Building Your Brand as a Dermatologist

In episode 18 of Cutaneous Miscellaneous, our host, Nicholas Brownstone, MD, speaks with Jacqueline Fisher, DO, a board-certified dermatologist and CEO/owner of CincySkin Medical & Cosmetic Dermatology in Cincinnati, OH. The episode begins with board review on rosacea. Dr Brownstone discusses key facts on rosacea and reviews the important rosacea subtypes. Dr Fischer then reviews rosacea variants along with the details mostly likely to show up on board exams. Dr Fischer also shares her method on how to best counsel patients on a diagnosis of rosacea in the clinic. In the main part of the episode, Dr Fischer discusses how to build a brand as a dermatologist. She highlights the importance of branding, the definition of branding, and how it differs from marketing. She gives some tips on how to develop a brand identity, a brand message, and what constitutes a brand. She ends the discussion with some of the pearls and pitfalls she discovered when building her dermatology brand along with her thoughts on hiring a professional branding firm. Whether you are about to begin practice or have been practicing for many years and desire to create or improve your brand, you can’t miss the episode!