All Episodes

December 26, 2024 47 mins

In this episode of the Dial It In podcast, hosts Dave and Trygve interview Keith Lauver, the founder of the AI startup Ella. The conversation revolves around how AI is transforming industries, particularly through tools like Ella, designed for high-resolution marketing. The episode highlights Ella's ability to co-create, coach, and critique, making it a valuable companion for marketers. Keith shares his journey as a serial entrepreneur, offering insights into resilience, learning from failures, and staying curious. The discussion also covers the importance of a clear brand strategy and understanding the ideal customer profile. Keith emphasizes the need for effective, precise marketing over quantity, and how Ella helps achieve that. The episode concludes with a call to action for listeners to explore Ella and leverage AI to enhance their marketing efforts.

Connect with Keith and Ella
Atomic Elevator
LinkedIn

Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.

Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen

Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Intentionally Disturbing

Intentionally Disturbing

Join me on this podcast as I navigate the murky waters of human behavior, current events, and personal anecdotes through in-depth interviews with incredible people—all served with a generous helping of sarcasm and satire. After years as a forensic and clinical psychologist, I offer a unique interview style and a low tolerance for bullshit, quickly steering conversations toward depth and darkness. I honor the seriousness while also appreciating wit. I’m your guide through the twisted labyrinth of the human psyche, armed with dark humor and biting wit.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.