June 19, 2025 • 27 mins
Cut The Tie Podcast
Episode 271
What happens when you cut ties with perfection, corporate conformity, and even fear itself? In this episode of Cut the Tie, Thomas Helfrich sits down with Brigitte Cutshall, founder of Gemini Media, two-time cancer survivor, creative entrepreneur, and all-around badass.
From a career in publishing to beating aggressive cancer twice, Brigitte’s story is a powerful testament to resilience, humor, and building a business that prioritizes joy and purpose over prestige. She shares what it means to embrace imperfection, live life on your own terms, and run a business without losing your soul in the process.
About Brigitte Cutshall:
Brigitte Cutshall is the founder of Gemini Media, a creative content production company that helps businesses communicate clearly and authentically through storytelling, editing, and publishing. With a background in marketing, publishing, and communications, Brigitte is known for helping clients align their words with their mission. She’s also a two-time breast cancer survivor, military brat, runner, and passionate advocate for health, clarity, and community.
In this episode, Thomas and Brigitte discuss:
- The power of rejecting “success” as defined by others
Brigitte shares how she was pushed toward finance and corporate life, but ultimately found fulfillment through creativity and independence. - Why getting laid off was the best thing that ever happened to her
After a corporate layoff and a second cancer diagnosis, Brigitte chose not to chase another job—but to build her own business instead. - Surviving cancer and building something that matters
Brigitte reflects on how hope, humor, and her family helped her get through treatment—and how that season sparked a new chapter in her life. - Community isn’t optional—it’s survival
Brigitte shares how she overcame isolation by building meaningful relationships, and why connection is the ultimate growth hack. - Don’t chase perfection—pursue what lights you up
Brigitte’s journey proves that success doesn’t require you to be everything to everyone. It just requires you to show up, stay curious, and define success for yourself.
Key Takeaways:
- Define success on your terms
If you don’t, you’ll be chasing someone else’s dream—and that never ends well. - Don’t go it alone
Whether it's cancer or entrepreneurship, you need at least one person in your corner. Support systems are survival systems. - Hope is a radical act
Choosing hope—even in dark moments—opens the door to possibility, resilience, and reinvention. - Life isn’t about being perfect
It’s about making mistakes, learning, laughing, and doing work that reflects who you are.
Connect with Brigitte Cutshall:
🌐 Website: www.brigittecutshall.com
💼 LinkedIn: Brigitte Cutshall
📸 Instagram: @brigittecutshall
Connect with Thomas Helfrich:
🐦 Twitter: @thelfrich
📘 Facebook: Cut the Tie Group
💼 LinkedIn: Thomas Helfrich
🌐
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Cut the Tie podcast.
Hi, I'm your host once again,thomas Helfrich, and I'm on a
mission to help you cut a tiecut lots of ties actually to
whatever's holding you back fromsuccess.
You got to define your successyourself.
If you don't, you're chasingsomeone else's dream and it
won't work.
Today, bridget Kutschall yes,that's me.
That's like a cool name,bridget Kutschall live weather
(00:21):
in the middle of a tornado.
Bridget, what's going on outthere?
Speaker 2 (00:25):
Yeah, it's true, I live in the Atlanta area so I
don't know if you want me tointroduce myself.
I always joke that I say hey,y'all Kutchl, because I yeah,
why not?
Kutchl is my husband'sobviously last name, so people
don't realize it really is.
Their original name is Gutschel.
When the Germans were coming tothe US they didn't know how to
(00:46):
spell Gutschel at Ellis Island.
Speaker 1 (00:50):
It is funny how Americans were back there Like
I'm not even going to try tospell your name, You're just
going to be a Gutschel now.
Speaker 2 (00:56):
That's what it is.
There are no Gutschels, it'sjust you're in the US.
Speaker 1 (01:00):
It's like I don't know what that American like.
That seems very American today,like I'm not even gonna try to
do your last name.
Welcome to America.
You're now Kutschall.
That is called America.
You used to be called Mexico,but we didn't like it.
We changed it.
Speaker 2 (01:12):
They butcher my first name here in the US.
It's really Brigitte, brigitteKutschall.
Speaker 1 (01:19):
Kutschall, we met German accents.
Speaker 2 (01:20):
Well, my mother's French, so my parents named me
after Bridget Bardot.
That's what they told me.
Speaker 1 (01:27):
My parents struggled with spelling.
All right, we're moving yourshow.
All right, bridget, take amoment, introduce yourself and
what it is you do.
Speaker 2 (01:37):
My name is Bridget Ketchall and my company is
called Gemini Media, and what Ido?
I help people with contentproduction.
My background is in publishingand communications, and the
words you use matter.
The storyline helps get theproper message across and that's
so.
It's a combination of thewriting and editing and help
with actual projects, and peoplewant physical books and things
(02:00):
like that.
Speaker 1 (02:01):
Nice.
Now I'm in Atlanta, I'm inAlpharetta.
Speaker 2 (02:03):
Oh wow, You're not.
That's right, You're not thatfar.
I forgot.
Speaker 1 (02:06):
What part of Atlanta are you in?
Speaker 2 (02:08):
I'm actually at Ackworth, which is I live on
Lake Altoona.
It used to be the booniesbecause they're Not anymore.
Not Everybody wants to liveover here.
They're all going to like BardoCounty, which is cartersville.
I don't live that far frommarietta, it's just a lot of
traffic and that's a goodproblem to have, I think maybe
(02:32):
yeah, so I used to this.
Speaker 1 (02:34):
Just for those who is an atlanta person.
I'm taking a moment here tobond somebody so just you can
check out for a minute.
Actually, you know what?
Tell them.
Tell people they can go.
They can go start stalking youwhile you're talking.
Where should they look you upreal quick, while you and I just
kind of connect real quick?
What, what's your, uh, what'syour stalker link?
Speaker 2 (02:47):
my stalker.
I don't really, I don't reallyhave a stalker link, but it's
still worth you stalk you.
Speaker 1 (02:53):
Where would you like them to go?
Speaker 2 (02:54):
do that probably instagram or linkedin.
How's that?
Speaker 1 (02:58):
cool linkedin.
I'm a linkedin hoe um, so yeahI like.
Speaker 2 (03:02):
I've been using linkedin probably since it first
started and it's changed a lotsince microsoft bought them a
lot all right.
Speaker 1 (03:09):
What's your linkedin is?
It's a?
Speaker 2 (03:10):
give me the address it's my name, bridget
b-r-i-g-i-t-t-e, cutshaw,c-u-t-s-h-a-l-l all right there,
it is because that was there,okay.
Speaker 1 (03:20):
I used to make fun of everyone in kensan and ackworth
Like, oh my God, you live inChattanooga and North.
Speaker 2 (03:29):
And then I looked at a map and where I am off
windward, I'm north of you we'reso close to, I'm so grateful to
be by the lake, but then we'reso close to Chattanooga and also
close to Atlanta.
So I used to go to Alpharetta alot Roswell, but it's harder
now.
Speaker 1 (03:46):
It's harder there.
Tell me a little bit about why.
You know people.
You're in a marketing space,there's a lot of efficiency and
the people have a lot of choices.
Why did they pick you?
Speaker 2 (04:05):
They picked me because of my background and my
knowledge and the trust factorthat I built, because I'm honest
with people.
But, like I say, I use theright words, but they just need
to make sure they have astrategy and why they're doing
it.
And it was my clients thatactually encouraged me to start
my own business.
How's that?
Speaker 1 (04:16):
Were you working for somewhere else.
So this was a startup as like aside hustle, and you did it.
Speaker 2 (04:20):
I kind of I was like I'm one of the you understand
the generation where, like gotto do corporate, you got to do
this, you got to do that, yougot to do that path.
And then I got recommended towork as an independent
contractor over 20 years ago andmy parents thought I was insane
doing that, but it vibed withme, I liked what they were doing
(04:42):
.
It said this startup was basedin Chicago.
Again, I had a good reputationin the publishing industry
because of my I look at results,not just thoughts.
You know what I'm saying.
So that's kind of what happenedand I liked it.
I liked being independent.
That's my personality.
Speaker 1 (05:01):
Anyway, I like well and listen and we and you're a
as Gen Xers, right, we were goto great schools and corporate
and now I have kids that youknow, that are, you know, once,
two years out from school andI'm like or college, I'm like
you're going for free, I don'tcare where it is, because it's.
There's no math formula on theplanet where that makes sense
and it all like, like you justbind yourself to debt and a
system that requires you tonever take a risk on yourself
(05:23):
because you have to pay thatdebt and you can't even get rid
of it, because I'd be like, justget rid of it, just go bankrupt
now, in seven years.
No, no one will know about itand it'd be 20.
Seriously, and I'd be like, butthat's not even a strategy
that's feasible.
So it is truly the one time I'mlike you will not bind yourself
to government loan debt periodor any student loan loan debt
period.
(05:44):
It is debtor's prison of themodern era, in my opinion.
Speaker 2 (05:47):
I was fortunate, thomas, when I transferred to
University of Wisconsin becausemy future husband is from there.
He was in the military and so Imoved up there.
After he got out, and thecompany back then that I worked
for was in the public they paidfor my college tuition, isn't
that?
That's what they aren't doingnow.
(06:07):
Their companies aren't helping.
Speaker 1 (06:09):
They afford to.
It costs a salary a year.
Speaker 2 (06:13):
Right, and all I had to do is have a certain GPA,
which was easy, and then theypay for it.
I had to work like a minimum of30 hours a week.
I'm okay with that.
Speaker 1 (06:22):
So and that's great, like if somebody invested in it.
I'm here, we're getting offthat.
I want to go to your journey alittle bit exactly her journey.
Um, this is what happens in twomarketers.
Yes, um, and I also got a.
I got a post idea that you know, the debt, the modern debt, the
debtor's prison, that's, that'swhy you should become an
(06:42):
entrepreneur.
Anyway, all right, so tell meabout your journey and the tie
you had to cut to success.
Oh, actually I forgot, I'm sorry.
How do you define success?
I forgot to ask you thequestion.
Speaker 2 (06:53):
How do I find success Is following what I think is
important to you, I think,rather than chasing squirrels is
that the right word?
A lot of people chase squirrelsand they just like think really
big, I mean you got to have agoal.
But I think you it helps if youkind of follow a path that you
(07:13):
like and I know some peopledon't believe that, but it.
I've always liked writing andbeing involved in public, and
when I was a child, and so hereI am, helping people do the same
thing.
That is success to me.
I never wanted to be a CEOmaking millions and millions of
dollars.
That wasn't something that,even though I was told I was
good in math, I didn't care, youknow, and I enjoyed being on
(07:37):
the creative side and that to mewhat brings you.
I know it sounds cheesy, butit's what brings you joys.
Speaker 1 (07:44):
Well, and yours is a more fluid definition, but it's
centered around the idea of youneed to define it and no one
else.
Speaker 2 (07:49):
Correct you define it .
Speaker 1 (07:51):
And a lot of times you know we define success for
kids and at some point I knowI'm going to say I want you to
find your own success now,because you're chasing mine and
mommy's dream of whatever it is.
I want you now to define ityourself.
You're 18.
You're going to college.
Define your own success on yourown terms and don't worry about
my opinion or anyone else's onit.
(08:12):
I'm going to make sure I'm veryexplicit Until then.
We're going to define successfor you, to get you where you
need to go, so you can go defineit for yourself, and I think
you have to, because otherwiseyou are chasing someone else's
dream.
This is how you become hollowNow, in finding that for
yourself, did you have ametaphoric tie, so to speak,
that you needed to kind of stopdoing?
Speaker 2 (08:29):
cut whatever to be able to that experience working
for that independent startup.
That clicked in my brain,bridget, you don't have to work
for a corporation, and that is Ihad freedom to.
You know, I like helping people, but I also don't like having
to be in a box, and that's kindof why I cut the tie.
(08:52):
I did go back briefly, Thomas,to work for a corporate big
corporate and then a year laterthey laid me off with a bunch of
other people because a privateequity firm, and that's when I'm
like, you know, I am not goingto look for a job again.
And I did get I got cancer, bythe way, again.
Speaker 1 (09:13):
So that was you just kind of casually threw that out
there, oh, and I got cancer.
Speaker 2 (09:16):
Right, I just I had cancer again I got cancer.
Speaker 1 (09:19):
Then I went to the movies.
Speaker 2 (09:19):
Right.
So I'm like you know what, I'mgoing to focus on my health and
be with my family and I stoppedlooking for a corporate job
because that's like supposedlyconsistent, safe money and it's
not, and that's.
Speaker 1 (09:34):
It's a it's a falsity .
You don't realize it's a lie.
Speaker 2 (09:38):
And then so I started a cancer treatment.
I just being honest with myclients and they're the ones
they're like Bridget, we trustyou, you know what you're doing
Start your own business.
And that's when I came up withthe name Gemini Media, because I
am a Gemini, I'm in the media.
I use the word media becauseit's kind of a broad subject.
I don't want to say publishing,because it could just media
(10:04):
could be.
I'm helping.
You know different aspects, butI just like the creativity
aspect and I like helping, butat the same time it's in line
with what's important to me yeah, you got to captain your
calendar.
Speaker 1 (10:13):
You got to make the money you make.
If you know, if you work harderor do a little more business
development, get out of yourcomfort zone, you can go find
more clients.
Exactly, I love that, and sowhat I think you're describing
too, is there's a tie you had tocut that you didn't have to be
a CEO.
You know someone thought youlike that through corporate.
You got to keep going.
It sounds like earlier like Ijust want to have a lifestyle
(10:35):
business that that makes mehappy day to day.
I can eat, I can have fun, Ican travel, I can go.
You know I can pay for theexpensive ass gas for the boat
and I could deal with.
The lake goes 25 feet and Ican't get my boat off the mud.
That's true.
It's a reservoir, like Altoona.
Speaker 2 (10:52):
Altoona is a reservoir.
People don't realize that, butit's great in the summer though.
Speaker 1 (10:57):
The winter we just we look at the mud.
Actually, that's why we gothrough Christmas trees for
fishing.
Just to be clear, I know we'regetting off tangent just a bit.
I'm a fisherman.
I would strategically place mylittle cover We'll talk about it
later.
Um, so I'm making button fish.
Uh, question for you then uh,how?
It's one thing to know the tie,it's one thing that make the
cut.
You went through the cancertreatment but there's, there's a
(11:18):
lot of things that like tomanage that and it's not like
you have support.
So tell me about the how you gofrom corporate then through
cancer to your own business,like, how did you come do that?
Speaker 2 (11:28):
I was definitely doubting myself, but I think I
had a lot of support, thankfully, like I said, my clients and my
husband, of course, and my sons.
My sons were teenagers at thetime and so I'm like I wanted to
be there for them.
I wanted to.
You know, they were like aninspiration.
They gave me hope.
Hey, I'm like crying here, youcan't see it, but no, you have
to.
They gave me hope and I'm likecrying here, you can't see it,
(11:49):
but no, you have to.
Some people don't believe inhope, but hope is kind of
radical, a radical act to thinkof, especially in that time.
Speaker 1 (11:58):
I mean you have to Well, and I think I have never
had cancer in my face and so Ican't.
I have no real empathy, I haveno.
Just I don't know what that isand nor do I ever want to, to be
honest with you.
So, but I would think if youlose hope, your mind would go
with it and your body does reactto that, just letting go stress
(12:19):
of it.
And so I think it's a veryimportant.
It can't be the strategy, butit's part of the fuel.
Speaker 2 (12:25):
It's part of the fuel .
Yeah, it gave me, it inspiredme and also helped me look for
solutions, what I had to do.
And I'm also very, very curious, as natural, and that's kind of
why I'm still here, because Ididn't know what to do with me.
Okay, that's part of it,because I like to research and
things like that and askquestions and then throw in
(12:47):
humor, because I definitely wasthrowing lots of humor in that
crazy time, but that's.
I want to surround myself aboutwith people who let me ask
questions.
That's important.
So what are you most grateful?
Speaker 1 (13:00):
for.
Speaker 2 (13:01):
I'm most grateful for my husband.
Obviously he's really the onethat stayed there.
You know what I'm saying.
You, just a lot of men don'tknow what to do.
He's never experienced thiseither.
He doesn't know what to doeither.
You just a lot of men don'tknow what to do.
He's never experienced thiseither.
Speaker 1 (13:12):
He doesn't know what to do either.
He just did it better thanothers.
Speaker 2 (13:14):
relative to this, Correct, he didn't know, he just
pretended I know your husband.
Speaker 1 (13:17):
I don't mean to mean it, but he didn't.
No man knows anything whatthey're supposed to do.
Well, I don't believe that.
Speaker 2 (13:32):
That's one of the reasons.
I a protector, naturally, forsome reason and we didn't talk
about that he just naturally wasthat way and I think that is.
I'm so grateful for that.
A lot of women, by the way.
I had breast cancer twice andit was very aggressive.
A lot of men leave their wivesin that time, believe it or not,
and so I thought, oh my God, isthis going to happen to me?
And it did not, and I think mysons were very supportive and
(13:54):
I'm a big runner, by the way andthey made sure they would run
with mom and I'm running again,which is awesome, because that's
one of the things that make mehappy.
You need to make time for thatkind of a side hustle.
I didn't want to I shouldn'tsay side hustle but it helps me
stay focused.
Speaker 1 (14:13):
Yeah Well, it's good, it's the endorphin piece.
Speaker 2 (14:15):
Yeah.
Speaker 1 (14:17):
Yeah, that's a good for your husband, I mean that's.
I love that You're a you're.
You find draw so much.
You know inspiration, andthat's.
Thanks for ruining the flowhere.
Actually, though, hey, give mea lesson for the listener.
So you've been through plentyof trauma, you've done your own
piece, You're finding your way.
(14:37):
What advice would you give?
Maybe just model yourself 27years ago.
What advice do you give to thatperson?
Speaker 2 (14:42):
I would advise them to not isolate yourself.
Connect yourself with someonethat can help you and ask
questions.
Help, ask questions because youcan't do this alone.
You really can't.
Some people think they can doit, you know, but you really
need to surround yourself, notjust lots of people, at least
one person.
You need to have a communityMaybe using the wrong word to
(15:05):
help you, because I've I've seenpeople who try to do that all
alone and they get down onthemselves and you need help
lifting yourself up.
It's not alone.
Speaker 1 (15:18):
It's not a solo thing all the time, it isn't.
You know, my wife recently justgot a new role and it's remote.
She usually has some kind ofusually has been like go to an
office where she could orwhatever, and she's like I don't
know how you do this, I don'ttalk to anyone all day and I'm
like, and she you just kind ofget used to.
This is the interaction I havewith people, so I've been at
(15:41):
first, I'm related to the peopleout there.
I've actually made it a pointto.
We did add campaigns thatconnect to more Atlanta founders
so I could get them on thepodcast, go meet them for
coffees, like I.
You know, I met the owner ofgrillgasms what a great brand,
right, and he's an event of aperson, no-transcript.
(16:24):
You're, you're really you don't.
You don't think it's wrong,you're just doing and I will
tell you, you, you really dohave to have a community that
the blue zones in the world,right, are all about community
and sense of purpose, right, andthat is the only common factor
among them.
It's not food, it's not region,it's just that.
Speaker 2 (16:42):
And I think it helps you understand, see different
perspectives.
It helps you think differentlyand change is constant.
We see that and it helps havingthat support.
It really truly does.
It's not going to be perfectevery day.
That's something I had aproblem with.
I was a perfectionist because Iwas a girl and you had to be.
(17:03):
You know, that's what you weretold, but that's what it is.
I think that just having thatsupport in person is coming back
, which is good.
Speaker 1 (17:12):
I like that.
I agree with that.
Yeah, you know, like any shipthat rocks rocks back.
I see this in ours.
So LinkedIn, what I've seenthere was a huge tilt that let's
go AI automation and we'vealways been just human, involved
tech people, flat ship, and nowit's going back the other way.
We're catching quite a fewclients coming back and they're
(17:32):
like I need help.
I really messed up stuff.
I'm like yes, it's okay, thoughI'm not judging you, but you
are going to have to rethink a.
You're going to have to rethinka little few things, but the
human element is massivelyimportant with that.
I've been asking this question,it's okay.
Speaker 2 (17:52):
Sorry, can you repeat yourself I?
Speaker 1 (17:53):
couldn't hear you.
The question repeated was whatis the worst business advice
you've ever received?
Speaker 2 (18:00):
The worst business advice you've ever received the
worst business advice.
I think people are trying topush me into finance right
Because I was good at math rightand so I kind of went around I
got a degree in marketing andeconomics right.
So that's kind of the dataaspect.
I'm glad I didn't go that routebecause my brother did, he was
(18:23):
in his and his wife sister.
They're bored because I foundit to be boring is that's why
that's kind of what I thought itwas.
You're, just because I'm goodat math doesn't mean I need to
go do that.
Does that make sense?
It doesn't, so why did it do it?
Creativity is just somethingthat I need, yeah well, this
happens to lots of people.
Speaker 1 (18:44):
They're told hey, you need to be a doctor or a lawyer
or you need to whatever.
And I think the reason why Isee students make such good
business people is becausethey're just doing what they do
great, and they're like I don'tknow anything else.
And it's funny.
By the way, some of the bestbusiness people I know are not
the smartest I can tell.
They're not the smartest peopleon the planet.
They can't do math, but they'relike I don't need to because I
have a guy that does it.
(19:04):
I just know I make a box andthen I go sell that box for four
times a year and then I do itagain and again and occasionally
I go find a new guy to sell itto.
I mean, I guess I shouldrethink what I do.
Anyway, I'm serious.
I'm like man, how'd you learnhow to make boxes?
(19:25):
I just did it, tried it.
Speaker 2 (19:28):
Well, there we are.
I think curiosity really helpsa lot of business people.
I really do.
Speaker 1 (19:34):
It does, and so creativity combined with math,
and I do believe, by the way, acontent creation has a math
element, because there's there'sa stylistic flow and a formula
that does work behind it, butit's more on the, it's more on
time.
I'd say it's that way.
So it's like how long am Igoing to read something before I
lose interest?
So if there is a math wherewe're going on, it's just
(19:55):
inherently applied in more of agame theory method.
Right, I have, it would makeyou an excellent.
That would be.
You maybe don't use it in yourmarketing because it'd be so
nerdy, but the truth is there'sreal math behind how this works,
and I'm going to give you atheory of how this actually
works, because it's aboutboredom.
As long as I'm not bored,anybody will read.
(20:15):
If they're not bored, yes, whoknows how to read?
Even if they don't know how toread, they'll try.
They heard it was great.
It was in Fifty Shades of Grey.
Speaker 2 (20:26):
As you were talking, I talked to a woman about six
months ago.
I met her through a networkingthing and she does like
astrology stuff, whatever.
So she I didn't, I don't godown that path, but anyway, she
said I'm one of the rare peoplethat I use both sides of my
brain, which I think, like yousaid you mentioned the logic and
(20:48):
the math and the creative side,so that she said I need to use
that more than I have.
Probably have not been, but Ithought that was a great
perspective from her.
Speaker 1 (20:58):
Yeah, I don't have that perspective from her.
Yeah, I don't have that,apparently because of ADHD.
Without amphetamines, I don'thave a frontal cortex firing at
all.
Oh really, yeah, there's nocontrol whatsoever.
Now, we're good, we're jackedup on amphetamines, we're fine,
it's fun.
See, this is the things I talkabout, and the best part is you
(21:20):
have a couple more minutes toanswer questions and you're like
okay, sure I'm open.
All right.
Another rapid fire question foryou, though what's the one must
read book you would give tobusiness owners?
Speaker 2 (21:32):
I think I've read a lot of books.
The most recent one I read andI've just finished, is called
Moral Ambition.
It's brand new.
It came out earlier this yearand this is written by his story
and what he's seen about theyounger generation.
We talked earlier about collegeis to figure out how you can
use your skill set to help ourworld, because we want to help
(21:53):
the future and you and I have abackground in marketing and we
can help with the messaging.
You know what I'm saying.
That's really what it is.
I'm not a doctor, but doctorscan help, but that's rather than
just focus on making lots ofmoney and then go on the
sailboat.
You know what I'm saying?
That's I found a lot like wow,it resonated with me.
You know he wasn't telling youwhat to do, but he gave examples
(22:16):
, historical examples.
Speaker 1 (22:19):
I think I'm just going to be a drug dealer easier
.
Um, it's like simple.
That's the box here.
I buy the dope for this muchand I sell it this much, but I
only sell it to people I knowright don't become a dope dealer
, right or do?
I don't care, it's up to you,just get, get out there don't
(22:49):
work for people long term.
Speaker 2 (22:51):
Uh, if you could start over today, what part of
your timeline would you go to?
What would you do differently?
And I might have done that.
You know what I'm saying.
Who knows where my because Iwould use the math side of my
brain.
I don't regret it, but I kindof wish I kind of at least
considered it for one year.
You know what I'm saying.
I think I was afraid becauseback in the early 80s it wasn't
(23:16):
safe for girls to be around.
That's what it was.
Speaker 1 (23:19):
It was a fear from that.
Oh, because it was like Midtownwasn't what it is today.
Speaker 2 (23:21):
Yeah, it was a fear in the early 80s to be a girl
back then and I had this, somaybe I should have done it just
for tried it out for one year.
That's the only thing I reallyregret.
I should say regret, but youknow what?
Speaker 1 (23:35):
I'm saying looking like Cindy Lauper, Exactly.
And that would have been.
That would have been moreregretful than not going.
Speaker 2 (23:41):
Exactly I.
Just I was scared.
Being a girl, I was scared.
That's really what it was.
Speaker 1 (23:47):
I mean, but you could run.
So even if you're up, you'relike you're not gonna do this
for eight miles, I can.
Speaker 2 (23:52):
So I don't know where that came.
I grew up around I think that'swhere it came from my brother.
I had an older brother and Iwas into that kind of stuff, but
that was when they were tryingto I think Title IX was passed.
They were trying to get moregirls but I just scared the hell
out of me.
Sorry, being that part ofAtlanta in the early 80s.
Speaker 1 (24:11):
Nowadays you'd be like hell.
I'm going.
It looks like fun.
Speaker 2 (24:14):
Right, it's much better now.
Yeah, if there's a question Ishould have asked you today and
(24:38):
I didn around a lot and I wanteda different environment, you
know.
That's why I moved and I metthis man who I trusted and he
ended up being my husband.
He said I'm the only person heever wanted to take care of
besides himself.
This is this still.
We met each other when we werehe was just turned 20 and I was
(24:59):
19.
So that's how long we've beentogether.
But some people think it's howlong we've been together.
But some people think it'scheesy.
It's not perfect.
I'm a blabber.
Speaker 1 (25:08):
You know he's not.
There's no perfect.
We already established that.
Don't chase perfect, Right.
Speaker 2 (25:12):
I think we're perfect fit just because we're so
opposite.
We have some.
We have things in common, right, you have to have things.
And I did tell him, if you wantto marry me, you gotta have my
dog too, and I had a dog, sohe's now really good with dogs
the math form I always jokeabout around.
Speaker 1 (25:32):
perfect, since you're a math nerd at heart, right, or
you?
Is the schwarzschild ratio?
No, do you know what theschwarzschild ratio?
Now, do you know what theSchwarzschild ratio is?
Speaker 2 (25:39):
No, I have not heard of that.
Speaker 1 (25:40):
It's the math that determines the event horizon of
a black hole.
Speaker 2 (25:44):
Okay.
Speaker 1 (25:45):
And so if you go into past the, you know the
definition of the black hole.
But if you go into theSchwarzschild ratio, you enter a
black hole chasing perfect, andnot only does time slow down
and you never actually get tothe center, no one outside of it
can help you and you'll justdrift away into nothingness.
Speaker 2 (26:03):
Yeah, I'm glad I didn't, that was face perfect.
Yeah, that's I think I'm soglad I had people point out to
me you don't have to be perfect.
I had to have that.
People tell me that and it'sokay to make mistakes people,
it's okay.
Speaker 1 (26:23):
You just learn from it and not beat yourself up.
I mean, you are human to Aries.
All right, last chance.
How do people get ahold of you?
Speaker 2 (26:28):
Go to.
The best way is probablyLinkedIn.
I check that the most and thenorder my website, which is
BridgetCutshallcom.
Speaker 1 (26:35):
Awesome Thanks for joining today.
I look forward to meeting youin person as well.
Speaker 2 (26:39):
Thank you, we will.
Speaker 1 (26:41):
Awesome, bridget, and listen anyone who made it to
this part of the show you rock.
You've been here before.
Keep rocking.
If this was your first time,come back for more rockage.
I don't know why I'm using thatterm today, but get out there,
go cut a tie.
Be sure to define your successfirst, otherwise you're just
chasing someone.
Welcome to Cut the Tie podcast.
Hi, I'm your host once again,thomas Helfrich, and I'm on a
mission to help you cut a tiecut lots of ties actually to
whatever's holding you back fromsuccess.
You got to define your successyourself.
If you don't, you're chasingsomeone else's dream and it
won't work.
Today, bridget Kutschall yes,that's me.
That's like a cool name,bridget Kutschall live weather
(00:21):
in the middle of a tornado.
Bridget, what's going on outthere?
Speaker 2 (00:25):
Yeah, it's true, I live in the Atlanta area so I
don't know if you want me tointroduce myself.
I always joke that I say hey,y'all Kutchl, because I yeah,
why not?
Kutchl is my husband'sobviously last name, so people
don't realize it really is.
Their original name is Gutschel.
When the Germans were coming tothe US they didn't know how to
(00:46):
spell Gutschel at Ellis Island.
Speaker 1 (00:50):
It is funny how Americans were back there Like
I'm not even going to try tospell your name, You're just
going to be a Gutschel now.
Speaker 2 (00:56):
That's what it is.
There are no Gutschels, it'sjust you're in the US.
Speaker 1 (01:00):
It's like I don't know what that American like.
That seems very American today,like I'm not even gonna try to
do your last name.
Welcome to America.
You're now Kutschall.
That is called America.
You used to be called Mexico,but we didn't like it.
We changed it.
Speaker 2 (01:12):
They butcher my first name here in the US.
It's really Brigitte, brigitteKutschall.
Speaker 1 (01:19):
Kutschall, we met German accents.
Speaker 2 (01:20):
Well, my mother's French, so my parents named me
after Bridget Bardot.
That's what they told me.
Speaker 1 (01:27):
My parents struggled with spelling.
All right, we're moving yourshow.
All right, bridget, take amoment, introduce yourself and
what it is you do.
Speaker 2 (01:37):
My name is Bridget Ketchall and my company is
called Gemini Media, and what Ido?
I help people with contentproduction.
My background is in publishingand communications, and the
words you use matter.
The storyline helps get theproper message across and that's
so.
It's a combination of thewriting and editing and help
with actual projects, and peoplewant physical books and things
(02:00):
like that.
Speaker 1 (02:01):
Nice.
Now I'm in Atlanta, I'm inAlpharetta.
Speaker 2 (02:03):
Oh wow, You're not.
That's right, You're not thatfar.
I forgot.
Speaker 1 (02:06):
What part of Atlanta are you in?
Speaker 2 (02:08):
I'm actually at Ackworth, which is I live on
Lake Altoona.
It used to be the booniesbecause they're Not anymore.
Not Everybody wants to liveover here.
They're all going to like BardoCounty, which is cartersville.
I don't live that far frommarietta, it's just a lot of
traffic and that's a goodproblem to have, I think maybe
(02:32):
yeah, so I used to this.
Speaker 1 (02:34):
Just for those who is an atlanta person.
I'm taking a moment here tobond somebody so just you can
check out for a minute.
Actually, you know what?
Tell them.
Tell people they can go.
They can go start stalking youwhile you're talking.
Where should they look you upreal quick, while you and I just
kind of connect real quick?
What, what's your, uh, what'syour stalker link?
Speaker 2 (02:47):
my stalker.
I don't really, I don't reallyhave a stalker link, but it's
still worth you stalk you.
Speaker 1 (02:53):
Where would you like them to go?
Speaker 2 (02:54):
do that probably instagram or linkedin.
How's that?
Speaker 1 (02:58):
cool linkedin.
I'm a linkedin hoe um, so yeahI like.
Speaker 2 (03:02):
I've been using linkedin probably since it first
started and it's changed a lotsince microsoft bought them a
lot all right.
Speaker 1 (03:09):
What's your linkedin is?
It's a?
Speaker 2 (03:10):
give me the address it's my name, bridget
b-r-i-g-i-t-t-e, cutshaw,c-u-t-s-h-a-l-l all right there,
it is because that was there,okay.
Speaker 1 (03:20):
I used to make fun of everyone in kensan and ackworth
Like, oh my God, you live inChattanooga and North.
Speaker 2 (03:29):
And then I looked at a map and where I am off
windward, I'm north of you we'reso close to, I'm so grateful to
be by the lake, but then we'reso close to Chattanooga and also
close to Atlanta.
So I used to go to Alpharetta alot Roswell, but it's harder
now.
Speaker 1 (03:46):
It's harder there.
Tell me a little bit about why.
You know people.
You're in a marketing space,there's a lot of efficiency and
the people have a lot of choices.
Why did they pick you?
Speaker 2 (04:05):
They picked me because of my background and my
knowledge and the trust factorthat I built, because I'm honest
with people.
But, like I say, I use theright words, but they just need
to make sure they have astrategy and why they're doing
it.
And it was my clients thatactually encouraged me to start
my own business.
How's that?
Speaker 1 (04:16):
Were you working for somewhere else.
So this was a startup as like aside hustle, and you did it.
Speaker 2 (04:20):
I kind of I was like I'm one of the you understand
the generation where, like gotto do corporate, you got to do
this, you got to do that, yougot to do that path.
And then I got recommended towork as an independent
contractor over 20 years ago andmy parents thought I was insane
doing that, but it vibed withme, I liked what they were doing
(04:42):
.
It said this startup was basedin Chicago.
Again, I had a good reputationin the publishing industry
because of my I look at results,not just thoughts.
You know what I'm saying.
So that's kind of what happenedand I liked it.
I liked being independent.
That's my personality.
Speaker 1 (05:01):
Anyway, I like well and listen and we and you're a
as Gen Xers, right, we were goto great schools and corporate
and now I have kids that youknow, that are, you know, once,
two years out from school andI'm like or college, I'm like
you're going for free, I don'tcare where it is, because it's.
There's no math formula on theplanet where that makes sense
and it all like, like you justbind yourself to debt and a
system that requires you tonever take a risk on yourself
(05:23):
because you have to pay thatdebt and you can't even get rid
of it, because I'd be like, justget rid of it, just go bankrupt
now, in seven years.
No, no one will know about itand it'd be 20.
Seriously, and I'd be like, butthat's not even a strategy
that's feasible.
So it is truly the one time I'mlike you will not bind yourself
to government loan debt periodor any student loan loan debt
period.
(05:44):
It is debtor's prison of themodern era, in my opinion.
Speaker 2 (05:47):
I was fortunate, thomas, when I transferred to
University of Wisconsin becausemy future husband is from there.
He was in the military and so Imoved up there.
After he got out, and thecompany back then that I worked
for was in the public they paidfor my college tuition, isn't
that?
That's what they aren't doingnow.
(06:07):
Their companies aren't helping.
Speaker 1 (06:09):
They afford to.
It costs a salary a year.
Speaker 2 (06:13):
Right, and all I had to do is have a certain GPA,
which was easy, and then theypay for it.
I had to work like a minimum of30 hours a week.
I'm okay with that.
Speaker 1 (06:22):
So and that's great, like if somebody invested in it.
I'm here, we're getting offthat.
I want to go to your journey alittle bit exactly her journey.
Um, this is what happens in twomarketers.
Yes, um, and I also got a.
I got a post idea that you know, the debt, the modern debt, the
debtor's prison, that's, that'swhy you should become an
(06:42):
entrepreneur.
Anyway, all right, so tell meabout your journey and the tie
you had to cut to success.
Oh, actually I forgot, I'm sorry.
How do you define success?
I forgot to ask you thequestion.
Speaker 2 (06:53):
How do I find success Is following what I think is
important to you, I think,rather than chasing squirrels is
that the right word?
A lot of people chase squirrelsand they just like think really
big, I mean you got to have agoal.
But I think you it helps if youkind of follow a path that you
(07:13):
like and I know some peopledon't believe that, but it.
I've always liked writing andbeing involved in public, and
when I was a child, and so hereI am, helping people do the same
thing.
That is success to me.
I never wanted to be a CEOmaking millions and millions of
dollars.
That wasn't something that,even though I was told I was
good in math, I didn't care, youknow, and I enjoyed being on
(07:37):
the creative side and that to mewhat brings you.
I know it sounds cheesy, butit's what brings you joys.
Speaker 1 (07:44):
Well, and yours is a more fluid definition, but it's
centered around the idea of youneed to define it and no one
else.
Speaker 2 (07:49):
Correct you define it .
Speaker 1 (07:51):
And a lot of times you know we define success for
kids and at some point I knowI'm going to say I want you to
find your own success now,because you're chasing mine and
mommy's dream of whatever it is.
I want you now to define ityourself.
You're 18.
You're going to college.
Define your own success on yourown terms and don't worry about
my opinion or anyone else's onit.
(08:12):
I'm going to make sure I'm veryexplicit Until then.
We're going to define successfor you, to get you where you
need to go, so you can go defineit for yourself, and I think
you have to, because otherwiseyou are chasing someone else's
dream.
This is how you become hollowNow, in finding that for
yourself, did you have ametaphoric tie, so to speak,
that you needed to kind of stopdoing?
Speaker 2 (08:29):
cut whatever to be able to that experience working
for that independent startup.
That clicked in my brain,bridget, you don't have to work
for a corporation, and that is Ihad freedom to.
You know, I like helping people, but I also don't like having
to be in a box, and that's kindof why I cut the tie.
(08:52):
I did go back briefly, Thomas,to work for a corporate big
corporate and then a year laterthey laid me off with a bunch of
other people because a privateequity firm, and that's when I'm
like, you know, I am not goingto look for a job again.
And I did get I got cancer, bythe way, again.
Speaker 1 (09:13):
So that was you just kind of casually threw that out
there, oh, and I got cancer.
Speaker 2 (09:16):
Right, I just I had cancer again I got cancer.
Speaker 1 (09:19):
Then I went to the movies.
Speaker 2 (09:19):
Right.
So I'm like you know what, I'mgoing to focus on my health and
be with my family and I stoppedlooking for a corporate job
because that's like supposedlyconsistent, safe money and it's
not, and that's.
Speaker 1 (09:34):
It's a it's a falsity .
You don't realize it's a lie.
Speaker 2 (09:38):
And then so I started a cancer treatment.
I just being honest with myclients and they're the ones
they're like Bridget, we trustyou, you know what you're doing
Start your own business.
And that's when I came up withthe name Gemini Media, because I
am a Gemini, I'm in the media.
I use the word media becauseit's kind of a broad subject.
I don't want to say publishing,because it could just media
(10:04):
could be.
I'm helping.
You know different aspects, butI just like the creativity
aspect and I like helping, butat the same time it's in line
with what's important to me yeah, you got to captain your
calendar.
Speaker 1 (10:13):
You got to make the money you make.
If you know, if you work harderor do a little more business
development, get out of yourcomfort zone, you can go find
more clients.
Exactly, I love that, and sowhat I think you're describing
too, is there's a tie you had tocut that you didn't have to be
a CEO.
You know someone thought youlike that through corporate.
You got to keep going.
It sounds like earlier like Ijust want to have a lifestyle
(10:35):
business that that makes mehappy day to day.
I can eat, I can have fun, Ican travel, I can go.
You know I can pay for theexpensive ass gas for the boat
and I could deal with.
The lake goes 25 feet and Ican't get my boat off the mud.
That's true.
It's a reservoir, like Altoona.
Speaker 2 (10:52):
Altoona is a reservoir.
People don't realize that, butit's great in the summer though.
Speaker 1 (10:57):
The winter we just we look at the mud.
Actually, that's why we gothrough Christmas trees for
fishing.
Just to be clear, I know we'regetting off tangent just a bit.
I'm a fisherman.
I would strategically place mylittle cover We'll talk about it
later.
Um, so I'm making button fish.
Uh, question for you then uh,how?
It's one thing to know the tie,it's one thing that make the
cut.
You went through the cancertreatment but there's, there's a
(11:18):
lot of things that like tomanage that and it's not like
you have support.
So tell me about the how you gofrom corporate then through
cancer to your own business,like, how did you come do that?
Speaker 2 (11:28):
I was definitely doubting myself, but I think I
had a lot of support, thankfully, like I said, my clients and my
husband, of course, and my sons.
My sons were teenagers at thetime and so I'm like I wanted to
be there for them.
I wanted to.
You know, they were like aninspiration.
They gave me hope.
Hey, I'm like crying here, youcan't see it, but no, you have
to.
They gave me hope and I'm likecrying here, you can't see it,
(11:49):
but no, you have to.
Some people don't believe inhope, but hope is kind of
radical, a radical act to thinkof, especially in that time.
Speaker 1 (11:58):
I mean you have to Well, and I think I have never
had cancer in my face and so Ican't.
I have no real empathy, I haveno.
Just I don't know what that isand nor do I ever want to, to be
honest with you.
So, but I would think if youlose hope, your mind would go
with it and your body does reactto that, just letting go stress
(12:19):
of it.
And so I think it's a veryimportant.
It can't be the strategy, butit's part of the fuel.
Speaker 2 (12:25):
It's part of the fuel .
Yeah, it gave me, it inspiredme and also helped me look for
solutions, what I had to do.
And I'm also very, very curious, as natural, and that's kind of
why I'm still here, because Ididn't know what to do with me.
Okay, that's part of it,because I like to research and
things like that and askquestions and then throw in
(12:47):
humor, because I definitely wasthrowing lots of humor in that
crazy time, but that's.
I want to surround myself aboutwith people who let me ask
questions.
That's important.
So what are you most grateful?
Speaker 1 (13:00):
for.
Speaker 2 (13:01):
I'm most grateful for my husband.
Obviously he's really the onethat stayed there.
You know what I'm saying.
You, just a lot of men don'tknow what to do.
He's never experienced thiseither.
He doesn't know what to doeither.
You just a lot of men don'tknow what to do.
He's never experienced thiseither.
Speaker 1 (13:12):
He doesn't know what to do either.
He just did it better thanothers.
Speaker 2 (13:14):
relative to this, Correct, he didn't know, he just
pretended I know your husband.
Speaker 1 (13:17):
I don't mean to mean it, but he didn't.
No man knows anything whatthey're supposed to do.
Well, I don't believe that.
Speaker 2 (13:32):
That's one of the reasons.
I a protector, naturally, forsome reason and we didn't talk
about that he just naturally wasthat way and I think that is.
I'm so grateful for that.
A lot of women, by the way.
I had breast cancer twice andit was very aggressive.
A lot of men leave their wivesin that time, believe it or not,
and so I thought, oh my God, isthis going to happen to me?
And it did not, and I think mysons were very supportive and
(13:54):
I'm a big runner, by the way andthey made sure they would run
with mom and I'm running again,which is awesome, because that's
one of the things that make mehappy.
You need to make time for thatkind of a side hustle.
I didn't want to I shouldn'tsay side hustle but it helps me
stay focused.
Speaker 1 (14:13):
Yeah Well, it's good, it's the endorphin piece.
Speaker 2 (14:15):
Yeah.
Speaker 1 (14:17):
Yeah, that's a good for your husband, I mean that's.
I love that You're a you're.
You find draw so much.
You know inspiration, andthat's.
Thanks for ruining the flowhere.
Actually, though, hey, give mea lesson for the listener.
So you've been through plentyof trauma, you've done your own
piece, You're finding your way.
(14:37):
What advice would you give?
Maybe just model yourself 27years ago.
What advice do you give to thatperson?
Speaker 2 (14:42):
I would advise them to not isolate yourself.
Connect yourself with someonethat can help you and ask
questions.
Help, ask questions because youcan't do this alone.
You really can't.
Some people think they can doit, you know, but you really
need to surround yourself, notjust lots of people, at least
one person.
You need to have a communityMaybe using the wrong word to
(15:05):
help you, because I've I've seenpeople who try to do that all
alone and they get down onthemselves and you need help
lifting yourself up.
It's not alone.
Speaker 1 (15:18):
It's not a solo thing all the time, it isn't.
You know, my wife recently justgot a new role and it's remote.
She usually has some kind ofusually has been like go to an
office where she could orwhatever, and she's like I don't
know how you do this, I don'ttalk to anyone all day and I'm
like, and she you just kind ofget used to.
This is the interaction I havewith people, so I've been at
(15:41):
first, I'm related to the peopleout there.
I've actually made it a pointto.
We did add campaigns thatconnect to more Atlanta founders
so I could get them on thepodcast, go meet them for
coffees, like I.
You know, I met the owner ofgrillgasms what a great brand,
right, and he's an event of aperson, no-transcript.
(16:24):
You're, you're really you don't.
You don't think it's wrong,you're just doing and I will
tell you, you, you really dohave to have a community that
the blue zones in the world,right, are all about community
and sense of purpose, right, andthat is the only common factor
among them.
It's not food, it's not region,it's just that.
Speaker 2 (16:42):
And I think it helps you understand, see different
perspectives.
It helps you think differentlyand change is constant.
We see that and it helps havingthat support.
It really truly does.
It's not going to be perfectevery day.
That's something I had aproblem with.
I was a perfectionist because Iwas a girl and you had to be.
(17:03):
You know, that's what you weretold, but that's what it is.
I think that just having thatsupport in person is coming back
, which is good.
Speaker 1 (17:12):
I like that.
I agree with that.
Yeah, you know, like any shipthat rocks rocks back.
I see this in ours.
So LinkedIn, what I've seenthere was a huge tilt that let's
go AI automation and we'vealways been just human, involved
tech people, flat ship, and nowit's going back the other way.
We're catching quite a fewclients coming back and they're
(17:32):
like I need help.
I really messed up stuff.
I'm like yes, it's okay, thoughI'm not judging you, but you
are going to have to rethink a.
You're going to have to rethinka little few things, but the
human element is massivelyimportant with that.
I've been asking this question,it's okay.
Speaker 2 (17:52):
Sorry, can you repeat yourself I?
Speaker 1 (17:53):
couldn't hear you.
The question repeated was whatis the worst business advice
you've ever received?
Speaker 2 (18:00):
The worst business advice you've ever received the
worst business advice.
I think people are trying topush me into finance right
Because I was good at math rightand so I kind of went around I
got a degree in marketing andeconomics right.
So that's kind of the dataaspect.
I'm glad I didn't go that routebecause my brother did, he was
(18:23):
in his and his wife sister.
They're bored because I foundit to be boring is that's why
that's kind of what I thought itwas.
You're, just because I'm goodat math doesn't mean I need to
go do that.
Does that make sense?
It doesn't, so why did it do it?
Creativity is just somethingthat I need, yeah well, this
happens to lots of people.
Speaker 1 (18:44):
They're told hey, you need to be a doctor or a lawyer
or you need to whatever.
And I think the reason why Isee students make such good
business people is becausethey're just doing what they do
great, and they're like I don'tknow anything else.
And it's funny.
By the way, some of the bestbusiness people I know are not
the smartest I can tell.
They're not the smartest peopleon the planet.
They can't do math, but they'relike I don't need to because I
have a guy that does it.
(19:04):
I just know I make a box andthen I go sell that box for four
times a year and then I do itagain and again and occasionally
I go find a new guy to sell itto.
I mean, I guess I shouldrethink what I do.
Anyway, I'm serious.
I'm like man, how'd you learnhow to make boxes?
(19:25):
I just did it, tried it.
Speaker 2 (19:28):
Well, there we are.
I think curiosity really helpsa lot of business people.
I really do.
Speaker 1 (19:34):
It does, and so creativity combined with math,
and I do believe, by the way, acontent creation has a math
element, because there's there'sa stylistic flow and a formula
that does work behind it, butit's more on the, it's more on
time.
I'd say it's that way.
So it's like how long am Igoing to read something before I
lose interest?
So if there is a math wherewe're going on, it's just
(19:55):
inherently applied in more of agame theory method.
Right, I have, it would makeyou an excellent.
That would be.
You maybe don't use it in yourmarketing because it'd be so
nerdy, but the truth is there'sreal math behind how this works,
and I'm going to give you atheory of how this actually
works, because it's aboutboredom.
As long as I'm not bored,anybody will read.
(20:15):
If they're not bored, yes, whoknows how to read?
Even if they don't know how toread, they'll try.
They heard it was great.
It was in Fifty Shades of Grey.
Speaker 2 (20:26):
As you were talking, I talked to a woman about six
months ago.
I met her through a networkingthing and she does like
astrology stuff, whatever.
So she I didn't, I don't godown that path, but anyway, she
said I'm one of the rare peoplethat I use both sides of my
brain, which I think, like yousaid you mentioned the logic and
(20:48):
the math and the creative side,so that she said I need to use
that more than I have.
Probably have not been, but Ithought that was a great
perspective from her.
Speaker 1 (20:58):
Yeah, I don't have that perspective from her.
Yeah, I don't have that,apparently because of ADHD.
Without amphetamines, I don'thave a frontal cortex firing at
all.
Oh really, yeah, there's nocontrol whatsoever.
Now, we're good, we're jackedup on amphetamines, we're fine,
it's fun.
See, this is the things I talkabout, and the best part is you
(21:20):
have a couple more minutes toanswer questions and you're like
okay, sure I'm open.
All right.
Another rapid fire question foryou, though what's the one must
read book you would give tobusiness owners?
Speaker 2 (21:32):
I think I've read a lot of books.
The most recent one I read andI've just finished, is called
Moral Ambition.
It's brand new.
It came out earlier this yearand this is written by his story
and what he's seen about theyounger generation.
We talked earlier about collegeis to figure out how you can
use your skill set to help ourworld, because we want to help
(21:53):
the future and you and I have abackground in marketing and we
can help with the messaging.
You know what I'm saying.
That's really what it is.
I'm not a doctor, but doctorscan help, but that's rather than
just focus on making lots ofmoney and then go on the
sailboat.
You know what I'm saying?
That's I found a lot like wow,it resonated with me.
You know he wasn't telling youwhat to do, but he gave examples
(22:16):
, historical examples.
Speaker 1 (22:19):
I think I'm just going to be a drug dealer easier
.
Um, it's like simple.
That's the box here.
I buy the dope for this muchand I sell it this much, but I
only sell it to people I knowright don't become a dope dealer
, right or do?
I don't care, it's up to you,just get, get out there don't
(22:49):
work for people long term.
Speaker 2 (22:51):
Uh, if you could start over today, what part of
your timeline would you go to?
What would you do differently?
And I might have done that.
You know what I'm saying.
Who knows where my because Iwould use the math side of my
brain.
I don't regret it, but I kindof wish I kind of at least
considered it for one year.
You know what I'm saying.
I think I was afraid becauseback in the early 80s it wasn't
(23:16):
safe for girls to be around.
That's what it was.
Speaker 1 (23:19):
It was a fear from that.
Oh, because it was like Midtownwasn't what it is today.
Speaker 2 (23:21):
Yeah, it was a fear in the early 80s to be a girl
back then and I had this, somaybe I should have done it just
for tried it out for one year.
That's the only thing I reallyregret.
I should say regret, but youknow what?
Speaker 1 (23:35):
I'm saying looking like Cindy Lauper, Exactly.
And that would have been.
That would have been moreregretful than not going.
Speaker 2 (23:41):
Exactly I.
Just I was scared.
Being a girl, I was scared.
That's really what it was.
Speaker 1 (23:47):
I mean, but you could run.
So even if you're up, you'relike you're not gonna do this
for eight miles, I can.
Speaker 2 (23:52):
So I don't know where that came.
I grew up around I think that'swhere it came from my brother.
I had an older brother and Iwas into that kind of stuff, but
that was when they were tryingto I think Title IX was passed.
They were trying to get moregirls but I just scared the hell
out of me.
Sorry, being that part ofAtlanta in the early 80s.
Speaker 1 (24:11):
Nowadays you'd be like hell.
I'm going.
It looks like fun.
Speaker 2 (24:14):
Right, it's much better now.
Yeah, if there's a question Ishould have asked you today and
(24:38):
I didn around a lot and I wanteda different environment, you
know.
That's why I moved and I metthis man who I trusted and he
ended up being my husband.
He said I'm the only person heever wanted to take care of
besides himself.
This is this still.
We met each other when we werehe was just turned 20 and I was
(24:59):
19.
So that's how long we've beentogether.
But some people think it's howlong we've been together.
But some people think it'scheesy.
It's not perfect.
I'm a blabber.
Speaker 1 (25:08):
You know he's not.
There's no perfect.
We already established that.
Don't chase perfect, Right.
Speaker 2 (25:12):
I think we're perfect fit just because we're so
opposite.
We have some.
We have things in common, right, you have to have things.
And I did tell him, if you wantto marry me, you gotta have my
dog too, and I had a dog, sohe's now really good with dogs
the math form I always jokeabout around.
Speaker 1 (25:32):
perfect, since you're a math nerd at heart, right, or
you?
Is the schwarzschild ratio?
No, do you know what theschwarzschild ratio?
Now, do you know what theSchwarzschild ratio is?
Speaker 2 (25:39):
No, I have not heard of that.
Speaker 1 (25:40):
It's the math that determines the event horizon of
a black hole.
Speaker 2 (25:44):
Okay.
Speaker 1 (25:45):
And so if you go into past the, you know the
definition of the black hole.
But if you go into theSchwarzschild ratio, you enter a
black hole chasing perfect, andnot only does time slow down
and you never actually get tothe center, no one outside of it
can help you and you'll justdrift away into nothingness.
Speaker 2 (26:03):
Yeah, I'm glad I didn't, that was face perfect.
Yeah, that's I think I'm soglad I had people point out to
me you don't have to be perfect.
I had to have that.
People tell me that and it'sokay to make mistakes people,
it's okay.
Speaker 1 (26:23):
You just learn from it and not beat yourself up.
I mean, you are human to Aries.
All right, last chance.
How do people get ahold of you?
Speaker 2 (26:28):
Go to.
The best way is probablyLinkedIn.
I check that the most and thenorder my website, which is
BridgetCutshallcom.
Speaker 1 (26:35):
Awesome Thanks for joining today.
I look forward to meeting youin person as well.
Speaker 2 (26:39):
Thank you, we will.
Speaker 1 (26:41):
Awesome, bridget, and listen anyone who made it to
this part of the show you rock.
You've been here before.
Keep rocking.
If this was your first time,come back for more rockage.
I don't know why I'm using thatterm today, but get out there,
go cut a tie.
Be sure to define your successfirst, otherwise you're just
chasing someone.
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