Episode Transcript
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Speaker 1 (00:00):
Welcome to Cut the
Tie podcast.
I am your host, thomas Helfrich, and I'm on a mission to help
you cut the tie to whatever itis holding you back from success
.
Today, we're joined by T ShaneJohnson.
Speaker 2 (00:09):
T Shane how are you?
Yeah, I'm doing great, sir.
How about yourself?
I'm?
Speaker 1 (00:13):
very good.
You said, sir, and we weretalking off camera you are a
Marine once and forever.
Speaker 2 (00:18):
Yes sir, and you got
it Once a Marine, always a
Marine.
Speaker 1 (00:20):
That's right.
Anybody out there listening ifyou meet someone in the armed
forces and they say they're aMarine, do not say their ex are
retired.
They may kill you.
Just so you know they will.
They know how to do it.
They will kill you, they willdie or they'll put you in a
headlock for 12 to 15 secondsand it's not pleasant.
T Shane, do you want to take amoment to introduce yourself and
your business?
Speaker 2 (00:44):
Yes, 10.
So we do it together.
She's the founder, I'm theco-founder.
Most people kind of know mefrom the brand of T Shane
Johnson as motivational speaker,bestselling author and world
record athlete.
I'm known for running acrossAmerica or doing crazy world
records to raise awareness ormoney for veteran causes or
causes in need, and that'spretty much who I am?
Speaker 1 (01:04):
I usually ask the
question why are you unique?
I think you've answered thatone.
Which, which world record areyou most proud of?
Speaker 2 (01:11):
Well, so the one
people bring up is the the most
pushups in one hour, but I'mmost proud of the most pushups
in 12 hours.
So most pushups in one hour.
I did 3,050, and in 12 hours Idid 19,825.
Okay, let, and in 12 hours Idid 19,825.
Speaker 1 (01:24):
Okay, let's just put
that in perspective.
That's more than most people doin a lifetime just to get out
of bed.
If you just add the date though, yeah, do it, it's a lot.
365 times 100 is still like30,000.
You blew that in an afternoon.
Yeah, did you do.
You do you have like supershort arms, or yeah, how does
one's that?
How does it work, you know, isthat supposed?
Speaker 2 (01:44):
to be a big gut.
There's the gut, the gut.
Yeah, he's bouncing.
Yeah, it was.
It was I listen.
I don't recommend doing it.
It was basically a.
The one hour is about 56, 57pushups every 60 seconds and the
12 hour was about 27 pushupsevery 60 seconds for, obviously,
12 hours.
So it it's.
You know now, now, mind you, aguinness world record push-up is
(02:07):
different than a full militarypush-up.
As long as you break 90, thenyou're attempting the push-up
versus a complete all the way up, all the way down structure.
But nonetheless, to do anythingfor 12 hours straight, that
physically is pretty tough.
Speaker 1 (02:19):
So it was hard to
walk.
Yeah, it's hard to walk, oreven sleep for 12 hours in a row
.
Think about it, right?
I usually wake up and dosomething else.
Did you do the one, two, three,four?
I love Marine Corps for like 12straight hours, is that it?
That's right.
I just didn't stop.
Yeah, full metal jacket.
This is my rifle.
Speaker 2 (02:36):
Yeah, no, it sucked
Again.
I do not recommend it, but itraised a lot of money and it
helped causes and, and that'smore importantly, that's what
it's all about?
Speaker 1 (02:45):
did a couple people
sign up go.
I'll give you a dollar perpush-up and you're like cool
yeah, yeah, yeah, yeah.
Speaker 2 (02:52):
So it goes.
It actually goes back to areally funny joke.
My father was a professionalbull rider growing up and so as
kids we used to always do cardpush-ups.
We'd go through a deck of cards, flip the cards and then
basically what ended uphappening is I started doing
them all through.
So when I got in the MarineCorps I was part of a first
reconnaissance battalion.
We were going through somescuba training in the pool doing
pool work, and one of thecadres at the time was like
(03:15):
listen, we got in trouble, wegot out of the pool and they
were going to pretty much hazeus and make us work.
He says we're gonna do push-upsuntil johnson gets tired of
doing push-ups.
And I was like roger that thisis a good time for me to shine.
So we went through and I nevergot tired.
And he says well, apparentlyjohnson never gets tired of
doing push-ups, so we're gonnaget back in the pool of drowns.
You guys so kind of a runningjoke in the marine corps.
So it's funny later on doingworld record push-ups you'd be
(03:38):
like a good bar trick.
Speaker 1 (03:39):
I will bet anyone
here I can do more pushups than
you can in the next 10 minutes.
Speaker 2 (03:44):
Yeah, probably is.
You got to keep doing them.
You can't just stop so youbreak a world record.
You got to stay in shape,because then everybody wants to
challenge you.
Speaker 1 (03:51):
We'll push on to a
new topic.
In your journey in life likesince, you got a crazy life
right and we only have a fewminutes here to go through some
of it, but what's been thebiggest tie that you've had to
cut- I probably probablyimposter syndrome feeling worthy
enough of success.
Speaker 2 (04:07):
You know, considering
all the challenges and the
things I've been through, wasand again, success is all
relative, but be worthy ofgreatness.
That's the hardest part,focusing on me.
When you're a serving basedpersonality, which I think a lot
of military is, it makes itchallenging to be able to take
care of yourself because you'vealways want to help others.
That's where you get yourenergy, where you're the
strongest as a leader.
So I think the biggest thingfor me is just feeling worthy
(04:28):
enough of the success and thesecond chance at life that I was
given.
Speaker 1 (04:32):
We see second chance
at life.
How do you mean that?
Speaker 2 (04:35):
So when I was in the
Marine Corps, during my time in,
I was attempted a murder byMS-13 and they chased me down
with a car on a motorcycle andthey hit me and I caught the
corner of a brick house at 45miles an hour.
I broke all the bones in myupper body, all of my organs
were lacerated and cut throughmy ribs.
I basically flat lined outthree times.
I spent about a year in thehospital.
(04:55):
I had to learn how to walk,talk and breathe again.
Yeah, so I had a second chanceof coming back and not dying.
Speaker 1 (05:02):
MS-13,.
How were they involved with?
Speaker 2 (05:06):
you.
So they were doing a.
I think it was gang initiation.
So if you were a new member andyou killed a member of the
military, then you get into thegang.
Man, that's just stupid.
That guy should have not gottenin.
He lost.
Speaker 1 (05:24):
He lost.
Listen, dude.
We gave you temporary.
We're going to kill you now,Sorry.
Speaker 2 (05:28):
Yeah, well you're
done.
Yeah sorry, you did not killthat guy.
Speaker 1 (05:30):
Yeah, I mean, it's
not cool to kill people, but in
this case, how did you overcomethe imposter syndrome?
Speaker 2 (05:38):
My daughter.
So my daughter is so,ironically, being a motivational
speaker for many, many years.
You know they always say who'sthe speaker to the speaker, so
she's like my emotional sportanimal.
She's amazing.
She makes me feel valued andhas always inspired me to do
great things and believes in meand I and I accept that I may
not accept it from other people,but from her I do accept that
because I obviously want to beable to reciprocate that
(05:59):
knowledge to her, to allow herthat she's worthy of it too.
They want to be a hypocrite ofit.
So once she believed in me Iknew I could accomplish anything
and that just kind of went tothe races with it.
Speaker 1 (06:09):
You said she founded
the company.
Was her idea?
What was the?
I'm sure you've discussed otherplaces, but just for my own
what was the?
What was the moment when shefounded it?
Speaker 2 (06:19):
So I just completed
the world record for the pushups
and now my daughter's beeninvolved with me on stage as a
speaker.
She runs across America, all ofthe parts she's been there.
That was actually my wholemodel was to involve her and be
a part of that.
So I never was away from herand got to build a relationship
with her.
So she was relativelyconditioned in that sense of
(06:39):
knowing she wants to dosomething like dad was doing,
and she saw the impact of me.
People come up and shake yourhand and wow, it's great and
you're thanking for saving mylife or thanking for doing this,
and I think it just reallyresonated with her.
So I'd written a book calledDone by 230, which was teaching
us to be better CEOs of our homelife than our business life and
kind of that work-life balancetopic, based on all the
experiences, challenges I wentthrough.
(07:05):
I came down one stairs, onedownstairs one day and she says
dad, I want to start a business.
All right, well, you know, justlike a kid says I want to do
dance or gymnastics, and we jumpall over that, you know.
So I just kind of take thatsame tenacity to her.
I said, well, look, here's thedeal.
We'll start a business, but yougot to come up with the name,
the logo and you got to do thework.
You're not going to be anovelty item, so you put the
work in, you learn, you utilizethese skills, understand that
you also.
We have to have an exit.
I don't want you looking atthis as this is for everything.
(07:26):
I want you to learn from it,build from it, sell it, move on,
go on to something different.
I'm going to take all thoseskills.
And 30 minutes later I camedownstairs.
She had a six-year-old drew itat the time, so I had a little
muscle on it, a little cup, andshe called it Big Guns Coffee.
And I said why do you want tocall it Big Guns Coffee?
And she says you know what, dad, all the stuff that you've done
.
She goes not everybody can dowhat you do, but maybe they can
(07:52):
feel like it and I was like well, let's do it.
Speaker 1 (07:54):
Is it a shop or is it
like?
Speaker 2 (07:55):
Yeah, so we're an
omni-channel.
We have a cafe, which I'm inright now, a small cafe that we
have, but we also we launchactually in Walmart and Sprouts
and over 900 stores next month.
We do wholesale roasting aswell.
And then our claim to famereally that we're kind of like
viable for right now is we arethe first and only indoor
hydroponic coffee farmers in theUnited States Well, actually in
(08:16):
the world, as far as we knowright now, based on some of the
feedback we've gotten.
So we actually grow coffeeindoors as American grown,
american meat coffee.
Speaker 1 (08:23):
That's it.
But I always ask what yourunique proposition is?
Is that it's also you cancontrol the quality incredibly
well when you have the water andyou don't need GMOs.
You can just.
No bugs are in here, right.
So I love this idea that youcan just natural light would be
better, but I don't think itactually plant cares.
Speaker 2 (08:41):
Yeah, I mean you're
mitigating factors, you're
eliminating a large part of risk.
I mean, at the end of the day,it's.
Transparency is the subway ofcoffee.
A consumer can walk in, look atthe farm and see exactly what's
going into it and we can findways to perfect it.
We don't have to look at theoutside.
I mean, a lot of coffee isgrown in third world countries,
so it makes it a lot challengingto utilize technology and
resources to make it betterAgain.
(09:01):
We'll never compete with thecoffee market, but we are a
substitute and a foundation forwhat?
The future of coffee farming is.
Speaker 1 (09:08):
I'll keep you in mind
when we do a corporate sponsor.
There's a lot of entrepreneursthat drink coffee, that love to
support other entrepreneurs, sowe'll talk off on that one.
That probably won't make thecut for it and take this however
you'd like to from the impactstandpoint.
But the question being what'sbeen the impact since getting
over imposter syndrome,launching this business and
doing this, all these things inyour life?
Speaker 2 (09:30):
Well, I think it's uh
, teaching my daughter all of
the skills that unfortunatelyhave to learn by a lot of
mistakes later, you know andallowing to trust her in her
decisions.
You know, I mean Sprouts andWalmart those two my daughter
did the full presentations tothe buyer executives.
You know she we actually leavein about two weeks to go to the
open cast call for Shark Tank.
She does all the pitches I'vetaught her, you know, as a
(09:55):
speaker, communication, shakinghands, looking people in the eye
, working the floor.
You know, if you ask her, herfavorite thing is sales.
She loves to be able to workthe floor and go and connect,
communicate with people andclose the deal and, I think, to
set aside coffee and it is agreat.
You know, there's a lot ofstory that you can intertwine in
with coffee.
But more importantly, it's justknowing that, as a father,
through my PTSD and my fear ofnot being able to live as long
as I'd like to, that she'll havethe resources that create true
(10:15):
value, not necessarily money.
She'll have the value that shecan go and do whatever she wants
to and apply each one of thoseskills to that, and that makes
me feel like I'm doing the rightthing, which is good.
Speaker 1 (10:26):
Oh, I mean the impact
you're having on the millions
you've already touched.
But just even her.
It's like no, with your ownlike lineage, like you have this
other line coming that she's atleast be well-trained and she
got some ideas from daddy, sothat's great.
Speaker 2 (10:41):
Send it up for me.
Give me some lesson for thelistener.
So I think the you know, froman entrepreneurial standpoint,
the one thing that my daughterand always talk about is always
sell right, and it's cliche.
I mean it's super clichebecause it sounds like something
that's so redundant fromeveryone that talks about it.
But take your adversities,they're part of it.
Entrepreneurship sucks, it'snot fun, it's not sexy.
You get your butt handed to you99.9 percent of the time and
(11:02):
you have few successes andyou've got to continue to push
forward.
I will say that's the foundationof being a marine is to never
quit.
You know, in 200 plus, you know270 plus years in the marine
corps, we've never lost a battleand we continue to push, no
matter what.
We've done a lot with a little.
And I think those sameprinciples apply to our business
and I think for everyone.
Everyone else like make surethat you're an entrepreneur, not
a wantrepreneur.
(11:22):
Make sure it's something youwant to do and commit to it,
because it's not as fun as youthink it is, and have a plan.
Have a plan.
Most people don't have a plan.
They don't have an exitstrategy.
They want to be married to itforever.
You don't want to do that.
We all want to sit in here andwork that has a family.
You want to be able to spendthat time, so develop your
business around that.
Don't get married to it.
(11:43):
Don't get emotional with it.
Put the structure in place andclose it out and get the win.
You live in the greatestcountry in the world, right?
Take advantage of what you havehere and don't feel guilty for
your success.
Love that.
Speaker 1 (11:56):
That's a packed
loaded lesson I would hate to
train with you.
It would suck in the wayentrepreneurship sucks.
You get done.
You're like I hate that guy.
I better get some flex.
Look at how strong I've gotten.
God.
I hate him though.
All right, a couple of rapidfires here.
Speaker 2 (12:20):
Who gives?
Speaker 1 (12:20):
you inspiration.
My daughter hands down.
That was a clear answer.
I don't know if maybe you'regoing to throw one on top for
like God or Jesus or something,Because I was like that's a good
one, it's a go-to, but thedaughter's better.
I like that.
What's the best?
Speaker 2 (12:33):
business advice
you've ever received Sell, sell,
sell, sell, sell sell, sell,sell Anything else.
I mean that's sales.
Gear is all.
I mean look, you got enoughsales, you can find people to
fix all the operational problemsand all the systems in there.
If you're not selling, you'redead in the water.
You can put all that.
I mean we know that right.
Everybody that's listeningknows that.
I mean it's not anything new.
The reality of it is is, forsome reason I meet a lot of
(12:56):
entrepreneurs.
They just don't.
They don't sell and that'sfrustrating.
You got to sell it and that'swhy I love coffee.
Everybody's a client,everybody's a customer.
Everybody knows somebody drinkscoffee or they drink coffee.
It's a really fun product tosell.
Speaker 1 (13:08):
Yeah, and listen, I'm
guilty of that myself.
I looked at our company todayas we transitioned and going
from a marketing services agencyto what we originally intended
to be, what we originallyintended to be, and I'm like we
don't sell anything.
Right now I actually don't havea product I'm actively selling
and I'm like, oh, like that thatkeeps you up at night.
When you realize that, like, oh, my God, like even even I don't
know if that is a top of funnelfor us yeah, and I'm like, what
(13:35):
is it we sell?
So work with people because Ilove it.
And I'm like, holy shit, like Ilove it, but we got to get paid
for some things.
But like I love doing this, I'mlike, but we don't actually
sell any.
Speaker 2 (13:48):
Yeah, and man, it's
not.
I don't think it's your faultor anybody else's fault.
I think what's happened is isthat sales got such a bad rap
that all these companies came upwith ways to alleviate pain.
And there's like a saying I sayon stage is we purchase
pleasure for our inability toendure pain?
And corporate companies marketon that and marketing companies.
They basically thrive on thefact that you want to avoid that
connection.
And it gets back to the basics.
Like you know, if you believein something which is easy for
(14:10):
me coffee and my daughter supersimple then you're not really
selling.
You're telling right, so it's,it's really an opportunity to
get back into it.
But all these agencies arecalling on entrepreneur 25 times
a day.
Well, you don't want to sell,you want to market online.
You want to build a podcast.
You want to do like look, Ijust talk to people like coffee,
yes, great, give me money, Igive you the coffee Easy.
Speaker 1 (14:29):
So so cut the tie of
the podcast.
I just want to make sure it'sexactly that.
Where I meet guys like you, wehave an agency that runs social
media.
We just do all.
We're the outsource doer, soyou don't have to hire staff to
do it.
That's how we sell.
But I don't sell.
I'd say this is what we do andyou'd say something like I
actually need that.
I'm like cool, I'll put aproposal in front of you and
you'll go yes, let's do that andwe start working together.
Yeah, not look at my profileand be able to tell that and
(15:00):
that's.
That is a problem.
But at the same time I'm likebut it's not how I sell.
Like I don't like we do reallygood.
We work for billion dollarcompanies.
We run all their social down toguys like you and me.
You know, my team runs all mysocial and all all the
everything right, youtube, allthat.
They produce all this stuff.
I show up the meeting guy.
That's my sell anything.
So I'm like, fuck, that mightbe a problem I want to address.
Anyway.
Speaker 2 (15:23):
Well, you got to have
that call to action right, like
just in marketing.
When you market, you still gotto have that CTA and you're just
a different version of that CTA.
I mean again, it's justdiversified.
Speaker 1 (15:33):
Well, the other step
is I'll meet a guy like you.
You probably don't what we havebecause you've got a lot of it
figured out, but what I do tellpeople is, if you know people
who are struggling to get it offthe ground, that's where we
kind of we help people get tothat first 10k a month that's
actually my, that's my sweetspot is get out of your
corporate job and, while you'rethere, have them pay for you to
fund your own startup.
Speaker 2 (15:50):
Absolutely great
action companies don't it's
hireable I'm in hireable well,that's how we did our hike
across america was really a CSRplatform for combining marketing
agencies with corporations,because they didn't have a
storyline and I would do 22miles a day for 65 days straight
and I would tie that to a causeso that that way I can make
sure the underserved communitygot taken care of as well, as
(16:11):
the corporation had the abilityto be able to tell a two month
story, because very rarely doyou have a marketing platform
where you can tell two monthstory.
But if you're driving constantevery day, running to different
cities, running and talking todifferent people and you're
pushing that on your marketingplatform, it allows a story to
kind of really build.
And it worked great for mebecause I was able to provide
that for a company right inconjunction with the marketing
platform, and then what it endedup doing is packaging that up
(16:35):
and then we were able to kind of, like you mentioned, get
corporate sponsors and do thingsthat could help the underserved
community.
So it was really cool becauseyou could bring two communities
together, build a story platform.
Obviously it helped develop ourbrand and our story, but in
conjunction with that, you know,it allowed the underserved
community to get a benefit fromit and allow everybody to just
almost kind of like watchepisodes, right, just like a
like a binge watch Netflix for65 days of a story that they're
(16:58):
a part of Absolutely.
Speaker 1 (17:00):
It's funny, I was on
the blocks.
So it's an entrepreneurialreality show by Wes Bergman.
You should, you should go onthere.
You would crush it, by the way,because it's just more
marketing, if you will, and it'sactually a good week of meeting
a bunch of crazy entrepreneurs.
But the idea I came out of thatwas like why don't we do our
own reality show for cut the tie, like like you never know what,
like the things you've done getyou to where you're going to go
do next.
And so it's like, hmm, might beactually good at that.
(17:21):
Anyway, back to the rapid firequestions.
What's the recommended mustread book?
Speaker 2 (17:27):
Recently, I just did
Buy Back your Time by Dan
Martell.
Speaker 1 (17:31):
Yeah, that's a good
one.
What was the one thing he tookfrom it?
Speaker 2 (17:35):
Delegation.
I think when you're running abusiness you get a little too
married to it and I love hisobviously buying the time to
focus on the resources that arebigger.
I took more from it, kind ofcombining my effort of
maximizing opportunity with mydaughter.
So his higher level thoughtprocess of going out and getting
bigger clients was more aboutthe value at the time that she
(17:55):
and I can go do things like popon Shark Tank or go sit with
corporate executives but make ita trip out where we can sit
down and have the retail boxestake us in.
But I really like that.
Sometimes it's just a.
You know you've got the Thinkand Grow Rich by Napoleon Hills
and the passion, but I've gotall that already when I was just
a matter of okay, you know,maximizing that time as much as
possible and finding ways todelegate that out, but really
(18:17):
relinquish that control a littlebit Awesome If you had to start
over today.
Speaker 1 (18:22):
What?
Speaker 2 (18:23):
would you do
differently?
Uh well, that podcast now wentto two hours.
Um, yeah, I you know what Iwill say.
I will be cliche, I would saynothing.
I will say I'm exactly where Iam right now because of all the
steps that I make, and if Ichange that, I would not be able
to have this amazing businesswith my daughter.
(18:43):
So I will probably stay on thatside and say I wouldn't change a
single thing, because I likethe path I'm on right now.
I like exactly where I am.
I'm grateful for my secondchance at life.
I don't take it for granted andI'm happy right where I am.
Speaker 1 (19:01):
Awesome, and if
there's one question I should
have asked you today, but Ididn't, what was that question
and how?
Speaker 2 (19:03):
would you answer it?
Oh, that's a good question.
I would probably say a littlebit more of the adversities that
we've went through.
I think what is the mostchallenging thing that we're
currently seeing in businessright now?
That's one thing about readingbooks and talking to people.
Is we talked about this just'sjust a little bit offline is
that it's always the positives,right?
Well, I'm doing this and I'mcrushing it at this and doing
this and not reality.
That, like you're just.
(19:24):
You're just the borderline fromjumping off the top of a bridge
because of the challenges, andI think everybody feels that and
I think people need to knowthat more.
I think these speakers need totell more about that so that way
you don't feel alone, cause itstarts to isolate you, thinking
you're the only one that you'refailing, you're making stupid
decisions, you're doing stuff,and I think we need a stronger
community with that, becausewhen I hear someone else be like
(19:44):
, hey, I'm successful, but oh mygod, I made this mistake and it
cost me this, I'd be like allright, I'm not a complete idiot.
Like I make mistakes like otherpeople, and there is an upside
to it.
Speaker 1 (19:52):
Yeah, well that.
I mean, that's exactly whatwe're doing.
Cut the tie right, is it?
You know?
And, and specifically, probablythe next level group will be a
men's group.
I can't have a women'sperspective, but I'm favoring
heavily a men's group that meetsup quarterly or maybe a half a
year.
It's some fun, like fishing inCosta Rica, is what I always say
.
It's like let's all go fishingin Costa Rica for a weekend and
get to know each other and havefun.
And you know, for those of youwho drink, still, I'll drive you
(20:14):
around right, Like it's fine.
But anyway, because of thatreason, you do get in there.
And you know, yeah, you havewives and people are around you,
but they don't unless you're init.
The loneliness is aself-reflective piece, not so
much that people aren'tsupportive of you and it's
impossible to explain unlessyou're in it.
Speaker 2 (20:32):
Well, it's just a
bunch of psychopaths and you
need to be around morepsychopaths because the reality
of it is people just don't thinklike you do and to have a
negative reaction to everythingyou're doing.
So when you've got a goodcommunity of people, a bunch of
psychopaths, then it makes itmakes it a little easier to get
through it and accomplish thingsyou need to.
I mean, that's what, as aMarine Corps, I mean when you
(20:53):
talk about transition veterans,it's not about transitioning,
it's just that you lose thisamazing amount of camaraderie
and support because you donothing but go through pain.
But you've got your guys toyour left and to your right.
You get through it.
You're still complaining,you're still whining, but you
all continue to push forward.
That's the part that makes ithard in transition, not all the
other stuff.
Speaker 1 (21:08):
Byron, thank you so
much for coming on today.
Who should get a hold of you?
How should they do that?
Speaker 2 (21:12):
Yeah, so
biggunscoffeecom, tshaneyroscom.
Our social media handles are atBig Guns Coffee and at T-Shane.
Speaker 1 (21:20):
Johnson Awesome.
Thank you.
I appreciate you coming onT-Shane.
You rock my pleasure.
Thank you, sir.
Anybody still watchinglistening?
I really appreciate youlistening to the podcast of Cut
the Tie.
Get out there, go cut a tie tosomething holding you back and
unleash that best version ofyourself.