Uncovering Gold within Dealership Data with Todd Smith, CEO of QoreAI

In this episode of Deconstructing Data, Todd Smith, CEO of QoreAI, shares how dealerships can transform raw data into actionable intelligence. With years of experience in data-driven strategies, Todd explains how to uncover hidden opportunities, drive smarter decisions, and maximize results using AI, data hygiene, and data augmentation.

Dealerships generate massive amounts of data every day, but much of it remains untapped. Todd dives into how to clean, enrich, and leverage data to unlock its full potential.

1. The Impact of AI on Data
   AI is revolutionizing how dealerships process and use data. It helps identify trends, predict customer needs, and improve marketing strategies. Todd highlights how AI-driven tools are enabling dealerships to analyze vast amounts of data quickly, making smarter decisions possible.

However, AI is only as effective as the data it works with, which makes data hygiene critical.

1. Data Hygiene
   Clean data is the foundation of actionable insights. Todd discusses best practices for maintaining data hygiene:

• Removing duplicate entries.
• Standardizing formats for consistency.
• Filling gaps in incomplete data.

Without clean data, even the best tools will deliver inaccurate results. For dealerships, keeping data organized and accurate ensures reliable insights for better decision-making.

1. Data Augmentation
   Todd explains how data augmentation enhances dealership data by adding external layers of information, such as demographics, behaviors, or geographic data.

Examples include:

• Targeted marketing: Enriching customer profiles to create personalized campaigns.
• Customer segmentation: Using enriched data to group customers for tailored experiences.
• Forecasting: Combining dealership data with external trends to predict demand more accurately.

Augmented data uncovers new opportunities that wouldn’t be visible using first-party data alone.

1. Optimizing the Tech Stack
   An optimized tech stack is essential for managing data effectively. Todd emphasizes the importance of choosing scalable, integrated, and user-friendly tools to streamline operations and improve decision-making.

Dealerships should regularly evaluate their systems to ensure they align with current needs and future growth.

• Start with clean, reliable data.
• Use AI tools to identify trends and optimize strategies.
• Enrich your data with external insights to uncover hidden opportunities.
• Invest in scalable, integrated technology that works for your team.
• Focus your efforts on driving measurable outcomes tied to your business goals.

Dealerships are sitting on a wealth of data, but without the right strategies and tools, it remains untapped. Todd provides a roadmap to turn raw data into actionable insights that drive growth.

By prioritizing data hygiene, embracing AI, and leveraging data augmentation, dealerships can:

• Create more targeted marketing campaigns.
• Streamline operations for better efficiency.
• Deliver exceptional customer experiences.
• Stay ahead in a competitive, data-driven market.

This episode is packed with practical advice and innovative strategies for dealerships looking to harness the power of their data. Don’t miss Todd’s insights on turning raw information into a valuable tool for success!

Key Topics CoveredActionable Takeaways for DealershipsWhy This Matters for DealershipsTune In to Learn More