Biggest Legal Mistakes in Influencer Marketing

Influencers can boost visibility fast, but they also create real regulatory exposure if they go off script. The FTC requires influencers to clearly disclose any material connection to your brand, and the wrong claim in a single post can trigger enforcement or lawsuits. In this episode, I explain how I build influencer contracts with mandatory disclosure language, claim restrictions, and takedown rights. I also describe how I design monitoring systems so brands can review influencer content before or after posting, and how I create influencer playbooks to keep everyone aligned. When done right, influencer marketing becomes a compliant and scalable growth channel. Call, click, or email if you need help. 

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Episode Transcript

Darshan (00:00):
How do I manage influencer and social media
promotions?
Now let's be clear.
Influencers bring visibility,but they also bring liability.
The FTC requires influencers tonow disclose any material
connection with the brand.
Usually they do this with clearlabels like hashtag add or
sponsor buy.
As your lawyer, if you do engageme, I draft influencer contracts

(00:22):
that include mandatorydisclosure terms.
This means restricting riskyhealth claims and gives you the
right to take down posts if theygo off script.
I also design monitoring systemsso you can review content before
or after posting.
This way, you stay in control ofyour brand voice.
I help create influencerplaybooks so that every partner
understands what they can andcannot say.

(00:43):
Done right, this turnsinfluencer marketing from a
legal risk to a compliant growthchannel.
Call, click, or email.