On this episode of Deconstructing Data is for the marketers who know their martech stack is only as strong as their data foundation.
We’re going live with Ana Mourão (again), Global CRM & CDP Advisor at Stanley Black & Decker, Inc. and one of the sharpest voices in first-party data strategy.
Ana has unified 7M+ customer profiles across global markets, cut acquisition costs by 15%, and built data frameworks that actually move the needle on ROI. She's not just tech-smart she’s outcome-obsessed.
1. We'll be talking about what first-party data strategy really means and why it’s your moat
2. The real difference between 1st, 2nd, and 3rd party data (no fluff, just clarity)
3. How clean rooms and smarter data governance can power your campaigns and your career
4. Tech Stack
Come welcome Ana Mourão back on the show with us today!!
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