In this episode ofDeconstructing Data,Jessie Lizak (Fractional CMO at BDEX) andDavid Finkelstein (Founder & CEO of BDEX) sat down withKris Rudeegraap, Co-CEO of Sendoso, to explore how AI is revolutionizing corporate gifting and direct mail.
✅ AI-driven gifting is enhancing personalization and increasing engagement.
✅ Direct mail is making a comeback—outperforming email in key metrics.
✅ A recentHockeyStack study found that gifting doubled win rates and sped up deal closures by 29%.
✅ Companies likeGong and Gainsight are generating millions in pipeline from personalized gifts.
✅ AI-poweredSmart Messaging & Smart Send are making it easier to send the right gift, to the right person, at the right time.
Kris shared how Sendoso leverageshundreds of millions of data points to optimize gifting strategies, proving thatAI and direct mail are reshaping how brands connect with their audiences.
Want to hear the full conversation?
#AI #Gifting #DirectMail #B2BSales #DeconstructingData #Marketing #DirectMail
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