Guest: Duncan Meisel
Executive Director, Clean Creatives.
A big part of running a branding and marketing firm focused on social & environmental impact is evaluating who we work with.
I get asked a lot about what types of clients and projects we will or will not take on. And, yeah Serotonin Creative Consultancy won’t just work on any job that doesn’t have some true impact component to it.
A few ways we stick to that is through organizations like1% for the planet, B-Corp (which we’re in the process of getting certified) and the Clean Creatives Pledge which we took a while ago because ultimately SUSTAINABILITY IS ABOUT YOUR CLIENTS and the people we do business with, NOT just what we do internally.
As creatives and leaders of agencies, the Clean Creatives pledge says that you will decline contracts specifically with the fossil fuel industry.
Today on the show is Duncan Meisel who is the Executive Director of Clean Creatives which is a campaign to end the advertising and PR industry's work with fossil fuels.
We’re at a watershed moment for climate activism in marketing & advertising.
As communicators continuing to work for fossil fuel companies pose risks to agencies’ reputation, recruitment, and retention.
Sustainable brands need clean agencies in order to grow.
Named as one of Adweek's Sustainability Leaders, and Campaign's Top 10 Trailblazers for 2022 Duncan is Bringing together leading agencies, creatives, and clients to end their support for the fossil fuel industry's misinformation campaigns.
I hope you enjoy my conversation with Duncan Meisel.
~Casey Hogue
Resources:
Duncan Meisel:
https://www.linkedin.com/in/duncan-meisel-8aa904158/
Clean Creatives:
https://cleancreatives.org/
Fossil Free Media:
https://fossilfree.media/
Darts in the Dark is produced by Serotonin Creative Consultancy
2025 all rights reserved
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!