, C-Rock delivers real talk for entrepreneurs ready to stop playing small.
About Mike “C-Rock” Ciorrocco
Mike Ciorrocco is the founder of That One Agency, the #1 podcast booking firm in North America. A dynamic entrepreneur, podcast host, and brand strategist, C-Rock has appeared on over 1,100 shows and is known for helping mission-driven leaders build authority and attract opportunity through strategic guest appearances. His mission is to help people realize their power and step into the life they were meant to lead.
In This Episode:
- Cutting the Tie to Chase Mode
C-Roc shares how walking away from a successful mortgage business helped him escape the grind of chasing money—and step into a life built on intention and ownership. - Using Podcasting to Build Authority
After guesting on over 1,100 podcasts, he reveals how consistent podcast exposure became his most powerful growth engine—and why it's the ultimate brand strategy. - Faith and the Power of Surrender
A breaking point in his kitchen led to a spiritual surrender that changed everything. C-Roc explains how leaning into faith gave him clarity, confidence, and a new purpose. - Designing a Life Around Identity
From core values to non-negotiables, C-Roc outlines how knowing who you are makes business decisions binary—and life dramatically simpler. - Why You Don’t Need Permission to Pivot
If the vehicle you’re in no longer aligns, get out. He shares how cutting ties—even with “successful” paths—unlocks new freedom and growth.
Key Takeaways:
- Stop Chasing, Start Creating
Replace the “next sale” mindset with an attraction-based model rooted in intention and alignment. - Your Environment Sets the Tone
Vibes are contagious—tilt the room with your energy and repel what doesn’t serve you. - Faith Is a Leadership Advantage
Letting go of control and surrendering to a higher purpose can unlock massive breakthroughs. - Build Top-Line Revenue First
You can’t scale or survive without sales. Focus 95% of your time on promotion and closing. - You Don’t Need Permission to Pivot
The vehicle you’re in isn’t your identity. If it no longer fits, cut the tie and move on.
🔗 Connect with Mike Ciorrocco
🌐 That One Agency
📷 Instagram: @mikecroc
💼 LinkedIn: Mike “C-Roc” Ciorrocco
🔗 Connect with Thomas Helfrich
🐦 Twitter: @thelfrich | @nevbeenpromoted
📘 Facebook: Never Been Promoted
📸 Instagram: @neverbeenpromoted
💼 LinkedIn: Thomas Helfrich
🌐 Website: neverbeenpromoted.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Cut the Tide Podcast.
Hi, I'm your host, ThomasHelfrich.
I am joined today by Mike Ciroc.
Mike, how are you today?
Speaker 2 (00:07):
Thomas, what's happening, man?
Thanks for having me.
Speaker 1 (00:09):
Listen.
I appreciate you coming on.
You have an amazing podcast,great following.
Take a moment to introduceyourself and what it is you do.
Speaker 2 (00:16):
Yeah, I'm Mike Ciroc.
My friends call me Ciroc.
I'm just an unstoppable being,5'7" Italian physical form, but
but my being, this can fill up acity man, maybe even beyond
that, and I had to take time tobecome aware of that.
And now I'm just out thereserving people, helping people
have several businesses, but atthe end of the day, man, I wake
up obsessed with helping people.
Speaker 1 (00:37):
You and I are on the same trajectory of of kind of
drive.
I don't think anymore.
I used to walk in a room and Ifelt like I had control of the
room.
I think that was my annoyingADHD hyperactive self thinking
that now I walk in I'm like Ithink I'll hang back and figure
out who to talk to.
I don't know, are you one ofthose guys that walks?
Speaker 2 (00:55):
around and be like man C-Rox here.
Yeah, you know, there's anintention there to be a room
tilter, so when you walk in theroom, it's important to me that
I change the temperature of theroom if it's not where it should
be.
As far as I'm concerned and Ireally believe that vibes matter
emotions are contagious so I'mvery hyper-conscious of what I
bring to an environment and alsothe people that are around me,
(01:15):
and making sure that I repel thewrong people.
And you can repel the wrongpeople without a verbal
communication or even non-verbalcommunication.
It's just the way you carryyourself and it's important for
me to make sure that I'mconscious of that because your
environment is so important.
So, yeah, I'll go up to peopleall the time.
I don't sit back and wait, butI know the people to go up to.
(01:35):
I'm hyperintentional.
Speaker 1 (01:37):
Hyperintentional.
I love that, and you can changethe vibe of a room, and I think
that's important.
I think a good lesson to takeaway that right away is you can
affect change of people'sbehavior by with a positive
energy.
The negative ones will tend toget around you, but then go away
unless their partner, somebodythrows more interest in and you
than them.
Anyway, that's a funny dynamicwhen that happens.
Talk about your business.
(01:58):
What is it you do, though, likewhat's the core business for
you?
Speaker 2 (02:00):
Yeah, my business, our core business, is that one
agency.
We are the number one podcastbooking firm in North America.
Our clients are some of the toppeople in their space and we go
out and get them connected withthe top podcasts, because we've
built relationships with over athousand podcasts in all
different genres that are in theupper 2% globally ranked
podcasts and we take a lot ofpride in attaching ourselves to
(02:22):
our client's mission and thencontinuing being a part of that
to push them further, faster.
So that's our core business.
Speaker 1 (02:28):
Yeah, I mean, I think you answered the question of I
always ask the power statementwhy people choose you.
Speaker 2 (02:33):
Yeah Well, there's very few people that have
actually done what we help ourclients do.
I've been on over 1100 podcastsas a guest, so I have an
obviously unique perspective ofthat.
I've cracked the code ofpodcast guesting and there's
some things that I do thatnobody else does after I go on a
show.
That really elevates the thing,and I believe podcast hosts are
some of the most connectedpeople on the planet, so why
aren't you networking andshowing interest in what the
(02:55):
podcast hosts that justinterviewed you, what they're
doing, what their interests are,what their vision is?
So we take a different approach.
So we take a different approach.
It's very transformational,non-transactional.
We're not cold pitching a bunchof people.
We may just to get attention atfirst, but at the end of the
day, we're looking to behyper-intentional, and that sets
us apart from anyone else.
Speaker 1 (03:12):
On your journey of success.
What's the biggest tie you hadto cut?
Speaker 2 (03:16):
I was in the mortgage business.
The biggest tie I had to cutwas I was in the mortgage
business for 20 years.
I've been a large organizationwith my friends three of my best
friends I grew up with since wewere 10 or 11 years old.
From Philly to Miami we hadbranches.
We've had hundreds of employeesover those 20 years and did
very well, but I felt trappedbecause of the money.
I didn't like what I was doing.
The business is verycommoditized.
(03:36):
When rates go up, your businessgoes down.
There's not much you can doabout it.
As much as 50 to 60, 70%sometimes, and I didn't like
that lack of control, but it wasalso not sexy enough for me.
However, I had this in my mindthat I was trapped by the money.
I was thinking to myself whatelse could I do to make this
kind of money?
I dropped out of college.
I was just so limited thinking,but I hit 40 and I was like you
(03:58):
know what?
I can't do this the rest of mylife.
There's got to be something outthere.
I know I have power and abilityand influence to be able to do
this.
My network is ridiculous, andso I basically started winding
that company down, madedecisions to start building my
brand and getting known globally.
I made a commitment even beforeI knew how to do it and I
(04:18):
started hopping on podcastsseven to 10 a week, meeting
people, networking, gettingexposure, taking that content
and repurposing it all over theinternet and becoming focused on
becoming omnipresent.
So the people would see meeverywhere, being interviewed by
a whole bunch of differentpeople, which raises the uh, the
perceived credibility andauthority of me through the roof
to those people, those viewers.
Speaker 1 (04:38):
Interesting.
Speaker 2 (04:39):
So you pre-set up.
Speaker 1 (04:41):
Oh sorry, interrupted there.
So you'd pre-set up not knowingwhat you're going to do next,
only knowing that you need toget out there to be known.
Speaker 2 (04:47):
Yeah, so I was in a chase mode, right?
I think a lot of 90% of peopleare in a chase mode.
They're chasing whatever theyneed, whether it's.
You know, when I was a teenagerand younger, I was chasing
girls parties.
Then I got into sales.
I was chasing the next sale andwhere my next dollar come to
pay my bills.
And a lot of people are stuckin this chase mode just to get
by, just to the next month, justto the next month.
Chase, chase, chase.
(05:08):
And I found myself in that, andyou can't live that way.
Eventually you'll burn out,your health starts to suffer,
your relationships start tosuffer and your health, mental
health starts to suffer.
So I was just like I'm to getit, because I knew it was going
to attract people, it was goingto attract eyeballs, attention,
it was going to attractopportunities.
And then, once I create thisattraction model, I'm going to
(05:29):
be able to pick and choose whatmakes sense.
And it's not always clear.
I mean I've wasted.
I don't want to say wasted, butI invested a lot of money that
didn't go anywhere, but lessonslearned.
But eventually then we foundout wait a minute, we're doing
something here for myselfalready.
If we're doing it for myself.
We can scale this out.
(05:49):
We already have systems processteam.
We can just scale this out andreplicate and so, yeah, that's,
that's kind of what we did.
Speaker 1 (05:52):
So you, the tie you had to cut was was the, the
belief in yourself.
Is that fair that you mightsell mortgage just because you
didn't graduate college orwhatever else?
Speaker 2 (06:01):
Yeah, the ties I had to cut.
By the way, I wasn't sellingmortgages anymore, I was.
I had seven to eight branches,branch managers, loan officers,
whole teams.
Right, I knew I could run acompany.
I knew I could run a company.
I'd already cut the tie on theway up, right From being a loan
officer, real estate agent, Idon't know what manager, then to
run in a branch to owning myown thing.
But what?
What I needed to cut the tie onwas that particular business.
(06:25):
I mean, like several ties werecut along the way, right, but
that particular time it was Ineed to cut the chase mode tie,
get out of chase mode, get intocreation and attraction.
And also, I was working under aplatform.
It wasn't my company, I wasn'tbuilding an asset and I wanted
to start building an asset thatwas mine.
And so, yeah, there's the cut.
That you know.
More independence, I guess too.
Speaker 1 (06:46):
I mean side note, I owned a mortgage company during
the heyday and I know what youmean that you get out and you're
like, oh my God, I made so muchmoney.
But then you look back you'relike didn't make that much.
Yeah, I could make moresomeplace else.
Well, do you remember themoment I'm going to?
I got to get out of this.
Speaker 2 (07:03):
Yeah, I mean, there was a time where I was working
for my first mortgage companyand building something
underneath of it and we had somemoney conflict let's just put
it that way.
I don't want to get into a lotof detail, but there was about a
million bucks that was supposedto be ours and it was not Okay
and I knew I had to make achange, to go to a different
platform, different company, andbring our whole team with us
(07:26):
and I felt the weight of theworld on my shoulders.
I had 20, I don't know 22employees at the time.
We had lost, it was shrunk alittle bit and I felt like the
weight of the world on myshoulders.
I had, I had their, them, myteam, my partners.
I felt responsible for.
I felt responsible for all ofmy team's family right and their
kids and everything.
It's just the way of the world.
So in 2018, I guess it was Ifelt like I was in the kitchen
(07:49):
with my wife.
It was the first time I everbroke down in front of her and I
just hit my knees man in thekitchen and I said man, I can't
do this anymore.
This has got to change.
I just surrendered and when Isurrendered, it was like the
biggest weight off my shoulders.
It was like there's times inpeople's lives everybody has
confrontation issues.
They don't want to confrontwhat they need to confront.
And the longer you wait toconfront something, the more
(08:10):
pressure builds up and you'realways forced to confront what
needs to be confronted.
It's just a matter of whenyou're going to decide to do it.
The quicker you do it, the lesspressure there is, and so, but
it's a harder decision to make.
But it's a harder decision tomake, but there's less pressure
early on.
As you go further and furtherand further.
It's not really a hard decisionanymore because you're forced
to do it, but the pressure is sobig, man, when it gets released
(08:31):
and you surrender and it's likethe weight of the world off
your shoulders.
Everything gets brighter.
And I can tell you this I didn'tjust surrender to the situation
, I surrendered.
I'm a firm believer in Jesusand I have a great relationship
with Jesus and I surrendered tohim.
And I'm just speaking from myexperience.
I'm not telling anybody what todo.
(08:51):
All I can tell you is what itworked for me and I surrendered
to the will of God and justtrusted that.
And when that happened.
It just, it just.
Everything lightened up andthings were still hard at times,
but I just was able to justmove a little bit more freely
and, not you know, I felt like Iwas fighting myself.
And when you just release that,that surrender man, there's
(09:13):
nothing like it.
Speaker 1 (09:14):
It's amazing, that's beautiful.
I'm on a small faith journey.
I tell people I'm not going tobe selling Bibles anytime soon
on your front doorstep, but theunderlying ideas of faith in
many, many entrepreneurs'success is a beautiful story.
And if you're not there, noworries, just do your thing and
have fun.
And if you're happy, awesomefor you.
(09:35):
For those, though, that arekind of stuck, I will tell you,
trying to find something thatyou can believe in bigger than
yourself, is not a bad way to go.
It really unlocks a lot of theworld.
Speaker 2 (09:43):
Well, I got to tell you on this.
I know you've got some otherquestions, but I got to tell you
on this.
So I was holding back sharingmy faith journey because I was
worried about those that wouldnot believe and they would shun
it and what have you?
And then what happens is I leftall those that are willing to
listen to me.
I left them disregarded and Istarted to think wait a minute,
(10:04):
what about those that I'mdisregarding?
I should focus on them and thepeople that shun it or don't
believe or whatever.
That's fine, that's theirtiming.
But my job is to share what myjourney's been and what's worked
for me, and I can't hide thebiggest impact of my life.
So I started sharing it more,more freely, not even concerning
what people think it was.
Hey, this is my story.
(10:24):
If you like it, great.
If you resonate with it, great.
If you don't, you don't, andthat's fine with me.
But I want to change lives.
I had a podcast yesterday.
I brought the topic up up.
I was hosting and the ladytexted me later.
I wasn't sure she was.
She was a spiritual lady.
She was in more like the energyworld and Hindu Buddhism and
(10:45):
all this.
Well, I got a message from herlater and and she said hey, I,
you know, our conversationreally drew me to start thinking
about Jesus more, and that'sall I can ask for, and I, I
don't have to do it, I just haveto share and then let let God
work.
Speaker 1 (10:55):
Evangelize and I love the statement that God meets
you where you are and it is sotrue when you are in need, and I
say this on so many podcasts.
Like, sometimes you're stuck ina rut.
The left and right are people,some are kicking you down, some
are lending hands.
No one can pull you out.
Sometimes you just got to lookup and that's the way out.
Speaker 2 (11:14):
Well, and stuck in a rut is just a state of being.
That's the decision that you'remaking, and when you say I'm
stuck, then you're going tocontinue to be stuck.
So we're all moving.
If you're not moving, you'redying.
So you're not.
If you're not dying, you'removing forward.
You're not really stuck, you'rejust moving in a different
direction.
And you'd have to make surethat you're hyper stuck.
Yeah, wait.
Speaker 1 (11:32):
So at church last Sunday, one of the coolest
statements I've heard is ifyou're coasting, you're going
downhill.
Speaker 2 (11:42):
Yeah.
Speaker 1 (11:43):
I mean, I was like, that's so true.
Speaker 2 (11:45):
And eventually you're-.
Everything good is uphill man.
Speaker 1 (11:48):
It is, Everything is worth climbing for.
So summarize what's the lessonfor the listener here.
Speaker 2 (11:54):
Well, I mean there's tons of lessons here, right, but
the lesson for the listenerreally is to you got to find out
who you are.
One thing that really helped mea lot is I peeled back the
layers and found out who I was,and one of the darkest times in
my life, and the darkest timesof all the people I've ever
interviewed, is when theystopped doing the thing that
they were identifying with Proathletes, veterans, super
(12:15):
successful business people thathave exited their company.
When that thing stops, slowsdown, crashes or whatever that
you were identifying you attachyour identity to, because you
didn't find out who you were,you lose your identity, you get
lost, and so the biggest thing Iwant to make sure I get across
to everybody today is really dosome self-work on yourself.
Find out who you are, what yournon-negotiables are, what your
values and clear mission, andthen what you do is you hop in
(12:41):
vehicles to achieve those things.
You hop in vehicles to serve andalign with those things, and if
the vehicle doesn't workanymore, you can hop out.
You have permission from C-Rock.
You have permission right now.
You don't need permission, butyou have permission from me.
You don't need a license.
You can change your mind andyou can hop out of the vehicle
that you're in, cut the tie, soto speak, and move into another
vehicle that aligns with who youare.
And it's so imperative that youdo this because otherwise
(13:01):
you're going to live a life ofresentment, it's going to be
toxic, you're going to bemiserable when you come home,
it's going to affect your familyand relationships and your
finances.
Okay, so so know who you are,hop in vehicles that align with
who you are, and what you'redoing then is you're making
binary decisions and eliminatingchaos and confusion.
You're either going towardsyour mission or away from it.
You're in alignment with yourcore values and your
non-negotiables, or you're notone way or the other and makes
(13:23):
decisions very easily.
Speaker 1 (13:26):
Yeah, and the more no's you can say, the more yeses
you'll say to the things thatmatter.
Speaker 2 (13:30):
Well, I think it's more important just to be able
to say yes and no whenever youwant to.
So I'm not a big proponent ofkeeping score with it, but just
being able to do either oneRight.
Speaker 1 (13:41):
Well, I love that.
I find people tend to slip back, become more passive, fall back
into more of a fear excusecycle when they're not
intentionally doing what theyshould be doing.
And that's a lot of yeses, thestuff they should.
They know they probably shouldhave said no to.
Speaker 2 (13:55):
Okay, yes is the stuff they know they probably
should have said no to.
Well, and that's the short backyeah, when you say no if it
doesn't align with your missionand your core values, it's an
easy no.
Speaker 1 (14:03):
Easy, no Rapid fire.
Who gives?
Speaker 2 (14:06):
you inspiration?
Well, obviously I read theBible and I pray a lot, so that
gives me a lot of inspiration.
My kids and my wife, of course.
I'm watching them at all timesand observing their growth.
And then anybody that I'mhelping that actually takes what
I say and implements it andgets some kind of advancement
(14:26):
from it.
Man, that's inspiring to me.
Speaker 1 (14:29):
That is definitely inspiring.
What's your favorite Bibleverse?
Speaker 2 (14:32):
Well, the book of James is my favorite.
If you get into the book ofJames, it talks about how you
should be in joy when you gothrough adversity, because
that's polishing you, it'sforging you.
And so I got this freak, freakidea now that, like, when things
start to get tough, I'm like,wow, this is awesome, man,
what's going to come from this?
Because when things are goinggood, you're just waiting for,
like, okay, it's going to changeat some point.
Right, you know, I going to getdown Because that's just going
(14:55):
to keep the tough times longer.
I'm going to stay up toneemotionally.
I'm going to get real excitedbecause I know something's going
to come from this, because Idon't stop, I'm going to keep
going, and if I keep going, thelight always appears at the end
of the tunnel and it's alwaysglorious.
Speaker 1 (15:08):
That's awesome.
I love that.
What's your?
What's the?
Speaker 2 (15:13):
focus on top line revenue.
Focus on growth in your income.
You got to have income.
It's the oxygen to the business.
So many people worry abouttheir offers and and make things
perfect in their, in theirwebsites and all this other
stuff building their courses Ifthey have courses and building
their product services.
At the end of the day, you gotto sell something, so you got to
focus.
95% of your time has to be onthe focus of the bringing in
(15:36):
revenue, promoting the business.
Promoting the business andasking for money for the service
, the value that you're going todeliver.
If you don't do that, you'renot going to stay in business
law.
You're not going to even have abusiness.
Speaker 1 (15:46):
You're going to have a hobby at best.
That's right.
The uh, the book that you thinkmost entrepreneurs have to read
.
Speaker 2 (15:53):
You know?
Look, I mean it's.
I got to tell you the 10X rulewas very impactful to me and
Grant Cardone became a mentor ofmine.
But there was one lesson in the10X rule.
If you don't know about the 10Xrule, 10x means think bigger,
but also understand that it'sgoing to take more money,
resources, time, energy, hardtimes 10 times that than you
anticipate, so that you're notsurprised when that happens.
(16:15):
But the lesson that really gotme was when you're thinking big
and you have a big vision anddream and then you start going
after it or you start talkingabout it and doing it and people
start chattering at you andthen most of the time, it's the
closest people around you whenthey start chattering at you.
You're not crazy.
I used to think I was crazybecause of that the closest
people friends, my partners, mypartners, my family, whatever
(16:35):
they would say Really that'swhat you're gonna do and they'd
start making comments, whichsuppresses your dreams.
But I thought I was crazy.
The biggest lesson in the book,the 10X rule, is you're not the
crazy one, they're justconfused.
And when I realized that I waslike oh okay, that makes sense.
I don't need a license fromanybody to move forward, but I
(16:56):
have a dream of going after it,and then I pushed the pedal down
even harder.
So that was the biggest lessonfor me.
Everybody should read that book.
There's tons of books, butthat's just the one that came to
mind.
Speaker 1 (17:03):
Yeah, that one's an excellent one.
It's interesting.
A very big theme of mostentrepreneurs is that book and
the other is 10X is easier than2X.
Speaker 2 (17:11):
Yeah.
Speaker 1 (17:12):
That's like it's in the same theme of go big and
focus everything into it.
Speaker 2 (17:16):
Yeah.
Speaker 1 (17:17):
Otherwise you're going to get nothing out of it
or very little.
Do you have a favorite tool?
Technology you're leveragingright now that you just you
couldn't live without.
Speaker 2 (17:26):
Yeah, we use.
We use AI.
I mean, I think if you're notusing AI, you're not going to be
able to keep up.
I think at this point, if youhaven't started already using AI
, you're not going to catch upto the ones that have started it
.
And you know we use, obviously,chat, gpt and other other
language models.
But really there's a good onethat I use, called geniusai, and
I like geniusai because I canload everything into it about
(17:46):
our company, the personality,all of our landing pages, all of
our sales copy, email copy.
It goes through a questionnaireabout what you're like, what
you're about, and it finds outthe owner's, the founder's
personality and it also findsout the company's personality
and it remembers it and then itcreates content for you.
Email copy for you helps youget through conversations with
customers, employees, emailsequences, text sequences,
(18:08):
anything you need.
You can just ask it and itpumps it out and it remembers
everything that you're alwaysdoing.
You can put your packages inthere, your offerings, and ask
to optimize it.
You can say, hey, I want toraise my prices, what's the best
way to go about that?
I want to add more value,what's the best way to go about
that?
And you can have basically yourown business strategist right
there that knows you, and it'salso like your personal
assistant as well.
Speaker 1 (18:29):
And that's geniusai.
Speaker 2 (18:31):
Yes, and I don't have any connection with them,
except that I'm just payingclient.
Speaker 1 (18:34):
You love it them, except that I'm just paying
client.
I pay monthly right.
Just on that note, just curious, like it's that much better
than, like, say, the GPT pro orplus models.
Speaker 2 (18:46):
Yeah, I mean you can use those.
I just to me it's likeeverything it's already like
formulated in there.
It makes it, it's just easierto move around to me.
I still use chat GPT too, don'tget me wrong.
But and I think I've used chatGPT more now that it's gotten
more advanced but geniusai wasone that I've been using because
all of our stuff's already init.
Speaker 1 (19:00):
So I got it.
If you had to start over today,when would you do that and what
would you change?
Speaker 2 (19:06):
Well, if I had to start over?
I don't want to start over, andso when would I do it?
I don't want to.
So that's the answer to thatquestion.
And what would I change?
(19:30):
Well, let's say, if I went back, I would have not got into
drinking.
I didn't drink in high school.
I was an athlete.
I played football in college.
I started drinking when I gotto college, started partying,
chasing women, doing all thethings, and that took probably
10 years.
I wouldn't say I was doing.
Oh well, making more money, Ican do that.
That's the biggest lesson forany youngsters out there is that
don't raise your lifestyle whenyou start making money.
Start living off of 20 to 40%of your income somewhere in that
range, probably on the lowerend.
Live off of that and then putthe rest away.
Speaker 1 (19:54):
Yeah, the formula that I was blown away by is both
people are spend, save, giveand you should flip that
narrative of give, save, spend.
Speaker 2 (20:02):
Yeah, of course, and given isn't always financial,
you know.
I believe that you can evenactually give more, especially
when you don't have the money atthe time.
If you're younger, if you'reearly on in your journey time,
you can give more time andattention.
Okay, when you start gettingmore money, then time becomes
more valuable to you, and thenthat's when you start giving
money.
Yeah, so to me it's likemoney's not the only thing, it's
(20:28):
a currency and also attention'scurrency, times a currency.
And so when you, when you'renot don't have the funds you can
give, you still give some, butdon't feel bad that you're not
giving thousands, hundreds,thousands, millions, whatever.
Start thinking about your timeand your attention and how you
can give that early on and thenshift it.
As you get, you know, yourfinancial condition changes and
then you can start to shift.
Speaker 1 (20:46):
If there was a question, I should have asked
you today, and I didn't.
What would that question havebeen?
How do you answer it?
Speaker 2 (20:52):
Man, I think you did a great job there.
Let's see what's next.
What's the vision from here?
I think that would be a goodquestion to ask, because I think
one of the most attractivethings you can do in networking
and in entrepreneurship is callsand creating futures for people
.
And how do you cause and createfutures for people without
knowing what their vision is andwhere they want to go?
So that question when people askthat question to me or I ask
(21:13):
that question, I actively listenfor connections.
I can help help them withstrategy, encouragement or maybe
get them on podcast.
They need to get on podcast andyou get the brand out there
Like I listen, actively listenwith that question.
So for me, I want to grow thisagency and continue to be the
best podcast booking agency, butI also want to look for other
we also we do have other revenuestreams.
I want to build out otherrevenue streams for this company
(21:34):
and build this into a largemedia company that has
opportunities for otherbusinesses.
I mean, somebody asked me tobuy this company the other day
and I said I'm not selling it.
You know it had to beridiculous price because there's
too many opportunities thatcome off of this besides the
revenue streams, and I justdon't want to give that up right
now.
Speaker 1 (21:51):
Yeah, that's a nice spot to be in your life.
You don't have to worry aboutthe money as much as the other
things, the ancillary benefitsthat you may have dismissed
earlier in life and now you'relike, no, those are super
important.
Shameless plug for you.
Who should get ahold of you andhow do they do that?
Speaker 2 (22:04):
Yeah, if you have a brand, if you're an entrepreneur
, you're face of your company,you have books, you're a speaker
, you know you're an expert inyour space you need to get on
podcasts because, just like AI,if you're not out there getting
on podcasts three to five amonth minimum you're not going
to keep up with those that aredoing it.
It's a hack.
It's the most efficient andeffective way to get your
message out there, build yourbrand, build relationships and
(22:24):
expand network.
So anybody that's interested inthat can go to that one that
the number one agency, dot com,and book a discovery call with
us.
Speaker 1 (22:33):
Wonderful Mike.
Thanks so much for coming ontoday.
Appreciate it.
Speaker 2 (22:37):
Thomas, I appreciate you, man, my pleasure.
Speaker 1 (22:39):
Anybody who is still watching and listening.
You rock for getting here.
Hit that follow button on Apple, spotify and if you're on
YouTube, hit the subscribe.
Get out there, go cut a tie tosomething holding you back and
unleash your entrepreneurship.
Welcome to Cut the Tide Podcast.
Hi, I'm your host, ThomasHelfrich.
I am joined today by Mike Ciroc.
Mike, how are you today?
Speaker 2 (00:07):
Thomas, what's happening, man?
Thanks for having me.
Speaker 1 (00:09):
Listen.
I appreciate you coming on.
You have an amazing podcast,great following.
Take a moment to introduceyourself and what it is you do.
Speaker 2 (00:16):
Yeah, I'm Mike Ciroc.
My friends call me Ciroc.
I'm just an unstoppable being,5'7" Italian physical form, but
but my being, this can fill up acity man, maybe even beyond
that, and I had to take time tobecome aware of that.
And now I'm just out thereserving people, helping people
have several businesses, but atthe end of the day, man, I wake
up obsessed with helping people.
Speaker 1 (00:37):
You and I are on the same trajectory of of kind of
drive.
I don't think anymore.
I used to walk in a room and Ifelt like I had control of the
room.
I think that was my annoyingADHD hyperactive self thinking
that now I walk in I'm like Ithink I'll hang back and figure
out who to talk to.
I don't know, are you one ofthose guys that walks?
Speaker 2 (00:55):
around and be like man C-Rox here.
Yeah, you know, there's anintention there to be a room
tilter, so when you walk in theroom, it's important to me that
I change the temperature of theroom if it's not where it should
be.
As far as I'm concerned and Ireally believe that vibes matter
emotions are contagious so I'mvery hyper-conscious of what I
bring to an environment and alsothe people that are around me,
(01:15):
and making sure that I repel thewrong people.
And you can repel the wrongpeople without a verbal
communication or even non-verbalcommunication.
It's just the way you carryyourself and it's important for
me to make sure that I'mconscious of that because your
environment is so important.
So, yeah, I'll go up to peopleall the time.
I don't sit back and wait, butI know the people to go up to.
(01:35):
I'm hyperintentional.
Speaker 1 (01:37):
Hyperintentional.
I love that, and you can changethe vibe of a room, and I think
that's important.
I think a good lesson to takeaway that right away is you can
affect change of people'sbehavior by with a positive
energy.
The negative ones will tend toget around you, but then go away
unless their partner, somebodythrows more interest in and you
than them.
Anyway, that's a funny dynamicwhen that happens.
Talk about your business.
(01:58):
What is it you do, though, likewhat's the core business for
you?
Speaker 2 (02:00):
Yeah, my business, our core business, is that one
agency.
We are the number one podcastbooking firm in North America.
Our clients are some of the toppeople in their space and we go
out and get them connected withthe top podcasts, because we've
built relationships with over athousand podcasts in all
different genres that are in theupper 2% globally ranked
podcasts and we take a lot ofpride in attaching ourselves to
(02:22):
our client's mission and thencontinuing being a part of that
to push them further, faster.
So that's our core business.
Speaker 1 (02:28):
Yeah, I mean, I think you answered the question of I
always ask the power statementwhy people choose you.
Speaker 2 (02:33):
Yeah Well, there's very few people that have
actually done what we help ourclients do.
I've been on over 1100 podcastsas a guest, so I have an
obviously unique perspective ofthat.
I've cracked the code ofpodcast guesting and there's
some things that I do thatnobody else does after I go on a
show.
That really elevates the thing,and I believe podcast hosts are
some of the most connectedpeople on the planet, so why
aren't you networking andshowing interest in what the
(02:55):
podcast hosts that justinterviewed you, what they're
doing, what their interests are,what their vision is?
So we take a different approach.
So we take a different approach.
It's very transformational,non-transactional.
We're not cold pitching a bunchof people.
We may just to get attention atfirst, but at the end of the
day, we're looking to behyper-intentional, and that sets
us apart from anyone else.
Speaker 1 (03:12):
On your journey of success.
What's the biggest tie you hadto cut?
Speaker 2 (03:16):
I was in the mortgage business.
The biggest tie I had to cutwas I was in the mortgage
business for 20 years.
I've been a large organizationwith my friends three of my best
friends I grew up with since wewere 10 or 11 years old.
From Philly to Miami we hadbranches.
We've had hundreds of employeesover those 20 years and did
very well, but I felt trappedbecause of the money.
I didn't like what I was doing.
The business is verycommoditized.
(03:36):
When rates go up, your businessgoes down.
There's not much you can doabout it.
As much as 50 to 60, 70%sometimes, and I didn't like
that lack of control, but it wasalso not sexy enough for me.
However, I had this in my mindthat I was trapped by the money.
I was thinking to myself whatelse could I do to make this
kind of money?
I dropped out of college.
I was just so limited thinking,but I hit 40 and I was like you
(03:58):
know what?
I can't do this the rest of mylife.
There's got to be something outthere.
I know I have power and abilityand influence to be able to do
this.
My network is ridiculous, andso I basically started winding
that company down, madedecisions to start building my
brand and getting known globally.
I made a commitment even beforeI knew how to do it and I
(04:18):
started hopping on podcastsseven to 10 a week, meeting
people, networking, gettingexposure, taking that content
and repurposing it all over theinternet and becoming focused on
becoming omnipresent.
So the people would see meeverywhere, being interviewed by
a whole bunch of differentpeople, which raises the uh, the
perceived credibility andauthority of me through the roof
to those people, those viewers.
Speaker 1 (04:38):
Interesting.
Speaker 2 (04:39):
So you pre-set up.
Speaker 1 (04:41):
Oh sorry, interrupted there.
So you'd pre-set up not knowingwhat you're going to do next,
only knowing that you need toget out there to be known.
Speaker 2 (04:47):
Yeah, so I was in a chase mode, right?
I think a lot of 90% of peopleare in a chase mode.
They're chasing whatever theyneed, whether it's.
You know, when I was a teenagerand younger, I was chasing
girls parties.
Then I got into sales.
I was chasing the next sale andwhere my next dollar come to
pay my bills.
And a lot of people are stuckin this chase mode just to get
by, just to the next month, justto the next month.
Chase, chase, chase.
(05:08):
And I found myself in that, andyou can't live that way.
Eventually you'll burn out,your health starts to suffer,
your relationships start tosuffer and your health, mental
health starts to suffer.
So I was just like I'm to getit, because I knew it was going
to attract people, it was goingto attract eyeballs, attention,
it was going to attractopportunities.
And then, once I create thisattraction model, I'm going to
(05:29):
be able to pick and choose whatmakes sense.
And it's not always clear.
I mean I've wasted.
I don't want to say wasted, butI invested a lot of money that
didn't go anywhere, but lessonslearned.
But eventually then we foundout wait a minute, we're doing
something here for myselfalready.
If we're doing it for myself.
We can scale this out.
(05:49):
We already have systems processteam.
We can just scale this out andreplicate and so, yeah, that's,
that's kind of what we did.
Speaker 1 (05:52):
So you, the tie you had to cut was was the, the
belief in yourself.
Is that fair that you mightsell mortgage just because you
didn't graduate college orwhatever else?
Speaker 2 (06:01):
Yeah, the ties I had to cut.
By the way, I wasn't sellingmortgages anymore, I was.
I had seven to eight branches,branch managers, loan officers,
whole teams.
Right, I knew I could run acompany.
I knew I could run a company.
I'd already cut the tie on theway up, right From being a loan
officer, real estate agent, Idon't know what manager, then to
run in a branch to owning myown thing.
But what?
What I needed to cut the tie onwas that particular business.
(06:25):
I mean, like several ties werecut along the way, right, but
that particular time it was Ineed to cut the chase mode tie,
get out of chase mode, get intocreation and attraction.
And also, I was working under aplatform.
It wasn't my company, I wasn'tbuilding an asset and I wanted
to start building an asset thatwas mine.
And so, yeah, there's the cut.
That you know.
More independence, I guess too.
Speaker 1 (06:46):
I mean side note, I owned a mortgage company during
the heyday and I know what youmean that you get out and you're
like, oh my God, I made so muchmoney.
But then you look back you'relike didn't make that much.
Yeah, I could make moresomeplace else.
Well, do you remember themoment I'm going to?
I got to get out of this.
Speaker 2 (07:03):
Yeah, I mean, there was a time where I was working
for my first mortgage companyand building something
underneath of it and we had somemoney conflict let's just put
it that way.
I don't want to get into a lotof detail, but there was about a
million bucks that was supposedto be ours and it was not Okay
and I knew I had to make achange, to go to a different
platform, different company, andbring our whole team with us
(07:26):
and I felt the weight of theworld on my shoulders.
I had 20, I don't know 22employees at the time.
We had lost, it was shrunk alittle bit and I felt like the
weight of the world on myshoulders.
I had, I had their, them, myteam, my partners.
I felt responsible for.
I felt responsible for all ofmy team's family right and their
kids and everything.
It's just the way of the world.
So in 2018, I guess it was Ifelt like I was in the kitchen
(07:49):
with my wife.
It was the first time I everbroke down in front of her and I
just hit my knees man in thekitchen and I said man, I can't
do this anymore.
This has got to change.
I just surrendered and when Isurrendered, it was like the
biggest weight off my shoulders.
It was like there's times inpeople's lives everybody has
confrontation issues.
They don't want to confrontwhat they need to confront.
And the longer you wait toconfront something, the more
(08:10):
pressure builds up and you'realways forced to confront what
needs to be confronted.
It's just a matter of whenyou're going to decide to do it.
The quicker you do it, the lesspressure there is, and so, but
it's a harder decision to make.
But it's a harder decision tomake, but there's less pressure
early on.
As you go further and furtherand further.
It's not really a hard decisionanymore because you're forced
to do it, but the pressure is sobig, man, when it gets released
(08:31):
and you surrender and it's likethe weight of the world off
your shoulders.
Everything gets brighter.
And I can tell you this I didn'tjust surrender to the situation
, I surrendered.
I'm a firm believer in Jesusand I have a great relationship
with Jesus and I surrendered tohim.
And I'm just speaking from myexperience.
I'm not telling anybody what todo.
(08:51):
All I can tell you is what itworked for me and I surrendered
to the will of God and justtrusted that.
And when that happened.
It just, it just.
Everything lightened up andthings were still hard at times,
but I just was able to justmove a little bit more freely
and, not you know, I felt like Iwas fighting myself.
And when you just release that,that surrender man, there's
(09:13):
nothing like it.
Speaker 1 (09:14):
It's amazing, that's beautiful.
I'm on a small faith journey.
I tell people I'm not going tobe selling Bibles anytime soon
on your front doorstep, but theunderlying ideas of faith in
many, many entrepreneurs'success is a beautiful story.
And if you're not there, noworries, just do your thing and
have fun.
And if you're happy, awesomefor you.
(09:35):
For those, though, that arekind of stuck, I will tell you,
trying to find something thatyou can believe in bigger than
yourself, is not a bad way to go.
It really unlocks a lot of theworld.
Speaker 2 (09:43):
Well, I got to tell you on this.
I know you've got some otherquestions, but I got to tell you
on this.
So I was holding back sharingmy faith journey because I was
worried about those that wouldnot believe and they would shun
it and what have you?
And then what happens is I leftall those that are willing to
listen to me.
I left them disregarded and Istarted to think wait a minute,
(10:04):
what about those that I'mdisregarding?
I should focus on them and thepeople that shun it or don't
believe or whatever.
That's fine, that's theirtiming.
But my job is to share what myjourney's been and what's worked
for me, and I can't hide thebiggest impact of my life.
So I started sharing it more,more freely, not even concerning
what people think it was.
Hey, this is my story.
(10:24):
If you like it, great.
If you resonate with it, great.
If you don't, you don't, andthat's fine with me.
But I want to change lives.
I had a podcast yesterday.
I brought the topic up up.
I was hosting and the ladytexted me later.
I wasn't sure she was.
She was a spiritual lady.
She was in more like the energyworld and Hindu Buddhism and
(10:45):
all this.
Well, I got a message from herlater and and she said hey, I,
you know, our conversationreally drew me to start thinking
about Jesus more, and that'sall I can ask for, and I, I
don't have to do it, I just haveto share and then let let God
work.
Speaker 1 (10:55):
Evangelize and I love the statement that God meets
you where you are and it is sotrue when you are in need, and I
say this on so many podcasts.
Like, sometimes you're stuck ina rut.
The left and right are people,some are kicking you down, some
are lending hands.
No one can pull you out.
Sometimes you just got to lookup and that's the way out.
Speaker 2 (11:14):
Well, and stuck in a rut is just a state of being.
That's the decision that you'remaking, and when you say I'm
stuck, then you're going tocontinue to be stuck.
So we're all moving.
If you're not moving, you'redying.
So you're not.
If you're not dying, you'removing forward.
You're not really stuck, you'rejust moving in a different
direction.
And you'd have to make surethat you're hyper stuck.
Yeah, wait.
Speaker 1 (11:32):
So at church last Sunday, one of the coolest
statements I've heard is ifyou're coasting, you're going
downhill.
Speaker 2 (11:42):
Yeah.
Speaker 1 (11:43):
I mean, I was like, that's so true.
Speaker 2 (11:45):
And eventually you're-.
Everything good is uphill man.
Speaker 1 (11:48):
It is, Everything is worth climbing for.
So summarize what's the lessonfor the listener here.
Speaker 2 (11:54):
Well, I mean there's tons of lessons here, right, but
the lesson for the listenerreally is to you got to find out
who you are.
One thing that really helped mea lot is I peeled back the
layers and found out who I was,and one of the darkest times in
my life, and the darkest timesof all the people I've ever
interviewed, is when theystopped doing the thing that
they were identifying with Proathletes, veterans, super
(12:15):
successful business people thathave exited their company.
When that thing stops, slowsdown, crashes or whatever that
you were identifying you attachyour identity to, because you
didn't find out who you were,you lose your identity, you get
lost, and so the biggest thing Iwant to make sure I get across
to everybody today is really dosome self-work on yourself.
Find out who you are, what yournon-negotiables are, what your
values and clear mission, andthen what you do is you hop in
(12:41):
vehicles to achieve those things.
You hop in vehicles to serve andalign with those things, and if
the vehicle doesn't workanymore, you can hop out.
You have permission from C-Rock.
You have permission right now.
You don't need permission, butyou have permission from me.
You don't need a license.
You can change your mind andyou can hop out of the vehicle
that you're in, cut the tie, soto speak, and move into another
vehicle that aligns with who youare.
And it's so imperative that youdo this because otherwise
(13:01):
you're going to live a life ofresentment, it's going to be
toxic, you're going to bemiserable when you come home,
it's going to affect your familyand relationships and your
finances.
Okay, so so know who you are,hop in vehicles that align with
who you are, and what you'redoing then is you're making
binary decisions and eliminatingchaos and confusion.
You're either going towardsyour mission or away from it.
You're in alignment with yourcore values and your
non-negotiables, or you're notone way or the other and makes
(13:23):
decisions very easily.
Speaker 1 (13:26):
Yeah, and the more no's you can say, the more yeses
you'll say to the things thatmatter.
Speaker 2 (13:30):
Well, I think it's more important just to be able
to say yes and no whenever youwant to.
So I'm not a big proponent ofkeeping score with it, but just
being able to do either oneRight.
Speaker 1 (13:41):
Well, I love that.
I find people tend to slip back, become more passive, fall back
into more of a fear excusecycle when they're not
intentionally doing what theyshould be doing.
And that's a lot of yeses, thestuff they should.
They know they probably shouldhave said no to.
Speaker 2 (13:55):
Okay, yes is the stuff they know they probably
should have said no to.
Well, and that's the short backyeah, when you say no if it
doesn't align with your missionand your core values, it's an
easy no.
Speaker 1 (14:03):
Easy, no Rapid fire.
Who gives?
Speaker 2 (14:06):
you inspiration?
Well, obviously I read theBible and I pray a lot, so that
gives me a lot of inspiration.
My kids and my wife, of course.
I'm watching them at all timesand observing their growth.
And then anybody that I'mhelping that actually takes what
I say and implements it andgets some kind of advancement
(14:26):
from it.
Man, that's inspiring to me.
Speaker 1 (14:29):
That is definitely inspiring.
What's your favorite Bibleverse?
Speaker 2 (14:32):
Well, the book of James is my favorite.
If you get into the book ofJames, it talks about how you
should be in joy when you gothrough adversity, because
that's polishing you, it'sforging you.
And so I got this freak, freakidea now that, like, when things
start to get tough, I'm like,wow, this is awesome, man,
what's going to come from this?
Because when things are goinggood, you're just waiting for,
like, okay, it's going to changeat some point.
Right, you know, I going to getdown Because that's just going
(14:55):
to keep the tough times longer.
I'm going to stay up toneemotionally.
I'm going to get real excitedbecause I know something's going
to come from this, because Idon't stop, I'm going to keep
going, and if I keep going, thelight always appears at the end
of the tunnel and it's alwaysglorious.
Speaker 1 (15:08):
That's awesome.
I love that.
What's your?
What's the?
Speaker 2 (15:13):
focus on top line revenue.
Focus on growth in your income.
You got to have income.
It's the oxygen to the business.
So many people worry abouttheir offers and and make things
perfect in their, in theirwebsites and all this other
stuff building their courses Ifthey have courses and building
their product services.
At the end of the day, you gotto sell something, so you got to
focus.
95% of your time has to be onthe focus of the bringing in
(15:36):
revenue, promoting the business.
Promoting the business andasking for money for the service
, the value that you're going todeliver.
If you don't do that, you'renot going to stay in business
law.
You're not going to even have abusiness.
Speaker 1 (15:46):
You're going to have a hobby at best.
That's right.
The uh, the book that you thinkmost entrepreneurs have to read
.
Speaker 2 (15:53):
You know?
Look, I mean it's.
I got to tell you the 10X rulewas very impactful to me and
Grant Cardone became a mentor ofmine.
But there was one lesson in the10X rule.
If you don't know about the 10Xrule, 10x means think bigger,
but also understand that it'sgoing to take more money,
resources, time, energy, hardtimes 10 times that than you
anticipate, so that you're notsurprised when that happens.
(16:15):
But the lesson that really gotme was when you're thinking big
and you have a big vision anddream and then you start going
after it or you start talkingabout it and doing it and people
start chattering at you andthen most of the time, it's the
closest people around you whenthey start chattering at you.
You're not crazy.
I used to think I was crazybecause of that the closest
people friends, my partners, mypartners, my family, whatever
(16:35):
they would say Really that'swhat you're gonna do and they'd
start making comments, whichsuppresses your dreams.
But I thought I was crazy.
The biggest lesson in the book,the 10X rule, is you're not the
crazy one, they're justconfused.
And when I realized that I waslike oh okay, that makes sense.
I don't need a license fromanybody to move forward, but I
(16:56):
have a dream of going after it,and then I pushed the pedal down
even harder.
So that was the biggest lessonfor me.
Everybody should read that book.
There's tons of books, butthat's just the one that came to
mind.
Speaker 1 (17:03):
Yeah, that one's an excellent one.
It's interesting.
A very big theme of mostentrepreneurs is that book and
the other is 10X is easier than2X.
Speaker 2 (17:11):
Yeah.
Speaker 1 (17:12):
That's like it's in the same theme of go big and
focus everything into it.
Speaker 2 (17:16):
Yeah.
Speaker 1 (17:17):
Otherwise you're going to get nothing out of it
or very little.
Do you have a favorite tool?
Technology you're leveragingright now that you just you
couldn't live without.
Speaker 2 (17:26):
Yeah, we use.
We use AI.
I mean, I think if you're notusing AI, you're not going to be
able to keep up.
I think at this point, if youhaven't started already using AI
, you're not going to catch upto the ones that have started it
.
And you know we use, obviously,chat, gpt and other other
language models.
But really there's a good onethat I use, called geniusai, and
I like geniusai because I canload everything into it about
(17:46):
our company, the personality,all of our landing pages, all of
our sales copy, email copy.
It goes through a questionnaireabout what you're like, what
you're about, and it finds outthe owner's, the founder's
personality and it also findsout the company's personality
and it remembers it and then itcreates content for you.
Email copy for you helps youget through conversations with
customers, employees, emailsequences, text sequences,
(18:08):
anything you need.
You can just ask it and itpumps it out and it remembers
everything that you're alwaysdoing.
You can put your packages inthere, your offerings, and ask
to optimize it.
You can say, hey, I want toraise my prices, what's the best
way to go about that?
I want to add more value,what's the best way to go about
that?
And you can have basically yourown business strategist right
there that knows you, and it'salso like your personal
assistant as well.
Speaker 1 (18:29):
And that's geniusai.
Speaker 2 (18:31):
Yes, and I don't have any connection with them,
except that I'm just payingclient.
Speaker 1 (18:34):
You love it them, except that I'm just paying
client.
I pay monthly right.
Just on that note, just curious, like it's that much better
than, like, say, the GPT pro orplus models.
Speaker 2 (18:46):
Yeah, I mean you can use those.
I just to me it's likeeverything it's already like
formulated in there.
It makes it, it's just easierto move around to me.
I still use chat GPT too, don'tget me wrong.
But and I think I've used chatGPT more now that it's gotten
more advanced but geniusai wasone that I've been using because
all of our stuff's already init.
Speaker 1 (19:00):
So I got it.
If you had to start over today,when would you do that and what
would you change?
Speaker 2 (19:06):
Well, if I had to start over?
I don't want to start over, andso when would I do it?
I don't want to.
So that's the answer to thatquestion.
And what would I change?
(19:30):
Well, let's say, if I went back, I would have not got into
drinking.
I didn't drink in high school.
I was an athlete.
I played football in college.
I started drinking when I gotto college, started partying,
chasing women, doing all thethings, and that took probably
10 years.
I wouldn't say I was doing.
Oh well, making more money, Ican do that.
That's the biggest lesson forany youngsters out there is that
don't raise your lifestyle whenyou start making money.
Start living off of 20 to 40%of your income somewhere in that
range, probably on the lowerend.
Live off of that and then putthe rest away.
Speaker 1 (19:54):
Yeah, the formula that I was blown away by is both
people are spend, save, giveand you should flip that
narrative of give, save, spend.
Speaker 2 (20:02):
Yeah, of course, and given isn't always financial,
you know.
I believe that you can evenactually give more, especially
when you don't have the money atthe time.
If you're younger, if you'reearly on in your journey time,
you can give more time andattention.
Okay, when you start gettingmore money, then time becomes
more valuable to you, and thenthat's when you start giving
money.
Yeah, so to me it's likemoney's not the only thing, it's
(20:28):
a currency and also attention'scurrency, times a currency.
And so when you, when you'renot don't have the funds you can
give, you still give some, butdon't feel bad that you're not
giving thousands, hundreds,thousands, millions, whatever.
Start thinking about your timeand your attention and how you
can give that early on and thenshift it.
As you get, you know, yourfinancial condition changes and
then you can start to shift.
Speaker 1 (20:46):
If there was a question, I should have asked
you today, and I didn't.
What would that question havebeen?
How do you answer it?
Speaker 2 (20:52):
Man, I think you did a great job there.
Let's see what's next.
What's the vision from here?
I think that would be a goodquestion to ask, because I think
one of the most attractivethings you can do in networking
and in entrepreneurship is callsand creating futures for people
.
And how do you cause and createfutures for people without
knowing what their vision is andwhere they want to go?
So that question when people askthat question to me or I ask
(21:13):
that question, I actively listenfor connections.
I can help help them withstrategy, encouragement or maybe
get them on podcast.
They need to get on podcast andyou get the brand out there
Like I listen, actively listenwith that question.
So for me, I want to grow thisagency and continue to be the
best podcast booking agency, butI also want to look for other
we also we do have other revenuestreams.
I want to build out otherrevenue streams for this company
(21:34):
and build this into a largemedia company that has
opportunities for otherbusinesses.
I mean, somebody asked me tobuy this company the other day
and I said I'm not selling it.
You know it had to beridiculous price because there's
too many opportunities thatcome off of this besides the
revenue streams, and I justdon't want to give that up right
now.
Speaker 1 (21:51):
Yeah, that's a nice spot to be in your life.
You don't have to worry aboutthe money as much as the other
things, the ancillary benefitsthat you may have dismissed
earlier in life and now you'relike, no, those are super
important.
Shameless plug for you.
Who should get ahold of you andhow do they do that?
Speaker 2 (22:04):
Yeah, if you have a brand, if you're an entrepreneur
, you're face of your company,you have books, you're a speaker
, you know you're an expert inyour space you need to get on
podcasts because, just like AI,if you're not out there getting
on podcasts three to five amonth minimum you're not going
to keep up with those that aredoing it.
It's a hack.
It's the most efficient andeffective way to get your
message out there, build yourbrand, build relationships and
(22:24):
expand network.
So anybody that's interested inthat can go to that one that
the number one agency, dot com,and book a discovery call with
us.
Speaker 1 (22:33):
Wonderful Mike.
Thanks so much for coming ontoday.
Appreciate it.
Speaker 2 (22:37):
Thomas, I appreciate you, man, my pleasure.
Speaker 1 (22:39):
Anybody who is still watching and listening.
You rock for getting here.
Hit that follow button on Apple, spotify and if you're on
YouTube, hit the subscribe.
Get out there, go cut a tie tosomething holding you back and
unleash your entrepreneurship.
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