What’s Makes One Home Sell Fast While The One Next Door Doesn’t Sell AT ALL?

In this week’s episode of DFW Real Estate Weekly, we uncover one of the most frustrating questions in real estate:

Why does one home fly off the market while the one next door just sits?

Two homes. Same neighborhood. Very different outcomes.

We break down exactly why—from marketing strategy and storytelling to staging and pricing. Spoiler: It’s never just about the house.

We expose the most common real estate myths we hear every summer:

"You should always buy or sell in the summer."

"You’ll save big using a discount agent or doing it yourself!"

"You have to spend a fortune or renovate everything before you list."

Get the truth backed by real local data and examples from our own listings.

Ian shares why NOW is the ideal time to join our team—why we’re protective of our culture, how we train agents to win fast, and why we’re opening the door for just a few new team members before our Real Growth Summit.

This week’s local deep-dive is all about Lake Highlands—a neighborhood with its own vibe, loyal residents, and a lot of movement in the real estate market.