What are public records and why are they so powerful? Sean O'Toole with PropertyRadar #ddre24

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Aaron Norris (00:06):
Welcome back to the Data Driven Real Estate
podcast episode 24. This weekwe've got Sean O'Toole as we
celebrate PropertyRadar goingnational. This week we also
cover what is public records orwhat are public records, the
different kinds of publicrecords and why tools like
PropertyRadar are so incrediblyvaluable, saving you time and
money finding very uniqueopportunities in the realm of

(00:28):
public records. You won't wantto miss this week. Welcome back
to the Data Driven Real Estatepodcast, the podcast for real
estate professionals dedicatedto driving business using data.
I'm Aaron Norris, today withSean O'Toole with PropertyRadar.
And November has been a very bigmonth for PropertyRadar, we went
national, congratulations.

Sean O'Toole (00:48):
Thank you, multiple years in the works
probably started the projectthree years ago and have been
actively massaging the data forthe last two years to get it to
a point where we felt it wasready to go live. And you know,
there's still lots of work todo, right? We've got 15 years
really, you know, I firststarted building a public

(01:10):
records database in Californiain 2002. So, you know, 18 years
of perfecting that data inCalifornia, and two years in
these 45 other states, you know,11 years in Arizona, Nevada,
Washington, Oregon. So, youknow, it'll be a while before,

(01:32):
you know, these other states areas good as what we have in
California, but we're stillpretty excited about it. And I
think the last two years werewell spent getting it to a place
where we reasonably happy withit.

What keeps you so motivated to keep investing
resources in PropertyRadar? Imean, that's a long journey.

Yeah, um, you know, early on, right, I did see
kind of the foreclosure cyclecoming. And with the launch of
ForeclosureRadar back in 2007,but even before that, you know,
I kind of had this vision ofcreating a Bloomberg terminal

(02:11):
for real estate. And, you know,I was a little naive at that
time about how hard or easy thatwould be, right? The, you know,
what Bloomberg really did is,you know, he provided this
terminal that gave traders andothers in the finance space
access to, you know, really upto this millisecond, you know,

(02:35):
up to this second, at leastinformation on the financial
markets, right. So, stocks,bonds, commodities, money,
markets, etc. And I thought thatneeds to happen for real estate.
And then that also put me onjust a larger, you know, so that

(02:55):
was it, that's where I started,right. And I think we're still a
long way for that. And thebiggest problem there is, you
know, really how public recordsare set up, you know, in the
financial markets, it's, youknow, large, you know, entities
but they're, they're run with apurpose, right, like the NASDAQ,

(03:17):
the New York Stock Exchange,these commodities, markets, etc.
right, there, they arefinancially driven. Public
Records, especially around realestate comes from the County
Recorder or the county assessor,right? County GIS departments,
and there's 3,144 County, yourcounty equivalents in the US.

(03:39):
And, you know, you're just nevergoing to get with our current
approach, you're never going toget all 3,144 of those to move
forward, to modernize, towhatever. So, it's really hit
and miss. And it's a much, muchharder problem than, you know,
what Bloomberg saw so long ago.

Yeah. And, you know, for those who don't know,
what is a public record?

Yeah, so, you know, the general idea behind a
public records was to providetransparency, right, and, you
know, it helps kind of, it'skind of the bedrock of, of
democracy in my mind, and, youknow, a transparency and rule of
law. So, just imagine, right, ifwe didn't have, if the assessed

(04:30):
value of your home wasn't publicrecord, right, then it would be
very easy and who the owner ofthe home, that would be very
easy for say, your county taxcollector, which is an elected
official, to give all of hisbuddies or her buddies, you
know, a big discount on theirproperty taxes, right?

Right.

And themselves, right and how would we know we
couldn't possibly know um, youknow, we require lenders to
record a deed of trust, theactual note, you know, that is
the, is the, the loan doesn'tget recorded, but they are

Exactly.

Modify this house, like, 'hey, I'd really like you
required to record this deed oftrust that lets everybody know
that, 'hey, Bank of America hasa loan on this property', right?
And there's a benefit to Bank ofAmerica in that, you know, Bank
of America gets to secure theirposition in that property,
right? by recording that loan atthat date and time, everybody

(05:27):
knows that that's when theirsecured interest in that
property happens. And ifsomebody else comes in and says,
'Well, I also have a loan onthat property'. Well, you look
at those dates and times in therecorder's office, and the perso
with the earlier one getpriority. You know, same thin
for, but in exchange for thatwe also get some data from Ban

(05:49):
of America, right? Bank oAmerica has to tell us the loa
amount and details about thloan. There's an adjustable-rat
mortgage rider that says, 'Ohthis is an adjustable-rat
mortgage', here's the thing, ththing that it's tied to and th
rest. And, um, you know, so, ikind of keeps it you know, i
keeps everybody honest, rightOr think about if you're

(06:11):
contractor, and somebody says'Hey, I'd like you to make thes
repairs to the, you know, theschanges to the house', how doe
that contractor know whether onot that person is actually th
owner and authorized? Rightto tear down this house over
here', right? And here's 50grand to tear down this house,

(06:32):
right? They roll up with thebulldozers and you know, that
person didn't own the house,they just really didn't like the
person who owned it. Oops. Youknow, so, you know, all of these
things, right? And the samething with with court records
and the rest, right? They arewhat differentiate us from
Banana Republic? And, yeah, andthey're important, and, you

(06:57):
know, unfortunately, a lot ofpeople go, you know, worried
about the privacy side.

Right. So, there's a, there's a trade-off here. But
that's a pretty big trade-off. Imean, all the things that you've
just discussed are prettyimportant. And I've, I've heard
you say that before, and doingresearch for this podcast,
there's a Harvard BusinessReview article I linked to that
really talked about publicrecords being tied to the first,
fourth, six, the 14th amendmentlike this is by right, we should
have some transparency and itsfreedom. And that's all really

(07:29):
important stuff. How do wecompare to other countries? Are
we sort of a leader in thatspace?

Um, you know, again, it's it's kind of what
differentiates, you know, kindof first world country since
some of the ones where you havesee huge corruption problems and
the rest, you know, I was downin, in Mexico, and on the, in
Baja, and met a guy who'sstaying at a, I was staying at a

(07:58):
really nice house, and that afriend of mine has, and I met a
guy that said, he used to ownthe house next door. And I
said,' Well, did you sell it?'He's like, 'No, I'm trying to
get it back'. And I said, 'Whathappened?' He's like, 'my Dad
died. I went to the US for threemonths. I came back, and
somebody had moved in, right?
You know, and there were armedguards at the gate. And I

(08:22):
couldn't get back into my ownhouse'. And he's like, so, 'I
went to the police. And thepolice said, No, he always owned
it. And I went to the judge, andhe says, No, there's no record
of you ever owning that house'.
That person has always ownedthat house. You're crazy.

Wow. That cements that concept real easily.

And that can't happen really, at our, our
county recorder, right? Um, youknow, one of the things that
really surprises people aboutpublic records, you know, is
mistakes do happen, right, likeso, there were lots of stories
about people that didn't evenhave a mortgage having their
house foreclosed on, right? Andwhen you dialed into that, what

(09:08):
usually happened was like,somebody made a typo, right? So,
there's like an assessor'sparcel number, and they reversed
two digits, and it tied it tothe wrong property. And there
was really no legal risk forthis person or anything else.
Because down in the legaldescription, and the rest, it
wasn't their house, it was thisother house, and only the legal
description matters, whatever,right? It made for great

(09:30):
terrifying headlines that thebanks are stealing homes from
people that don't even have amortgage, right? But it was a
typo, right? Somebody typed, youknow, two, one instead of one,
two, at the end of an 11 digitnumber, right? Um, and, you
know, what's great, or what's alittle crazy, right, so, that

(09:52):
document gets recorded at thecounty. Well, once it's
recorded, there's really no wayto unrecorded, right? So, a
release will get, you know,recorded, but it's kind of a
bummer for that person who hasthe wrong APN because there's no
way for them to go down andsay,'Hey, remove this', right?
And so, then they're kind ofhalf stop just explaining it,

(10:15):
you know, know that we didn'thave a loan that wasn't on our
property, look at the legaldescription. And, but that's
kind of how permanent thesethings are. Now, there is some,
you know, there have beenrecords removed under court
order. You know, a lot ofstates, a lot of these records
require a social securitynumber. And of course, then your

(10:36):
social security number waspublic record, and anybody could
go down. And I don't know,probably 10, 10, 15 years ago,
the counties like in Californiawent under a big project, to go
through and redact all thesocial security numbers out of
the public view of the publicrecords. But so, you know, but

(11:02):
it's very hard to removesomething out of the public
record, once it's in.

I think people don't appreciate all the work
that goes into something likePropertyRadar, because you know,
our public record's free?

Absolutely, right Like, well, actually
technically, they're not evecompletely free, right, you hav
a right to access them. Howeveryou know, like the Count
Recorder, Assessor, etc, doehave the right to charge you fo
reasonable costs, so, or focosts of fulfilling you

(11:35):
request. So, for example, if yogo down to the County Recorder
and you want to get a copy oyour mortgage, right, you can g
view it online, typically fofree in most counties, right
But if you want a copy, anthey're going to print it fo
you, they might charge you $for the first page and $1 fo
each additional page. So,mortgage document that's 4

(11:57):
pages long right can cost you 4bucks

It's a really short document, but that's what
not attorneys like to do. So,chances are it's probably 40
pages. Wow. And what kinds ofdifferent public records are
there? You mentioned in therecorder's office, there's court
records, property records,there's so many things.

Yeah, there really are, you know, the ones that we
focus on are really the countyrecorder's office that you mean,
that's where deeds, deeds oftrust, foreclosures, you know,
or nonjudicial foreclosures,anyways, and most things dealing
with real property, you know,almost all transactions

(12:40):
involving real property have tobe in writing. And, and really
have to be, you don't have torecord your deed. But if
somebody else, you know, it'snot really, you know, recognized
until it's recorded, so, or adeed of trust, right. So,if
you're, if you have a deed oftrust, you don't go down and
record it, somebody else goesdown and records there as well
guess what they're in firstposition, and you record yours

(13:03):
after you're in second position.
So, so, the county recorder'soffice is big. The county
assessor's office is the otherreally important one for us, in,
that would have, you know,they're responsible, right for
taxing the setting the propertytaxes, right, your assessed

(13:24):
value on which property taxesare based. And in order to do
that, they need to assess thevalue of your home. And so,
typically, they have a fair bitof information like square
footage, bedrooms, bathrooms,type of construction. And so,
most of that kind of what wecall characteristic data comes
from there, as well as theinformation about the taxes as

(13:46):
well as the information aboutwho the owner is we ownership,
you can kind of get off of thedeeds from the recorder. And you
can also get, you know, who thecurrent tax bill is going to
from the assessor right? So,those are kind of your two, two
places for owner information.
And the third one that's reallyimportant is courts, right. So,

(14:11):
and that would be your judicialforeclosures. You know, other
things, there would beevictions, probate, divorce, you
know, quite a few, quite a fewthings that are of interest to,
to folks there. And then there'sothers, right, like, you know,
we don't necessarily get all ofthese, but, you know, you can go

(14:34):
down to the code enforcementoffice and use a Freedom of
Information Act to get a list ofall properties that currently
have a code enforcement actionspending against them, right, so,
that that would be stillconsidered public record, too.
So, then there's lots and lotsof other things in the public
record, but those are the onesin the real estate space that we

(14:55):
focus on.

If you've never just for fun, down to the
recorder's office or visited thewebsite to see the process.
County by counties can be such avery different experience and
cost and it can take a lot oftime. So, not only may it cost
you out of pocket some money,but it's it can be
time-consuming. And I thinkthat's when you really start to

(15:17):
appreciate something likePropertyRadar that has put it in
a very beautiful format thatmakes it actionable.

We always, we always recommend to anybody who
wants to be serious, especiallyin the investor side, right,
like our HomeServices, folksthat are just using public
records to find, you know, folkswho need their services, you
know, I don't think they need togo spend a lot of time at the
assessor and recorder and reallyunderstand it. If you're a real
estate investor, and I'd saysome degree, a realtor, and

(15:48):
you're going to be an expert inreal estate. If you haven't been
down, you only put it this way,you should go down. And you
should sit in your countyrecorder's office and try to
look up all the documents onyour property on a friend's
property right on your client'sproperty and go through that

(16:09):
process. And you know, someinitial really big surprises is
nothing really at the countyrecorder's office is indexed by
property right? You can't godown there and say show me all
the documents for 123 MainStreet, we do that for you. But
you can't go do that really, atany County Recorder in the

(16:32):
nation, there's a few where youcan put in APN. And we'll find
some of the documents. Butreally, the only thing you can
reliably search on is by name.
So, you start with the name ofthe current owner, right? And
then you find where the priorowner gave it to them, and then
you search that owner, and thenyou look for the name before
that, then you search thatowner, right? And you, you have

(16:53):
to go through kind of by name,and put this whole story
together. And if you do that fora couple of hours, right? Um,
you'll definitely much betterunderstand the value of third
party services that do that foryou. Same thing with going to

(17:13):
the county assessor's office,you know, requesting information
on a property, I also reallyrecommend you go spend some time
at like in the county maps, GISand maps and how each county
organizes that and where thatlives is a little different. But
going down and looking at theold subdivision maps, and the

(17:36):
historical maps that underliethe property that you're on, you
can find really interestingthings. I had a property that I
saw come up for sale, it was for10,000 square foot industrial
buildings. And the, the askingprice was very low, like half of

(17:59):
what it should have been. Hadthey been individual 10,000
square foot buildings for sale,because 40,000 square feet,
righ? You don't get very manyowner users who need that many
square feet. And it wasn'treally of the quality and stuff
that and it was four separatebuildings. So, somebody who

(18:20):
really needs 40,000 square feetwants a larger, you know, single
building, they wouldn't wantthis project. And so, I called
the broker and I said, Hey, youknow, can I subdivide this and
sell these for separately, thelisting broker and he says, you
know, the owner has been down tothe county, we've been down to
the county, you know, such abomber, because this would be a

(18:43):
tremendous project, right? Wewould sell this no problem for
double the price if we couldsell these for separately. And
so, you know, never taking nofor an answer, right? I go down
to the county and I talked tothe folks at the county and
they're like, there's no chance,you're no way you could ever
subdivide this parcel. And so,still not taking no for an

(19:06):
answer. I go down to the maproom. And guess what I find in
the map room?

What?

An old subdivision map, and there was actually six
parcels. Now the lines weren'texactly where I needed them. The
county can't stop me from doinga lot line adjustment. The same
way they can stop me from doinga split I already had the
parcels the property already hadthe parcels. So, all I had to do
was move the lines, which islike 1500 bucks. And you know, I

(19:38):
have to have to hire an engineerto draw up the new things. So,
for less than five grand I tookbought this project, divided
into four separate propertiesand sold them off individually
for more than double the price.
I have a quite, you know, thebroker and I have stayed friends

(19:59):
ever since, I haven't talked tohim a little while now. But
we've stayed friends ever since.
Because he's just so amazed Icould do that. And I can't
imagine what the prior ownersthinking

Just by going down there, I wouldn't have never,
I've had to deal with thebuilding department like that we
had hired an engineer for anumber of years. And they were
going back and forth with thebuilding department. And they
finally put together a group ofpeople together, I'm like, the
new rules that you put in place,since I've owned this lot is you
want $500,000 worth ofinfrastructure? What would you

(20:31):
do? Because none of that's goingto make sense. They're like, Oh,
just changed a lot line to gothis way and have the exit on
this side of the street. And itdoesn't trigger any of that. And
it was 20 minutes. And it wasjust by having a conversation.
So, when you get no, it's such agreat. That's cool. I never
would have thought about goingto the GIS department, though.
And looking at that. And thatmeans that the county, yeah,

(20:55):
that they aren't doing that.
That's crazy. Wow, I have neverbeen here.

It's not their job to you know, go do deep research
for you right? Like, based onwhat they see in the current
map, there's one parcel, andtheir rules don't allow for a
lot split, right? So, it justwas that it was that simple.
And, but when I, you know, thiswas another thing we used to do

(21:21):
in, like, in, in a lot of towns,you'll see these maps, right,
and you'll see a parcel. Andyou'll see these dotted lines,
right? Because originally thatsubdivision was you say 25 foot
by 100 foot lots, right was howit was all subdivided, right?
And of course, that's not howany of us live, we're not living

(21:42):
in row homes, right. So, youknow, most of these lots have
been, you know, people would buythree or four. And you'll see
this on the map, because it'sreally obvious because you'll
see these blocks that are, youknow, of divisions, like you'll
see ones it's a two wide, then athree wide than a four wide. And
you can just physically,physically tell that though,
that one's half the size of thatone, that one's you know, three

(22:03):
quarters the size of this one.
And, um, and so when you seethat, you know that there's
these underlying 25 foot lots.
So, we would buy properties thathad a house, and then had vacant
land, right? So, they basicallydid the yard off the side of the

(22:24):
house, right? And you know,somebody, they were wealthier,
so they bought more of theseoriginal lots, right? And, but
we could come in and when youfound that you would just buy
the property and then you wouldjust simply deed by deed, you
just change the legaldescription to be this side or

(22:45):
that side, right? There's noAPN. Right? And so, in, on the
deed, you put a portion of APN.
You know, if you go down and youask the county, can I split this
lot? They'll say no. But all youhave to do is do the deed that
way, and then they will even gocheck the rules in your state
your jurisdiction. But where wewere all we had to do is go
record a deed. And they had tocreate a new APN and had to

(23:09):
split it into two parcelsbecause it the legal description
was correct. And there's no lawagainst it.

I think this is such a cool strategy. And a lot
of people don't even know,especially in markets like this
where off-market deals, I mean,are just so important right now,
like if we talked to a decadeago, you and I would be talking
about short sales, and trusteesales, and foreclosures, and
markets just really shifted. Andthat's likely foreclosures
aren't going to be a huge thingnext year. So, this is solid

(23:39):
gold. How did you get curiousabout this stuff? I mean, I
don't think anybody wakes up andgoes, You know what, I need to
learn a public records. Thatsounds really interesting.

Ah, well, I am I do have a curious mind. Right,
like, so that that does help.
And I did have a background intech. And so, having been in
three tech startups, where we'retrying to use technology to
solve problems, you know, otherpeople's problems, what's what I
was doing when I was in SiliconValley, that when I happen into
real estate investing after thedot-com crash, you know, it was

(24:13):
only natural for me to use mytech skills to try to solve, you
know, my own problems. Andbecause I had a natural curious
mind, you know, I started takingtitle officers, not the escrow
officers, not that they're notnice people, and you can't take
them to lunch, but go take titleofficer lunch, right? I would
learn about title and I wouldlearn about the issues that come

(24:35):
up and the challenges they faceand you know, because the title
officer is who writes basicallythe insurance policy, that this
person that's selling you thehome actually owns it, that
there aren't any, you know,there aren't any claims against
that property when you buy itother than the ones that are in
their title exceptions, right?

(24:57):
And so, you can look at thisproperty and go 'Okay, this is a
safe thing for me to purchase',the stuff that they deal with,
right, from fraudulentsignatures, to you know, unclear
legal descriptions, to all kindsof crazy stuff. I mean, if
you're a real estate investorand you don't have a good friend

(25:18):
who's a title officer, you'remaking a mistake, in my humble
opinion, and, and realtors too,right? Like, it's something you,
the more you know about thatstuff, the more valuable you
will be to your clients.

I remember growing up with dad in where he was
paying several thousand dollarsa month for every county that he
was interested in buyingforeclosures and the data about
the courthouse steps, so, when,when you came on the scene and
all sudden it was under $100 amonth. I mean, you really
disrupted the data, the realestate game. I mean, it's.

You could easily argue that I made a huge mistake
there, right? So, even like, inTexas, Roddy's foreclosures,
which is really good, and kindof did what we did in
California, there in Texas. Youknow, their prices are
significant, right? It's morelike hundreds of dollars per
County, or, you know, I don'tknow exactly, so, don't get mad

(26:17):
at me. Roddy's real estate, butyou know, very expensive. And,
you know, so, for our trusteesale investor customers, I
remember early on I had acustomer say look, I, I let two
people go that used to track,you know, four counties for me
and replace it with your $50 amonth service, I'm like, well,

(26:39):
that's not necessarily what Iwas going for, you know, so, he
cut his cost from like, $4,000 amonth to $50 a month. And so,
clearly, I was leaving way toomuch money on the table, as it
were. And honestly, you know, Ithink that was probably a
mistake, we probably should havecharged a lot more, but I just

(26:59):
had the one application and Ialso wanted to make it
affordable for realtors. And youknow, realtors are still like,
'Oh my gosh, $50 a month, that'sas much as I paid for the MLS'.
And I'm like, you put all thedata you're into the MLS
yourself. Like it's just a pieceof software, like it's terrible
software, like it should costyou $5 a month the MLS should,

(27:21):
right? The actual software,

Right? Oh my gosh, well.

The MLS organizations do provide more
other value in services, I seewhere it gets to be 50 bucks,
but from a software and all thedata that we put in and all the
work we do, yeah, we should be10x what your MLS software
costs.

And there's so many different use cases in
people using the software. So,let's definitely cover that.
Because I think there's amisconception that sometimes we
only work with real estateinvestors, but you have a lot of
different categories in the realestate, not even the real estate
space. So, let's let's coverthat. Who uses PropertyRradar?

Yeah, you know, it was I really was only targeting
investors and realtors when Ifirst launched it. And after we
were on 60 minutes withForeclosureRadar. Suddenly, I
realized like I had school CFOsusing us to try to figure out
how badly foreclosures weregoing to hit enrollment next

(28:18):
year, so that they could dotheir budget planning, right?

Wow, I didn't know that?

Yeah, I had analysts on the, the Oh, shoot
the, the bonds that are on, youknow, analysts looking at bonds.
I'm thinking I can't forwhatever reason I can't think of
the word of the type of bondsright

Muni bond?

And just. What?
Muni bonds. Yes, thank you. And,you know, so Muni Bond analysts
using us to try to figure outwhere there might be, you know,
delayment and property taxes andcollection on those bonds, and
just so many different things, alot of government agencies,
right? The Department of Justiceand law enforcement looking for

(29:04):
real estate fraud, the codeenforcement departments, you
know, and the big thing wasthere, you know, back early in
the foreclosure required crisis,they passed a law that said, um,
there was $1,000 a day fine forlenders who were taking these
properties back and not securingthem and taking care of them.

(29:26):
And but they had no, there's no,it's the code enforcement
departments had no way to findout who the lender was, right?
So, you think it's county data?
This is a county department,right? But they don't, there's,
again, they can't go search byaddress at the county recorder's
office.

Right.

So, they had no way to find out, right? Like the
amount of work that it wouldtake to go find the owner search
by the owner name, find thedeeds of trust, figure out which
deed of trust was still open onthe property and the rest like,
go do that yourself at thecounty, you're going to spend a
half hour per property, right?
Where for 50 bucks, we do it foryou for all the properties,

(30:08):
right? So, so a lot, a lot ofdifferent users. That's not
where we focus, I just bringthose up, just kind of say,
like, I, it's really surprisedme like none of those things I
had in mind. But where we doprimarily focus is real estate
investors, realtors, mortgagebrokers, and I'll talk about

(30:30):
each one of these. Yeah,commercial agents as well as
residential, and theHomeServices folks. So, with
investors, right, you're, it'shard to cross these things,
because some people are lookingto buy a property and other
people are looking to gain acustomer. And for investors,
they really have a hard timewhen we talk about the seller as

(30:52):
a customer, right. But if youthink about it, and what you're
selling, you are selling, youknow, an opportunity for your
customer to easily and quicklysell their home, right? And so,
I'd encourage investors to thinkabout those sellers as their
customer, and they're marketingto those customers, everybody's

(31:14):
thinking about marketing deals,marketing to properties. And
it's a bad mindset, because thenthey're not thinking about who
that person is on the other sideand what they want, they're
thinking about what the propertyis, and what I want, that's not
how you're going to buyproperties, you're gonna buy
properties by thinking about theseller or what their needs are,
and how you can meet thoseneeds. So, anyways, um, so, one

(31:35):
is for, you know, on the rea,lon the real estate investor
side, it's figuring out whothose people are that might want
to sell their home, right? ThatI can go off and buy to meet my
investing needs. And then theother side for investors is the
due diligence, right? Of, okay,you know, is there enough equity

(31:58):
in this home for the offeramount? Are they going to be
able to sell it? Who? Who, youknow, who are the owners of the
home, right? Okay. So, you know,oh, it's inherited, and there's
three siblings, right? And thissibling, like, wants cash
tomorrow, you know, and they'rea junkie, and this siblings over
here going, I'm never going tosell that home, that's where I

(32:21):
grew up. And you know, that myfirst boyfriend and I'm never
gonna let it sell, right? It'slike, you got to figure some of
that stuff out. So, there's adue diligence piece there. So,
that's, that's the real estateinvestor's, primary things is
finding deals, and doing the duediligence on those for realtors,
right? Realtors, at the end ofthe day listings is really the

(32:43):
name of the game, right? You canbe a buyer's agent, but
listings, listings, get yoursign in the in the yard, they
get hit, you know, all the restof that will bring you buyers
and bring you the buyeractivity, right. So, listings is
really the name of the game. Andespecially right now, even for
buyer's agents, right, there'snot much listed inventories

(33:04):
never been lower. So, you mighthave to go reach out to
homeowners to find a property.
And it's pretty awesome if youdo because if you start saying
hey, buyer, what are you lookingfor, you can then put those
things in his criteria searchfor those homes, right? And then
reach out just to those folksand say, Hey, any chance you'd

(33:24):
be looking to sell, I've got abuyer, you know, they're young
family, whatever, you got to bea little careful on saying who
they are. So, it doesn't get youdon't get into discrimination
things but you know, you canreach out on behalf of buyers to
homeowners, or you can justmarket yourself to homeowners
that you think are most likelyto sell. And there's kind of a

(33:48):
couple different strategies thatare like we always talk about
farming, which is like everybodyin your market should hear from
you on a regular basis even ifthey just moved in last week and
used another realtor, there's noreason not to start now with
farming to get them to use youwhen they make their next
decision, right? So, and thenthere's kind of the lead based

(34:09):
stuff of Oh, you know, thesefolks just moved out and houses
vacant you know, non owneroccupied, in foreclosure they
need help with a short sale youknow, there's kind of this more
immediate thing and as arealtor, you should really have
programs for both where you'redoing long term farming and the

(34:30):
immediate side and then a littlebit on the due diligence and
stuff right, no reason to getsurprised by the, by the
preliminary title report by thesecond mortgage that the, you
know, folks didn't tell youabout and you know, is going to
keep them from having a bigenough down payment for the
other house you just put intoescrow that they want to buy.

(34:53):
So, you know, it doesn't hurt toto look at some of that stuff
to. Commercial broker is verysimilar to residential. You
know, again, finding those folksthat want to buy or finding
deals for your clients, youknow, you get a client has
specific needs, you can go findthe properties that meet those
needs. The HomeServices side isreally just about finding a

(35:18):
marketing audience for the mostpart. You know, you're a roofer,
and wildfires are all over inthe news in California, you're
in a wildfire prone area, youhop in and you see, wow, there's
2500 homes in my market areawith shake roofs. Like, if you
can't make that sale, you know,shake being wood, you know, a

(35:44):
wood roof. So, lots of differentuses. But, but big picture.
It's, it's about finding a groupof people you want to market to,
and or doing due diligence on aproperty. And also just
sometimes finding contact,contact information, right? You

(36:05):
can look up a property a person,you're driving down the road,
you see a boarded up property,right? You're like, gosh, why's
that boarded up? while you'resitting right there? You just
click on your phone, and we pullup the property and all the
information about it and whoowns it? Oh, okay, they live,
they moved to the east coastand, you know.

Neighbors give you the skinny, because they're
probably really upset that it'sboarded up, and they just can't
wait to spill the dirt oneverything that they have to
know.

Right, like, so if you run into a dead end, or
knocking on neighbors doors is areally good idea. So, but yeah,
you know, so, or you're at adinner party and one of your
friends goes, 'Oh, did you knowJill is going to be selling
their house and they're lookingfor a realtor', right? And then
you call your friend and they'rebusy, and they don't introduce
you to Jill, you know, like,what the heck, I need to talk to

(36:53):
Jill, she's about to list theirhouse. And so, you go look up
Jill, and her last day you findher and reach out and say, 'Hey
Jill, I was talking to Jan, atthe at a dinner party the other
night. And she mentioned you'rethinking about selling and us
wanted to see if I could offerany assistance'? Right?

Always be closing.

Always be looking for those opportunities. And,
you know, ideally, Janintroduces you, but if she's
not, if she doesn't, what areyou gonna do? Just walk away? I
make it happen.

One of the things that I've always been so
impressed with PropertyRadar,and you specifically as you, you
set it up front, it took you twoyears, the data was really
important to you. And on thewebsite, it says multi-source,
baked-off, backtested andbackfilled. Lots of B's, and
maybe people don't know howimportant it is to you. And I

(37:43):
had this conversation withanother investment club this
week. And I was like this is forinvestors, you know, built by an
investor. So, every data piecesort of has a reason why it's
there. But let's talk about thethe B's what what does that
mean? All those different words?

Yeah, well, prompt with each one.

Multi-source, multi-sourced.

So, multi-source, like, with 3144 counties, there
is no company in the US thatdirectly collects, or in the
world, in existence, thatdirectly collects data
themselves from every singlecounty, right? There are some

(38:24):
very big companies in thisspace, right? And you'll find
that it's kind of a incestuousgroup, like these guys do really
good over here. So, they sellthat to these guys, these guys
do really good over here. So,they sell that to these guys.
And so, but even in a lot ofcounties, though, you do get
some of the big guys that say,you know, I don't like the way

(38:47):
they're collecting it, I'm notgonna buy it from them. And so,
we're gonna, because LA County,right, like, most folks collect
LA County themselves, becausethey want to do it better. They
have their unique things, right,whatever. LA County is the
largest county in the UnitedStates, it's larger than some
states, it's probably largerthan, you know, we could
probably find two states that ifyou put together those two

(39:10):
states, there's more propertyand more property value, maybe
even three or four states youcould put together and there's
more property value in LACounty. So, you know, in
important counties, you'll findthat there's multiple sources,
right? And there's also issueswere from all of the sources,

(39:33):
nobody gets it in a timelymanner. Alameda County, I'm just
picking on California countieshere because those are the ones
I know the best is, isnotoriously hard to get data in
a timely basis from and so, ifwe bought data from one of the
big providers for AlamedaCounty, we would get the data
after the foreclosure occurs,right? Because from a notice of

(39:56):
trustee sale to the firstauction date it's only 21 days.
And there's almost nobody thatreliably gets data for Alameda
County in less than 21 days. So,we have to go there and collect
that data ourselves. But then wealso buy data, you know, so that
later on, we get that secondlook. And we can compare the two
and go, Oh, shoot, we missed adocument or whatever, right?

(40:18):
It's human processes, thingshappen. So, we multi-source.
Keep going.

Okay, what is baked off?

Baked-off means that we, when we're looking at
sources, we bake them offagainst each other. So, we go
through and we say, Okay, let'stake 1000 records, 5000 records
and compare them, right, andlook at how the data compares

(40:47):
between these two sources. Andmake sure that that, you know,
and we'll we'll bake it offagainst when we go collect data
and accounting ourselves, willbake ourselves off against
another, another person who'scollecting that data. And with
learn from that, and sometimes,you know, that learning will be

(41:08):
okay. But this is so much lessexpensive over here, it still
makes sense. But let's put insome rules in place to fix these
things that we learned, right?
So, or, you know, sometimesmaybe leverage artificial
intelligence, here's what itshould look like, here's how
it's coming in, okay, we can fixsome of this stuff, you know,
automatically, so, right, like,so you're constantly looking for

(41:29):
those, those opportunities toget the best cost, right, and
get the best quality. Andsometimes the best quality cost
more. Sometimes though, you canget the best cost and apply
systems to get as good or betterquality at a lower cost. And

(41:50):
we're constantly trying tofigure out how to do that.

This might be a good point in time to talk
about, you talked about how manycounties...

I do want to get to backtested, because it fits
right into this.

Okay.

And backtesting is where we compare that source
back to the county and back tothe original document, right?
So, So, now we've looked atthese two sources, and we can
see who does a better job, butwhat really matters is how does
it look back against the actualdocument at the county. And so,
that's, that's kind of completesthat whole circle. And we have a

(42:24):
whole research team that doesnothing but that all day. And,
you know, customers will come inand say, 'Hey, this, this, this
is wrong'. And then we'llthey'll go look at it and go,
Oh, yeah, that is wrong. Andthen they'll correct the record.
But then be, keep track of thosethings. So, that over time, we
can improve our rules andimprove these, this data

(42:45):
ingestion process and collectionprocess to hopefully one day
have the best data out there.

You mentioned briefly the number of counties
there's over 3100, how manydocuments and notices are we
talking about?

Oh, you know, the county recorder's offices, you
know, we have over a billion inour database. And there's a lot
more than that out there, right?
We only go back so far, youknow, and we've got at
propertyradar.com/coverage, youcan go see kind of our start
date, we're still filling someof that in for some of the, the
counties it's a little hard,right? Because inevitably, as

(43:22):
we're collecting data from allthese sources, maybe we'll get
a, well, we've got we've gotrecords in our database that are
from the 1800s, does it meanthat I've got every record from
that year through today. So,what we try to do on our
coverage page, and it's more artthan science, is try to say,

(43:44):
here's where, here's the datefrom which we start having
complete records for the thingthat we're tracking, right? We
may have records earlier thanthat date. And because they
usually ramp up right over aperiod of time where you go from
nothing and suddenly you'regetting something but it's, it's
clearly not every sale, youknow, or every mortgage that

(44:05):
happened in that county that,that month, that year, and then
you'll see it ramp up to our'Okay, now we've got pretty full
coverage'.

Wow. And the finally, what is backfilled.

Backfilled means that if we get a source that is
missing data or missing records,we'll go out and manually
backfill it, right? So, we'reconstantly trying to test
against the county. And then ifwe see that there's a hole or
something missing, we'll try togo backfill it and add it back
in. Again, 3144 counties each isdifferent. Some we can go

(44:41):
online, like Maricopa County inArizona, I can go online not
only can I really easily searchfor documents, but I can
actually get the document imageright? In California there's not
a county that has their documentimages online at least not for
free, right? So, it, you know,all of these things, I'm talking

(45:02):
in generalities right? It comesdown to, to a plan or a
methodology for each of those3144 counties.

Well, congratulations, that is a huge
feat and knowing how seriouslyyou take data, that it's I know
how much work went into that.
What are some of the new thingsin national that? What's new?

What's new? Well, we added quite a few criteria.
You know, a lot of stuff like,you know, construction type,
and, you know, roof type and,you know, stuff like that there
was there was, there was somefields that, you know, I've been
around and that we just hadn'tyet made available. So, I don't
remember exactly how many weadded. But we added quite a few

(45:45):
new fields, both in the displayand in our search criteria. The
biggest new thing, though,probably just because of our
history in foreclosures isjudicial foreclosures. We've
always just tracked really thetrustee sales, which is non
judicial foreclosures. And youknow, so, adding judicial

(46:06):
foreclosures, even a state likeCalifornia, that doesn't have
very many judicial foreclosures,right, has mostly trustee sale
foreclosures, there's stilljudicial foreclosures are
allowed here. And they are used,and we now have them in our
national, on our nationalservers, which is really cool.
Something I've wanted to do fora long time. And then, of

(46:26):
course, states like Florida thatare pretty much judicial
foreclosure only, right? We nowhave the notices for those
states. And I mean, obviously,the biggest thing that new is 45
new states, right? So.

That's sort of a big deal. Yeah, I've already ...

That's the biggest piece. Um, but you know, it was
interesting, like I just didanalysis last night on a
judicial versus commercial,actually, you and I did this
together, I guess it wasn't lastnight, a day before. Where we
said, geez, I wonder what typeof foreclosure is used by

(47:01):
property type. And I, and I toldyou instinctively, I said, we
probably really only seejudicial foreclosures on
commercial properties. And thereason is, when you do a non
judicial foreclosure inCalifornia, there's a one action
rule that says, you can't alsosue the person and get a
judgment and come after them ifyou lose money, when you take

(47:24):
that property to sale. So, on acommercial property, you know,
especially they may go throughthe judicial foreclosure
process, which takes a longtime, but that allows them to go
after that business personsother assets to try to collect
the full debt. And and then weran the analysis. And sure

(47:45):
enough, it was like the majorityof judicial foreclosures were
commercial, you know,industrial, AG, etc. properties?
And what was it like 97% ofresidential properties were for
non judicial trustee sales.

What are your favorite data points out of the
200 plus criteria that we have,that you think people miss that
they might not see theopportunity in?

Oh, boy, you know, it's so use case-specific,
right? Like, I love, you know,we talk a lot now about like
cooking with data, and like, howthese criteria are your spices
that allow you to make a greatlist. And, you know, our quick
lists are, like recipes that youcan follow. And, and the rest.

(48:34):
And I would say that, you know,one of the things I am probably
most proud of is those quicklists, right? And I would
encourage everybody to becareful about just using them as
they stand. We do see this a lotin products. And with gurus,
they're like, you have to buythis XYZ list, say vacants,

(48:55):
right? You have to buy vacantsand, you know, and it goes sell
vacants to everybody, right? Andit's $100 for a vacant list in
your county, like this is one ofour 200 criteria, right? And so,
they go, you know, promote theheck out of this thing. And
like, you know, I see it comesup in my Facebook feed, I see

(49:16):
Google ads, it's like, it getsthe hot new list. Well, what
happens every time with that isas soon as you do that,
everybody in any kind ofreasonable market starts getting
10, 15, 20 people calling themon every vacant list, right? And

(49:38):
so, when we do these quicklists, historically, they're
good, you know, non owneroccupied. If you're in an area
that doesn't have very many youknow, absentee owners, if you're
in an area that doesn't havevery many other investors,
doesn't have a lot of people outthere hustling looking for
deals, you can probably use astandard absentee owner list and

(49:59):
do really well, right? But ifyou're in the other 85% of the
country, right, where there issome competition and stuff,
there's probably five peoplemailing to that list already.
And they're all saying the samething with the same yellow
postcard, you know, you know, webuy houses, right, and blah,

(50:23):
blah, blah. And they're notfocused on solving the person's
problem, other than just maybewe'll buy your house, right. And
so, I love these quick liststhat we put together, because
they're a great training thing.
If you go through each of thosequick lists for your industry,
whether it's HomeServices, orinvesting or whatever, you're

(50:43):
going to get a bunch of ideasabout criteria that can be used
and how to use them. And you caneven combine the quick lists,
right, and this is the, youknow, a company came out and
they said, 'Oh, we do liststacking', right? And so, I buy
a list over here, I buy a listover here, and then I put them
together, and I look for peoplethat are on both lists, we just
call that criteria, right? Youadd this criteria, you add that

(51:06):
criteria, you have a, you have alist that does both right? Like,
you don't need to, like get inthe import export business and
data munging business to like,add two criteria. Oh, I'm
looking for people who are inforeclosure and where the house
is vacant, right? Like, that'sjust two criteria, just add
them. And but that's a uniquestory, right? That's a different

(51:27):
problem, a different thing thatsomebody needs, then, you know,
something else, somebody who'sin foreclosure with equity is
very different than somebodywho's in foreclosure and
underwater, right? Somebody isin foreclosure on a rental
absentee owner, versus somebodywho's in foreclosure, on their

(51:48):
primary residence is a verydifferent thing. And to be
sending the same postcard to allof those folks makes no sense.
You know, that doesn't have tobe foreclosure, right? It could
just even be, you know, wetalked about for realtors, you
know, you can look ,one thingthat we have that's pretty

(52:08):
unique is we have demographicssearch capability. So, things
like age, presence of children,interests, etc. So, you know.

That's my favorite, I think that's such a
cool way to really target yourmessaging to try to make it
stickier. That's special.

Yeah. So, you know, you're a realtor, and you
have your target market, right?
And so, many realtors do EveryDoor Direct Mail, or they get a
farm from their title company.
That's every address in there.
And they send the same thing toeverybody. But let me ask you,
should you be sending the samepostcard with the same message
to somebody who's lived therefor six months, as somebody

(52:48):
who's lived there for 20 years,somebody who has equity and who
doesn't have equity, somebodywho is retired versus a young
family, right, so, so like,those people all have different
needs, right? The person who'sin their retirement ages, right,
maybe thinking about selling anddownsizing, somebody with young

(53:12):
children, maybe thinking aboutschool districts, right, like
so, you know, differentmessaging based, you know,
around that we call thatsegmenting. And so you should
segment your farm, we make thatsuper easy, you can't do that
with Every Door Direct Mail, youcan't do that with your title
company,

And the amount of money you can save and being
able to market to the samepeople more than one time,
instead of blowing your entiremarketing budget on a general
farm list is just have to do itdata is not just for Wall Street
anymore. I think that's what'sreally fun about going out. And
speaking at these differentorganizations get it sounds
cheesy, but getting them todream with data. Because in my

(53:53):
experience, a lot of times, theyjust don't understand what data
sets are available, and ideas onhow to put them together that
make their marketing moresticky. Or get them really
excited about just speaking to,if somebody really specializes
in a senior market, maybethey're a realtor that's part of
a team. And they really own aspecific market or type of
property, or a seniors,veterans, you just never know.

(54:15):
But just being able to find someof that in the data is really
cool.

You know, and cost is one of these really
interesting things to like,people go, oh, direct mail is
really expensive, you know, it's50 cents a postcard or whatever,
right? And, you know, yeah, ifyou start hitting every single
door with a non targetedmessage, right, it's really
expensive. You know, there'skind of three, there's three
parts to the deal, right? One isyour list, who you're going to

(54:39):
send it to, right? And bynarrowing down that list, right,
and being more targeted, you'regoing to get a better return on
your investment. So, list isreally important, right? Number
two is message right? If you'vegot a really good message for
the people that are on thatlist, and I usually like to
start with the message first,figure out some really
compelling message then find thelist that matches that message

(55:02):
right? Of the people that youthink need to hear that message.
And you put those two thingstogether, and boy, you're going
to get a huge response. And now,that 50 cent postcard is cheap,
you start doing Every DoorDirect Mail, or you're just,
you're just wasting, you know,probably three quarters of your

(55:24):
spend, and the spam there, the50 cents for the postcard is
much more expensive than thepennies for each record, you
know, that you're going to buy,you know, for the addresses the
list of what you're going tospend with us to make the list.
And versus you know, what you'regoing to spend, you know,
thinking in the shower aboutwhat a good message is?

Well, there's so much to explore it, I would just
recommend that people leveragethe community if you have any
questions communitypropertradar.com, Sean and I watched
those unanswered questions allthe time. If you get stuck, one
of my favorite things aboutPropertyRadar is the ability to
share criteria that I build. So,every once while I have somebody
on Facebook, they're like I'mstuck here. So, I just created a

(56:07):
an accessory dwelling unit,three ways to identify accessory
dwelling unit opportunitiesbased on property data. And then
design ideas, just threedifferent ways is really easy to
do. So, if you get stuck use acommunity would love to help
out. But...

Then you've got a link there with the criteria
used in a big click that linkopens in the app and applies
that criteria, then all theyhave to do is add their
location, right? And it willshow you, show them all those
opportunities, right, and theirlocation.

If you're in the community, you'll see where I
put those because I use themreligiously, and I'll even post
them, you know what, I'm gonnapost a few, if you're on
YouTube, I'm gonna post a few ofthese. So, if you sign up for
the three day trial, and youclick on that, I will, I'll link
the one that I did on theaccessory dwelling unit. So, you
can see and what's fun is thatonce you open it, it's the
cooking with the criteria, thenyou start layering on the

(57:00):
demographic data, you change thelocation, it's so cool. That's,
that's my favorite. Well, 2021what's next?

2021, looking forward to a vaccine. And, you
know, hopefully this next year,we get to a point where we get
to, you know, return to morenormal, daily life. I'm
expecting we're gonna see morestimulus that seeming more

(57:30):
likely here, I would say rightnow, and this is kind of
reflected in the in the recentjobs report, right? We're still,
we're still very at risk ofdeflation. And, you know, an
economic recession. And, but Ibelieve Republicans Democrats,

(57:50):
the Fed, I think at the end ofthe day, they will, they will
print whatever is required tokeep that from, from happening.
And, you know, I thinkRepublicans, you know, thought
maybe less was required, anddemocrats maybe thought more was
required, and, you know, they'llprobably meet somewhere in the

(58:13):
middle. But what I am confidentin is if they shoot too low, and
we start to see that theeconomy, there will be more.
And, you know, in, in that kindof reflationary scenario where
the government's puttingstimulus into the market,
government's not very good atthis. So, there's going to be

(58:37):
winners and losers. And you wantto pay a lot of attention to,
you know, things like the CARESAct, and PPP back, you know,
earlier this year, and whateverthis new one is. Because
unfortunately, you know,government's just not very good
at getting that money out towhere it needs to be. And so,
we're going to see losers, we'regoing to see businesses that

(58:58):
don't make it. That should haveprobably gotten our support to
get through this. And we'regoing to see companies that
didn't need it, get support, aswell. So, you know, and that
will have impacts on your localeconomy, that'll have impacts on

(59:19):
your local markets, that willhave impacts on your business
and your opportunity. So, bypaying a lot of attention to
that, you will know, you know,where, where to go and what to
invest in. So, I think, youknow, we saw a lot of movement

(59:41):
in housing, and it was reallyfunny. I had so many large,
large funds contact me whenCOVID was kind of first coming
to fruition, saying we, 'hey,we're raising 100 billion
dollars to go buy foreclosures',and I said, 'that's great, but I
don't think you're going to getto spend any of it'. And they're

(01:00:02):
like, 'What are you talkingabout?' And, you know, looks
like at least so far I'm right.
But you know, it's still there'sa lot of people in distress, a
lot of people can't make their,their payments with the, with
the jump in cases that we haveright now. The coming lockdowns,
we may see a pretty big lockdownhere in California here just in
a couple of days. That couldget, that could get worse again.

(01:00:25):
And you know, there's a lot ofpeople in distress. So, it's a,
you know, watch the stimulus, iswhat I'd say, because that'll
tell you how much distress we'llreally see on the backside. And
when we print this much moneyand devalue it, asset prices
tend to go up. So, and also inthese kinds of situations,

(01:00:50):
interest rates tend to go down,those things are pretty bullish
for real estate. So, if you seefear in your market, and people
dumping things out of fear,right? Well, Buffett said, be
greedy when others are fearfuland fearful when others are
greedy, I think was Buffett ormaybe it was Monger is his

(01:01:12):
second command.

Aaron Norris (01:01:16):
Right.

Sean O'Toole (01:01:16):
I can't remember?

Well, that is good advice for 2021. I am excited.
Congratulations, I know, thishas been a huge list, your, your
team is just so talented, andI'm happy to be here. So,
congrats, you must be relieved.

More work to do.
It's not a, it's a never ending,you know, I would love to say,
'Oh, we're national, and I'mdone now'. But it's, it's just,
it's just the start, right?
Like, we have, you know, almost20 years into our algorithms and
work for our data in California.
And we've got two years andthese other states, but you

(01:01:53):
know, I expect we'll still befinding places to improve, you
know, 10 years from now. And,you know, really, our customers
are a big part of that. Youknow, we want you to let us
know, when you see things, youknow, public records are never
going to be perfect. So,actually, this is something we

(01:02:13):
didn't talk about in any weshould take a minute to explain
it right? Is we get people tocome in, and they go look up
their house and they go, 'Oh,the bedrooms are wrong', or 'Oh,
you know, it's showing my homeequity line of credit as part of
my debt'. Well, we don't haveaccess to credit data, we don't

(01:02:34):
know what the balance on yourhome equity line is. So, it
might be zero. But we're goingto take that worst case scenario
and assume you've used yourentire home equity line of
credit. That's not a bug, right?
That's just, that's just themethodology that we take and,
and public records, there'stypos on APNs, there's data
entry issues, there's lots ofstuff, it's never going to be

(01:02:56):
perfect, right? You, thisdoesn't replace title insurance,
if you want to go get a titleinsurance policy, where they're
going to go do thatinvestigation and get you back a
perfect report on the propertythat's $350, not as many as you
want for $100 a year, I mean,hundred dollars a month, right?
So, you got to be realisticabout that expectation. So, what

(01:03:16):
is it we're trying to do, we'retrying to give you this great,
amazing starting point that does80, 90% of the work for you and
gives you this huge jumpstart.
And like if you're in themarketing side, you know, let's
say you want properties betweenthis price and this price, well,
those prices are estimates andthey can be off. But if you put

(01:03:37):
between this price and thisprice, right, we're going to
miss a few properties thatshould have been included,
right? And we're going toinclude a few properties that
shouldn't. But if there's 20,000properties in your market,
right, and you can narrow thatdown to the 500 most likely,
right? And we include 20, oreven 50 that are wrong and we

(01:04:00):
miss 50 right, you're still,that's 450 people that you're
marketing to instead of 20,000.
And that still makes you so muchmore efficient than marketing to
everybody that you know, itdoesn't you know, public records

(01:04:21):
aren't perfect. If you'relooking for perfect, you're not
going to find it, there is not avendor, a product, anything in
the market that is perfect whenit comes to public records. So,
that's that's a really importantthing to to understand. And if
you come in with that rightmindset, we can make you so much
more efficient and help you growyour business so much faster.

(01:04:45):
It's especially for everybody inthe home in real estate services
related businesses. PublicRecords give you the opportunity
to know every potential customerby name, right? And to focus on
those that most need what youhave to offer? That is such a

(01:05:05):
gift for our industry that otherindustries don't have, they have
to rely on a radio broadcast toeverybody where 90%, 95% of
their dollars are wasted onpeople that don't care. We...

That's a very expensive channel.

Yeah, I mean, we don't have to do that we can be
very targeted on just the folksthat are the right fit that
where we offer real value andreal service to those folks, and
they need us whether they knowthey need us or not yet. So,
it's a huge benefit to this,this industry. And I encourage
everybody, whether they usePropertyRadar or something else,

(01:05:43):
or go down to the county and doit themselves, to take advantage
of it.

Yes, and there's a free three day trial. If you've
not played please give it a try.
So, she's, we go national,please use support. Kim and the
support team is really great anda great way to plug in and not
get lost and use the quick listand the community. If you have
any questions. Sean, thanks forbeing here today.
Congratulations. Big, big movein 2020. A bright spot of 2020.

Great to have you with us, Aaron and appreciate
all your support. So.

All right. Thank you for listening to the Data
Driven Real Estate Podcast, youcan find show notes and links to
some of the resources mentionedin the show at
datadrivenrealestate.com. Clickthat join the community, and
you'll be forwarded to thePropertyRadar community where
you can ask questions about thecurrent show and even see
upcoming guests and askquestions there. We'd love to

(01:06:39):
engage with you in thecommunity. So check it out.
Please don't forget to like,favorite, subscribe and share on
your favorite platform whereyou're listening to the show. It
helps us out a great deal.
Thanks for listening, and we'llsee you next week.

All Episodes

Episode Transcript

Popular Podcasts

Dateline NBC

24/7 News: The Latest

Therapy Gecko

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}What are public records and why are they so powerful? Sean O'Toole with PropertyRadar #ddre24

Episode Transcript

Popular Podcasts

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Dateline NBC

24/7 News: The Latest

Therapy Gecko

All Episodes

What are public records and why are they so powerful? Sean O'Toole with PropertyRadar #ddre24

Dateline NBC