August 1, 2023 • 36 mins
This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.
Tamany joins Reggie and Genie from RPR (Realtors Property Resource) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, user engagement and analytics, with the aim of helping you achieve remarkable results.
Tamany also shares insider tips on how to make the most of new tools and templates, conserve time while creating quality content, and gather potential leads effectively. She urges real estate agents to broaden their content horizons, emphasizing the importance of featuring local communities and personal narratives.
Towards the end, the show switches gears to discuss Threads–the latest entrant in the social media scene. Hear what Tamany thinks of this new platform, and why it might be the next big thing in real estate marketing.
Don't miss this month’s Decoding Real Estate with guest Tamany Hall!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
And be sure to check out these helpful and relevant links:
- The Simple Touches
- Single Property Website CANVA Template
- Tamany Hall/The Simple Touches Instagram
- Realtors Property Resource
- RPR Canva Templates
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Unknown (00:00):
decoding Real Estate?
Reggie Nicolay (02:32):
Hello Tamany, welcome to the show.
Tamany Hall (02:35):
Hi, thank you for having me.
Reggie Nicolay (02:36):
Yes. We're really excited about this
episode. You know, when I wasdoing a little research on you,
I saw your background and it'sit's wild, the parallels between
my wife and you, you know, shewas a teacher kind of grew up in
a real estate family. But I sawsome of those elements. And I'm
just curious, you know, it's aunique mix. What got you into
(02:58):
the real estate industry andactually helping agents with
their social media challenges?
Tamany Hall (03:02):
Yeah, it's been a journey. What did your wife
teach?
Reggie Nicolay (03:05):
So she was second grade, and it was okay.
Yeah. So and it was actuallysometimes is the mixed first and
second grade. Yeah. Trying.
Tamany Hall (03:13):
Yeah. I'm a firm believer that teachers can be
successful at literally anycareer because you learn so much
about so much. Yeah, I grew uparound real estate. I literally
my first job, I got paid $5 anhour to put address labels on
mailers for my parents. I wasEaster Bunny, one year, we went
door knocking all the time. Solike I just grew up around it.
(03:34):
And my parents were agents turnbrokers. So they brought Keller
Williams to Northern California.
So I was a part of the grandopening. And I would my very
first like job job wasreceptionist there. So I just
had a lot of experience andknowledge around real estate and
specifically real estatemarketing, because that's where
they would pull me my brotherinto help. And, but, you know, I
(03:55):
was stubborn, and I was like,No, I want to be a teacher. So I
went to school, I got a mathdegree and a secondary teaching
credential and taught for aboutsix years. Four of those were
overseas in Bogota, Colombia.
And while I was over there, mydad unfortunately got diagnosed
(04:15):
with Lou Gehrig's disease, whichis also known as ALS and was
essentially 100% disabled and soI'm the only single kiddo. So I
decided to move back home andhelp my mom and tried to do a
nine to five and was like, nope.
And throughout that journey, Imean, you know, I got
(04:36):
reconnected attempt at mybrothers. He was doing like the
books for Keller Williams inSacramento, California. And they
needed a temp for the frontdesk. I was like, Well, I did
that a long time ago. I'll justhop in and do it. When I was
there. I just I noticed thisneed for like ala carte
marketing support for agents,you know, depending on your
brokerage or whatever. Itdepends, it depends on what
(04:56):
actual support you have, and alot of agents don't have And so
that's kind of I started when Istarted my business. I started
with like logo design, businesscard design, but I'm my father's
daughter, I'm veryentrepreneurial and quickly
realized you can't scale that.
And so when I was teachingbecause I was going what broke
(05:17):
according to my standards, I wasdoing a side business and
marketing on Instagram. So Ikind of just, like, merged all
of my backgrounds together andmade my business as simple
touches.
Reggie Nicolay (05:28):
I love that story. Yeah.
Genie Willett (05:30):
I love that.
Obviously, you yourself havefound success on Instagram.
That's actually how we foundyou. So what are your thoughts
on how realtors can capitalizeon Instagram specifically to
consistently generate thosequality leads?
Tamany Hall (05:46):
Yeah, so like me, myself, I'm not a salesperson,
I'm, I kind of consider myselfan ambivert. So like half
introverted, have extrovertedand the reason that I do well on
on Instagram specifically, isthat by the time they reach out
to me, they're already warmleads, because they've been
watching me, you know, I'm ateacher. So like, I really dive
(06:07):
into the educational content,because that's where that's my
jam, but everyone's jam isdifferent. And I think that's
what's so awesome about socialmedia, is you get to do what you
want to do with it, you know,having the systems in place. So
especially like millennials, andyounger, we would prefer to do
everything click, click, clickversus calling, calling you up,
and like, Hey, can I set anappointment with you. So having
that stuff set up the Lincolnbio is like your number one lead
(06:29):
generation place. And that'susually where I start with my
coaching clients is like, hey,let's look at your LinkedIn bio,
and how many clicks until I canactually give you my email. And
if it's more than, like, two,something's wrong. One is
preferable. But you know, theconsistency and the contents of
like that, I know a lot ofpeople focus on follower count,
(06:50):
and reach and stuff like that.
But actually, having a largefollowing, that's not super
engaged with your content isworse than having a smaller
following that is super engagedwith your content. So being
really clear with like, whatyour who your target audiences,
what your niche is, creatingcontent around that will help
you be more successful ongetting the reach that you want
on Instagram.
Reggie Nicolay (07:11):
You know, I've got to say what you just
mentioned, is, as Jeanne wasalluding to, it's really what
caught our attention about you,you were very consistent, you're
creating a lot of content, andyou were always in our feet. So
you know, given that now, let'slet's talk to our audience,
realtors, what should they besharing on Instagram that can
drive engagement and attractthose leads?
Tamany Hall (07:30):
Yeah, it's funny, because usually, my clients that
are not converting off ofInstagram are posting 100%,
about real estate. And that'sthe problem. So I typically
recommend, I mean, this is kindof like a starter package, you
know, as you get going, you canadjust whatever. But I typically
recommend, you know, you haveyour content bucket of social
(07:50):
proof. So that's like, you'rejust listed just sold House
tours, blah, blah, blah, thatstuff is not going to go viral.
Because honestly, it's boring.
But it's important because itshows that you're doing the
deal. You know, you're you'reworking, you know what you're
doing. In order to get thatstuff to get the good reach, you
have to have the other contentbuckets doing well. And so I
find a lot of my clients focusso hard on that social proof
(08:13):
stuff. And then nothing comes ofit and they get frustrated. So
the other buckets that Irecommend, typically, one is a
community bucket. So whetherthat's like promoting small
businesses in the community, andwhen you do that, and this is
how I recommend doing it, isgoing and experiencing their
business, creating a reel,basically hyping them up. And
(08:33):
then when you go to post it,you're gonna hit tag people, but
you're not going to tag them,you're going to invite them as a
collaborator. And they can sayno, and if they say, No, it just
defaults to a tag. But if theysay yes, then your face is now
also on their profile, doublingyour reach. Right, and you guys
will have the same targetaudience. So when when. So yeah,
(08:55):
yeah, so that's like, I highlyrecommend and then you're out in
the community, you're making b2bconnections, you can like,
promote their business with alittle coupon card, and you're
welcome back. Like whatever youthere's so many opportunities
there. But there are not manyagents on Instagram actually
going out into the community.
(09:18):
Because the what is to be acommunity resource that hasn't
changed the how has changed. Andso how we're now doing that with
short form video across multipleplatforms. So that's the second
bucket is my favorite bucket.
You can also do you know, likeneighborhood tours, or, like if
you're, if you do a lot ofrelocating from out of state and
stuff like that, you can breakdown the different neighborhoods
(09:40):
and like live here if this orwhatever. And then the third
bucket education, you know, butwhen I say education, I want to
be careful because you don'tneed to teach people how to do
your job, because that's So,while you're there, as their
realtor, or agent, so you needto educate them on the decisions
(10:04):
that they're going to have tomake. Right? So like, where do I
want to live? What is importantto me and a house, things like
that you're not teaching themhow to write an offer, because
that's what you're gonna do. Andthen the other two buckets are
going to be specific to you nonreal estate related. So it could
be hobbies, it could be ifyou're like, really into Pilates
(10:25):
post about Pilates, you're gonnafind your people you're gonna,
you know, people that you canrelate to, if you're a family
person post about your kiddoskiddos are so fun, because they
get so much engagement.
Everyone's like, Ooh, cutebabies, like if you're a foodie,
you post your food, I mean, it,the idea is that they're gonna
(10:46):
fall in love with you, and thenthey're gonna, they're gonna
recognize you top of mind thatyou're a realtor. So when they
are ready, they're gonna belike, Oh, I like this person, I
want to meet them, I want towork with them.
Genie Willett (10:56):
I love that. I think so often, it gets
overlooked when you're talkingabout building your social media
sphere, that it isn't about yourfollower count. And I feel like
you're the first person I reallyheard say that, and particularly
as a realtor, your your sphereis going to be relatively small,
right? You're only serving onecommunity, that's the people you
want in that group. You don'tneed 100,000 followers for your,
(11:21):
your leads. Right?
Tamany Hall (11:23):
Exactly. I and you said it perfectly. I mean,
you're a local business, you'retrying to get local followers.
And I say this a lot to one timeI was at a training and they
were introducing me, they'relike, Oh, she has so many
followers. And I'm like, I don'treally care about that. What I'm
proudest of is I've created aspace for agents to come and
(11:46):
feel safe enough to askquestions, and get help, because
where else are they going to go?
Genie Willett (11:55):
Well, that leads me right into Do you have any
success success stories you canshare? Where realtors use their
Instagram or other social mediastrategies to grow their
business? Oh, absolutely.
Tamany Hall (12:08):
So I have to come to mind. I mean, I have a
subscription service calledSocial Simplicity. It's my
highest ROI program. Andessentially, I do all the
research as far as like, findingthe trends or thinking the
thinking of the ideas or findingthe trending audio for the
agents to use. And this serves acouple purposes. One, it's
(12:29):
coming from me and I've workedon this for years and years. So
like I understand what is goingto perform well and what isn't,
so that you get the expertisebehind it, too, you save time,
obviously in three, you'resaving your algorithm, because
every time you go on your searchbar and go reel to reel ideas,
or like funny realtor content,you're telling the algorithm
(12:49):
that you want to see morerealtor content, which is not
what you want to see you wantyour feed to be full of
potential clients, which islocal adults. So every time you
go on search, you're messingthat up and you're confusing
algorithm. So then for me, mytarget audience is real estate
agents. So it just makes sensefor me to be doing that work.
But anyways, so we have agentsin there who, all ages, I think
(13:14):
one of my oldest is in her 60s.
And she she was on her call theother day. And we were I was
like telling them how to checktheir insights and stuff so they
can make educated decisionsmoving forward. And she's like,
my engagement is up 1000. Andshe's like, is that good? Like,
oh, it's amazing. So justincorporating short form video
(13:38):
correctly, you're gonna see ahuge growth just because that's
how the algorithm is right now.
Another one I have is I'm reallybig on Canva. Canva is my best
friend. It's super userfriendly. I used it when I was a
teacher, I use it now. And oneof my favorite ways to use Canva
as a realtor is creating alisting landing page. So because
(14:01):
you can now post publish Canvadesigns to the web, and then
share via a URL. And then withinthat there's a lot of
interactive stuff you can do,you can have an interactive
Google Map embedded on thelisting landing page you can
have, you can have the link towhere and if you go to my
Instagram, I have tutorials onall of this. But there's a link
where you can click on it. Andthen it automatically dials your
(14:24):
phone number. There's a way toembed a Google Form to add a
lead capture. So there's lots oftools you can use, and I just
had. She's not my client, but wedid a summit together. And I
gave away that as a freebie andshe used it on this open house
of this kind of unique house.
And she said a buyer camethrough, asked for a flyer she
had she had a QR code, shescanned it, she shared that
(14:46):
website with her agent, and theywrote an offer.
Reggie Nicolay (14:51):
Wow. I mean, that's as good as it gets.
Right. So then which actuallyleads me into my next question
because As you brought upinsights, and obviously, if
you're getting a deal, that'sthe best metric, but for the
agents that maybe they're alittle analytical or just want
to know their progress, whatadvice do you have for them to,
(15:12):
you know, track their progressor looking at insights?
Tamany Hall (15:16):
That's a great question. Because especially
when I first this year, I leaninto social media services
specifically. And it's reallyhard to show ROI with social
media marketing, because it'svery rare that someone's going
to be like, Hey, I saw a videoX, and I'm pre approved helped
me, right, right? Like, it's notgoing to look like that. And
(15:37):
they're going to, they're goingto creep on your content for a
while, they're gonna like somestuff, they're gonna, you know,
comment here and there, they'regoing to reply to your story
about something non real estaterelated. And eventually, it's
going to lead to a deal, but youdon't know, you know, this is a
content lead to this deal. Thatbeing said, we're talking about
Instagram, specifically,Instagram, its algorithm is
(16:00):
fueled by engagement. Soengagement is the top thing that
we track in my subscriptionservice. You're aiming for
likes, comments, shares, andsaves. And the way that you do
that best is one, knowing whoyour target audience is. But you
know, if you're saying, If Iasked you what's your real
estate niche, and you tell meresidential, you need to niche
(16:21):
down more, you need to find asmaller target audience, because
there's way too manyresidential, you know, deals out
there, it's just not, it's noteffective. But knowing your
target audience, and thencreating content that's actually
going to help them. And the bestway that I describe that is, so
my target audience is a realtor,so or a real estate agent. So
(16:44):
I've been creating audios forrealtors to use to get leads. So
for example, I'll create a anaudio like, I'm a realtor in
this area. I specialize in this,follow me for this kind of
content with the intention of areal estate agent, using that
audio, to create a video togenerate leads. So you're
(17:09):
creating content to help yourideal client and that's where
you're gonna find the magic.
Genie Willett (17:17):
I love that. I mean, so I run our social media
and, and it's a lot of work,right. And we know that realtors
have pretty busy lives andadding social media to the mix
is just like a small part oftheir business like most of
their businesses making thatdeal, right. So what advice do
you have about managing theirtime effectively, while still
(17:37):
trying to ensure like a realpresence on social?
Tamany Hall (17:41):
Absolutely. Number one concern I get, it's hard,
right? Like, it's hard to beconsistent. Oh, I have so many
things I want to say about this.
So consistency is gonna lookdifferent for everybody. And the
nice thing is that the algorithmfavors consistency, not
necessarily like quantity. So ifyou can post once a week, great.
(18:06):
But post once a week, everyweek, if you can post three
times a week, great, but do itevery week. So the algorithm
prefers you do to this week tonext week versus for this week,
zero next week. Right? So itlikes the consistency. That's
(18:27):
why I always show up on yourfeed because I'm posting on a
consistent schedule. And thealgorithm likes that. As far as
being busy, I always say socialmedia marketing is a way to get
more eyes on what you're alreadydoing in your business. So 90%
of the content that I make issomething that I'm already
(18:48):
working on and I'm just reallyquick gonna make a video about
it or make a video explainingwhat I'm doing or making a video
teaching you how to do it too.
So thinking about it that wayhas been helpful for some of my
clients. And then logistically,we just went through this with
one of my coaching clients. Ifyou're out and about and you
you're like overwhelmed the ideaof posting on Instagram, just
(19:11):
get in the habit of filming fiveto 10 second, vertical video
clips of stuff throughout yourday. So that way when you go to
sit down to make something youhave stuff to choose from, okay.
And stories is another great wayto be consistent because every
time we stories are sounderrated in my opinion,
(19:32):
because every time you post onstories, your little face gets
pushed to the front and boomYour face is on your next
clients phone. Like for free.
Like that's crazy. So andhopping on like spreading out
your stories to going likemorning, afternoon evening
that's gonna be better thandoing like three back to back
because then you can get pushedto the front three separate
(19:54):
times.
Genie Willett (20:00):
Yeah, taking notes.
Tamany Hall (20:02):
And the nice thing about stories is 24 hours. So I
use that for like the not superpretty stuff, right? Like, I
don't have to go and like apretty camera graphic for a
story, I can literally hop onwith no makeup. And people
prefer that honestly, becauseit's real. And it's raw. It's
the best way to nurture yourfollowing to because they get to
know you. I mean, yesterday, Ihopped on stories, I was like
(20:23):
crying a little bit. And peoplelike, loved it. They're like,
Thank you for showing yourgenuine, whatever. And I was
like, Yeah, I mean, it's real.
Like, it's my life. Right? Sostories is super underrated. But
yeah, feed posts are whereyou're gonna get new followers.
So being consistent with thoseand then templates is also
really great. So Instagram hasnow has native templates inside
(20:44):
of reels. And so you'll see itsometimes if you're scrolling,
it'll say Use Template, there'slike a little button. Or if you
go plus, real, one of theoptions is template. Okay? Those
are so easy to make a realbecause you're basically
stealing the timing of someoneelse's video, and you're just
(21:05):
dropping in your own videoclips, I can make a reel in 30
seconds using a template, it'sso fast. So just getting like
acquainted with those kinds ofthings. And just getting in the
habit of doing it. I know it's anew habit. And new habits are
always like, oh, new habit. Butit's free. And we don't know how
long it's gonna be free either.
(21:25):
So use it.
Reggie Nicolay (21:28):
Love the idea of the templates, that is so great,
you know, being able to reverseengineer something so much
easier than doing it yourselffrom scratch. We can attest to
that, which maybe is a nicesegue into another topic I want
to talk to you today about inCanva because we've actually
started using this tool, we usedto be exclusively in Photoshop
and Illustrator and you know,they're so hard to use
(21:49):
comparatively. And they don'thave a lot of these modern
perks. So and I see you're usingit you're teaching classes in
it, let's talk about howRealtors should be using this
tool to improve their socialmedia marketing any tips?
Tamany Hall (22:00):
Oh god. I so many, I'm literally just finished a
presentation that I'm going tobe giving so I'm like fresh on
my mind. So like I said, listinglanding pages are one of my
favorite ways because of all thereasons that I gave already. You
can like all make like an endingreel. I call it an ending reel
(22:23):
clip. But essentially it's afour second video size to
Instagram reels and it has yourlogo and your headshot and your
phone number on it. You put thatat the end of your sorry, my
cap. You put that at the end ofyour reels. And that's a really
(22:45):
great way for brands to raisebrand awareness. You can
actually I mean obviously youcan make your static posts your
carousel posts within Canva.
Make sure you have your brandkit set up with your colors and
your headshots and your logosand stuff like that huge
timesaver. If you don't havebrand colors picked, pick those
first. That's going to be areally easy way to get some
(23:07):
cohesiveness on your feed forbrand awareness as well. If
you're not sure what colors topick, I always like to look up
the psychology of colors becauseevery color kind of represents a
different mood or like feelingso you can pick something that
resonates with you. Make sureyou pick a color that doesn't
clash with your brokerages logocolors. Like I know a lot of
brokerages use red for examplethat can be like kind of hard
(23:30):
with like pink or something. Sothink about that, because those
logos are oftentimes going to beused next to like side by side,
you can also go tocanva.com/colors. And they have
a lot of really cool tools youcan upload like your headshot or
your branding shot, for example.
And it will actually create acolor palette based off of your
branding shot, which I reallylike. So I typically start there
(23:52):
with my clients, you have zerobranding chosen, and then we
kind of adjust accordingly. Artof this so Canva just put in a
bunch of artificial intelligencefeatures, which is basically
like, they want to take out thetroublesome or the trouble of
(24:14):
staring at a blank design. Sothey've added things like magic
design and magic create andmagic, right. And all of those
use artificial intelligence tohelp you like fill the spaces,
right. So learning about thoseand leveraging those to help you
save time is a great idea. Let'ssee. Oh, and I also use it a lot
(24:36):
for reel covers. So if youcreate a reel, you either have
the option of choosing a framein the video to be the cover
which is what's going to appearon your feed or your grid. Or
you can create your own and thebenefit of creating your own in
Canva it's a little bit extrawork, but you can create like a
title kind of like a clickbait sA title. And that way, if
(25:02):
somebody like happens upon oneof your reels in length, it
clicks over to your profile. Wecall it like bingeable. So like
your content is now bingeable.
Because there's titles to eachvideo. And they know like, if
this title resonates with me, Iwant to watch this video. So
that's a really nice idea. Likewhen you kind of get going, I
know when you're first starting,it might be a little bit too
much work. But when you getgoing, and you get a, like a
(25:23):
schedule going starting to addthose real covers with the
titles of what the video isabout can be really helpful too.
Genie Willett (25:33):
Yeah, Canva is like a plethora of resources.
Right? Once you get in, there'slike the rabbit hole of
everything you can do. kind oftouched on this for a second. I
know Canva just introduced AIinto their platform at multiple
levels, from design to textfeatures. So what do you think
you should start with whenyou're in there? What's the
first eight because even thatcan feel a little overwhelming.
(25:56):
I know, I've like dabbled in it.
And then I'm like, I don't knowwhat I'm doing. And I just like
next it out would be a goodplace for them to start if they
want to use some of that to helpkind of streamline or maybe
expedite their content creation.
Tamany Hall (26:09):
Probably magic, right. It's very similar to
ChatGPT. So essentially, ifyou're in InDesign, in the
bottom right hand corner,there's a little blue and white
circle with stars in it. That'scalled Canvas system. And you
click on that, and that givesyou some options and magic right
is in there. And you just tellit what you want it to write. So
like a lot of times I'll have itwrite lists, like right knee 10
(26:32):
tips for maintaining your home'svalue and 2023. And it'll pull
out a list for you to use on acarousel post. I use it a lot
for captions. So if you like,you know, you want to post about
something and you're like, but Iliterally don't know what to
write in the caption, you canask it to write the caption. So
that's really nice. Another funone that I was just working with
(26:57):
a client on is all of the newways you can edit photos. So
they have a magic eraser, whichhelps you erase like small
objects from photos like I'veerased like people in the
distance to have like a nicebackground or like a pin on the
desk I've erased and then themagic edit. You can also it's
(27:20):
crazy. You can change things inpictures. So like I've used it
to change roses to sunflowersI've used it to virtually staged
an empty room. I mean, it's notperfect. Love you saw like the
artificial intelligence headshottrends and people had like three
arms. It's not perfect. No workin progress there. Yeah, but
(27:42):
sometimes you get like somereally cool stuff. And it's just
kind of it's, it's crazy. It's,you know, I'm not an expert at
all, but I just I play aroundwith it. And it's really cool.
Like, I've changed my shirt.
Reggie Nicolay (27:55):
You might have a picture and there's this one
thing in it though you want tofix or then normally before you
had to get a new picture or noPhotoshop or something. So now
it's making it really accessibleto everybody.
Tamany Hall (28:06):
Yeah, I mean, I use Canva to design yard signs. And
to send that off to the printer,I've used it design business
cards, I've used it to designspin, I'm a partner with Spin
Tops, which is it's a yard signaccessory where you can put in
eight by 10 photos. And there'sfour to I think like eight slots
(28:29):
depending on the size you get.
So we'll customize the QR codesper listing. And so that's
really powerful, because you canmake QR codes on Canva to under
Apps. So having those QR codesto be specific to listings, you
know going paperless, all thesethings is going to be better
than crumpling up a flyer andthrowing it in your back seat.
So yeah, I mean, the, thepossibilities are endless, which
(28:52):
is why it's overwhelming to somepeople. But like for someone
like me, I'm just like, oh mygod, I love it. Like, let me
just get in here and play aroundall day.
Reggie Nicolay (29:02):
You mentioned QR codes, and I was thinking what a
comeback they had made. I mean Ifeel like we're all in again, as
well. And I'm using them myselfall the time. So...
Genie Willett (29:14):
The amount of times I've been at a restaurant
and taking a picture of the QRcode before I learned. I was
like, Oh,
Tamany Hall (29:23):
it's so funny, because there's a side note
sidebar, but I moved to Bogotain 2016. And I'd say they're a
couple years behind the UnitedStates as far as like technology
and stuff goes. You know, Imoved back obviously in 2020
when the pandemic hit, and so,technology advances just kind of
took off naturally. And when Icame back, I was like what is
this world? Everything is techbased and QR codes everywhere.
Reggie Nicolay (29:51):
Okay, so I want to one more time switch gears a
little bit. This time I want totalk about threads. It's
something that I kind of gotexcited about when it first came
out. I I saw you on there rightaway. And so we're like I told
Jeanne, we got to get a coupleof questions on it. So for
listeners, if you don't alreadyknow, you know, this is a met as
new social network that came outaround July 5. But what's your
(30:12):
advice? I mean, I know it'sstill unproven. Should agents
explore it? What's yourthoughts?
Tamany Hall (30:20):
So, I mean, I'm gonna preface this by saying,
I'm not an expert, nobody's anexpert at this point. Like, it's
so new, nobody really knows whatthey're doing. However, my
initial thoughts are, there area lot of real estate agents on
it already. Because Realtorslike to try the new things and,
you know, they like to see ifit's gonna work for them. I know
(30:42):
I have a lot of my older clientswho prefer it, because it's just
text, you don't have to make agraphic. It's not a visual
platform, and it's easier forthem to stay consistent with. So
that's what I think I made apost about this. It's like if,
if you've been like, any socialmedia platform will work if you
work it, right. So if you'vebeen struggling with reels and
(31:07):
you hate being on camera, thenthreads could be a really great
opportunity for you. On the flipside of that, there's a lot of
us who've been working reallyhard on our Instagram presence
and are not ready to ditch itfor the next shiny thing. And I
had, I posted a question aboutthis on threads. And somebody
said, a really good idea. Isaid, Hey, I'm gonna use
(31:30):
threads, for my networking tofind my referral partners.
Because all the realtors arehere. And then I'm going to use
Instagram for my buyers andseller leads keeping the
algorithms completely separatethat way, you're not confusing
the algorithm. So I thought thatwas a really great idea, too.
Genie Willett (31:50):
I think what people seem to really be drawn
towards with threads is that itfeels like the conversation is
coming back, right? Where we'rein Instagram, where we're giving
a lot of content out, butsometimes it's hard to create
that, like conversation, the,you know, the engagement in that
way. Do you have any ideas ofhow you think they Realtors
(32:10):
could engage with clientsthrough threads.
Tamany Hall (32:13):
So that's a really interesting point that you just
brought up, because literally,what you just said is what
people should be doing onInstagram is trying to get that
conversation happening. And Ialmost feel that the reason it's
happening so naturally onthreads is because it's new. And
people are like trying it out. Iwonder in a couple months, if
(32:35):
that's still gonna be the case,or people are gonna get tired of
like, commenting on randomthings
Genie Willett (32:41):
might also be like the low hanging fruit,
right? Like, we just talkedabout what it is to create the
reels and the visuals, and andthat's more attractive and
appealing to follow. But to justbe able to speak to just have a
thought sometimes becomes a loteasier for people. Right? And
maybe it's like a something thatthey could generate more
(33:02):
consistently and more often.
Tamany Hall (33:04):
Absolutely. I mean, it totally depends on you and
your personality and what youlike to do.
Genie Willett (33:09):
I think you're right, though, it's funny, I was
just, Reggie and I are verydifferent in social media world,
right? Like, I think I am drawnto Instagram, I like making
videos, I like making thevisuals, that's very much my
comfort zone. When I went toTwitter, I remember I told you
once I sat there for like, 30minutes trying to come up with
120 characters. I was like, Thisis not my platform, supposed to
(33:32):
be fast, right? Whereas threadslaunched and Reggie's like,
constantly on there. Like withwhatever new, you know,
engagement he wants to talkabout or thought of the day or,
you know, just like it just camevery naturally. So maybe that is
a good segue of like, pick thesocial media platform that works
best for you. And then you willfind the engagement there
(33:55):
because it's going to besomething that's easier to lean
into than something maybe you'renot as comfortable with.
Tamany Hall (34:00):
Absolutely, I'll be interested to see to once they
start getting insights availableon threads. Like I'm curious,
the average age range of theuser on threads and things like
that, because that that could bebecause like a lot of people on
Tik Tok, for example, go afterfirst time homebuyers, because
that's typically like a youngerdemographic versus Instagram or
Facebook. So I think there's alot of opportunity there. But
(34:24):
like anything, it's gonna takework, right. So you have to
choose if you're going to add itto your toolbox. It's going to
be extra time.
Genie Willett (34:34):
Right? Like how many wheels can you keep
spinning? Right, exactly.
Tamany Hall (34:37):
So yeah, like choosing what's best for you and
then everything still applies.
You have to have your nichenailed down. You have to have
clear messaging you have likethe all of that stays the same.
It's just how you'recommunicating. It is going to be
a little bit different threads
Genie Willett (34:53):
and staying consistent.
Tamany Hall (34:54):
Yeah!
Reggie Nicolay (34:55):
I did recently hear that threads was actively
trying to work on getting outActivity Pub is that what it is?
It's like an integration thatmakes it more that the
conversation in threads can bemore open and work with
WordPress and Mastodon and othernetworks. So what you're doing
there isn't just for thatnetwork. So that's an
interesting thing that mayhappen. Who knows?
Tamany Hall (35:16):
Oh, yeah, I have so many theories about where
they're trying to go. I mean,obviously, they have a plan.
Like, I think they're, this isjust so interesting observation.
But um, the Twitter, Twittergraphics got really popular on
Instagram for a while, like, Iuse them for a while too. And
they literally made thatintegration. So you can post
(35:37):
something on threads and thenshare it to your stories. And it
auto creates that Twitter, like,thing that you were making in
Canva? I think they're reallytrying to separate text versus
visual with these two platforms.
Now, why are they doing that? Imean, I have so many theories,
but we'll see where it goes.
Obviously, it's still a growingplatform. Right? And we'll also
(36:01):
see if the the engagement staysbecause it's still new and
shiny. You know, I know they gotlike, 100 million plus users
already, but I'm curious howmany are gonna stay active on
it?
Reggie Nicolay (36:12):
Right. Yeah, that's your that's kind of been
our conversation point. It'slike, yeah, so
Genie Willett (36:18):
How do you get people coming back over and over
again, becoming the thing theycheck every morning, like they
do with Instagram, or Facebook.
Or,
Tamany Hall (36:25):
I will say though, the people who've interacted
with me on threads are differentthan the people who interact
with me on Instagram. So that's,you know, an interesting thought
to
Reggie Nicolay (36:33):
That is, Tamany, this has been such a fun
conversation, you are so easy totalk to, and packed full of
information. So our listenersare gonna love it. I know you
have a free item for thelisteners today. And you've
already kind of mentioned itsvalue, right? It's the single
property website Canvatemplates. Is that right?
Tamany Hall (36:55):
Yes, I completely forgot. Yes, I'm giving it to
you guys for free in the shownotes. So there you go. You
don't have to imagine you canuse my template, pop your
pictures in, publish it as awebsite and get some offers.
Reggie Nicolay (37:08):
Amazing. That is so cool. Yeah, I definitely I
would endorse that. We're gonnadownload it, check it out. But
we'll make sure to share that.
It'll be in the show notes, asyou said. So. Thank you for
sharing that, of course. Thanksfor making time for us. Yes,
yeah.
Tamany Hall (37:22):
Thanks for reaching out. I love I love these
conversations so well.
Reggie Nicolay (37:25):
We thoroughly enjoyed it too. So all right,
listeners. We're going to wrapup today's episode. Thanks for
tuning in to decoding realestate and listen to us next
time.
decoding Real Estate?
Reggie Nicolay (02:32):
Hello Tamany, welcome to the show.
Tamany Hall (02:35):
Hi, thank you for having me.
Reggie Nicolay (02:36):
Yes. We're really excited about this
episode. You know, when I wasdoing a little research on you,
I saw your background and it'sit's wild, the parallels between
my wife and you, you know, shewas a teacher kind of grew up in
a real estate family. But I sawsome of those elements. And I'm
just curious, you know, it's aunique mix. What got you into
(02:58):
the real estate industry andactually helping agents with
their social media challenges?
Tamany Hall (03:02):
Yeah, it's been a journey. What did your wife
teach?
Reggie Nicolay (03:05):
So she was second grade, and it was okay.
Yeah. So and it was actuallysometimes is the mixed first and
second grade. Yeah. Trying.
Tamany Hall (03:13):
Yeah. I'm a firm believer that teachers can be
successful at literally anycareer because you learn so much
about so much. Yeah, I grew uparound real estate. I literally
my first job, I got paid $5 anhour to put address labels on
mailers for my parents. I wasEaster Bunny, one year, we went
door knocking all the time. Solike I just grew up around it.
(03:34):
And my parents were agents turnbrokers. So they brought Keller
Williams to Northern California.
So I was a part of the grandopening. And I would my very
first like job job wasreceptionist there. So I just
had a lot of experience andknowledge around real estate and
specifically real estatemarketing, because that's where
they would pull me my brotherinto help. And, but, you know, I
(03:55):
was stubborn, and I was like,No, I want to be a teacher. So I
went to school, I got a mathdegree and a secondary teaching
credential and taught for aboutsix years. Four of those were
overseas in Bogota, Colombia.
And while I was over there, mydad unfortunately got diagnosed
(04:15):
with Lou Gehrig's disease, whichis also known as ALS and was
essentially 100% disabled and soI'm the only single kiddo. So I
decided to move back home andhelp my mom and tried to do a
nine to five and was like, nope.
And throughout that journey, Imean, you know, I got
(04:36):
reconnected attempt at mybrothers. He was doing like the
books for Keller Williams inSacramento, California. And they
needed a temp for the frontdesk. I was like, Well, I did
that a long time ago. I'll justhop in and do it. When I was
there. I just I noticed thisneed for like ala carte
marketing support for agents,you know, depending on your
brokerage or whatever. Itdepends, it depends on what
(04:56):
actual support you have, and alot of agents don't have And so
that's kind of I started when Istarted my business. I started
with like logo design, businesscard design, but I'm my father's
daughter, I'm veryentrepreneurial and quickly
realized you can't scale that.
And so when I was teachingbecause I was going what broke
(05:17):
according to my standards, I wasdoing a side business and
marketing on Instagram. So Ikind of just, like, merged all
of my backgrounds together andmade my business as simple
touches.
Reggie Nicolay (05:28):
I love that story. Yeah.
Genie Willett (05:30):
I love that.
Obviously, you yourself havefound success on Instagram.
That's actually how we foundyou. So what are your thoughts
on how realtors can capitalizeon Instagram specifically to
consistently generate thosequality leads?
Tamany Hall (05:46):
Yeah, so like me, myself, I'm not a salesperson,
I'm, I kind of consider myselfan ambivert. So like half
introverted, have extrovertedand the reason that I do well on
on Instagram specifically, isthat by the time they reach out
to me, they're already warmleads, because they've been
watching me, you know, I'm ateacher. So like, I really dive
(06:07):
into the educational content,because that's where that's my
jam, but everyone's jam isdifferent. And I think that's
what's so awesome about socialmedia, is you get to do what you
want to do with it, you know,having the systems in place. So
especially like millennials, andyounger, we would prefer to do
everything click, click, clickversus calling, calling you up,
and like, Hey, can I set anappointment with you. So having
that stuff set up the Lincolnbio is like your number one lead
(06:29):
generation place. And that'susually where I start with my
coaching clients is like, hey,let's look at your LinkedIn bio,
and how many clicks until I canactually give you my email. And
if it's more than, like, two,something's wrong. One is
preferable. But you know, theconsistency and the contents of
like that, I know a lot ofpeople focus on follower count,
(06:50):
and reach and stuff like that.
But actually, having a largefollowing, that's not super
engaged with your content isworse than having a smaller
following that is super engagedwith your content. So being
really clear with like, whatyour who your target audiences,
what your niche is, creatingcontent around that will help
you be more successful ongetting the reach that you want
on Instagram.
Reggie Nicolay (07:11):
You know, I've got to say what you just
mentioned, is, as Jeanne wasalluding to, it's really what
caught our attention about you,you were very consistent, you're
creating a lot of content, andyou were always in our feet. So
you know, given that now, let'slet's talk to our audience,
realtors, what should they besharing on Instagram that can
drive engagement and attractthose leads?
Tamany Hall (07:30):
Yeah, it's funny, because usually, my clients that
are not converting off ofInstagram are posting 100%,
about real estate. And that'sthe problem. So I typically
recommend, I mean, this is kindof like a starter package, you
know, as you get going, you canadjust whatever. But I typically
recommend, you know, you haveyour content bucket of social
(07:50):
proof. So that's like, you'rejust listed just sold House
tours, blah, blah, blah, thatstuff is not going to go viral.
Because honestly, it's boring.
But it's important because itshows that you're doing the
deal. You know, you're you'reworking, you know what you're
doing. In order to get thatstuff to get the good reach, you
have to have the other contentbuckets doing well. And so I
find a lot of my clients focusso hard on that social proof
(08:13):
stuff. And then nothing comes ofit and they get frustrated. So
the other buckets that Irecommend, typically, one is a
community bucket. So whetherthat's like promoting small
businesses in the community, andwhen you do that, and this is
how I recommend doing it, isgoing and experiencing their
business, creating a reel,basically hyping them up. And
(08:33):
then when you go to post it,you're gonna hit tag people, but
you're not going to tag them,you're going to invite them as a
collaborator. And they can sayno, and if they say, No, it just
defaults to a tag. But if theysay yes, then your face is now
also on their profile, doublingyour reach. Right, and you guys
will have the same targetaudience. So when when. So yeah,
(08:55):
yeah, so that's like, I highlyrecommend and then you're out in
the community, you're making b2bconnections, you can like,
promote their business with alittle coupon card, and you're
welcome back. Like whatever youthere's so many opportunities
there. But there are not manyagents on Instagram actually
going out into the community.
(09:18):
Because the what is to be acommunity resource that hasn't
changed the how has changed. Andso how we're now doing that with
short form video across multipleplatforms. So that's the second
bucket is my favorite bucket.
You can also do you know, likeneighborhood tours, or, like if
you're, if you do a lot ofrelocating from out of state and
stuff like that, you can breakdown the different neighborhoods
(09:40):
and like live here if this orwhatever. And then the third
bucket education, you know, butwhen I say education, I want to
be careful because you don'tneed to teach people how to do
your job, because that's So,while you're there, as their
realtor, or agent, so you needto educate them on the decisions
(10:04):
that they're going to have tomake. Right? So like, where do I
want to live? What is importantto me and a house, things like
that you're not teaching themhow to write an offer, because
that's what you're gonna do. Andthen the other two buckets are
going to be specific to you nonreal estate related. So it could
be hobbies, it could be ifyou're like, really into Pilates
(10:25):
post about Pilates, you're gonnafind your people you're gonna,
you know, people that you canrelate to, if you're a family
person post about your kiddoskiddos are so fun, because they
get so much engagement.
Everyone's like, Ooh, cutebabies, like if you're a foodie,
you post your food, I mean, it,the idea is that they're gonna
(10:46):
fall in love with you, and thenthey're gonna, they're gonna
recognize you top of mind thatyou're a realtor. So when they
are ready, they're gonna belike, Oh, I like this person, I
want to meet them, I want towork with them.
Genie Willett (10:56):
I love that. I think so often, it gets
overlooked when you're talkingabout building your social media
sphere, that it isn't about yourfollower count. And I feel like
you're the first person I reallyheard say that, and particularly
as a realtor, your your sphereis going to be relatively small,
right? You're only serving onecommunity, that's the people you
want in that group. You don'tneed 100,000 followers for your,
(11:21):
your leads. Right?
Tamany Hall (11:23):
Exactly. I and you said it perfectly. I mean,
you're a local business, you'retrying to get local followers.
And I say this a lot to one timeI was at a training and they
were introducing me, they'relike, Oh, she has so many
followers. And I'm like, I don'treally care about that. What I'm
proudest of is I've created aspace for agents to come and
(11:46):
feel safe enough to askquestions, and get help, because
where else are they going to go?
Genie Willett (11:55):
Well, that leads me right into Do you have any
success success stories you canshare? Where realtors use their
Instagram or other social mediastrategies to grow their
business? Oh, absolutely.
Tamany Hall (12:08):
So I have to come to mind. I mean, I have a
subscription service calledSocial Simplicity. It's my
highest ROI program. Andessentially, I do all the
research as far as like, findingthe trends or thinking the
thinking of the ideas or findingthe trending audio for the
agents to use. And this serves acouple purposes. One, it's
(12:29):
coming from me and I've workedon this for years and years. So
like I understand what is goingto perform well and what isn't,
so that you get the expertisebehind it, too, you save time,
obviously in three, you'resaving your algorithm, because
every time you go on your searchbar and go reel to reel ideas,
or like funny realtor content,you're telling the algorithm
(12:49):
that you want to see morerealtor content, which is not
what you want to see you wantyour feed to be full of
potential clients, which islocal adults. So every time you
go on search, you're messingthat up and you're confusing
algorithm. So then for me, mytarget audience is real estate
agents. So it just makes sensefor me to be doing that work.
But anyways, so we have agentsin there who, all ages, I think
(13:14):
one of my oldest is in her 60s.
And she she was on her call theother day. And we were I was
like telling them how to checktheir insights and stuff so they
can make educated decisionsmoving forward. And she's like,
my engagement is up 1000. Andshe's like, is that good? Like,
oh, it's amazing. So justincorporating short form video
(13:38):
correctly, you're gonna see ahuge growth just because that's
how the algorithm is right now.
Another one I have is I'm reallybig on Canva. Canva is my best
friend. It's super userfriendly. I used it when I was a
teacher, I use it now. And oneof my favorite ways to use Canva
as a realtor is creating alisting landing page. So because
(14:01):
you can now post publish Canvadesigns to the web, and then
share via a URL. And then withinthat there's a lot of
interactive stuff you can do,you can have an interactive
Google Map embedded on thelisting landing page you can
have, you can have the link towhere and if you go to my
Instagram, I have tutorials onall of this. But there's a link
where you can click on it. Andthen it automatically dials your
(14:24):
phone number. There's a way toembed a Google Form to add a
lead capture. So there's lots oftools you can use, and I just
had. She's not my client, but wedid a summit together. And I
gave away that as a freebie andshe used it on this open house
of this kind of unique house.
And she said a buyer camethrough, asked for a flyer she
had she had a QR code, shescanned it, she shared that
(14:46):
website with her agent, and theywrote an offer.
Reggie Nicolay (14:51):
Wow. I mean, that's as good as it gets.
Right. So then which actuallyleads me into my next question
because As you brought upinsights, and obviously, if
you're getting a deal, that'sthe best metric, but for the
agents that maybe they're alittle analytical or just want
to know their progress, whatadvice do you have for them to,
(15:12):
you know, track their progressor looking at insights?
Tamany Hall (15:16):
That's a great question. Because especially
when I first this year, I leaninto social media services
specifically. And it's reallyhard to show ROI with social
media marketing, because it'svery rare that someone's going
to be like, Hey, I saw a videoX, and I'm pre approved helped
me, right, right? Like, it's notgoing to look like that. And
(15:37):
they're going to, they're goingto creep on your content for a
while, they're gonna like somestuff, they're gonna, you know,
comment here and there, they'regoing to reply to your story
about something non real estaterelated. And eventually, it's
going to lead to a deal, but youdon't know, you know, this is a
content lead to this deal. Thatbeing said, we're talking about
Instagram, specifically,Instagram, its algorithm is
(16:00):
fueled by engagement. Soengagement is the top thing that
we track in my subscriptionservice. You're aiming for
likes, comments, shares, andsaves. And the way that you do
that best is one, knowing whoyour target audience is. But you
know, if you're saying, If Iasked you what's your real
estate niche, and you tell meresidential, you need to niche
(16:21):
down more, you need to find asmaller target audience, because
there's way too manyresidential, you know, deals out
there, it's just not, it's noteffective. But knowing your
target audience, and thencreating content that's actually
going to help them. And the bestway that I describe that is, so
my target audience is a realtor,so or a real estate agent. So
(16:44):
I've been creating audios forrealtors to use to get leads. So
for example, I'll create a anaudio like, I'm a realtor in
this area. I specialize in this,follow me for this kind of
content with the intention of areal estate agent, using that
audio, to create a video togenerate leads. So you're
(17:09):
creating content to help yourideal client and that's where
you're gonna find the magic.
Genie Willett (17:17):
I love that. I mean, so I run our social media
and, and it's a lot of work,right. And we know that realtors
have pretty busy lives andadding social media to the mix
is just like a small part oftheir business like most of
their businesses making thatdeal, right. So what advice do
you have about managing theirtime effectively, while still
(17:37):
trying to ensure like a realpresence on social?
Tamany Hall (17:41):
Absolutely. Number one concern I get, it's hard,
right? Like, it's hard to beconsistent. Oh, I have so many
things I want to say about this.
So consistency is gonna lookdifferent for everybody. And the
nice thing is that the algorithmfavors consistency, not
necessarily like quantity. So ifyou can post once a week, great.
(18:06):
But post once a week, everyweek, if you can post three
times a week, great, but do itevery week. So the algorithm
prefers you do to this week tonext week versus for this week,
zero next week. Right? So itlikes the consistency. That's
(18:27):
why I always show up on yourfeed because I'm posting on a
consistent schedule. And thealgorithm likes that. As far as
being busy, I always say socialmedia marketing is a way to get
more eyes on what you're alreadydoing in your business. So 90%
of the content that I make issomething that I'm already
(18:48):
working on and I'm just reallyquick gonna make a video about
it or make a video explainingwhat I'm doing or making a video
teaching you how to do it too.
So thinking about it that wayhas been helpful for some of my
clients. And then logistically,we just went through this with
one of my coaching clients. Ifyou're out and about and you
you're like overwhelmed the ideaof posting on Instagram, just
(19:11):
get in the habit of filming fiveto 10 second, vertical video
clips of stuff throughout yourday. So that way when you go to
sit down to make something youhave stuff to choose from, okay.
And stories is another great wayto be consistent because every
time we stories are sounderrated in my opinion,
(19:32):
because every time you post onstories, your little face gets
pushed to the front and boomYour face is on your next
clients phone. Like for free.
Like that's crazy. So andhopping on like spreading out
your stories to going likemorning, afternoon evening
that's gonna be better thandoing like three back to back
because then you can get pushedto the front three separate
(19:54):
times.
Genie Willett (20:00):
Yeah, taking notes.
Tamany Hall (20:02):
And the nice thing about stories is 24 hours. So I
use that for like the not superpretty stuff, right? Like, I
don't have to go and like apretty camera graphic for a
story, I can literally hop onwith no makeup. And people
prefer that honestly, becauseit's real. And it's raw. It's
the best way to nurture yourfollowing to because they get to
know you. I mean, yesterday, Ihopped on stories, I was like
(20:23):
crying a little bit. And peoplelike, loved it. They're like,
Thank you for showing yourgenuine, whatever. And I was
like, Yeah, I mean, it's real.
Like, it's my life. Right? Sostories is super underrated. But
yeah, feed posts are whereyou're gonna get new followers.
So being consistent with thoseand then templates is also
really great. So Instagram hasnow has native templates inside
(20:44):
of reels. And so you'll see itsometimes if you're scrolling,
it'll say Use Template, there'slike a little button. Or if you
go plus, real, one of theoptions is template. Okay? Those
are so easy to make a realbecause you're basically
stealing the timing of someoneelse's video, and you're just
(21:05):
dropping in your own videoclips, I can make a reel in 30
seconds using a template, it'sso fast. So just getting like
acquainted with those kinds ofthings. And just getting in the
habit of doing it. I know it's anew habit. And new habits are
always like, oh, new habit. Butit's free. And we don't know how
long it's gonna be free either.
(21:25):
So use it.
Reggie Nicolay (21:28):
Love the idea of the templates, that is so great,
you know, being able to reverseengineer something so much
easier than doing it yourselffrom scratch. We can attest to
that, which maybe is a nicesegue into another topic I want
to talk to you today about inCanva because we've actually
started using this tool, we usedto be exclusively in Photoshop
and Illustrator and you know,they're so hard to use
(21:49):
comparatively. And they don'thave a lot of these modern
perks. So and I see you're usingit you're teaching classes in
it, let's talk about howRealtors should be using this
tool to improve their socialmedia marketing any tips?
Tamany Hall (22:00):
Oh god. I so many, I'm literally just finished a
presentation that I'm going tobe giving so I'm like fresh on
my mind. So like I said, listinglanding pages are one of my
favorite ways because of all thereasons that I gave already. You
can like all make like an endingreel. I call it an ending reel
(22:23):
clip. But essentially it's afour second video size to
Instagram reels and it has yourlogo and your headshot and your
phone number on it. You put thatat the end of your sorry, my
cap. You put that at the end ofyour reels. And that's a really
(22:45):
great way for brands to raisebrand awareness. You can
actually I mean obviously youcan make your static posts your
carousel posts within Canva.
Make sure you have your brandkit set up with your colors and
your headshots and your logosand stuff like that huge
timesaver. If you don't havebrand colors picked, pick those
first. That's going to be areally easy way to get some
(23:07):
cohesiveness on your feed forbrand awareness as well. If
you're not sure what colors topick, I always like to look up
the psychology of colors becauseevery color kind of represents a
different mood or like feelingso you can pick something that
resonates with you. Make sureyou pick a color that doesn't
clash with your brokerages logocolors. Like I know a lot of
brokerages use red for examplethat can be like kind of hard
(23:30):
with like pink or something. Sothink about that, because those
logos are oftentimes going to beused next to like side by side,
you can also go tocanva.com/colors. And they have
a lot of really cool tools youcan upload like your headshot or
your branding shot, for example.
And it will actually create acolor palette based off of your
branding shot, which I reallylike. So I typically start there
(23:52):
with my clients, you have zerobranding chosen, and then we
kind of adjust accordingly. Artof this so Canva just put in a
bunch of artificial intelligencefeatures, which is basically
like, they want to take out thetroublesome or the trouble of
(24:14):
staring at a blank design. Sothey've added things like magic
design and magic create andmagic, right. And all of those
use artificial intelligence tohelp you like fill the spaces,
right. So learning about thoseand leveraging those to help you
save time is a great idea. Let'ssee. Oh, and I also use it a lot
(24:36):
for reel covers. So if youcreate a reel, you either have
the option of choosing a framein the video to be the cover
which is what's going to appearon your feed or your grid. Or
you can create your own and thebenefit of creating your own in
Canva it's a little bit extrawork, but you can create like a
title kind of like a clickbait sA title. And that way, if
(25:02):
somebody like happens upon oneof your reels in length, it
clicks over to your profile. Wecall it like bingeable. So like
your content is now bingeable.
Because there's titles to eachvideo. And they know like, if
this title resonates with me, Iwant to watch this video. So
that's a really nice idea. Likewhen you kind of get going, I
know when you're first starting,it might be a little bit too
much work. But when you getgoing, and you get a, like a
(25:23):
schedule going starting to addthose real covers with the
titles of what the video isabout can be really helpful too.
Genie Willett (25:33):
Yeah, Canva is like a plethora of resources.
Right? Once you get in, there'slike the rabbit hole of
everything you can do. kind oftouched on this for a second. I
know Canva just introduced AIinto their platform at multiple
levels, from design to textfeatures. So what do you think
you should start with whenyou're in there? What's the
first eight because even thatcan feel a little overwhelming.
(25:56):
I know, I've like dabbled in it.
And then I'm like, I don't knowwhat I'm doing. And I just like
next it out would be a goodplace for them to start if they
want to use some of that to helpkind of streamline or maybe
expedite their content creation.
Tamany Hall (26:09):
Probably magic, right. It's very similar to
ChatGPT. So essentially, ifyou're in InDesign, in the
bottom right hand corner,there's a little blue and white
circle with stars in it. That'scalled Canvas system. And you
click on that, and that givesyou some options and magic right
is in there. And you just tellit what you want it to write. So
like a lot of times I'll have itwrite lists, like right knee 10
(26:32):
tips for maintaining your home'svalue and 2023. And it'll pull
out a list for you to use on acarousel post. I use it a lot
for captions. So if you like,you know, you want to post about
something and you're like, but Iliterally don't know what to
write in the caption, you canask it to write the caption. So
that's really nice. Another funone that I was just working with
(26:57):
a client on is all of the newways you can edit photos. So
they have a magic eraser, whichhelps you erase like small
objects from photos like I'veerased like people in the
distance to have like a nicebackground or like a pin on the
desk I've erased and then themagic edit. You can also it's
(27:20):
crazy. You can change things inpictures. So like I've used it
to change roses to sunflowersI've used it to virtually staged
an empty room. I mean, it's notperfect. Love you saw like the
artificial intelligence headshottrends and people had like three
arms. It's not perfect. No workin progress there. Yeah, but
(27:42):
sometimes you get like somereally cool stuff. And it's just
kind of it's, it's crazy. It's,you know, I'm not an expert at
all, but I just I play aroundwith it. And it's really cool.
Like, I've changed my shirt.
Reggie Nicolay (27:55):
You might have a picture and there's this one
thing in it though you want tofix or then normally before you
had to get a new picture or noPhotoshop or something. So now
it's making it really accessibleto everybody.
Tamany Hall (28:06):
Yeah, I mean, I use Canva to design yard signs. And
to send that off to the printer,I've used it design business
cards, I've used it to designspin, I'm a partner with Spin
Tops, which is it's a yard signaccessory where you can put in
eight by 10 photos. And there'sfour to I think like eight slots
(28:29):
depending on the size you get.
So we'll customize the QR codesper listing. And so that's
really powerful, because you canmake QR codes on Canva to under
Apps. So having those QR codesto be specific to listings, you
know going paperless, all thesethings is going to be better
than crumpling up a flyer andthrowing it in your back seat.
So yeah, I mean, the, thepossibilities are endless, which
(28:52):
is why it's overwhelming to somepeople. But like for someone
like me, I'm just like, oh mygod, I love it. Like, let me
just get in here and play aroundall day.
Reggie Nicolay (29:02):
You mentioned QR codes, and I was thinking what a
comeback they had made. I mean Ifeel like we're all in again, as
well. And I'm using them myselfall the time. So...
Genie Willett (29:14):
The amount of times I've been at a restaurant
and taking a picture of the QRcode before I learned. I was
like, Oh,
Tamany Hall (29:23):
it's so funny, because there's a side note
sidebar, but I moved to Bogotain 2016. And I'd say they're a
couple years behind the UnitedStates as far as like technology
and stuff goes. You know, Imoved back obviously in 2020
when the pandemic hit, and so,technology advances just kind of
took off naturally. And when Icame back, I was like what is
this world? Everything is techbased and QR codes everywhere.
Reggie Nicolay (29:51):
Okay, so I want to one more time switch gears a
little bit. This time I want totalk about threads. It's
something that I kind of gotexcited about when it first came
out. I I saw you on there rightaway. And so we're like I told
Jeanne, we got to get a coupleof questions on it. So for
listeners, if you don't alreadyknow, you know, this is a met as
new social network that came outaround July 5. But what's your
(30:12):
advice? I mean, I know it'sstill unproven. Should agents
explore it? What's yourthoughts?
Tamany Hall (30:20):
So, I mean, I'm gonna preface this by saying,
I'm not an expert, nobody's anexpert at this point. Like, it's
so new, nobody really knows whatthey're doing. However, my
initial thoughts are, there area lot of real estate agents on
it already. Because Realtorslike to try the new things and,
you know, they like to see ifit's gonna work for them. I know
(30:42):
I have a lot of my older clientswho prefer it, because it's just
text, you don't have to make agraphic. It's not a visual
platform, and it's easier forthem to stay consistent with. So
that's what I think I made apost about this. It's like if,
if you've been like, any socialmedia platform will work if you
work it, right. So if you'vebeen struggling with reels and
(31:07):
you hate being on camera, thenthreads could be a really great
opportunity for you. On the flipside of that, there's a lot of
us who've been working reallyhard on our Instagram presence
and are not ready to ditch itfor the next shiny thing. And I
had, I posted a question aboutthis on threads. And somebody
said, a really good idea. Isaid, Hey, I'm gonna use
(31:30):
threads, for my networking tofind my referral partners.
Because all the realtors arehere. And then I'm going to use
Instagram for my buyers andseller leads keeping the
algorithms completely separatethat way, you're not confusing
the algorithm. So I thought thatwas a really great idea, too.
Genie Willett (31:50):
I think what people seem to really be drawn
towards with threads is that itfeels like the conversation is
coming back, right? Where we'rein Instagram, where we're giving
a lot of content out, butsometimes it's hard to create
that, like conversation, the,you know, the engagement in that
way. Do you have any ideas ofhow you think they Realtors
(32:10):
could engage with clientsthrough threads.
Tamany Hall (32:13):
So that's a really interesting point that you just
brought up, because literally,what you just said is what
people should be doing onInstagram is trying to get that
conversation happening. And Ialmost feel that the reason it's
happening so naturally onthreads is because it's new. And
people are like trying it out. Iwonder in a couple months, if
(32:35):
that's still gonna be the case,or people are gonna get tired of
like, commenting on randomthings
Genie Willett (32:41):
might also be like the low hanging fruit,
right? Like, we just talkedabout what it is to create the
reels and the visuals, and andthat's more attractive and
appealing to follow. But to justbe able to speak to just have a
thought sometimes becomes a loteasier for people. Right? And
maybe it's like a something thatthey could generate more
(33:02):
consistently and more often.
Tamany Hall (33:04):
Absolutely. I mean, it totally depends on you and
your personality and what youlike to do.
Genie Willett (33:09):
I think you're right, though, it's funny, I was
just, Reggie and I are verydifferent in social media world,
right? Like, I think I am drawnto Instagram, I like making
videos, I like making thevisuals, that's very much my
comfort zone. When I went toTwitter, I remember I told you
once I sat there for like, 30minutes trying to come up with
120 characters. I was like, Thisis not my platform, supposed to
(33:32):
be fast, right? Whereas threadslaunched and Reggie's like,
constantly on there. Like withwhatever new, you know,
engagement he wants to talkabout or thought of the day or,
you know, just like it just camevery naturally. So maybe that is
a good segue of like, pick thesocial media platform that works
best for you. And then you willfind the engagement there
(33:55):
because it's going to besomething that's easier to lean
into than something maybe you'renot as comfortable with.
Tamany Hall (34:00):
Absolutely, I'll be interested to see to once they
start getting insights availableon threads. Like I'm curious,
the average age range of theuser on threads and things like
that, because that that could bebecause like a lot of people on
Tik Tok, for example, go afterfirst time homebuyers, because
that's typically like a youngerdemographic versus Instagram or
Facebook. So I think there's alot of opportunity there. But
(34:24):
like anything, it's gonna takework, right. So you have to
choose if you're going to add itto your toolbox. It's going to
be extra time.
Genie Willett (34:34):
Right? Like how many wheels can you keep
spinning? Right, exactly.
Tamany Hall (34:37):
So yeah, like choosing what's best for you and
then everything still applies.
You have to have your nichenailed down. You have to have
clear messaging you have likethe all of that stays the same.
It's just how you'recommunicating. It is going to be
a little bit different threads
Genie Willett (34:53):
and staying consistent.
Tamany Hall (34:54):
Yeah!
Reggie Nicolay (34:55):
I did recently hear that threads was actively
trying to work on getting outActivity Pub is that what it is?
It's like an integration thatmakes it more that the
conversation in threads can bemore open and work with
WordPress and Mastodon and othernetworks. So what you're doing
there isn't just for thatnetwork. So that's an
interesting thing that mayhappen. Who knows?
Tamany Hall (35:16):
Oh, yeah, I have so many theories about where
they're trying to go. I mean,obviously, they have a plan.
Like, I think they're, this isjust so interesting observation.
But um, the Twitter, Twittergraphics got really popular on
Instagram for a while, like, Iuse them for a while too. And
they literally made thatintegration. So you can post
(35:37):
something on threads and thenshare it to your stories. And it
auto creates that Twitter, like,thing that you were making in
Canva? I think they're reallytrying to separate text versus
visual with these two platforms.
Now, why are they doing that? Imean, I have so many theories,
but we'll see where it goes.
Obviously, it's still a growingplatform. Right? And we'll also
(36:01):
see if the the engagement staysbecause it's still new and
shiny. You know, I know they gotlike, 100 million plus users
already, but I'm curious howmany are gonna stay active on
it?
Reggie Nicolay (36:12):
Right. Yeah, that's your that's kind of been
our conversation point. It'slike, yeah, so
Genie Willett (36:18):
How do you get people coming back over and over
again, becoming the thing theycheck every morning, like they
do with Instagram, or Facebook.
Or,
Tamany Hall (36:25):
I will say though, the people who've interacted
with me on threads are differentthan the people who interact
with me on Instagram. So that's,you know, an interesting thought
to
Reggie Nicolay (36:33):
That is, Tamany, this has been such a fun
conversation, you are so easy totalk to, and packed full of
information. So our listenersare gonna love it. I know you
have a free item for thelisteners today. And you've
already kind of mentioned itsvalue, right? It's the single
property website Canvatemplates. Is that right?
Tamany Hall (36:55):
Yes, I completely forgot. Yes, I'm giving it to
you guys for free in the shownotes. So there you go. You
don't have to imagine you canuse my template, pop your
pictures in, publish it as awebsite and get some offers.
Reggie Nicolay (37:08):
Amazing. That is so cool. Yeah, I definitely I
would endorse that. We're gonnadownload it, check it out. But
we'll make sure to share that.
It'll be in the show notes, asyou said. So. Thank you for
sharing that, of course. Thanksfor making time for us. Yes,
yeah.
Tamany Hall (37:22):
Thanks for reaching out. I love I love these
conversations so well.
Reggie Nicolay (37:25):
We thoroughly enjoyed it too. So all right,
listeners. We're going to wrapup today's episode. Thanks for
tuning in to decoding realestate and listen to us next
time.
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