May 17, 2026 • 14 mins
"Trust doesn't look like attention."
In fact, the things that steal our attention, grab it out of the agorithmic haze are some of the most trust-breaking things we face. Just because something is good at dragging us into its orbit, doesn't mean its building trust.
In fact, often quite the opposite.
A lot of people are trying to spend less time online. And brand leaders have questions of what to even do with extractive social platforms (like this one) and whether to keep playing in these sands.
Well Nick has decried these platforms more than most, and yet—he's here. What's up with that?
In this brief episode, Nick explains why he broke his own rules, and what it cost him to figure out a better way.
He offers two simple guidelines for founders, fractionals, coaches, and executives who need to be online but refuse to be owned by it
Nick walks through what the feed actually does to your brain (and your prospect's brain) and your business clarity, why LinkedIn is more aggressive than you think, why his most viral moment (2 million views) was also his most useless one.
Finally he offers the framework of a Trust-Made library of content: what it looks like, and why it works in ways the algorithm chasing and numbers boosting never will.
**Chapters:**
- 00:01 “I’m Breaking My Rules”
- 02:38 Two Rules for Social Media
- 06:15 Choosing Your Space
- 08:43 Why Nick Regrets the Word “Trust”
- 09:53 Building Your Library
Trust-Made Growth®
Leaders who want to understand how to reformat their growth strategies to address trust decay should explore more at CultureCraft.com
Independent Professionals can join the free community exploring how to return trust to our commerce and our communities at trustmadegrowth.com
Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at podcast@culturecraft.com.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
I'm Nick Richmeyer, and this is Dam's Given, a
podcast where we explore how tofree your venture from the
extraction economy, realigningit to the timeless ways that
humans build, collaborate, andbuy.
Okay, so I've been breaking myown rules.
Not the big ones, not the ones Iwrote a book about.
Those are those are ironclad, wewe we don't break those.
(00:20):
But I've been breaking some ofthe rules that I have maybe have
been ascribed to me by theinternet, the rules that people
think I follow.
I've said a lot of things.
2024, I really got kind of hotunder the collar about some
stuff that was AI related,picked up a lot of followers.
Maybe that was a good thing,right?
(00:40):
And I've been very clear aboutthis framing that I uh refer to
as the artificial society.
Uh, it's on the tagline of thispodcast: Damn's given, live well
in the artificial society.
And um, the artificial societysociety is just a function of
all these layers of distortionthat our digital experience
(01:01):
layers on us, and it hasenormous consequences.
I stand true to that belief.
There are enormous consequencesto all of this.
But the reality is we don't getto like A-B test the universe.
This is the universe we got.
There, in theory, might be otherversions of the multiverse out
there where, you know, RobertDowney is Dr.
(01:21):
Doom or whatever.
But the bottom line is this isthe one that we got.
And so we have to learn how tolive inside of it.
And it is algorithmically run,right?
And it is algorithmically drivento the point of sort of a
techno-feudalism that is uhcreates a hierarchy of power.
And the people who join us herein this community at Dams Given
(01:43):
and all of the places that arewhere this community manifests
itself, all of you areleveraging influence in some
way.
You're a founder, you're afractional, you're a consultant
or high-level executive coach,right?
You're actively in the businessof leveraging influence.
And the internet is a verydifficult place to leverage
influence, particularly if youwant that influence to confer
(02:05):
trust.
You can leverage noisyinfluence, right?
A certain well-named podcasterrecently just endorsed a certain
well-named reality star to bethe governor of California.
That's very noisy.
And it's gonna create a lot oftraffic to that particular
episode.
That's fine.
(02:26):
That is noisy influence, and itlooks like trust because we've
assumed that trust looks likeattention.
Trust doesn't look likeattention, it looks like
something else.
And then we'll have to coverthat in another episode.
But the reality is if you wantto be on the internet and you
want to, if we're all gonna beon the internet and engage in
ways that are meaningful, wehave to figure out how to do it.
So what I wanted to give youtoday is just some simple
(02:49):
guidelines to help that I try tolive by.
I make mistakes, I break my ownrules on this all the time.
Like I said, I've been breakingmy rules.
Um, but guidelines to live by tosimplify and de-stress and and
kind of trustify.
That's a terrible word, buttrustify your way of being on
the internet.
Um, so there's rule number oneis uh ignore the feed at all
(03:12):
costs.
So the feed is bad for you.
We know this.
The feed is the slot machine,gambling, addiction level.
Uh, there was a news articlethat came out recently that the
TikTok people know that if theycan get you on TikTok for 35
minutes, they have you forever.
Um, well, that sort of soundslike how you manage a gateway
(03:33):
addiction drug.
I'm just saying.
Um, you know, it's not thatdissimilar to how the executives
in the 60s and 70s knew thatthey were killing people with
cigarettes and they kept doingit anyway, right?
These are fundamental truths.
They're not ignorable.
Um, the bottom line is what dowe do?
Right.
And this is the question that alot of particularly founders
(03:55):
come to me and go, well, fine,Nick, but like I don't have the
luxury of running an analogbusiness.
What do I do?
Well, the more you can ignorethe feed, the more you can stop
the scroll, all of thesetaglines, the better off you
are.
Not just from a mental healthstandpoint.
Legitimately, from a mentalhealth standpoint, you'll be
better off.
Um, I I promise you I've livedthis, but also from a business
(04:18):
clarity standpoint, because oneof the really toxic things about
the feed is it creates an echochamber of what seems like the
most important thing.
And so, you know, I'll use theLinkedIn feed as an example
because a lot of business peoplesort of give themselves a free
pass.
Like, well, it's LinkedIn, youknow, it's fine.
How bad can LinkedIn be?
Right.
But the reality is LinkedIn isan aggressive algorithm.
(04:42):
It's an aggressive system, muchmore than it was two, three,
five, 10 years ago.
An aggressive system designed tofeed you what it thinks is
important within a very limitedrange of options.
You're not getting fed people inyour network who are writing
about the, you know, thepresence of Weimar Germany and
(05:06):
how that influences today'ssocioeconomic reality.
The person that's writing aboutthat isn't showing up in your
feed, even though they're yourbest friend, right?
It's just not showing up in yourfeed.
Um, what you're getting is, youknow, stuff like All Birds is an
AI company now, or you know,anthropic did XYZ, right?
(05:28):
You're getting all of this noiseas if to say that's the only
thing worth talking about.
And what that happens after youdo that over and over and over
again is it starts to just thebrain does what the brain does,
it goes, oh, this must be what'sreal.
This must be their most realthing.
And so then you sit down in yourexecutive team meeting and go,
guys, what are we gonna do aboutAlberts?
(05:48):
Well, of course, nothing, right?
If you take a beaten step back,I don't do anything about
Alberts.
Like, who cares?
This is a really silly storyabout a very complicated
financial instrument thatsomebody's gamifying in the
hopes of making easy money.
It doesn't have anything to dowith these big themes that
people want to make it about.
But at the end of the day, thebrain sort of starts to get
overwhelmed by that and we feelthe need to comment on it, et
(06:10):
cetera.
So stay out of the feed, isnumber one.
Now I want number two is I wantto talk a little about content
creation, right?
So we all have our preferencesin terms of content creation.
I would first prefer that wenever use the phrase content
creation again, but it is thephrase that we have for what
we're all doing.
So let's talk about it.
Again, my if my had mypreferences, I'd be an audio guy
and a written guy.
(06:30):
I learned to like doing audiopodcasts.
I like uh the recording part, Ilike the production part.
But the reality is, I gotta beon video.
It just works better.
Most of you are probablywatching it by our data, most of
you are probably watching thison YouTube.
Uh, YouTube is just almostimpossible to ignore.
I'm already actively ignoringother feeds that I just simply
(06:51):
will not do.
I will not be on meta platformsunder any circumstances.
Um, is Google better than meta?
I don't know.
I just you gotta draw your linessomewhere.
And so we we do video, right?
Well, there's a lot of ways todo YouTube, and I'm just using
YouTube as a case study becauseI think it will help us
understand what we mean here.
Like, major influencer justdropped, like, I don't know, 300
(07:16):
or something new posts onto hisfeed all at one time.
Um, just to be like, hey, thisis how the algorithm works now.
In the age of AI, you got tojust dump and you have to have
shorts and you have to do this,and you have to.
And that level of chaotic energyis a thing you could do if you
expect or are trying to sort ofride that algorithm and get it
(07:39):
to spit things out for you inits own way, and you live and
die by its rules.
Now, we should probably payattention to all the people who
have been interviewed andwritten extensively about their
life living and dying by theYouTube rules.
Mr.
Beast, who has more successfullyridden the YouTube algorithm
better than anybody else, hasvery publicly said it's not fun.
(08:01):
He's not having a good time,right?
It's hazardous to his mentalhealth, but it is his economic
advantage, so he keeps doing it.
Right.
So maybe let's not fully go allin on ways of doing things that,
you know, damage us, decreaseour mental acuity, make us a
slave to someone else'salgorithmic system.
(08:22):
But what YouTube is also goodfor, if you want to do it this
way, this is the way that I'mdoing it, is it's a really good
place to build a coherentlibrary of valuable information.
What I'm calling the trustlibrary.
I want one place where you canpick from a menu of things and
go, I'd like to learn a littlebit about that.
Like learn a little bit aboutthat.
Because here's the thing: talking about trust as a way of (08:41):
undefined
reshaping the economy was areally dangerous choice on my
part.
Because one, everybody thinksthey already understand it.
They're like, I'm trustworthy, Iget it.
I don't need a lesson on trust,right?
Um, except for the fact that welive in systems that are by
definition trust breaking.
(09:02):
So it doesn't matter how good ofa person you are.
It doesn't matter your in when Italk about trust making, it has
nothing to do with your internalmoral ethic.
Has nothing to do with that.
In the rare exception ofprobably there's some like
really dark, shady people thatyou know are excluded.
But for the average person, forthe for the large
(09:23):
bell-of-the-bell curve, itreally doesn't have anything to
do with your moral ethic.
It has everything to do with howyou engage with the systems and
the roles that the systems areoffering you.
And that's why this conversationabout how to be on the internet
is so important, because unlessyou're gonna go analog, and
that's fine.
If you have a business that cango analog, do it.
I you'll probably be happier.
(09:44):
I that's awesome.
The majority of you can't dothat.
And that means we got to figureout how to do this.
And so for the YouTube example,again, I like the idea of a
library, a trust-made librarywhere you can go and try to
explore these ideas of how tointentionally use trust to
undermine the rules of a systemthat's uh that is not working on
(10:06):
your behalf, right?
And it's not working on yourcustomers' behalf, and it's not
working on your client's behalf.
So, how do we work around that?
How do we work within that?
And a lot of those things arevery situational, right?
One of the things that peoplehave said to me over the years
that I've been doing trust madeis, well, what's how does how do
you do X?
What's the what's the tip for X?
Or what's the strategy for this?
Or what's the strategy?
I'm like, well, it depends,right?
(10:28):
And it depends, is the worstanswer.
But because we're in thebusiness of generating trust,
trust happens in a relationalcontext.
And relational contexts haverules.
So what I have to do, what Irealized, what I learned, and
why I started breaking my ownrules about I don't want to do
video on the internet and manyother things.
I don't want to be on YouTube.
I swore I'd never be on YouTube.
Here we are.
(10:48):
Um is we have to find ways tolive inside that and to for me
to basically communicate howdoes trust work in these
different contexts.
So that's what these videos areokay, Nick, take this context,
then what do we do?
Great.
Here's an example.
Take this context, then what dowe do?
(11:09):
Here's an example.
Because these principles liveinside me, and for people who
have been through our training,they live inside them, and for
our leaders who are uh workingwith us uh through culture
craft, it's live if they're apart of it every day, right?
But for the majority of you,this is an experiment to go.
Do I want these ideas to liveinside me?
And so giving these contextualsamples in a giant library,
(11:34):
lovely buffet, for you to, youknow, sort of Las Vegas buffet
of everything that you couldpossibly imagine without the
gambling.
The gambling's over there, we'regonna be at the buffet, um, is I
think the right thing to do forus for right now.
And it might be the right thingfor you to do.
So when I'm posting on LinkedIn,when I'm putting things on
YouTube, I don't have anyexpectation that I'm gonna catch
(11:56):
the wave of the algorithm andget 25,000 views and all of that
kind of stuff.
The biggest viewed thing I everdid, the most viral thing I ever
did, was ranting about uh an AIdevice that would spy on people
uh wherever the per the wearertook it.
And I just said you have to takeit off if you if you can to my
(12:18):
house.
And I got two million views outof it because I said I didn't
want people wearing wearables inmy house.
Well, you have you have a phone,you have this.
And it was wild.
It was a very wild 48 hours, butit's also useless.
Um, it didn't serve me, itdidn't serve my clients, didn't
serve a lot of things.
(12:39):
And so what I want for you isjust to try these two rules out.
I want you to try these twoboundaries out, manage your time
with the feed, and think aboutyour content creation in a
library way, not in a gaming thealgorithm way.
The algorithm game would say,well, how is anybody gonna find
it?
Right?
Well, you're gonna find it bybuilding relationships, and
(13:00):
those relationships send peopleto your library.
Because relationships is how thegame is won and lost, not 10,000
people following you on analgorithm.
That's just not how the game iswon and lost.
And so I hope this is giving youa little bit of like, okay, one,
why is Nick posting so manyvideos when he said so many
nasty things about the internet?
And two, how does that impactyour way of engaging the
(13:23):
internet in a trust-made way?
You want to go further withthis?
Obviously, you can follow ourYouTube channel, it's right
here.
You can uh like and subscribe onour audio channels if you're
getting this through audio.
We would love that as well.
Um, and or you can go toDamsgiven and just get
everything through thenewsletter.
So that's another way,damsgiven.com.
Um, lots of ways.
We're trying to put the librarylots of places.
(13:45):
The internet is helpful in thatfront.
We can have little libraryoutposts all over the internet
so you can find what you need.
And uh, we'll see you where wefind you.
This has been Damsgiven.
Please like, subscribe, andfollow wherever you find this
channel and at Damsgiven.com.
And always send us yourquestions and feedback at
podcast at culturecraft.com.
Everything you've heard today ispart of Trustmade Growth, My
(14:06):
Ecology at CultureCraft to helpventures escape the extraction
economy and realign them to theways we naturally build,
collaborate, and buy.
You can learn more.
You can find a strategist, youcan become a strategist, and
join the community attrustmadegrowth.com.
I'm Nick Richmeyer, and this is Dam's Given, a
podcast where we explore how tofree your venture from the
extraction economy, realigningit to the timeless ways that
humans build, collaborate, andbuy.
Okay, so I've been breaking myown rules.
Not the big ones, not the ones Iwrote a book about.
Those are those are ironclad, wewe we don't break those.
(00:20):
But I've been breaking some ofthe rules that I have maybe have
been ascribed to me by theinternet, the rules that people
think I follow.
I've said a lot of things.
2024, I really got kind of hotunder the collar about some
stuff that was AI related,picked up a lot of followers.
Maybe that was a good thing,right?
(00:40):
And I've been very clear aboutthis framing that I uh refer to
as the artificial society.
Uh, it's on the tagline of thispodcast: Damn's given, live well
in the artificial society.
And um, the artificial societysociety is just a function of
all these layers of distortionthat our digital experience
(01:01):
layers on us, and it hasenormous consequences.
I stand true to that belief.
There are enormous consequencesto all of this.
But the reality is we don't getto like A-B test the universe.
This is the universe we got.
There, in theory, might be otherversions of the multiverse out
there where, you know, RobertDowney is Dr.
(01:21):
Doom or whatever.
But the bottom line is this isthe one that we got.
And so we have to learn how tolive inside of it.
And it is algorithmically run,right?
And it is algorithmically drivento the point of sort of a
techno-feudalism that is uhcreates a hierarchy of power.
And the people who join us herein this community at Dams Given
(01:43):
and all of the places that arewhere this community manifests
itself, all of you areleveraging influence in some
way.
You're a founder, you're afractional, you're a consultant
or high-level executive coach,right?
You're actively in the businessof leveraging influence.
And the internet is a verydifficult place to leverage
influence, particularly if youwant that influence to confer
(02:05):
trust.
You can leverage noisyinfluence, right?
A certain well-named podcasterrecently just endorsed a certain
well-named reality star to bethe governor of California.
That's very noisy.
And it's gonna create a lot oftraffic to that particular
episode.
That's fine.
(02:26):
That is noisy influence, and itlooks like trust because we've
assumed that trust looks likeattention.
Trust doesn't look likeattention, it looks like
something else.
And then we'll have to coverthat in another episode.
But the reality is if you wantto be on the internet and you
want to, if we're all gonna beon the internet and engage in
ways that are meaningful, wehave to figure out how to do it.
So what I wanted to give youtoday is just some simple
(02:49):
guidelines to help that I try tolive by.
I make mistakes, I break my ownrules on this all the time.
Like I said, I've been breakingmy rules.
Um, but guidelines to live by tosimplify and de-stress and and
kind of trustify.
That's a terrible word, buttrustify your way of being on
the internet.
Um, so there's rule number oneis uh ignore the feed at all
(03:12):
costs.
So the feed is bad for you.
We know this.
The feed is the slot machine,gambling, addiction level.
Uh, there was a news articlethat came out recently that the
TikTok people know that if theycan get you on TikTok for 35
minutes, they have you forever.
Um, well, that sort of soundslike how you manage a gateway
(03:33):
addiction drug.
I'm just saying.
Um, you know, it's not thatdissimilar to how the executives
in the 60s and 70s knew thatthey were killing people with
cigarettes and they kept doingit anyway, right?
These are fundamental truths.
They're not ignorable.
Um, the bottom line is what dowe do?
Right.
And this is the question that alot of particularly founders
(03:55):
come to me and go, well, fine,Nick, but like I don't have the
luxury of running an analogbusiness.
What do I do?
Well, the more you can ignorethe feed, the more you can stop
the scroll, all of thesetaglines, the better off you
are.
Not just from a mental healthstandpoint.
Legitimately, from a mentalhealth standpoint, you'll be
better off.
Um, I I promise you I've livedthis, but also from a business
(04:18):
clarity standpoint, because oneof the really toxic things about
the feed is it creates an echochamber of what seems like the
most important thing.
And so, you know, I'll use theLinkedIn feed as an example
because a lot of business peoplesort of give themselves a free
pass.
Like, well, it's LinkedIn, youknow, it's fine.
How bad can LinkedIn be?
Right.
But the reality is LinkedIn isan aggressive algorithm.
(04:42):
It's an aggressive system, muchmore than it was two, three,
five, 10 years ago.
An aggressive system designed tofeed you what it thinks is
important within a very limitedrange of options.
You're not getting fed people inyour network who are writing
about the, you know, thepresence of Weimar Germany and
(05:06):
how that influences today'ssocioeconomic reality.
The person that's writing aboutthat isn't showing up in your
feed, even though they're yourbest friend, right?
It's just not showing up in yourfeed.
Um, what you're getting is, youknow, stuff like All Birds is an
AI company now, or you know,anthropic did XYZ, right?
(05:28):
You're getting all of this noiseas if to say that's the only
thing worth talking about.
And what that happens after youdo that over and over and over
again is it starts to just thebrain does what the brain does,
it goes, oh, this must be what'sreal.
This must be their most realthing.
And so then you sit down in yourexecutive team meeting and go,
guys, what are we gonna do aboutAlberts?
(05:48):
Well, of course, nothing, right?
If you take a beaten step back,I don't do anything about
Alberts.
Like, who cares?
This is a really silly storyabout a very complicated
financial instrument thatsomebody's gamifying in the
hopes of making easy money.
It doesn't have anything to dowith these big themes that
people want to make it about.
But at the end of the day, thebrain sort of starts to get
overwhelmed by that and we feelthe need to comment on it, et
(06:10):
cetera.
So stay out of the feed, isnumber one.
Now I want number two is I wantto talk a little about content
creation, right?
So we all have our preferencesin terms of content creation.
I would first prefer that wenever use the phrase content
creation again, but it is thephrase that we have for what
we're all doing.
So let's talk about it.
Again, my if my had mypreferences, I'd be an audio guy
and a written guy.
(06:30):
I learned to like doing audiopodcasts.
I like uh the recording part, Ilike the production part.
But the reality is, I gotta beon video.
It just works better.
Most of you are probablywatching it by our data, most of
you are probably watching thison YouTube.
Uh, YouTube is just almostimpossible to ignore.
I'm already actively ignoringother feeds that I just simply
(06:51):
will not do.
I will not be on meta platformsunder any circumstances.
Um, is Google better than meta?
I don't know.
I just you gotta draw your linessomewhere.
And so we we do video, right?
Well, there's a lot of ways todo YouTube, and I'm just using
YouTube as a case study becauseI think it will help us
understand what we mean here.
Like, major influencer justdropped, like, I don't know, 300
(07:16):
or something new posts onto hisfeed all at one time.
Um, just to be like, hey, thisis how the algorithm works now.
In the age of AI, you got tojust dump and you have to have
shorts and you have to do this,and you have to.
And that level of chaotic energyis a thing you could do if you
expect or are trying to sort ofride that algorithm and get it
(07:39):
to spit things out for you inits own way, and you live and
die by its rules.
Now, we should probably payattention to all the people who
have been interviewed andwritten extensively about their
life living and dying by theYouTube rules.
Mr.
Beast, who has more successfullyridden the YouTube algorithm
better than anybody else, hasvery publicly said it's not fun.
(08:01):
He's not having a good time,right?
It's hazardous to his mentalhealth, but it is his economic
advantage, so he keeps doing it.
Right.
So maybe let's not fully go allin on ways of doing things that,
you know, damage us, decreaseour mental acuity, make us a
slave to someone else'salgorithmic system.
(08:22):
But what YouTube is also goodfor, if you want to do it this
way, this is the way that I'mdoing it, is it's a really good
place to build a coherentlibrary of valuable information.
What I'm calling the trustlibrary.
I want one place where you canpick from a menu of things and
go, I'd like to learn a littlebit about that.
Like learn a little bit aboutthat.
Because here's the thing: talking about trust as a way of (08:41):
undefined
reshaping the economy was areally dangerous choice on my
part.
Because one, everybody thinksthey already understand it.
They're like, I'm trustworthy, Iget it.
I don't need a lesson on trust,right?
Um, except for the fact that welive in systems that are by
definition trust breaking.
(09:02):
So it doesn't matter how good ofa person you are.
It doesn't matter your in when Italk about trust making, it has
nothing to do with your internalmoral ethic.
Has nothing to do with that.
In the rare exception ofprobably there's some like
really dark, shady people thatyou know are excluded.
But for the average person, forthe for the large
(09:23):
bell-of-the-bell curve, itreally doesn't have anything to
do with your moral ethic.
It has everything to do with howyou engage with the systems and
the roles that the systems areoffering you.
And that's why this conversationabout how to be on the internet
is so important, because unlessyou're gonna go analog, and
that's fine.
If you have a business that cango analog, do it.
I you'll probably be happier.
(09:44):
I that's awesome.
The majority of you can't dothat.
And that means we got to figureout how to do this.
And so for the YouTube example,again, I like the idea of a
library, a trust-made librarywhere you can go and try to
explore these ideas of how tointentionally use trust to
undermine the rules of a systemthat's uh that is not working on
(10:06):
your behalf, right?
And it's not working on yourcustomers' behalf, and it's not
working on your client's behalf.
So, how do we work around that?
How do we work within that?
And a lot of those things arevery situational, right?
One of the things that peoplehave said to me over the years
that I've been doing trust madeis, well, what's how does how do
you do X?
What's the what's the tip for X?
Or what's the strategy for this?
Or what's the strategy?
I'm like, well, it depends,right?
(10:28):
And it depends, is the worstanswer.
But because we're in thebusiness of generating trust,
trust happens in a relationalcontext.
And relational contexts haverules.
So what I have to do, what Irealized, what I learned, and
why I started breaking my ownrules about I don't want to do
video on the internet and manyother things.
I don't want to be on YouTube.
I swore I'd never be on YouTube.
Here we are.
(10:48):
Um is we have to find ways tolive inside that and to for me
to basically communicate howdoes trust work in these
different contexts.
So that's what these videos areokay, Nick, take this context,
then what do we do?
Great.
Here's an example.
Take this context, then what dowe do?
(11:09):
Here's an example.
Because these principles liveinside me, and for people who
have been through our training,they live inside them, and for
our leaders who are uh workingwith us uh through culture
craft, it's live if they're apart of it every day, right?
But for the majority of you,this is an experiment to go.
Do I want these ideas to liveinside me?
And so giving these contextualsamples in a giant library,
(11:34):
lovely buffet, for you to, youknow, sort of Las Vegas buffet
of everything that you couldpossibly imagine without the
gambling.
The gambling's over there, we'regonna be at the buffet, um, is I
think the right thing to do forus for right now.
And it might be the right thingfor you to do.
So when I'm posting on LinkedIn,when I'm putting things on
YouTube, I don't have anyexpectation that I'm gonna catch
(11:56):
the wave of the algorithm andget 25,000 views and all of that
kind of stuff.
The biggest viewed thing I everdid, the most viral thing I ever
did, was ranting about uh an AIdevice that would spy on people
uh wherever the per the wearertook it.
And I just said you have to takeit off if you if you can to my
(12:18):
house.
And I got two million views outof it because I said I didn't
want people wearing wearables inmy house.
Well, you have you have a phone,you have this.
And it was wild.
It was a very wild 48 hours, butit's also useless.
Um, it didn't serve me, itdidn't serve my clients, didn't
serve a lot of things.
(12:39):
And so what I want for you isjust to try these two rules out.
I want you to try these twoboundaries out, manage your time
with the feed, and think aboutyour content creation in a
library way, not in a gaming thealgorithm way.
The algorithm game would say,well, how is anybody gonna find
it?
Right?
Well, you're gonna find it bybuilding relationships, and
(13:00):
those relationships send peopleto your library.
Because relationships is how thegame is won and lost, not 10,000
people following you on analgorithm.
That's just not how the game iswon and lost.
And so I hope this is giving youa little bit of like, okay, one,
why is Nick posting so manyvideos when he said so many
nasty things about the internet?
And two, how does that impactyour way of engaging the
(13:23):
internet in a trust-made way?
You want to go further withthis?
Obviously, you can follow ourYouTube channel, it's right
here.
You can uh like and subscribe onour audio channels if you're
getting this through audio.
We would love that as well.
Um, and or you can go toDamsgiven and just get
everything through thenewsletter.
So that's another way,damsgiven.com.
Um, lots of ways.
We're trying to put the librarylots of places.
(13:45):
The internet is helpful in thatfront.
We can have little libraryoutposts all over the internet
so you can find what you need.
And uh, we'll see you where wefind you.
This has been Damsgiven.
Please like, subscribe, andfollow wherever you find this
channel and at Damsgiven.com.
And always send us yourquestions and feedback at
podcast at culturecraft.com.
Everything you've heard today ispart of Trustmade Growth, My
(14:06):
Ecology at CultureCraft to helpventures escape the extraction
economy and realign them to theways we naturally build,
collaborate, and buy.
You can learn more.
You can find a strategist, youcan become a strategist, and
join the community attrustmadegrowth.com.
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