Lauren Murray
https://www.linkedin.com/in/lauren-murray-kettle-129605a1/
Lauren is the Pyrolyzer Front-End Lead Engineer at Charm Industrial working to bring the atmosphere back to 280ppm CO2 and reverse the damaging effects of climate change through the development of a carbon-negative pyrolysis process.
Charm Industrial
https://charmindustrial.com/
https://www.linkedin.com/company/charm-industrial/
https://www.instagram.com/charmindustrial/?hl=en
Charm Industrial is working to return the atmosphere to 280 ppm CO₂. They design, build and operate a fleet of mobile fast pyrolyzers that convert ag and forest biomass residues into bio-oil for use in carbon removal and direct-reduced-iron steelmaking.
Charm uses plants to capture CO₂ from the atmosphere. They convert biomass into a stable, carbon-rich liquid and then pump it deep underground. This removes CO₂ permanently from the atmosphere, out of reach of wildfires, soil erosion, and land use change.
Topics we covered
[1:20] Lauren’s Path to Charm Industrial
[2:50] Goal to 280 ppm
[3:25] Having fun in clean-tech
[5:50] The two sides of the business: Carbon removal & Emissions reduction
[10:55] Early challenges and opportunities
[13:08] Who are their customers?
[14:50] How individuals and companies can work with Charm
[16:07] Being part of an early-stage start-up
[18:55] The importance of mentorship
[20:06] The culture at Charm
[21:33] The future of Charm
[23:15] Turning problems into solutions
[25:30] What keeps Lauren hopeful for the future
[27:00] Where does the name Charm come from?
[27:35] How to get involved
____________________________
Please reach out to us via email for feedback, suggestions for future topics, or guest recommendations. hello@serotonincreative.com
Darts in the Dark Host:
Casey Hogue is the Founder and Executive Creative Director of Serotonin Creative Consultancy. Serotonin is a Creative Brand-Building, Content Creation, and Social Impact Consultancy that builds and amplifies the impact of purpose-driven brands and organizations in the public and private sectors.
Connect with Casey:
https://www.linkedin.com/in/caseyhogue/
casey@serotonincreative.com
Darts in the Dark is produced by Serotonin Creative Consultancy
2025 all rights reserved
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