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July 11, 2025 20 mins

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Have you ever felt resistance to a business decision you knew would be good for growth? You're not alone. In this episode, Maggie delves into why our brains resist the very changes that could transform our businesses—and more importantly, how to overcome that resistance.

Using real examples from her own wellness journey and a client's staffing challenges, Maggie reveals the science behind why change can be so challenging and shares her proven 5-step framework for overcoming discomfort to achieve breakthrough results.


What You'll Learn:

  • Why your brain is wired to resist business growth (it's not your fault!)
  • The 3 core functions of your brain that create resistance to change
  • Real-world examples of resistance in action - from workout routines to staff realignment
  • 5 practical tools to overcome resistance and take action on important decisions
  • How to plan and implement systems that make difficult changes easier
  • Why courage is the antidote to fear in business growth


Key Takeaways:

Resistance is normal - Your brain is designed to conserve energy and avoid the unknown
Have a strong why - Connect your actions to your bigger vision and long-term goals
Know the cost of not changing - What will staying the same cost you?
Accept the discomfort - Fighting the resistance only creates more resistance
Build self-belief - You can learn anything and figure out any problem
Make it easier - Create systems and support to ensure consistency


Featured Examples:

  • Personal Story: Maggie's journey building a consistent workout routine despite resistance
  • Client Case Study: A production facility owner overcoming resistance to necessary staffing changes for business growth


Quote to Remember:

"Sometimes when we feel that knot in the stomach, that we really don't want to do something, you just need to take a breath and "gag and go". 

"We all have courage inside of us to do the things that feel scary, that feel impossible, that feel difficult."


Ready to Break Through Your Own Resistance?

If you're confronting a major change in your business and find yourself resisting the very things you know you need to do, Maggie can help. Book your complimentary strategy call with Maggie here - https://www.stairwaytoleadership.com/

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