In this episode of the Dial It In podcast, Trygve and Nicole discuss the importance of strategic marketing with their guest, Michelle Hanson, Director of Digital Marketing at BizzyWeb. With Dave unavailable due to a doctor's appointment, the conversation covers a range of topics including the significance of setting concrete company goals, the complexities of SEO, the interplay between marketing and sales, and the importance of understanding competitors and the digital landscape. Michelle shares her insights on creating effective and sustainable marketing strategies, the challenges of online bidding, and the pitfalls of focusing solely on ranking keywords. The episode also touches on amusing client anecdotes, illustrating the diverse and sometimes peculiar nature of the marketing world.
Connect with Michelle
Michelle.Hanson@bizzyweb.com
BizzyWeb.com
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Dial It In Podcast is where we gathered our favorite people together to share their advice on how to drive revenue, through storytelling and without the boring sales jargon. Our primary focus is marketing and sales for manufacturing and B2B service businesses, but we’ll cover topics across the entire spectrum of business. This isn’t a deep, naval-gazing show… we like to have lively chats that are fun, and full of useful insights. Brought to you by BizzyWeb.
Links:
Website: dialitinpodcast.com
BizzyWeb site: bizzyweb.com
Connect with Dave Meyer
Connect with Trygve Olsen
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