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February 14, 2023 8 mins

When you talk about the 80/20 rule with how to be successful on Amazon, most of your success is going to be determined by which product(s) you choose to launch.

It’s very common for successful Amazon sellers to have gone through the whole process of product attempts/ launches before they find out if the product is successful. We’ve found that for every 8 products a company tries to sell on Amazon, one product out of the bunch would really take off and pay or the whole effort. That being said, your passion for a product isn’t going to determine its success on Amazon.

Product launching successfully is really about doing it in such a way that it’s sustainable and repeatable.

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