Cosmetic Marketing Mistakes That Trigger Regulators

 Beauty brands hit trouble when they forget they’re dealing with two regulators, not one. The FDA controls how cosmetics are labeled and when a claim crosses into drug territory. The FTC cares about whether your marketing is truthful, especially online, and expects competent and reliable scientific evidence for every objective claim you make. Say “clinically proven” without real clinical data and both agencies may come knocking. In this quick breakdown, I explain how to align your claims so they excite consumers while staying compliant. Protect your brand, limit risk, and build trust. Call, click, or email if you need help. 

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Episode Transcript

Darshan (00:00):
This is where brands stumble.
How do we balance FDA cosmeticrules with FTC advertising
requirements?
The FDA regulates productlabeling and whether your
product is legally a cosmetic ora drug or soap.
The FTC enforces truth inadvertising standards and they
don't just look at the labels,they scrutinize all marketing,

(00:20):
especially online.
The standard is competent andreliable scientific evidence for
any objective claim.
So if you claim clinicallyproven to reduce wrinkles, FTC
expects actual clinical data.
FD, on the other hand, is goingto look at whether those claims
crossed it over into the drugterritory.
The two agencies oftencoordinate, so a risky claim can
get you in trouble with both.

(00:41):
But companies looking to grow,especially if you're investing
in digital marketing, complianceis not a choice.
It's a necessity.
It's aligning claims so thatthey excite consumers, but also
stand up to regulatory scrutiny.
The brands that get this rightprotect themselves from
enforcement and lawsuits andstand out as trustworthy to
consumers and to partners.

(01:02):
Call, click, or email.