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May 23, 2025 21 mins

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In this episode, Maggie Perotin explores how journaling can be indispensable in your high-performing CEO toolkit. From Bill Gates to Sarah Blakely, successful business leaders use journaling to foster creativity, solve problems, and maintain peak performance.


What You'll Learn:

  • The science-backed benefits of journaling for entrepreneurs
  • Four powerful journaling methods that boost business performance
  • How handwritten journaling improves memory, creativity, and problem-solving
  • Simple techniques to incorporate journaling into your daily routine


Key Benefits of Journaling Discussed:

  • Emotional regulation and stress reduction - Process emotions to reduce overwhelm
  • Enhanced self-awareness - Gain deeper insights into your thoughts and decision-making
  • Improved problem-solving and creativity - Create space for breakthrough business ideas
  • Health benefits - Boosted immune function, lower blood pressure, and better sleep
  • Increased productivity - Better organization, goal-setting, and motivation


Four Journaling Methods for Business Owners:

  1. Mindset Maintenance Journaling - Daily gratitude and celebration practice (10 minutes before bed)
  2. Idea Development Journaling - Brainstorming solutions and developing intellectual property
  3. Organizational Journaling - Weekly planning and project management
  4. Transformational Journaling - Brain dumps and prompted reflection for personal growth


Featured Quote:

"As business owners and leaders, our business cannot outgrow us. We must first grow for the business to deliver the results we want."


Resources Mentioned:

  • DREAM-PLAN-DO Journal
  • Research by psychologist James Pennebaker
  • Mueller & Oppenheimer Research (2014)
  • Baikie & Wilhelm Research (2005)
  • Michigan State University research


Take Action:

Ready to transform your business through journaling? 

Join Maggie's journaling challenge!

Book a consultation to learn how to combine personal development with business coaching for maximum results.


Connect with Maggie:

Visit stairwaytoleadership.com to learn more about coaching options and the Diamond Effect Group.

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