Content is one of the main pillars of marketing in tourism, so today we thought we'd chat about building communities and content with Sarah Chant from New Zealand Travel Tips.
Sarah lives and breathes content and community, and is convinced of the positive impact both can have on tourism. Having worked as a travel writer, content designer and community builder for years, she has seen first-hand the benefits of creating online ecosystems and is keen to help you do the same.
The founder of New Zealand Travel Tips (an engaged Facebook community and travel website), Sarah started her tourism career working for Air New Zealand and as a tour guide for New Zealand Educational Tours. She then went on to teach, juggling tourism alongside her career in the classroom - as you’ll all appreciate though, once you’ve been bitten by the tourism bug, it’s hard to let go!
Her blogging career started with Exploring Kiwis, a successful international travel blog. After learning on the job, she went on to create Exploring Auckland and NZTT. Sarah’s strategy is constantly evolving, allowing her to best support her community and the wonderful tourism operators that are a part of the group. She now runs both these sites and Facebook communities while working for the Auckland Council as a content advisor.
We cover off all kinds of topics on this episode, from the benefits of blogging, to how to choose an influencer. Thanks for tuning in, please enjoy!
Interested in becoming a preferred supplier with NZTT? Click here > https://nztraveltips.com/work-with-us/
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This is an independent podcast by tourism strategist Michelle Caldwell. We are absolutely dedicated to bringing you the best tourism business stories and sharing marketing tips and strategies to your ears each week! The best way you can support Destinate NZ is by subscribing, leaving a (rave!) review, (five star!) rating and spreading the word on social media with your friends, family, and colleagues- we love you for that! 🥰
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