Modern marketing is experiencing a data reckoning.
From fractured insights to inconsistent measurement, marketers are under more pressure than ever to make sense of the chaos.
On this episode of Deconstructing Data, we’re joined by Outi Karppanen, Lead Marketing Industry Strategist at Supermetrics, to explore what it really takes to navigate marketing data overload and unlock true performance.
With over a decade of experience translating complex trends into clear strategies, Outi helps teams connect sales, product, and marketing through data. She’ll share exclusive insights from the 2025 Supermetrics Marketing Data Report, and break down:
1. Marketing Data Overload: Managing the Mess
2. AI Marketing Creativity: Powered by Quality Data
3. Strategic Data Use: Anticipate, Don’t React
4. Tech Stack
If you’re ready to stop reacting and start anticipating with data, this episode is for you.
Tune in live every Thursday at 4:15 PM EST on LinkedIn and YouTube.
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