Being driven is one thing. But being driven by trauma is another. It’s a special kind of motivation, and when combined with a competitive nature and natural feel for what an audience wants, great things can be achieved.
Aidan Anderson is the Founder and CEO of The Local Project — the fastest growing design platform in the Asia-Pacific region. The platform is followed by design and architecture lovers worldwide, and champions authentic design, showcasing and supporting architects, designers, makers and suppliers. Incredibly, he started it by profiling his friends and local makers on an Instagram account run from his dusty furniture workshop. The Local Project now has an audience of over 4 million across print, video, digital and social media.
Anderson has no formal training, and has always just made the content he wants to see. He first fell in love with design and architecture working on building sites to make extra money in the summers of his teenage years. The furniture workshop opened when he dropped out of an architecture degree at university just three months in. He credits the agility that comes with youth as one of the keys to his success — he was 21 when he started the business in 2016.
Listen in as Vince and Aidan discuss; how Australian architecture is perceived internationally, the powerfully addictive nature of social media, and how the hand you’re dealt defines you.
https://thelocalproject.com.au/
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