Cybernomics: The Hidden Side of The Cyber Industry

Cybernomics: The Hidden Side of The Cyber Industry

Get an inside look into the Cyber Industry. We unpack, investment trends, hidden financial risks, overlooked costs, and untapped opportunities. Each episode features candid conversations with seasoned CISOs, visionary founders, investors, and industry experts who highlight the problems and solutions that drive the industry. Whether it’s vendor evaluations, budgeting for compliance, or assessing new cyber innovations—if it affects your budget, we cover it. We also keep you informed on critical cybersecurity news as it happens, making sure you’re always a step ahead. Weekly Schedule: Tuesday: Market Watch and Cybernomics Newsletter – your weekly briefing on market moves, industry trends, and actionable insights. Wednesday: Cybernomics CISO Spotlight – deep dives with top CISOs revealing how they manage budgets, risk, and strategic investments. Thursday: Founder Stories – candid conversations with cybersecurity entrepreneurs on their journeys, lessons learned, and the economics behind successful startups. Stay tuned for realtime news updates throughout the week. Follow us on YouTube and LinkedIn. Tune into Cybernomics and discover the hidden economics of cybersecurity. Because when you understand the numbers, you’re not just protecting your business—you’re investing in its future.

Episodes

May 8, 2025 41 mins

Marcus Peet, Senior Director of Information Security at PT Solutions, shares his unique perspective as both a cybersecurity expert and father of three on navigating the complex world of digital parenting. His "growth with guardrails" philosophy demonstrates how parents can protect their children online while allowing them the freedom to develop necessary digital literacy skills.

• When children should get their f...

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Kyle and I dive into the reality of the RSA Conference experience, exploring how the security industry's biggest event has transformed into a vendor-dominated spectacle with declining CISO attendance.

• The conference atmosphere is overwhelmingly loud with vendors everywhere and marketing materials covering every available surface
• San Francisco completely transforms during RSA, with security company logos plaste...

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AI agents equipped with computer use capabilities will transform the cybersecurity landscape within the next year, shifting from augmenting to potentially replacing human SOC analysts with systems that can perform 100% alert triage. The investment landscape reflects this shift, with 78% of venture capital reportedly flowing into AI companies despite many firms simply adopting AI terminology without substantive implementation.
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April 23, 2025 46 mins

Ever wonder what happens when centuries-old legal practices collide with cutting-edge technology? Dean Sapp, CISO at FileVine, pulls back the curtain on the digital transformation revolutionizing law firms worldwide.

Beyond just modernizing paperwork, Dean reveals why attorneys have become prime targets for sophisticated hackers and nation-states. "Law firms are data aggregators of some of the most valuable informatio...

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In this episode, Richard Stiennon makes some bold predictions about the future of AI in Cybersecurity. Artificial intelligence is transforming cybersecurity at an unprecedented pace, with large language models increasing in intelligence tenfold every 12 months and reaching a potential critical mass by 2027.

• SOC automation represents the most immediate and profound application of AI in cybersecurity
• Approximately 15...

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Mark Nicholls discusses how to integrate cybersecurity throughout the development lifecycle rather than treating it as an afterthought with pre-go-live penetration testing. He explains that embedding security into early design phases requires both leadership commitment and proper resource allocation to overcome the natural friction between IT and security teams.

• Moving security activities earlier in the development lifec...

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Cybersecurity doesn't have to be overwhelming or unaffordable for small and mid-sized businesses. Corey White, CEO at Cyvatar, explains how their platform provides right-sized, comprehensive security that serves as a business driver rather than just a cost center.

• Most companies don't need to hire a full security team – outsourcing cybersecurity makes sense just like outsourcing HR or payroll
• Even with th...

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Market fluctuations cause cybersecurity stocks to drop 4-7%, creating buying opportunities for savvy investors despite fears surrounding Trump's new tariff policies.

• Tariff impacts vary across cybersecurity companies—hardware manufacturers like Palo Alto and Fortinet face direct challenges with 54% tariffs on Chinese-made equipment
• Current tariffs differ from historical ones as they function more as negotiatio...

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The extraordinary success of Israeli cybersecurity companies on the global stage represents a fascinating case study in how a small nation can dominate a critical technology sector. Despite having just 9 million citizens, Israel has become the world's second-largest hub for cybersecurity innovation, home to over 450 security startups that collectively attract roughly one-third of all global private investment in the field.

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Christian Espinosa, founder of Blue Goat Cyber, reveals the critical vulnerabilities in medical devices and how his company is working to secure the technology that keeps patients alive. After surviving a near-fatal health crisis that was diagnosed using a medical device, Christian dedicated his career to ensuring these life-saving technologies remain secure from increasingly sophisticated cyber threats.

• Average hospital...

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We explore the emergence of a new AI-driven economy that's creating unprecedented opportunities for entrepreneurs and businesses of all sizes to compete at enterprise levels with minimal resources.

• AI represents the most significant technological advancement since the wheel, democratizing powerful capabilities previously available only to large corporations
• Small and medium businesses can move quickly to adopt...

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March 19, 2025 36 mins

Google makes a monumental $32 billion acquisition of cloud security leader Wiz, marking one of the largest cybersecurity acquisitions in history after previously attempting to purchase the company for $23 billion last year.

• Wiz offers simple cloud security deployment that provides immediate visibility into cloud environments
• Founded by a team that previously sold their startup Adallom to Microsoft
• Achieved un...

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The cybersecurity industry is undergoing rapid consolidation as established companies expand their capabilities through strategic acquisitions rather than internal development. Three major acquisitions in March 2025 highlight key trends: the growing importance of securing operational technology, the central role of AI in data security, and the continued significance of the human element in cybersecurity defense.

• Armis ac...

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In this episode, we explore the intricate relationship between risk management and business objectives, specifically tailored for small and medium-sized businesses. Chad Boeckmann discusses strategies to elevate cybersecurity risk awareness among executive leadership, the role of cyber insurance, and the importance of bridging the gap between security teams and business leaders. 

00:00
The Changing Landscape of Risk Ma...

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In this episode of Cybernomics, Josh Bruyning and Kyle Bhiro discuss the hidden costs associated with vulnerability management in cybersecurity. They explore the importance of understanding these costs, the role of AI in improving efficiency, and the necessity of human oversight in security operations. The conversation also touches on the concept of security debt, compliance, and the future of vulnerability management as organizati...

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On this episode of Cybernomics, Josh explores the Hidden Costs of Cybersecurity Regulations and conducts a cost-benefit analysis with Michael Nouguier, CISO at Richey May, and our guest co-host, Igor Volovich, former CISO at Invensys and Schneider Electric.


Hidden Costs of Regulating Cybersecurity:

  1. Compliance costs (audits, certifications, and technology upgrades).
  2. Administrative overhead (documentation, employee ...
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January 22, 2025 39 mins

Greg and Josh pull back the curtain on the pitfalls and strategic voids left by frequent CISO transitions, which can leave companies vulnerable and scrambling for continuity. We shed light on the arduous onboarding process new CISOs face, taking months to assess existing security frameworks and the ripple effects this delay has on strategic initiatives. Our conversation also addresses the growing legal responsibilities that lie wit...

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Authenticity emerges as a vital theme in our latest episode, showcasing how being true to oneself can create more genuine connections in cybersecurity and beyond. Mel "Fireball" Reyes shares his personal journey of embracing authenticity and its significant impact on audience engagement, trust, and organizational culture.

• Discussion on the need for authenticity in a curated digital landscape
• Mel's t...

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This episode explores the transformative role of automation in cybersecurity through Cyngular Security's innovative approach. By focusing on Cloud Investigation and Response Automation (CIRA), we discuss how this technology alleviates alert fatigue, reduces burnout among analysts, and empowers teams to enhance their security efforts.

• Cyngular Security introduces Cloud Investigation and Response Automation (CIRA) 

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Richard Stiennon, the acclaimed author of "Security Yearbook 2024" and CEO of IT Harvest, joins us to unravel the intricacies of the cybersecurity landscape. Discover how IT Harvest is redefining industry analysis with its SaaS platform, offering a fresh, data-driven alternative to traditional analyst firms. Richard shares his journey from independent publishing to a partnership with Wiley and previews the much-anticipate...

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