EP # 210 - 10 Sales Secrets Every Service-Based Business Owner Must Know to Scale

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Ready to transform your relationship with sales and finally scale your service-based business? In this power-packed episode, Maggie reveals the 10 non-negotiable sales principles that separate struggling service providers from those who consistently grow and scale. Whether you're avoiding sales or ready to master it, these insights will change how you think about selling forever.

What You'll Learn:

✅ The mindset shift that transforms "helpers" into confident sellers
✅ Why 95% of buying decisions are emotional - and how to use this ethically
✅ Sales cycle secrets for different price points and service types
✅ The trust-building formula that makes clients feel safe to buy
✅ How to turn objections into opportunities (they're actually good news!)
✅ The "selling at every touchpoint" philosophy that creates raving fans
✅ Follow-up strategies that build relationships, not annoyance
✅ Systems and processes essential for scaling beyond 6-figures

Key Takeaways:

🎯 "Sales is about helping your ideal client fulfill their need and desire - not convincing someone who doesn't want what you offer"

🎯 "95% of purchasing decisions are made emotionally, then justified with logic"

🎯 "Objections are just unanswered questions - they mean your prospect is considering buying"

🎯 "The predominant feeling clients need to buy from you is SAFETY"

Your Action Steps:

1. Audit your current mindset - Are you avoiding sales or embracing it as service?
2. Add sales content to your marketing mix (case studies, testimonials, how-you-help content)
3. Map your sales cycle - How long do YOUR clients take to decide?
4. Create a follow-up system that builds relationships over time
5. Document your sales process - No more winging it!

Episode Highlights:

• [02:00] Why "I'm not a salesperson" is sabotaging your growth
• [05:00] The psychology behind why people buy (Harvard study insights)
• [11:00] Sales cycle breakdown by price point and service type
• [18:00] The chiropractor example that shows "selling at every touchpoint"
• [23:00] Why you need documented systems to scale

Resources Mentioned:

• Book: "How Customers Think: Essential Insights into the Mind of the Market" by Gerald Zaltman
• Maggie's T.O.P. CEO Framework for scaling service businesses

Ready to Scale Your Sales?
If you're ready to stop leaving money on the table and create a sales process that actually works, Maggie can help. Her T.O.P. CEO Winning Strategy and Continuous Success Formula helps service-based business owners establish proper sales processes and customer journeys for sustainable scaling.

Book your complimentary consultation → https://www.stairwaytoleadership.com/

Connect with Maggie:

• Website: stairwaytoleadership.com
• Email: [e-mail]
• Follow for daily business tips on LinkedIn and Instagram

Love this episode? Please leave a 5-star review and share it with a fellow service provider who's ready to embrace sales as service!

Episode Length: 26 minutes
Best for: Service-based business owners ready to scale through strategic sales