How do you turn your data and content into actual business outcomes?
Join us for Deconstructing Data on September 25 as we welcome Marni Carmichael, Head of Marketing at ImageSource, a process automation powerhouse helping organizations make work easier through smart technology and even smarter marketing.
With over 25 years of experience in product marketing and strategy, Marni has led high-performing teams, delivered 25% year-over-year SaaS revenue growth, and built ABM programs that retain 97% of customers while increasing their spend. She's mastered the art of aligning data, content, and marketing strategy to drive measurable impact.
In this episode, we’ll break down:
✔️ How content and data form the foundation for successful AI
✔️ What “content utility by the numbers” really means
✔️ Data-driven marketing activities that actually scale
✔️ The modern tech stack that ties it all together
If you’re looking to transform content into conversions and scale your marketing with data-backed precision, this is your episode.
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