The B2B ROI Revolution with Lori Turner-Wilson

The B2B Marketing Revolution: How to Guarantee ROI and Overcome the 12 Mindset Battles with Lori Turner-Wilson

Welcome back to Your Partner In Success Radio. I’m your host, Denise Griffitts, and today we are diving into a conversation that challenges the status quo in the marketing world—and frankly, it’s long overdue.

Joining me is Lori Turner-Wilson, international best-selling author of The B2B Marketing Revolution: Your Battle Plan for Guaranteed Outcomes. Lori is not only disrupting the traditional agency model, she’s raising the bar entirely. As the founder of RedRover, one of the only full-service B2B marketing agencies in the U.S. to guarantee ROI, she’s leading a movement to shift the industry from vague deliverables to measurable, predictable success.

Her message is bold and her mission is clear: You, as a business owner or marketing leader, deserve guaranteed marketing outcomes. And if anyone tells you otherwise, Lori wants you to question that—and maybe lovingly move them aside.

In today’s conversation, we’ll explore:

• Why Lori calls this book a revolution—and why she believes apathy in the agency world has gone on long enough.
• The 12 Battles framework that reveals the mindset shifts required to unlock predictable marketing success.
• Why “marketing is both an art and a science” is often used as an excuse for lack of accountability.
• How market research, when done right, can in fact predict consumer behavior with surprising accuracy.
• And what it really takes to drive ROI—not just impressions, clicks, or vague branding wins—but real, measurable business outcomes.

Connect with Lori Turner Wilson: Exclusive Podcast Listener Offers | Website | LinkedIn | Instagram | X

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This episode of Your Partner In Success Radio is sponsored by Frederick J. Fisher — attorney, consultant, and pioneer in liability insurance, with over 50 years of experience in Professional Liability.

Fred brings unmatched depth and clarity to a complex and often misunderstood area of business — helping professionals, educators, and organizations identify risks before they become costly mistakes. His work spans expert witness testimony, specialized consulting, public speaking, and the kind of real-world insight that only decades in the field can deliver.

He’s not just an expert — he’s the one professionals turn to when the fine print matters most.

To learn more, connect with Frederick J. Fisher on LinkedIn or visit Fisher Consulting Group

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