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August 20, 2019 55 min
The buzz: “Customer experience implies customer involvement at different levels – such as rational, emotional, sensorial, physical, and spiritual” (en.wikipedia.org). Imagine being able to see who your customers are, what application they’re using, where they are clicking, how they feel as they interact with your product. Now you can! Experience management combines experience (X) data with operational (O) data and uses enhanced and integrated analytics (pop-up questionnaires, surveys, pulse checks) to deliver ongoing feedback, so you can build products that resonate with buyers. Ready for X+O love? The experts speak. Dr. Elizabeth ErkenBrack, Qualtrics: It’s very hard to have ideas…it’s very hard to be vulnerable, but those people who do that are the dreamers, the thinkers, and the creators. They are the magic people of the world” (Amy Poehler). Roger Baxter, SAP: “You can observe a lot by watching” (Yogi Berra). Join us for What A Feeling! X + O Customer Experience Management.
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