April 3, 2025 • 33 mins
The extraordinary success of Israeli cybersecurity companies on the global stage represents a fascinating case study in how a small nation can dominate a critical technology sector. Despite having just 9 million citizens, Israel has become the world's second-largest hub for cybersecurity innovation, home to over 450 security startups that collectively attract roughly one-third of all global private investment in the field.
What drives this remarkable phenomenon? At the heart of Israel's cyber prowess lies its military intelligence units—particularly the famed Unit 8200—which function essentially as startup academies. These elite divisions train the country's brightest young minds in cybersecurity, cryptography, and intelligence gathering under real-world pressure. The statistics are striking: nearly 50% of Israeli founders who sold their companies for over $100 million served in these units, with alumni-led startups averaging exits of $317 million.
The recent acquisition agreement between Google and Israeli cloud security unicorn Wiz for approximately $32 billion exemplifies this success story. Founded just four years ago, Wiz rocketed to a $12 billion valuation, secured over $1.3 billion in funding, and now counts 40% of Fortune 100 companies among its customers. This isn't an isolated case—in the past six years alone, Israeli cybersecurity firms have generated over $23 billion in exit value through mergers and acquisitions.
For enterprise security leaders, the implications are clear: Israeli-developed technologies often represent the cutting edge in addressing emerging threats like cloud misconfiguration and AI-driven attacks. These companies combine elite technical talent with an aggressive problem-solving culture and global-first mindset, resulting in solutions that evolve as rapidly as the threat landscape itself. While adopting such technologies requires careful evaluation of product maturity, support capabilities, and long-term viability, the potential benefits include state-of-the-art protection and partnership with some of the most innovative minds in security.
Are you leveraging Israeli cybersecurity innovations in your security stack? Reach out on LinkedIn to continue the conversation about how these technologies might strengthen your organization's defenses against increasingly sophisticated threats.
Data powered by IT-Harvest
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hey, this is Josh Bruning, and today, on
Cybernomics, I'm going to talkabout why investors should bet
big on Israeli cybersecuritycompanies and why enterprise
buyers should follow suit.
Israel's cybersecurityecosystem has proven itself as a
world-leading source ofinnovation and value.
(00:25):
Investors are voting with theirdollars, and the results in
funding, acquisitions and globalmarket share validate that
confidence.
Enterprise buyers shouldsimilarly consider voting with
their dollars and bringing theseinnovations into their
organizations, but under theconditions that are unique to
(00:47):
them.
I'll lead with that caveat.
Those who do, meaning those whoinvest in Israeli cybersecurity
companies, will likely findthemselves better protected, and
they'll do it in partnershipwith vendors who are as hungry
and agile as the attackers theyaim to thwart.
(01:09):
In cyber leveraging, israel'sstartup nation prowess can
translate into a strongersecurity posture and business
resilience.
It's a win-win for investorsand customers alike.
It's a win-win for investorsand customers alike.
I recently sat down withRichard Steenan, the legendary
ex-Gartner cybersecurity analyst, author of several books,
(01:31):
including Up and to the Right,the Security Yearbook, and
co-founder of IT Harvest.
We discussed the implicationsof Israel on the cybersecurity
stage and analyzed what ITHarvest was telling us.
This podcast episode is aresult of that conversation and
will be available as a paper inthe coming days.
(01:54):
Hit me up on LinkedIn if you'dlike a copy.
Israel is home to over 450cybersecurity startups and
companies, and this is as of2024.
358 if we're being strict withthe final tally according to IT
Harvest Still an astonishingnumber given Israel's small
(02:16):
population.
In 2024 alone, despite the warand geopolitical turmoil,
israeli startups raised about $4billion across 89 funding
rounds, more than double the$1.9 billion raised in 2023.
In fact, israeli cyber venturesnow attract roughly one-third
(02:39):
of all global private securityinvestment, punching far above
the country's weight on theworld stage.
This surge in capital is beingfunneled into companies tackling
cutting-edge challenges likecloud security and AI-driven
threats.
One of the most notable successstories, of course, is Wiz, a
(03:01):
cloud security startup foundedin 2020.
Wiz quickly became a unicornand raised a $300 million round
in 2023 at a $10 billionvaluation.
Then it raised a $1 billionround in 2024, valuing it at $12
billion.
The company reported rapidgrowth over $350 million in
(03:26):
revenue in 2023, with 40% ofFortune 100 companies as
customers and drew top-tierinvestors.
By March 2025, google's parent,alphabet, agreed to acquire Wiz
for approximately $32 billion.
Agreed to acquire Wiz forapproximately $32 billion.
(03:46):
Israel's cyber industry has astrong track record of
high-profile exits and IPOs.
Checkpoint Software, founded inTel Aviv in 1993, was one of
the earliest successespioneering firewall technology.
Today, checkpoint remains anindustry giant with $2.6 billion
(04:08):
in annual revenues and marketcapitalization around $24 to $25
billion.
Other examples abound.
Cyberark, an identity securitycompany, is another
Israeli-founded firm, now publicwith a $16-18 billion market
cap.
Orca Security, a cloud securityunicorn, founded in 2019, has
(04:33):
raised $600 million to date andreached a $1.8 billion valuation
in its last round.
It's widely seen as an IPOcandidate in the near future and
something that you might wantto keep your eyes on.
In the past six years alone,israeli cybersecurity companies
have generated over $23 billionin exit value, and they've done
(04:58):
this through M&A, as global techgiants like Google, microsoft
and Palo Alto networks regularlyacquire Israeli startups to
boost their own securityportfolios.
The pipeline of notable dealsis long.
For instance, microsoftacquired Israeli cloud security
firm Adelam for $320 millionback in 2015.
(05:22):
And more recently, rapid7bought Insights, israeli threat
intelligence startup, for $335million.
This steady drumbeat of bigexits, unicorn valuations and
lucrative acquisitions,culminating in the WizGoogle
deal, reinforces investorconfidence that Israeli startups
(05:47):
can deliver outsized returns.
Israel's cybersecurity ecosystemstands out even on a global
stage, especially when comparedto other major tech hubs.
The United States is theworld's largest cybersecurity
market by absolute size, home tothousands of cybersecurity
companies and multi-billiondollar vendors like Palo Alto
(06:10):
Networks, crowdstrike and others.
Us startups still receive themajority of global cybersecurity
venture funding each year.
However, israel is firmly inthe number two hotspot.
However, israel is firmly inthe number two hotspot.
In 2024, israel raised about $4billion, which was second only
(06:31):
to the US and represented abouta third of all private cyber
funding worldwide.
Many of Israel's top startupshave a US presence or an
incorporation, hence why it's alittle bit difficult to get a
final tally on how many Israelicompanies there really are,
(06:51):
because then how do you measurethe ones that are mostly in
Israel, mostly in the UnitedStates?
Anyways, you get the idea, andUS investors frequently lead
Israeli funding rounds.
In per capita terms, israel faroutstrips the US.
One analysis noted Israel drew28 times more VC funding per
(07:11):
capita than the US.
For investors, israel offers anextremely high density of cyber
innovation in a small networkedcommunity, complementing the
scale of the US market.
The UK boasts a growingcybersecurity sector, but its
numbers still lag Israel's.
(07:32):
In 2024, the UK cybersecurityindustry generated about £13.2
billion, and that's about $17.1billion in revenue, and grew 12%
year over year, with 2,165cyber companies in total.
However, uk startups attractedfar less venture capital only
(07:57):
206 million pounds and that'sabout $268 million across 59
deals in 2024.
This is an order of magnitudesmaller than the $4 billion
raised by Israeli firms the sameyear.
The contrast is striking Israelhad fewer companies than the UK
(08:17):
, but drew 15 times more fundingin 2024.
Clearly, global investors seeIsraeli cyber startups as
delivering more breakthrough,innovation and high growth
potential than their Europeancounterparts.
Investors flock to Israel forits unique combination of talent
and tech.
We'll get into that a littlebit later.
(08:38):
Then there's China.
China's cybersecurity sector islarge and rapidly growing, but
it is still driven mostly bydomestic demand and state-led
investment.
China's cyber market wasestimated around $14 billion in
2022 and is expected to growover 20% annually.
As the government mandatesgreater security spending.
(09:01):
There are several major Chinesesecurity companies, greater
security spending.
There are several major Chinesesecurity companies 360 Security
and many others which I'm sureI will be unable to pronounce,
(09:25):
and there are plenty of otherstartups.
But the ecosystem differs fromIsrael's in two key ways.
First, chinese cyber firmsprimarily serve the huge
internal Chinese market undertight regulatory oversight.
Well, no surprise there.
Global expansion is limited dueto political and trust barriers
.
No surprise there either.
Second, foreign ventureinvestment in Chinese cyber
(09:51):
startups is relatively low, asBeijing often prefers to groom
strategic tech sectors throughstate funding or local capital.
In recent years, venturefunding in China has slowed and
government funds have stepped in.
By contrast, israel's cyberstartups are highly
global-facing, targeting USworldwide customers from day one
(10:12):
, and are heavily funded byinternational VCs.
Thus, while China's overallcybersecurity market is huge,
israel produces more globallyoriented cyber innovation.
Investors from Silicon Valleymay find it much easier to
invest and integrate Israelistartups than Chinese startups.
(10:34):
In short, israel is unique incombining a small domestic
market with an outsized globalimpact, something neither the UK
nor China has achieved in cyberto the same degree.
Why exactly are investors soconfident in Israeli
cybersecurity startups?
(10:55):
Several core factors inIsrael's ecosystem contribute to
the investor enthusiasm thatwe're seeing.
At the heart of Israel's cyberprowess is its talent pipeline
forged in military intelligenceunits.
The IDF's Unit 8200 is oftendubbed as the Ivy League of
(11:15):
Cybersecurity.
Each year, hundreds of topyoung recruits undergo intensive
training in cyber warfare, codebreaking and intelligence.
Nearly 50% of Israeli cyberstartup founders who sold their
companies for over $100 million,served in Unit 8200.
(11:35):
This unit and others like it,like Unit 81, effectively
function as a startup academy.
It produces technically superb,battle-tested engineers and
leaders, many of whom go on tofound startups after their
service.
The impact is evident in thedata.
(11:55):
Unit 8200 alumni-led startupshave an average exit of $317
million.
The median there is $200million.
The military experience imbuesfounders with not only a deep
cybersecurity expertise, butalso a network of peers and a
(12:16):
problem-solving mindset underpressure.
Investors recognize thatIsraeli founders coming out of
this ecosystem have a uniquepedigree and insight into cyber
threats, often having worked onnation-state level security
challenges from Checkpoint'sfounders in the 90s to today's
(12:47):
leaders at firms like Wiz andSentinelOne, giving VCs
confidence that Israeli startupsare led by world-class cyber
experts.
Israel's broader startupecosystem and VC infrastructure
further catalyzes cybersecurityinnovation.
The country famously embracedtech entrepreneurship early,
earning the moniker StartupNation, and over the years it
(13:11):
has developed a robust supportsystem for new ventures.
There are numerouscyber-focused venture capital
funds and incubators.
For example, yl Ventures, aUS-Israeli VC, specializes in
seed funding for Israelistartups and actively mentors
them.
Similarly, firms like Team8,founded by ex-IDF veterans,
(13:44):
operate venture studios toco-create cybersecurity startups
.
These investors not onlyprovide capital, but also
connect founders with CISOs andglobal customers early on.
This accelerates product marketfit.
The results can be seen infunding data In 2024, over 50
seed stage cyber deals tookplace in Israel.
Many of Israel's founders arerepeat entrepreneurs as well,
(14:05):
having had prior exits.
This creates a virtuous cycle.
Successful founders oftenreinvest as angel investors or
start new companies, and theirreputations attract VC funding
quickly.
As an example, wiz's co-founder, asaf Rapoport, had previously
sold a startup, adalom, toMicrosoft, which has helped Wiz
(14:26):
gain instant credibility.
Investors are essentiallybetting on a playbook that has
worked repeatedly A strongpipeline of ideas, sometimes
spun out of military tech,backed by experienced founders
and specialized VCs, and thistends to yield high growth
companies.
I mean, not surprisingly,foreign venture capital flows
(14:51):
heavily into Israel.
Upwards of 75% of Israeli techVC funding comes from abroad,
bringing deep pockets and aglobal perspective.
All of these factors mean thatIsraeli cyber startups can raise
money relatively easy at earlystages and scale faster, which
investors love to see.
(15:13):
Beyond skills and funding,israel's startup culture and
market approach gives its cybercompanies an edge.
Israeli entrepreneurs operatewith a global-first mindset from
day one, since the domesticmarket is tiny and any startup
must expand globally to achievescale.
This often means incorporatingin the US, which is why the
(15:34):
final tally is so hard to naildown, targeting American and
European customers early andbuilding products to meet
international needs, like cloudplatforms, compliance standards,
etc.
Investors see this as a rapidgo-to-market strategy.
Israeli companies don't wastetime only in the local sandbox.
(15:55):
They pitch to Fortune 500 firmsand a pair at RSA If you're
going to RSA, hit me up onLinkedIn.
Government programs even assiststartups in entering global
markets through grants andpartnerships.
The result is many Israelistartups achieve early traction,
with global enterprise clientsvalidating their solutions
(16:16):
quickly.
Culturally, israeli teams areknown for being aggressive
problem solvers and risk takers,a trait often attributed to the
need for self-reliance in asmall country.
They tend to iterate rapidly onproduct development and pivot
as needed, which is crucial inthe fast-moving cybersecurity
(16:37):
domain needed, which is crucialin the fast-moving cybersecurity
domain.
This agility and innovationspeed means Israeli firms are
often tackling emerging threatsbefore others.
For instance, israeli startupswere among the first focusing on
cloud security, posture,zero-trust networking and OT or
operational technology security,giving them the first mover
(17:00):
advantages From an investorstandpoint.
This culture increases thelikelihood of backing a breakout
company.
In short, israel's startup DNAcreative thinking was born out
of necessity, tolerance foruncertainty and global ambition,
and this produces cybersecurityventures that can out-innovate
(17:21):
the competitors.
This combination of innovationand execution is a core reason
why VCs are so bullish onIsraeli cyber companies Not yet
convinced.
Another supporting factor isIsrael's national prioritization
of cybersecurity Starts at thetop, as they say.
(17:42):
Cyber defense is considered astrategic national interest, and
this permeates both policy andacademia.
The government launchedinitiatives to train more
cybersecurity professionals andencourage cooperation between
military units and startups.
While private investmentdominates funding, the
(18:03):
government's early catalyticrole and ongoing emphasis on
cyber cannot be ignored.
Moreover, israel's universitiesand research institutes produce
advanced research incryptography and computer
science, adding to the talentpool.
All of this contributes to anenvironment where cybersecurity
(18:24):
entrepreneurship thrives.
Investors are effectivelyleveraging a sector that the
country as a whole pushesforward, from education to
defense to industry.
It's worth noting that evenduring a crisis like the 2023
Hamas war, israel's cyber sectorshowed resilience.
(18:44):
Companies maintained operationsand global customer support
despite many employees beingcalled to reserve duty.
This resilience under adversityfurther solidifies the
confidence that Israeli startupscan weather challenges a
reassuring point for investorswith a long-term view.
With investors clearly enamoredwith Israeli cybersecurity firms
(19:07):
, a logical question arisesShould enterprise security
buyers also follow suit byadopting Israeli-developed
technologies?
In other words, if VCs arebetting big on these companies,
do they offer compelling valuefor enterprise customers looking
to bolster their defenses?
In my view, the answer isgenerally yes.
(19:31):
Enterprise buyers can oftenreap significant benefits by
leveraging Israel'scybersecurity innovations.
Reap significant benefits byleveraging Israel's
cybersecurity innovations, butthere's a but.
They should also be mindful ofthe following few considerations
.
(19:53):
First, let's start with thebenefits.
Number one cutting-edgeinnovation.
Israeli cyber startups areusually at the forefront of
technology.
They tend to address the newestthreat vectors like cloud
configuration risks, ai-drivenattacks, zero-day malware and
others, with creative approaches.
Adopting solutions from thesefirms can give enterprises early
access to advanced capabilitiesthat legacy vendors may not
(20:15):
offer yet.
For example, wiz's platformoffers agentless cloud
visibility that quickly gained40% of the Fortune 100 as
customers.
Those customers benefited froma novel approach to cloud
security, ahead of the pack.
Using Israeli tools can thusconfer a security edge and
(20:36):
proactive posture againstemerging threats.
Second benefit talent andexpertise built in.
As we discussed, many Israelicompanies are founded by elite
cyber experts.
Enterprise buyers get theadvantage of tools designed by
the people who have tackled someof the toughest security
(20:56):
problems.
This often translates intoeffective products.
For instance, an Israeliendpoint security startup might
bring valuable insights directlyinto its product detection
logic.
In practice, companies thatdeploy Israeli solutions
frequently praise theirtechnical robustness and
(21:18):
engineering quality a reflectionof the talent behind them.
Another benefit rapidimprovements and agility.
Israeli vendors, beingstartup-minded, are typically
very agile in productdevelopment.
Enterprise customers can expectfrequent updates, quick
addition features andresponsiveness to feedback.
(21:38):
If a new vulnerability orcompliance need arises, israeli
firms often push out a fix or afeature faster than larger
software companies.
This agility means yourdefenses can quickly evolve.
Also, israeli startups usuallywork closely with early
customers.
A buyer might have direct lineto the CEO or the CTO to request
(22:02):
enhancements.
Such partnerships andco-innovation can be a big value
add for the customer's specificneeds.
Another benefit of working withIsraeli companies is that
they're well-funded and wellsupported.
The influx of VC funding intotop Israeli startups means that
(22:23):
these companies have theresources to support enterprise
clients, and they can do thatglobally.
Many of them open offices inthe US and Europe.
Early on, they hire experiencedsupport engineers and they
ensure that they can serveFortune 500 companies.
Buyers often get global-classsupport infrastructure despite
the company being startup-sized.
(22:43):
There's less risk of shuttingdown unexpectedly and they can
scale deployments.
If investors have vetted andbacked a startup with millions
of dollars, enterprise buyerscan have some confidence that
the company will likely stickaround to continue and innovate.
Finally, there is the benefit ofpricing and flexibility.
(23:05):
As newer entrants, israeliproduct companies often price
their solutions attractively.
To penetrate the market,enterprises might find that they
get a better ROI or a betterdeal or more flexible contract
terms compared to the incumbentvendors.
Startups are eager to landmarquee customers and are
(23:26):
willing to tailor theirsolutions or their pricing to
build that relationship.
This can also translate intocost savings or custom features
that benefit the buyer Over time.
If the startup grows or getsacquired by a large vendor, the
enterprise has already locked ina strategic technology
partnership early on.
(23:48):
Alright, that was the good.
Here's the bad.
Well, not bad, but here aresome risks to consider.
First, product maturity andintegration.
A younger company's product maynot be as feature complete or
as polished as those fromlong-established vendors.
Enterprises should evaluate thematurity of an Israeli startup
(24:09):
solution.
Does it integrate with yourexisting IT stack?
Does it integrate with yourexisting workflows.
Are there missing features orbugs with your existing
workflows?
Are there missing features orbugs?
Early adopters may encountermore growing pains.
They may encounter an immatureUI, limited documentation or a
need for workarounds, and theyhave to do this for maybe months
(24:31):
or so until the product matures.
So it's wise to test thetechnology in a pilot or a
limited deployment and ensurethat it meets your requirements
for stability, scalability andcompliance.
That said, many Israelistartups focus intently on their
niche.
If their tool solves a specificproblem better than anyone else
(24:54):
, it might be worth tolerating afew rough edges.
Vendor viability and support isanother risk to consider.
While top-tier Israeli startupsare well-funded, some
early-stage companies may stillcarry viability risk.
There's always a small chancethat a vendor could be acquired
and the product direction couldchange or, in worse cases, the
(25:18):
company could fold if fundingdries up.
The company can fold if fundingdries up or, in worst cases,
the company could fold iffunding dries up.
Enterprise buyers shouldperform due diligence on the
vendor's financial standing.
Funding raised revenue,traction, etc.
Etc.
And it's reassuring when acompany has backing from
(25:42):
prominent investors andcustomers.
For example, knowing that astartup is serving major Fortune
100 clients is a positive signof.
You should also considersupport.
Does the company have 24-7support and does it have
presence in your region?
Israeli-based support teamsmean a big time zone difference
(26:04):
for US customers, but most firmsmitigate this by operating US
offices or at least on-callrotations.
Still ask for customerreferences to verify the quality
and responsiveness of support.
Consider the risk of complianceand data security concerns.
(26:24):
Depending on the solution.
You should assess anyregulatory or compliance
implications of using a foreignvendor.
For instance, if an Israelicloud service will process your
sensitive data, you check wherethat data is hosted.
For instance, if an Israelicloud service will process your
sensitive data, you should checkwhere that data is hosted and
(26:49):
that it complies with standardslike GDPR, soc2, and others.
Generally, israeli companiesare familiar with international
compliance requirements, buthighly regulated industries like
government and defense andfinance may require extra
scrutiny.
Some government buyers havecountry of origin restrictions.
(27:11):
However, israel is oftenconsidered as a trusted source.
Nonetheless, enterprises shouldensure that the vendor meets
all security certifications,encryption standards and data
residency needs, but generally,israeli cyber firms often adhere
to the same standards as the US.
(27:32):
Consider geopolitical factorsthe 2023 war and ongoing
regional tensions highlightedthat Israeli businesses can face
external challenges.
It's pretty impressive thatIsraeli companies maintain
service continually during thattime, but enterprises should
still have a frank discussionabout business continuity plans
(27:54):
For critical securityinfrastructure.
It's prudent to know how avendor would handle extreme
situations.
Many Israeli companies havedistributed teams with offices
in the US, europe and APAC, andthis provides resilience.
But overall, the geopoliticalrisk to using Israeli tech is
pretty low.
Israel is a stable alliedcountry, but being aware of
(28:19):
these factors is a part of riskmanagement.
You should also be aware of fastinnovation pace.
That's right.
Sometimes.
Being fast is not always good.
I listed this as a benefit, butit can also be a double-edged
sword.
A startup rapidly pushing outnew features may occasionally
introduce changes that requirethe customer to adjust.
(28:41):
Enterprises sometimes struggleto keep up if the product is
evolving very quickly or if thecompany pivots strategy.
Ensure that the vendor's pacealigns with your ability to
absorb updates.
Look for ways to control theupdate schedule or the release
notes and testing schedules.
(29:02):
Essentially, ensure that theinnovation is not outpacing your
organization's capacity toimplement.
In most cases, agiledevelopment is positive, but it
requires good communication fromthe vendor and the customer's
team the bottom line forenterprise buyers.
Here's what I think Many of theworld's leading companies are
(29:25):
leveraging Israeli cybersecurityproducts, often to tackle the
newest challenges in cloudidentity and threat detection.
The benefits of adopting thesetechnologies include
state-of-the-art protection andpartnership with some of the
smartest minds in security andpartnership with some of the
(29:46):
smartest minds in security.
However, due diligence is key.
Evaluate the startup'sstability, security, posture and
roadmap and make sure that itfits your company's needs.
If chosen carefully, an Israelicyber solution could
significantly enhance yoursecurity stack's effectiveness.
Much like a savvy investmentenhances a portfolio, and I
think that it's time to takeaction.
(30:06):
If you haven't done so yet,it's really worth considering
and looking into Israeli firms.
Investors are heavily backingIsraeli cybersecurity companies
for a good reason.
Israel offers an almost uniquemix of top-notch talent, a
history of successful outcomes,continuous innovation and a
global outlook that turns localstartups into international
(30:29):
players.
The record funds flowing intoIsrael's cyber sector is poised
to remain at the cutting edge ofsecurity technology.
For investors, the Israelicyber domain provides fertile
ground for high returns.
The Israeli cyber domainprovides fertile ground for high
returns, but also increasingcompetition.
Valuations have soaredalongside notable exits.
(30:53):
Savvy investors will continueto build relationships with
Israeli founders early, possiblyeven leveraging incubators or
seed funds in Tel Aviv to getthe next big idea before it
becomes a unicorn.
Keeping an eye on the trendsemerging from Unit 8200, that's
the IDF's alumni and theproblems that they choose to
solve can offer a preview ofwhat's next in cybersecurity.
(31:15):
Today's buzz may be aroundsecuring AI systems or quantum
resistant encryption.
These are areas that are likelyto spawn Israeli startups.
In short, the investment thesisremains strong.
Backing Israeli cyber startupsmeans tapping into some of the
best innovation in cybersecurityglobally.
(31:36):
The key is diligence in pickingthe winners those with both
brilliant tech and a solidgo-to-market plan and staying
patient for the payoff.
For enterprise security leaders, the takeaway is to follow the
innovation, not just the hype.
Many Israeli cybersecurityproducts can directly address
(31:57):
pain points in your organization, from cloud misconfiguration to
ransomware prevention.
Just as investors diversifytheir portfolio with Israeli
startups, cisos should considerdiversifying their security
vendor portfolios withIsraeli-led solutions when
appropriate.
This does not mean blindlyadopting every new shiny tool,
(32:19):
but rather keeping an open mindto the emerging vendors outside
the traditional US giants.
Most of the time, an Israelicompany may have the
best-of-breed solution in aniche that can augment your
defenses.
Conduct pilots speak to,reference customers and measure
their impact.
Conduct pilots get referencesand measure impact.
(32:47):
Conduct pilots, get referencesand measure impact.
The benefit often outweighs therisks, especially if you vet
the company's viability andintegration capabilities.
By being an early enterprisecustomer of a high potential
israeli startup, you could gaina strategic advantage and even
help shape the product to yourneeds.
Again, if you'd like a copy ofthis paper, please hit me up on
(33:15):
LinkedIn.
Go to linkedincom, slash JoshBruning, or just look for Josh
Bruning J-O-S-H-B-R-U-Y-N-I-N-GTo learn more about Bruning
Media and everything that we do.
Visit bruningcom that'sB-R-U-Y-N-I-N-Gcom and listen to
Cybernomics every Wednesday at7 am for insights and to keep
your finger on the pulse ofwhat's happening in the
(33:37):
cybersecurity industry.
This is Josh Bruning.
Thank you.
Hey, this is Josh Bruning, and today, on
Cybernomics, I'm going to talkabout why investors should bet
big on Israeli cybersecuritycompanies and why enterprise
buyers should follow suit.
Israel's cybersecurityecosystem has proven itself as a
world-leading source ofinnovation and value.
(00:25):
Investors are voting with theirdollars, and the results in
funding, acquisitions and globalmarket share validate that
confidence.
Enterprise buyers shouldsimilarly consider voting with
their dollars and bringing theseinnovations into their
organizations, but under theconditions that are unique to
(00:47):
them.
I'll lead with that caveat.
Those who do, meaning those whoinvest in Israeli cybersecurity
companies, will likely findthemselves better protected, and
they'll do it in partnershipwith vendors who are as hungry
and agile as the attackers theyaim to thwart.
(01:09):
In cyber leveraging, israel'sstartup nation prowess can
translate into a strongersecurity posture and business
resilience.
It's a win-win for investorsand customers alike.
It's a win-win for investorsand customers alike.
I recently sat down withRichard Steenan, the legendary
ex-Gartner cybersecurity analyst, author of several books,
(01:31):
including Up and to the Right,the Security Yearbook, and
co-founder of IT Harvest.
We discussed the implicationsof Israel on the cybersecurity
stage and analyzed what ITHarvest was telling us.
This podcast episode is aresult of that conversation and
will be available as a paper inthe coming days.
(01:54):
Hit me up on LinkedIn if you'dlike a copy.
Israel is home to over 450cybersecurity startups and
companies, and this is as of2024.
358 if we're being strict withthe final tally according to IT
Harvest Still an astonishingnumber given Israel's small
(02:16):
population.
In 2024 alone, despite the warand geopolitical turmoil,
israeli startups raised about $4billion across 89 funding
rounds, more than double the$1.9 billion raised in 2023.
In fact, israeli cyber venturesnow attract roughly one-third
(02:39):
of all global private securityinvestment, punching far above
the country's weight on theworld stage.
This surge in capital is beingfunneled into companies tackling
cutting-edge challenges likecloud security and AI-driven
threats.
One of the most notable successstories, of course, is Wiz, a
(03:01):
cloud security startup foundedin 2020.
Wiz quickly became a unicornand raised a $300 million round
in 2023 at a $10 billionvaluation.
Then it raised a $1 billionround in 2024, valuing it at $12
billion.
The company reported rapidgrowth over $350 million in
(03:26):
revenue in 2023, with 40% ofFortune 100 companies as
customers and drew top-tierinvestors.
By March 2025, google's parent,alphabet, agreed to acquire Wiz
for approximately $32 billion.
Agreed to acquire Wiz forapproximately $32 billion.
(03:46):
Israel's cyber industry has astrong track record of
high-profile exits and IPOs.
Checkpoint Software, founded inTel Aviv in 1993, was one of
the earliest successespioneering firewall technology.
Today, checkpoint remains anindustry giant with $2.6 billion
(04:08):
in annual revenues and marketcapitalization around $24 to $25
billion.
Other examples abound.
Cyberark, an identity securitycompany, is another
Israeli-founded firm, now publicwith a $16-18 billion market
cap.
Orca Security, a cloud securityunicorn, founded in 2019, has
(04:33):
raised $600 million to date andreached a $1.8 billion valuation
in its last round.
It's widely seen as an IPOcandidate in the near future and
something that you might wantto keep your eyes on.
In the past six years alone,israeli cybersecurity companies
have generated over $23 billionin exit value, and they've done
(04:58):
this through M&A, as global techgiants like Google, microsoft
and Palo Alto networks regularlyacquire Israeli startups to
boost their own securityportfolios.
The pipeline of notable dealsis long.
For instance, microsoftacquired Israeli cloud security
firm Adelam for $320 millionback in 2015.
(05:22):
And more recently, rapid7bought Insights, israeli threat
intelligence startup, for $335million.
This steady drumbeat of bigexits, unicorn valuations and
lucrative acquisitions,culminating in the WizGoogle
deal, reinforces investorconfidence that Israeli startups
(05:47):
can deliver outsized returns.
Israel's cybersecurity ecosystemstands out even on a global
stage, especially when comparedto other major tech hubs.
The United States is theworld's largest cybersecurity
market by absolute size, home tothousands of cybersecurity
companies and multi-billiondollar vendors like Palo Alto
(06:10):
Networks, crowdstrike and others.
Us startups still receive themajority of global cybersecurity
venture funding each year.
However, israel is firmly inthe number two hotspot.
However, israel is firmly inthe number two hotspot.
In 2024, israel raised about $4billion, which was second only
(06:31):
to the US and represented abouta third of all private cyber
funding worldwide.
Many of Israel's top startupshave a US presence or an
incorporation, hence why it's alittle bit difficult to get a
final tally on how many Israelicompanies there really are,
(06:51):
because then how do you measurethe ones that are mostly in
Israel, mostly in the UnitedStates?
Anyways, you get the idea, andUS investors frequently lead
Israeli funding rounds.
In per capita terms, israel faroutstrips the US.
One analysis noted Israel drew28 times more VC funding per
(07:11):
capita than the US.
For investors, israel offers anextremely high density of cyber
innovation in a small networkedcommunity, complementing the
scale of the US market.
The UK boasts a growingcybersecurity sector, but its
numbers still lag Israel's.
(07:32):
In 2024, the UK cybersecurityindustry generated about £13.2
billion, and that's about $17.1billion in revenue, and grew 12%
year over year, with 2,165cyber companies in total.
However, uk startups attractedfar less venture capital only
(07:57):
206 million pounds and that'sabout $268 million across 59
deals in 2024.
This is an order of magnitudesmaller than the $4 billion
raised by Israeli firms the sameyear.
The contrast is striking Israelhad fewer companies than the UK
(08:17):
, but drew 15 times more fundingin 2024.
Clearly, global investors seeIsraeli cyber startups as
delivering more breakthrough,innovation and high growth
potential than their Europeancounterparts.
Investors flock to Israel forits unique combination of talent
and tech.
We'll get into that a littlebit later.
(08:38):
Then there's China.
China's cybersecurity sector islarge and rapidly growing, but
it is still driven mostly bydomestic demand and state-led
investment.
China's cyber market wasestimated around $14 billion in
2022 and is expected to growover 20% annually.
As the government mandatesgreater security spending.
(09:01):
There are several major Chinesesecurity companies, greater
security spending.
There are several major Chinesesecurity companies 360 Security
and many others which I'm sureI will be unable to pronounce,
(09:25):
and there are plenty of otherstartups.
But the ecosystem differs fromIsrael's in two key ways.
First, chinese cyber firmsprimarily serve the huge
internal Chinese market undertight regulatory oversight.
Well, no surprise there.
Global expansion is limited dueto political and trust barriers
.
No surprise there either.
Second, foreign ventureinvestment in Chinese cyber
(09:51):
startups is relatively low, asBeijing often prefers to groom
strategic tech sectors throughstate funding or local capital.
In recent years, venturefunding in China has slowed and
government funds have stepped in.
By contrast, israel's cyberstartups are highly
global-facing, targeting USworldwide customers from day one
(10:12):
, and are heavily funded byinternational VCs.
Thus, while China's overallcybersecurity market is huge,
israel produces more globallyoriented cyber innovation.
Investors from Silicon Valleymay find it much easier to
invest and integrate Israelistartups than Chinese startups.
(10:34):
In short, israel is unique incombining a small domestic
market with an outsized globalimpact, something neither the UK
nor China has achieved in cyberto the same degree.
Why exactly are investors soconfident in Israeli
cybersecurity startups?
(10:55):
Several core factors inIsrael's ecosystem contribute to
the investor enthusiasm thatwe're seeing.
At the heart of Israel's cyberprowess is its talent pipeline
forged in military intelligenceunits.
The IDF's Unit 8200 is oftendubbed as the Ivy League of
(11:15):
Cybersecurity.
Each year, hundreds of topyoung recruits undergo intensive
training in cyber warfare, codebreaking and intelligence.
Nearly 50% of Israeli cyberstartup founders who sold their
companies for over $100 million,served in Unit 8200.
(11:35):
This unit and others like it,like Unit 81, effectively
function as a startup academy.
It produces technically superb,battle-tested engineers and
leaders, many of whom go on tofound startups after their
service.
The impact is evident in thedata.
(11:55):
Unit 8200 alumni-led startupshave an average exit of $317
million.
The median there is $200million.
The military experience imbuesfounders with not only a deep
cybersecurity expertise, butalso a network of peers and a
(12:16):
problem-solving mindset underpressure.
Investors recognize thatIsraeli founders coming out of
this ecosystem have a uniquepedigree and insight into cyber
threats, often having worked onnation-state level security
challenges from Checkpoint'sfounders in the 90s to today's
(12:47):
leaders at firms like Wiz andSentinelOne, giving VCs
confidence that Israeli startupsare led by world-class cyber
experts.
Israel's broader startupecosystem and VC infrastructure
further catalyzes cybersecurityinnovation.
The country famously embracedtech entrepreneurship early,
earning the moniker StartupNation, and over the years it
(13:11):
has developed a robust supportsystem for new ventures.
There are numerouscyber-focused venture capital
funds and incubators.
For example, yl Ventures, aUS-Israeli VC, specializes in
seed funding for Israelistartups and actively mentors
them.
Similarly, firms like Team8,founded by ex-IDF veterans,
(13:44):
operate venture studios toco-create cybersecurity startups
.
These investors not onlyprovide capital, but also
connect founders with CISOs andglobal customers early on.
This accelerates product marketfit.
The results can be seen infunding data In 2024, over 50
seed stage cyber deals tookplace in Israel.
Many of Israel's founders arerepeat entrepreneurs as well,
(14:05):
having had prior exits.
This creates a virtuous cycle.
Successful founders oftenreinvest as angel investors or
start new companies, and theirreputations attract VC funding
quickly.
As an example, wiz's co-founder, asaf Rapoport, had previously
sold a startup, adalom, toMicrosoft, which has helped Wiz
(14:26):
gain instant credibility.
Investors are essentiallybetting on a playbook that has
worked repeatedly A strongpipeline of ideas, sometimes
spun out of military tech,backed by experienced founders
and specialized VCs, and thistends to yield high growth
companies.
I mean, not surprisingly,foreign venture capital flows
(14:51):
heavily into Israel.
Upwards of 75% of Israeli techVC funding comes from abroad,
bringing deep pockets and aglobal perspective.
All of these factors mean thatIsraeli cyber startups can raise
money relatively easy at earlystages and scale faster, which
investors love to see.
(15:13):
Beyond skills and funding,israel's startup culture and
market approach gives its cybercompanies an edge.
Israeli entrepreneurs operatewith a global-first mindset from
day one, since the domesticmarket is tiny and any startup
must expand globally to achievescale.
This often means incorporatingin the US, which is why the
(15:34):
final tally is so hard to naildown, targeting American and
European customers early andbuilding products to meet
international needs, like cloudplatforms, compliance standards,
etc.
Investors see this as a rapidgo-to-market strategy.
Israeli companies don't wastetime only in the local sandbox.
(15:55):
They pitch to Fortune 500 firmsand a pair at RSA If you're
going to RSA, hit me up onLinkedIn.
Government programs even assiststartups in entering global
markets through grants andpartnerships.
The result is many Israelistartups achieve early traction,
with global enterprise clientsvalidating their solutions
(16:16):
quickly.
Culturally, israeli teams areknown for being aggressive
problem solvers and risk takers,a trait often attributed to the
need for self-reliance in asmall country.
They tend to iterate rapidly onproduct development and pivot
as needed, which is crucial inthe fast-moving cybersecurity
(16:37):
domain needed, which is crucialin the fast-moving cybersecurity
domain.
This agility and innovationspeed means Israeli firms are
often tackling emerging threatsbefore others.
For instance, israeli startupswere among the first focusing on
cloud security, posture,zero-trust networking and OT or
operational technology security,giving them the first mover
(17:00):
advantages From an investorstandpoint.
This culture increases thelikelihood of backing a breakout
company.
In short, israel's startup DNAcreative thinking was born out
of necessity, tolerance foruncertainty and global ambition,
and this produces cybersecurityventures that can out-innovate
(17:21):
the competitors.
This combination of innovationand execution is a core reason
why VCs are so bullish onIsraeli cyber companies Not yet
convinced.
Another supporting factor isIsrael's national prioritization
of cybersecurity Starts at thetop, as they say.
(17:42):
Cyber defense is considered astrategic national interest, and
this permeates both policy andacademia.
The government launchedinitiatives to train more
cybersecurity professionals andencourage cooperation between
military units and startups.
While private investmentdominates funding, the
(18:03):
government's early catalyticrole and ongoing emphasis on
cyber cannot be ignored.
Moreover, israel's universitiesand research institutes produce
advanced research incryptography and computer
science, adding to the talentpool.
All of this contributes to anenvironment where cybersecurity
(18:24):
entrepreneurship thrives.
Investors are effectivelyleveraging a sector that the
country as a whole pushesforward, from education to
defense to industry.
It's worth noting that evenduring a crisis like the 2023
Hamas war, israel's cyber sectorshowed resilience.
(18:44):
Companies maintained operationsand global customer support
despite many employees beingcalled to reserve duty.
This resilience under adversityfurther solidifies the
confidence that Israeli startupscan weather challenges a
reassuring point for investorswith a long-term view.
With investors clearly enamoredwith Israeli cybersecurity firms
(19:07):
, a logical question arisesShould enterprise security
buyers also follow suit byadopting Israeli-developed
technologies?
In other words, if VCs arebetting big on these companies,
do they offer compelling valuefor enterprise customers looking
to bolster their defenses?
In my view, the answer isgenerally yes.
(19:31):
Enterprise buyers can oftenreap significant benefits by
leveraging Israel'scybersecurity innovations.
Reap significant benefits byleveraging Israel's
cybersecurity innovations, butthere's a but.
They should also be mindful ofthe following few considerations
.
(19:53):
First, let's start with thebenefits.
Number one cutting-edgeinnovation.
Israeli cyber startups areusually at the forefront of
technology.
They tend to address the newestthreat vectors like cloud
configuration risks, ai-drivenattacks, zero-day malware and
others, with creative approaches.
Adopting solutions from thesefirms can give enterprises early
access to advanced capabilitiesthat legacy vendors may not
(20:15):
offer yet.
For example, wiz's platformoffers agentless cloud
visibility that quickly gained40% of the Fortune 100 as
customers.
Those customers benefited froma novel approach to cloud
security, ahead of the pack.
Using Israeli tools can thusconfer a security edge and
(20:36):
proactive posture againstemerging threats.
Second benefit talent andexpertise built in.
As we discussed, many Israelicompanies are founded by elite
cyber experts.
Enterprise buyers get theadvantage of tools designed by
the people who have tackled someof the toughest security
(20:56):
problems.
This often translates intoeffective products.
For instance, an Israeliendpoint security startup might
bring valuable insights directlyinto its product detection
logic.
In practice, companies thatdeploy Israeli solutions
frequently praise theirtechnical robustness and
(21:18):
engineering quality a reflectionof the talent behind them.
Another benefit rapidimprovements and agility.
Israeli vendors, beingstartup-minded, are typically
very agile in productdevelopment.
Enterprise customers can expectfrequent updates, quick
addition features andresponsiveness to feedback.
(21:38):
If a new vulnerability orcompliance need arises, israeli
firms often push out a fix or afeature faster than larger
software companies.
This agility means yourdefenses can quickly evolve.
Also, israeli startups usuallywork closely with early
customers.
A buyer might have direct lineto the CEO or the CTO to request
(22:02):
enhancements.
Such partnerships andco-innovation can be a big value
add for the customer's specificneeds.
Another benefit of working withIsraeli companies is that
they're well-funded and wellsupported.
The influx of VC funding intotop Israeli startups means that
(22:23):
these companies have theresources to support enterprise
clients, and they can do thatglobally.
Many of them open offices inthe US and Europe.
Early on, they hire experiencedsupport engineers and they
ensure that they can serveFortune 500 companies.
Buyers often get global-classsupport infrastructure despite
the company being startup-sized.
(22:43):
There's less risk of shuttingdown unexpectedly and they can
scale deployments.
If investors have vetted andbacked a startup with millions
of dollars, enterprise buyerscan have some confidence that
the company will likely stickaround to continue and innovate.
Finally, there is the benefit ofpricing and flexibility.
(23:05):
As newer entrants, israeliproduct companies often price
their solutions attractively.
To penetrate the market,enterprises might find that they
get a better ROI or a betterdeal or more flexible contract
terms compared to the incumbentvendors.
Startups are eager to landmarquee customers and are
(23:26):
willing to tailor theirsolutions or their pricing to
build that relationship.
This can also translate intocost savings or custom features
that benefit the buyer Over time.
If the startup grows or getsacquired by a large vendor, the
enterprise has already locked ina strategic technology
partnership early on.
(23:48):
Alright, that was the good.
Here's the bad.
Well, not bad, but here aresome risks to consider.
First, product maturity andintegration.
A younger company's product maynot be as feature complete or
as polished as those fromlong-established vendors.
Enterprises should evaluate thematurity of an Israeli startup
(24:09):
solution.
Does it integrate with yourexisting IT stack?
Does it integrate with yourexisting workflows.
Are there missing features orbugs with your existing
workflows?
Are there missing features orbugs?
Early adopters may encountermore growing pains.
They may encounter an immatureUI, limited documentation or a
need for workarounds, and theyhave to do this for maybe months
(24:31):
or so until the product matures.
So it's wise to test thetechnology in a pilot or a
limited deployment and ensurethat it meets your requirements
for stability, scalability andcompliance.
That said, many Israelistartups focus intently on their
niche.
If their tool solves a specificproblem better than anyone else
(24:54):
, it might be worth tolerating afew rough edges.
Vendor viability and support isanother risk to consider.
While top-tier Israeli startupsare well-funded, some
early-stage companies may stillcarry viability risk.
There's always a small chancethat a vendor could be acquired
and the product direction couldchange or, in worse cases, the
(25:18):
company could fold if fundingdries up.
The company can fold if fundingdries up or, in worst cases,
the company could fold iffunding dries up.
Enterprise buyers shouldperform due diligence on the
vendor's financial standing.
Funding raised revenue,traction, etc.
Etc.
And it's reassuring when acompany has backing from
(25:42):
prominent investors andcustomers.
For example, knowing that astartup is serving major Fortune
100 clients is a positive signof.
You should also considersupport.
Does the company have 24-7support and does it have
presence in your region?
Israeli-based support teamsmean a big time zone difference
(26:04):
for US customers, but most firmsmitigate this by operating US
offices or at least on-callrotations.
Still ask for customerreferences to verify the quality
and responsiveness of support.
Consider the risk of complianceand data security concerns.
(26:24):
Depending on the solution.
You should assess anyregulatory or compliance
implications of using a foreignvendor.
For instance, if an Israelicloud service will process your
sensitive data, you check wherethat data is hosted.
For instance, if an Israelicloud service will process your
sensitive data, you should checkwhere that data is hosted and
(26:49):
that it complies with standardslike GDPR, soc2, and others.
Generally, israeli companiesare familiar with international
compliance requirements, buthighly regulated industries like
government and defense andfinance may require extra
scrutiny.
Some government buyers havecountry of origin restrictions.
(27:11):
However, israel is oftenconsidered as a trusted source.
Nonetheless, enterprises shouldensure that the vendor meets
all security certifications,encryption standards and data
residency needs, but generally,israeli cyber firms often adhere
to the same standards as the US.
(27:32):
Consider geopolitical factorsthe 2023 war and ongoing
regional tensions highlightedthat Israeli businesses can face
external challenges.
It's pretty impressive thatIsraeli companies maintain
service continually during thattime, but enterprises should
still have a frank discussionabout business continuity plans
(27:54):
For critical securityinfrastructure.
It's prudent to know how avendor would handle extreme
situations.
Many Israeli companies havedistributed teams with offices
in the US, europe and APAC, andthis provides resilience.
But overall, the geopoliticalrisk to using Israeli tech is
pretty low.
Israel is a stable alliedcountry, but being aware of
(28:19):
these factors is a part of riskmanagement.
You should also be aware of fastinnovation pace.
That's right.
Sometimes.
Being fast is not always good.
I listed this as a benefit, butit can also be a double-edged
sword.
A startup rapidly pushing outnew features may occasionally
introduce changes that requirethe customer to adjust.
(28:41):
Enterprises sometimes struggleto keep up if the product is
evolving very quickly or if thecompany pivots strategy.
Ensure that the vendor's pacealigns with your ability to
absorb updates.
Look for ways to control theupdate schedule or the release
notes and testing schedules.
(29:02):
Essentially, ensure that theinnovation is not outpacing your
organization's capacity toimplement.
In most cases, agiledevelopment is positive, but it
requires good communication fromthe vendor and the customer's
team the bottom line forenterprise buyers.
Here's what I think Many of theworld's leading companies are
(29:25):
leveraging Israeli cybersecurityproducts, often to tackle the
newest challenges in cloudidentity and threat detection.
The benefits of adopting thesetechnologies include
state-of-the-art protection andpartnership with some of the
smartest minds in security andpartnership with some of the
(29:46):
smartest minds in security.
However, due diligence is key.
Evaluate the startup'sstability, security, posture and
roadmap and make sure that itfits your company's needs.
If chosen carefully, an Israelicyber solution could
significantly enhance yoursecurity stack's effectiveness.
Much like a savvy investmentenhances a portfolio, and I
think that it's time to takeaction.
(30:06):
If you haven't done so yet,it's really worth considering
and looking into Israeli firms.
Investors are heavily backingIsraeli cybersecurity companies
for a good reason.
Israel offers an almost uniquemix of top-notch talent, a
history of successful outcomes,continuous innovation and a
global outlook that turns localstartups into international
(30:29):
players.
The record funds flowing intoIsrael's cyber sector is poised
to remain at the cutting edge ofsecurity technology.
For investors, the Israelicyber domain provides fertile
ground for high returns.
The Israeli cyber domainprovides fertile ground for high
returns, but also increasingcompetition.
Valuations have soaredalongside notable exits.
(30:53):
Savvy investors will continueto build relationships with
Israeli founders early, possiblyeven leveraging incubators or
seed funds in Tel Aviv to getthe next big idea before it
becomes a unicorn.
Keeping an eye on the trendsemerging from Unit 8200, that's
the IDF's alumni and theproblems that they choose to
solve can offer a preview ofwhat's next in cybersecurity.
(31:15):
Today's buzz may be aroundsecuring AI systems or quantum
resistant encryption.
These are areas that are likelyto spawn Israeli startups.
In short, the investment thesisremains strong.
Backing Israeli cyber startupsmeans tapping into some of the
best innovation in cybersecurityglobally.
(31:36):
The key is diligence in pickingthe winners those with both
brilliant tech and a solidgo-to-market plan and staying
patient for the payoff.
For enterprise security leaders, the takeaway is to follow the
innovation, not just the hype.
Many Israeli cybersecurityproducts can directly address
(31:57):
pain points in your organization, from cloud misconfiguration to
ransomware prevention.
Just as investors diversifytheir portfolio with Israeli
startups, cisos should considerdiversifying their security
vendor portfolios withIsraeli-led solutions when
appropriate.
This does not mean blindlyadopting every new shiny tool,
(32:19):
but rather keeping an open mindto the emerging vendors outside
the traditional US giants.
Most of the time, an Israelicompany may have the
best-of-breed solution in aniche that can augment your
defenses.
Conduct pilots speak to,reference customers and measure
their impact.
Conduct pilots get referencesand measure impact.
(32:47):
Conduct pilots, get referencesand measure impact.
The benefit often outweighs therisks, especially if you vet
the company's viability andintegration capabilities.
By being an early enterprisecustomer of a high potential
israeli startup, you could gaina strategic advantage and even
help shape the product to yourneeds.
Again, if you'd like a copy ofthis paper, please hit me up on
(33:15):
LinkedIn.
Go to linkedincom, slash JoshBruning, or just look for Josh
Bruning J-O-S-H-B-R-U-Y-N-I-N-GTo learn more about Bruning
Media and everything that we do.
Visit bruningcom that'sB-R-U-Y-N-I-N-Gcom and listen to
Cybernomics every Wednesday at7 am for insights and to keep
your finger on the pulse ofwhat's happening in the
(33:37):
cybersecurity industry.
This is Josh Bruning.
Thank you.
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