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April 25, 2025 12 mins

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In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue.

Key Points:

  1. Indirect Contributions to Sales
    • Time and cost efficiency through proper delegation
    • Value of outsourcing administrative tasks
    • ROI calculation on CEO time
  2. Direct Customer Contact Opportunities
    • Reception and front desk staff's role in sales
    • Importance of asking questions and active listening
    • Identifying additional service opportunities
  3. Customer Journey Enhancement
    • Booking follow-up appointments
    • Offering membership options
    • Creating intentional client experiences
  4. Service Excellence
    • Investing in staff training and skill development
    • Combining technical skills with customer service 
    • Natural upselling through understanding client needs
  5. Business Culture Impact
    • Employee advocacy
    • Word-of-mouth marketing through satisfied staff
    • Team members as brand ambassadors

Key Takeaway:
"Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business."

Action Step:
Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth.

Resources:
Book a free consultation with Maggie to:

  • Map your customer journey
  • Develop employee training programs
  • Enhance customer service
  • Improve sales processes

Connect with Maggie:
• Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call
• Email: maggie@stairwaytoleadership.com
• Website: https://stairwaytoleadership.com

#BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy

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