In this episode of David’s Saturday Night Sit Back, we explore what it really takes to pivot from corporate life into full-on entrepreneurship with Vik Singh — founder of Serenity Falls Deodorant, a natural, aluminum-free brand making waves with scents like Coconut Vanilla and Ocean Mist. Vik shares how his background at major companies like Dell, Dun & Bradstreet, and Hewlett Packard prepared him for launching his own business — and what surprised him most along the way.
We also dive into real talk on stock market investing, bootstrapping a brand, building confidence through fitness, and how traveling to over 30 countries has reshaped Vik’s approach to business and life. Whether you're into startups, personal finance, or self-improvement, this episode delivers insights you won’t want to miss.
(0:00) — Business Inspirations + Why You Should Listen: Vik shares his business idols, pre-performance rituals, and what listeners can expect from this episode.
(6:45) — The Biggest Misconception About Vik: A candid look into Vik’s upbringing in Austin, Texas, and how his high school experiences shaped him.
(26:45) — Mastering Negotiation: Vik shares actionable negotiation tactics you can use today.
(33:00) — Why an MBA + The Birth of Serenity Falls: Vik discusses how his MBA empowered him and why he decided to create a natural deodorant brand.
(40:00) — Launching a Business - Surprises and Marketing Strategies: The curveballs Vik faced between product concept and launch, plus insights into Serenity Falls’ unique marketing strategy.
(51:00) — Bootstrapping vs. Investors: How Vik funded Serenity Falls and his take on real-world entrepreneurship case studies from ATX.
(1:01:00) — Top Entrepreneurship and Mental Health Questions Answered: Burnout, building confidence, balancing fitness, and staying resilient as an entrepreneur.
(1:13:00) — Vik’s Investment Philosophy: Tips on long-term investing, mistakes new investors make, and how to spot today’s biggest investment opportunities.
(1:19:00) — Rapid Fire Global Travel Stories: Vik’s experiences traveling to over 30 countries and the life lessons he picked up along the way.
Entrepreneurship advice for young founders
Balancing business, fitness, and mental health
How to launch a startup with limited funds
Stock market investment strategies
Common investing mistakes (and how to avoid them)
Setting boundaries and boosting self-confidence
Lessons from global travel and building resilience
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