Your website is a tool for connection with Whitney Bateson

Today I'm in conversation with Whitney Bateson, RD turned website coach supporting health and helping professionals to create beautiful, functional and profitable websites without the tech overwhelm.

At the centre of our conversation is the way that your websites can be a powerful tool for connection in your business.

We chat about:
- How Whitney went from school nutrition dietitian to website coach
- supporting dietitians and health professionals to be confident and competent around their websites
- the evolving nature of websites in business and how that's a good thing
- the must haves for a service provider website
- where and how to get started
- resources to support you and so much more....

Let's dive in.

Show notes, links, mentions & transcripts dietitianvalues.com/podcast

Continue the conversation on Instagram @dietitianvalues

Episode Transcript

Laura Jean (00:00):
Well, hello, hello, and welcome back to this week's

(00:05):
episode of The dietitian ValuesPodcast. Today, I have a guest
with me, Whitney Bateson, who isa dietitian, who is based all
over the world, actually, youknow, doing amazing things,
traveling around. She's adietitian turned website coach
who believes that when wellnessand nutrition professionals
establish themselves establishthemselves in their field, that
we all win. The public receivesaccurate information. We get

(00:28):
paid our worth, and we advancehealth. Whitney's created the
wellness pro website live sixweek program that helps wellness
entrepreneurs create beautiful,functional, profitable websites
without the overwhelm of all thetech that generates more traffic
and attracts more clients,Whitney's been in business since
2018 and has been doing someamazing stuff. And we actually

(00:48):
connected via Hayley, a mutualacquaintance who had done your
website program, as well, whoshe, yep, waxed lyrical about it
and said it was a great tool forher, so, you know, so welcome
Whitney. Thank you for beinghere.

Whitney Bateson (01:05):
Thank you so much for having me. Yeah,
excited to be here.

Laura Jean (01:09):
No worries. So that's like the official line,
of course. But is there anythingyou'd like to add or how you
introduce yourself, or thingsthat's worth people knowing
about you?

Whitney Bateson (01:20):
Sure a little bit, because I'm sure the
dietitian to website coach isprobably like, Hey, how'd you
get into that?

Laura Jean (01:28):
Not the usual pipeline.

Whitney Bateson (01:30):
No, it's not.
And I started my career inschool nutrition. I was working
at a food service managementcompany and providing school
meals to kids all over thecountry. It was very fulfilling.
I loved being able to just helpkids have access, a lot of kids
that just don't have access tohealthy meals on a regular
basis, making sure that they hadthat. And at that time, because

(01:50):
I was working at the nationallevel, I had to really lean on
like systems and communicationand great marketing and graphic
design and all of that to getour message out there in the
nutrition department. But whatwas happening was we weren't
necessarily getting like, asmuch support as I would like. So
I was doing the graphic design.

(02:11):
We had a marketing department,but we weren't necessarily
getting like the budget or theunderstanding of what we wanted
to communicate out there. And itjust was this light bulb moment
for me. I'd been thinking aboutwhere my next move was in my
career, because I had been doingthat work for a while, and i
started realizing that, like youknow, I just feel that in order

(02:32):
for us as health and wellnessprofessionals to really help
people, it is about how peopleactually receive our
information, because we can bethe most knowledgeable people
out there, but if it's notgetting into the minds and
hearts of people, then we're notreally helping anyone. And so I
started my business to ensurethat wellness professionals,

(02:53):
dietitians, therapists, healthcoaches, actually had like a
trusted resource that they couldrely on to connect with their
customers and grow theirbusinesses, but also really make
sure that they are helpingpeople and getting their message
out. So that's kind of my mydriving force and what I love
doing. So yeah, I don'tnecessarily practice dietetics
so much anymore, but I loveseeing other dietitians and

(03:16):
wellness professionals succeed.

Laura Jean (03:17):
I love that, and I'm thinking date wise, like you
were a graphic designer beforeCanva, so you actually, like,
had to use Adobe or illustrator,or something like actually
designing, not the easy way wehave it now.

Whitney Bateson (03:35):
converted over to Canva, because it is just so
much faster and easier to use.
But yeah, I still remember thisis actually a story I've been
told. I remember I was sittingin my apartment and taking back
when lynda.com, I don't know ifyou ever learned from lynda.com

(03:57):
but that also has gone away.
That was like an e-learningtraining website. They were
purchased by LinkedIn, but justtons of resources, and I used my
library card to get free accessto it. Still love the library
cards, but I was taking atraining on Adobe Illustrator,
and this was still when I was inmy other role, and I wanted to

(04:19):
do some graphic design for ayogurt promotion that we were
doing, and I wanted to make aparfait. And so I was doing this
training and designing thething, and I literally cried
because I had finally learnedhow to do this thing. I've seen
so many pretty, pretty thingsout there in the world, and
never knew how to design it. Andonce I was doing that, it was

(04:44):
kind of like, okay, I'm havingsuch an emotional reaction to
this right now. I think this isa sign that this is more in the
direction I should be going,because I just was so excited
and thrilled that I felt like Ihad been given the secret. And I
was like, oh. And so that kindof led to other things, like
learning how to build websites,and I started video editing

(05:08):
because we wanted to donutrition education videos. But
of course, there was not abudget for videographers and all
of that. So I bought a camera. Ilearned video editing. I used
Premiere Pro. So also, beforeall the other like, you know,
easy stuff, and I startedediting videos and just learning
all those behind the scenesthings just empowered me so

(05:31):
much. And I felt like I wantedto empower other dietitians, but
in a, you know, not that everydietitian needs to learn how to
edit videos. And, you know,professionally graphic design
yogurt, but just having some alittle bit more access and
transparency and ownership andempowerment, because I just felt

(05:51):
like I currently wasn't reallygetting that. So

Laura Jean (05:54):
I love so much about that, from the library card, to
that felt sense of like,knowing, Oh, wow. This is, in
this moment, This is what I wantto be doing. And that can
change, of course, but you kindof had that connection to it,
but I think, and also, like allof those seeds of, Whitney's
definitely going to be anentrepreneur here. She's got the
camera. She's diving into allthe bits and pieces, yeah, and

(06:17):
that recognizing, which I think,from what I know of what you're
up to, I think your businessreally fills that space of not
everyone wants to go do all thebehind the scenes stuff. Like,
I'm a bit of a self confessedDIY-er, behind the scenes I like
to kind of know how everythingworks, and I know that not
everyone does that, but I'm notthe girl to kind of go and

(06:39):
create the course to teachpeople how to do their website.
So I'm glad there's you Whitney,because I think there's that
thing, because for a lot ofhealth and helping
professionals, there is thatreal overwhelm of like, I know
I've got to do all the things,and yes, we've got canva now, so
that's great. We don't have tolearn illustrator Pro or pay for
graphic design stuff. Butthere's still things like the
website, which is such animportant piece of our

(06:59):
businesses, but all of thosekind of pieces. And so having
somebody who has done all thatkind of work for you, but also
has that health professionallens, like the importance, like,
knows, the importance of themessage that, yes, the pretty
pictures are important, but thatwithout that message. So yes. So
I think that. So what are you upto at the moment? Or where does,

(07:23):
how does that kind of land foryou?

Unknown (07:26):
Yeah. So I think one of the other things too is that
empowerment aspect of it.
Because you mentioned, you know,that you're a bit of a DIY or
and honestly, I feel like maybeit's just this profession. I
feel like I've encountered a lotof of business owners where they
do want to know how things work,like the whole point sometimes
of starting a business is thatyou want to have control, right?

(07:47):
You get to decide what you workon, and you get the inner
workings you, you know,understand all that stuff,
granted, yeah, you don'tnecessarily want to learn how to
do everything. But I think

Laura Jean (07:59):
there's an edge, there's an end to what we want

Whitney Bateson (08:01):
yeah, exactly, right. So I think that
empowerment piece is so big, andthat's why I started my program,
to learn and doand have been so passionate
about, like, you said that edge,we'll set up the website, and we
will install WordPress andconnect it to the domain and do
the DNS records and the SSL andthe software maintenance and all
of that. So that's like, that'sthe edge you don't need to

(08:23):
handle that. Like, I don't thinkthat that's a valuable skill,
but up to that point, like,learning how to write really
great copy for your website issomething that's a valuable
skill for a business owner tohave, because you're going to be
writing copy all the time foremails and communicating to your
clients, and, yeah, we wanted toreally connect. And I think

(08:46):
you're going to learn a lot bylearning the foundations of how
to do it, and feel moreconnected to it too. You know,
we we talk about, like, the justhow you make sure that marketing
doesn't feel icky, or that salesdoesn't feel icky. And I think
what could potentially happen isif you go and just outsource
everything and say, Okay, gowrite the copy for my website.

(09:09):
These are the services that Iprovide, and this is my ideal
customer, but, you know, gowrite it. Um, if it doesn't have
your heart in it, and youhaven't thought through how is
this reflecting me and mybusiness and my customers, then
you may not connect to it asmuch. And then it's a trickle
down effect, that if you are notconnecting to all these

(09:31):
different parts of yourbusiness, you're not going to
feel confident when you're goingout there and presenting
yourself and and asking for thesale, basically from a place of
knowing that the value thatyou're about to give this person
matches whatever you're askingthem to pay you in return. But
if you haven't like felt intothat, that value and that core

(09:53):
belief that like what you'redoing is right and how you're
connecting with people. It'sjust not, it's not going to
work. It's not going to connect,

Laura Jean (10:04):
yeah. And I think the extension of the website and
stuff, there tends to be abinary of either you do it all
yourself, or you outsource it,and then people find they have
these websites that don'treflect them, that they don't
want to share, that they don'twant to use as a tool, or, even

(10:25):
worse, that they can't everupdate, and they can't add the
new things that are going onwithout like, you know paying
through the nose or we won't getinto the dodginess of that kind
of world. But yeah, that's whatI love about your piece,
removing that kind of smoke andmirrors piece and the trapping
people into the ongoing stuff,and actually empowering people
to be able to do it themselves.
If you want to add a course orprogram that you've got coming

(10:47):
up, you can do that. But also,yeah, supporting people at that
edge, but you don't have to doall these things, yeah,
yeah, yeah. I think it's reallyimportant our websites, because
our businesses are alwaysevolving like down even to the
words that we're using tocommunicate about our business

(11:08):
or communicate to our customers.
Every time that you meet withone of your customers, your
clients or have a new discoverycall, there are new words that
people are using to describetheir problems or their goals,
there are just new things thatyou're learning that you may
want to incorporate into yourwebsite in some way, or there is
a new service that you'vediscovered, hey, this is

(11:29):
something that's really going tobe valuable to people. And if
you don't know how to updateyour website and add it to your
website, then your website isreally not serving your business
as much as it could be. And Ithink there's been this myth
that, Oh,you just need a landingpage. Like, yeah, you know, I
have a website, but it's notreally doing very much. It's

(11:50):
there. You know, if peopleGoogle me, they'll find it,
they'll see I have a website.
But then when you actually goand dig into the services, you
know, maybe they're outdated, orthere's no easy way to book a
call, or the the copy is verygeneric, and it's not connecting
to the customer, and all ofthose things, that's the reason

(12:12):
why the website's not doinganything. It's because it's not
yet been turned into that thingthat is actually going to
connect with customers, andthat's both good for you as a
business owner, but then it'salso really important for your
customers to feel like you haveput the time and energy in to
connect with them, and yourwebsite is one of those ways to

(12:33):
do it, because we're not infront of our customers on a day
to day basis, usually, you know,meeting in person. So how do we
connect with them, how do wecommunicate what we're about,
how we can help them, how weapproach our business, how we
approach supporting them. Ourwebsite is really one of those
best ways to dothat.

(12:53):
Yeah, I think that. I mean I'msold on websites as a tool, but
beyond that landing page, Ithink obviously when websites
sort of first started to becomemore of a common thing, it was
almost and extension of thephone book listing of just
having a presence. But obviouslya website is so much more than

(13:16):
that. And from a valuesperspective, you know, when you
were sharing around how ourwords change and things change.
And I think then you know how wewant to share things evolves,
and as we get more comfortablewith sharing who we are for
people who are aligning withtheir values and bringing that
into their business, thenthere's opportunity for us to
continue to tweak things likeour websites. And I really think

(13:36):
websites are such a great wayfor us to share our values, to
share and to signal those. so,beyond the website, just being
the extension of the phone book,and apologies to people who
don't even know what a phonebook is, who are listening
along. Yes, I am a geriatricmillennial, but what are some of

(13:56):
the other kind of pieces, orwhat do you see as the other
ways our website can be a toolfor our business,

Unknown (14:07):
there's a few things.
So I think one of those firstthings is the copy and making
sure that the words that we'reusing are forming that
connection with people, so thatit's both attracting the people
that are the right people thatalign with our values, and then
it's also letting the peopleknow who maybe don't align with
our values andaren't going to bea good fit, kind of not wasting

(14:29):
their time, right? I think theworst thing is, and probably all
of us have experienced this,maybe early on in our
businesses, where you get on thephone with someone and they're
already just not the right fit,and you're just like, how did
you even think that this wasgoing to be a good thing? And it
could be that your websitedidn't clearly kind of give a

(14:53):
sense of who you are and whatyou stand for. And even just
down to dietitians who are notabout weight loss and are about
intuitive eating and making surethat that's clear, so that you
don't get on the phone andsomeone is just like, I just
need to lose 10 pounds for mywedding. You know, it's like,
that's clearly not the rightfit, and your website can

(15:14):
communicate that. But then, on adeeper level, of making your
clients and your potentialclients feel seen and heard. And
I think that that's somethingthat when we think about
copywriting, we think aboutconversion focused copywriting,
because conversion focusedcopywriting, which is the copy
that we put on our website, isabout wanting to get someone to

(15:35):
take an action. But I think thatit can have this like more
negative connotation of feelinglike, oh, it's misleading, or
it's pushy or it's salesy, butreally, all we're wanting to do
is show our customers, our idealcustomers, that we understand
them, that we empathize withthem, that they can trust us,

(15:57):
and then just guide them to oneof the ways that we can help
them, and invite them to takethat step to work with us. So I
think viewing your copy as morea way to support your customers
and let them feel like they'rein a session with you, and
getting the support from you andgetting that empathy. And it can

(16:18):
be challenging, I think, for anybusiness owner, but maybe also
more of the science focused oneswhere we can get very technical,
or we can use jargon, and it canbe tough to get ourselves out of
that habit, but I think justthinking about using the words
our customers are using todescribe their problems, to

(16:39):
describe their pains, todescribe their goals. So like I
said, anytime you'recommunicating with a customer,
meeting with them, or someonehas filled out a discovery call
intake form and they told youwhat they're struggling with,
keep a mental note and bethinking about how you can weave
those words into your copy. Andthat can be just a great way to

(17:00):
go about that. Another thingbesides the copy, is that way
for how people can actually takethat next step to work with you
and having that be a supportiveprocess that is easy for them.
And going back to values alittle bit, if one of your
values is to just make sure thatthings are easy and comfortable

(17:22):
and that your customers have agreat experience and they feel
supported. If your first stepfor the sales process is for
them to have to just call you orsend you a cold email, because
your website is just saying,like, if you want to know more,
here's my phone number andhere's my email address, but

Laura Jean (17:41):
click away. I'm not calling you Sorry,

Whitney Bateson (17:44):
yeah? Like, that's really not super
supportive, that's not reallyvery helpful to them, because
that means that they either haveto call you and worry that
they're interrupting yourdinner, or, you know, depending
on what, or just calling you outof the blue. Like, I don't like
calling people out of the bluethese days and just having an

(18:04):
awkward conversation.

Laura Jean (18:06):
No one's picking up the phone, no one wants to make
phone calls. Or, I mean, there'svery specific people, so if
they're the people that you'retrying to reach, then great. But
yes, I'm not, right,

Unknown (18:15):
no. And, I mean, I guess that's the other thing
too. Is if your business, mybusiness, is very asynchronous,
like, I don't really want tohave a lot of calls and need for
a lot of like live interactionwith my customers. And honestly,
I feel that that's a value thatI both expect and value. But I
think that my customers areprobably my clients are pretty

(18:35):
busy as well, and so I neededthem to get on a call with me
every time that they needed totell me something that they
wanted done to their website. Idon't think that that's a very
good experience. I think it'sactually better if I can give
them the support and tools toget what they need done, you
know, on their own time and allof that. And so I think the way

(18:57):
you're the beginning of yoursales process is is indicative
to what your client experienceis going to be and what your
values are in your business. Soyeah, if you want people calling
you out of the blue, picking upthe phone all the time without
an appointment, then leave thatphone number and say so

Laura Jean (19:14):
well, and I think too, it's a good example of how
we want to show up in our valuestowards ourselves as well.
Because if you know you don'tlike phone calls, that drains
you to be on the call, butyou've still got your phone
number on there, because that'show you think you should do it,
it's serving nobody. It'shelping nobody, and definitely
not helping yourself. So I lovethat about really thinking about

(19:34):
how you want that process tostart,what works for the humans
you want to support, but also,how do you want to be interacted
with. So thank you for sharingyour like, you know how you do
your business and how thataligns with both sides of it.
Because I think health andhelping professionals, we often
just look outside, what worksbest for the clients? Like,
well, it's most convenient forthem to have a phone number to
call, but also, nobody, nobodywants to pick up the phone

(19:56):
anymore, so you can get rid ofthat. But also, without thinking
about themselves and their ownneeds. So thank you for sharing
how you have created what worksfor both you and them, because
it can be both. It's not aneither or,

Unknown (20:08):
right? Yeah. And I think that sometimes we make
these assumptions that, well, Ineed to give all of myself, I
need to be completely availableand all that and that that is
going to be the best path forour customers when it turns out
that that may not actually bethe case. So a thing that I
always tell people to have foryour sales process is instead to
have a spot for people to book acall on your calendar. And this

(20:32):
doesn't mean that you have tohave nine to five Monday through
Friday open on your calendar forcalls. You can set which spots
you are available. You can beusing tools, a lot of the
practice management softwares,the HRs, like simple practice,
practice better, all of themhave the schedulers. But then
also you can use acuity orCalendly. And you can say, I

(20:57):
don't want anyone booking a callmore than two days out, a week
out, so you can set theseboundaries of how you want to
show up in your own business,and how you want to be
interacted with. If you'resaying, Okay, you can book a
call four hours from now andI'll be available. I don't know

(21:17):
that that's like, super healthy,you know? I think, yeah, I like
planning ahead and all of that.
I think it sends a message atthe same time. So

Laura Jean (21:25):
absolutely, and from that values point of view, you
know, don't be surprised if thehumans that start working with
you are the ones that expect youto be responding to them out of
hours all the time, and they'rethose, those humans that we you
know, that do have a certain setof needs that they want to be
met because you have started theprocess by meeting that need for
them

Unknown (21:42):
yep, and laying that foundation. So I think that
allowing people to book thatcall is great because it's
letting them know, like, Hey,I'm ready to help you take
action, and they are having thatopportunity to get on your
calendar. And if you don't docalls, if you want to do an
application instead that that'sfine too, but I think for many

(22:03):
folks, if you are starting into,like, a counseling relationship
or some kind of one to one, youprobably want to have some kind
of conversation to just makesure it's the right fit and
answer questions. It can even be15 minutes. But I think by doing
that and using an automatedscheduler, as opposed to, like,
oh, email me and we'll set up atime. You are putting systems in

(22:24):
place that are going to respectthe time of your customers and
clients. It's going to give themreminders, it's going to put it
on their calendar. All thesethings that you're kind of
setting up the framework to say,I've got it together, this is
going to be a good experience.
I'm going to support you and andhere's how we're going to do it,
and that way you can focus onthe real work and getting the

(22:46):
work done, as opposed to backand forth emails and wasting
people's time and energy on just

Laura Jean (22:55):
And I think what you said before about the boundary
the minutia.
piece for you know, not that.
I'm sure no one can identifywith being a people pleasing
person needing to work on theirboundaries. The beauty of some
of that tech is that it allowsyou to kind of put boundaries in
place without you having tospeak it. So you can have those
kind of like these are the hoursI see, and you have that, then
you don't have to alwayscommunicate that. Because

(23:16):
sometimes, even though you knowthat actions align with your
values and is what you want todo if you're in that people
pleasing history and recoveringjust communicating that can feel
uncomfortable so having otherways. So I like that as a as
almost a support tool for us onour follow through, of our
commitment to our values and toourselves in our businesses, as
well as making like all of thoseother practical basis. But I

(23:39):
think there's all those, thosebits as well.

Unknown (23:45):
Yeah. think just being open to the idea that these
things are not just becausethey're good marketing or sales
tactics or because they're greatfor you, there's deeper meaning
that's actually imbued with themas well. And so it's a good
thing to put these into place inyour business, because then, of

(24:05):
course, there's all the otherbenefits of being able to have
more customers and leads comingin, because you're not having to
manage a lot of emails back andforth. People can just schedule.
And when they come to yourwebsite, they're seeing that.
And just going back to even whatyou mentioned about how
websites, you know in the pastwere kind of like this phone
book thing and and now they'renot. And one of the reasons that

(24:28):
they're not is because noweveryone has a website, like
most businesses, have some kindof presence online, and so
there's a lot of differentoptions that our clients have
when they are searching for asolution to their needs. And so
if your website is not doingthat work of connecting with

(24:48):
them through the copy and all ofthat, and then also not making
it easy for them to take thenext step to begin working with
you, then they can just go backto the Google search results and
go to the next one on the list,and I've done that, I'll be
honest, like I've been lookingfor service providers and ones
that have because I've beenburned before. I'll pour my
heart and soul into a contactform, and it just goes into the

(25:11):
ether, and, you know, there's noresponse or or there's no
opportunity to really moveforward at all on the website
and, and so I'll go with the onethat allows me to take action,
and that has a system that Ifeel has the reminders, has the
checks and balances, is set upbecause it's just sending me a
signal that, okay, it's going tobe a better relationship working

(25:33):
with this person.

Laura Jean (25:34):
Yeah, well, it shows this is, this is how they're
going to operate. And if that'swhat aligns for how you operate,
then that is going to, you know,it's that values piece coming
through and coming through, andour actions of what's important.
And I think that piece of takingaction, you know, when you were
sharing of like, because I thinksometimes dietitians, health and
helping professionals can feelsome sort of way about the
marketing stuff and like, thatpiece of like, you know, what's

(25:57):
the first step in our salesprocess? But really what that
is, is, what is, what do we wantpeople to be able to do or like,
if they've, they're coming toour website for a reason, right?
They need some sort of we'reasking them, we're sharing with
them. Well, this is how you cantake that next step. And I think
that idea of, again, if we lookthrough it, through that real

(26:17):
transactional, kind of statusquo business building kind of
idea of like, gets the it's theway we make the sale and that.
But we can, we can think of itthrough our lens of our own
values of the taking actionpieces is like, what is the next
step, or how we can supportthem, making it really clear
around how they can get supportif they want to. The next step

(26:38):
might be for them to click offyour website, but if they have
not, because you have beenreally clear about what you're
up to, then we want that to benot confusing for them. Because,
again, like you said, you knowhow we've reached them is how
that kind of follow through isgoing to be. So if that's not
how you roll in your sessions,you don't want that disconnect
for people, right? Like that?
Well, most people won't even getpast that first step into

(27:02):
knowing there's a disconnect,but if there is, then it's like,
oh, something's like, kind oflike, off,

Unknown (27:09):
right? Yep, yeah, exactly. I think, thinking about
the fact that, like, that greatclient experience that you've
been working on, and the theresources and how you've
structured your programs or yourpackages and the software you've
set up. And you know, if youhave a client portal, or you are
using an app is for messagingand all of that, all of that
work that you've done to makethat really amazing. If you

(27:32):
don't have the front end of yourprocess before someone becomes a
client also dialed in to feeljust as good, then to your
point, yeah, you're going to belosing people. People are not
even going to get that chance toexperience working with you,
because it just, you know, kindof fell apart before it even
started.

Laura Jean (27:51):
Yeah, and we're trained for that establishing
rapport piece, you know, in ourcounseling, like in our one to
one space, and in a traditionalmodel that began when you've had
that first contact. But now, andparticularly for people who are
running their own businesses andrunning online businesses where
you don't have that necessarily,the interface of human

(28:13):
connection, like one to one,face to face, or virtual being
the first point of call thatrapport building starts as soon
as somebody has their firstcontact with your service,
whether it's your social mediaor your website. Like that,
rapport building process hasstarted in our current kind of,
like, way we work.

Unknown (28:31):
Yep, absolutely right.
I think the other thing that'sinteresting to think about is
like, I kind of think about itlike a mall. Like, all of our
websites are stores in a mall.
And you may think, like, well,you know, I'm doing fine. I
don't need a lot of peoplecoming into my store, because
I've got, you know, other stuffgoing on, and so I don't really
spend any time in the store. Butyou don't know how many people

(28:51):
are passing by your store everyday who might be like, really,
really great people, but becauseyou have neglected the store. No
one's coming in. And I thinkthat that's just something else
to keep in mind on with theonline space, a lot of times we
don't know, especially if wewant to grow because we can rely
on referrals. We can rely onsome of these more like close

(29:14):
connection networking things,where that person that came to
us is referred by someone else.
So there's some kind ofconnection. But if you want to
start having strangers cominginto your business, which is
eventually what many of us needto do if we want our business to
be growing and having moreclients and and all of that, we
need a way for strangers to beconnecting with us. And so our

(29:36):
websites are that that place.
And so even if you are sayingright now that your website
isn't really doing a lot foryou, it's possible that you just
don't even know theopportunities that you're
missing because people are justnot stopping by.

Laura Jean (29:53):
Yeah, I like that store analogy, like I was
thinking of it when you mentionit from that idea of because I
often think of planting seedsbecause I'm about the garden.
But it's like, you know, we'veall had that example of you, you
going around through theshopping center, or whatever,
and you see a shop and you'relike, Oh, what's that place? Or
or something about it, it looksreally nice, or the colors, or

(30:14):
something invites you in. Andyou go in, and you don't need
what's in that store today, butyou're interested, your
intrigued, and you're looking atstuff, but in a month's time,
two months time, three monthstime, when you're like, you
know, let's say it's a tea shop,and you're like, oh, I need some
tea, or I'd love a new teapot.
or That would be the perfectgift for this person, you know,
if we were pulling the analogybit. But if we extrapolate it to

(30:35):
a lot of humans who might be inthat pre contemplation stage,
and they come across yourwebsite, and they see it, and
they see it, and they're like,I'm not ready for it yet.
They'll never come back if itdoesn't align to them. But when
they get towards that actionstage of wherever they are on
their kind of health experience,if your website has stood out or
connected to them, or even ifthey don't need your services,

(30:57):
but their aunties, cats,neighbors, you know, because
somebody tells them about astory, and they're like, Oh, I
saw this. You know, we all havethose experiences like, How many
times have have you had it whenyou're having a conversation
with a friend and you're like,Oh, I saw a thing about that. It
was this thing and that thing,if your website has made an
impression, you know, it'splanted that seed, then people
are going to come back. Or if,you know, they've enjoyed your

(31:19):
store, then they're going tocome back to buy the present for
somebody, or to to pick up, youknow, whatever they need

Unknown (31:28):
well. And I love that you brought that up too about
the people that are not ready,because the truth is, most of
the people that come to ourwebsite are not ready. They're
not, like, raring to go. Therewill be people that are, but
there's a lot that that aren'tand, yeah, we want that
connection to be happening.
Another way that we can makesure that we stay in touch with
those people and nurture them isby getting them on our email

(31:48):
list in some way, so that we canthen be just nurturing them and
just sending them valuableinformation. And you may think
like, oh man, you know, I justdon't want to keep giving away
stuff for free. I want people topay me for these things. But,
you know, it's about, I mean, atthe end of the day, we want to
help our customers, and we wantthem to succeed. And the best

(32:11):
way to get someone to want towork with you is to get them to
feel like you if you're givingaway this much stuff for for
free, or, as part of you know,just being on the email list,
they're going to place so muchvalue on, okay, well, when I go
and work with her, I'm going toget even more, because this has
been amazing, and this has beenso helpful. So the the goal is

(32:33):
not necessarily, I mean,obviously you're going to have
people on your email list wherethey are those hyper DIY-ers,
and they're just going to takeyour tips, and they're they're
going to go off and do their ownthing, and that's fine. But for
most of the people that aregoing to be there, they are
going to be just eating up whatyou're giving them, and you're
going to be building that trustand that rapport, like you

(32:55):
mentioned, like it's justcontinuing that conversation and
your emails, if you're writingthem in the voice of your
business, and really stayingtrue to like your personality
and your values, they're goingto just continue to be
connecting with you. And that'sthe whole point. We want people
to build the know, like andtrust factor that's talked about
in marketing. You know, first,people just need to know about

(33:17):
us. So that's that visibilityand being Google able, and, you
know, all of that. And then theyneed to like us. And that is
just again, coming to thewebsite and feeling like, Okay,
is there empathy? Here? Am Iconnecting with this person? And
then the trust is really gettingto that like, Okay, I trust that
this person is the one to helpme, because I've seen how they

(33:40):
approach this problem. I'mgetting some value from them and
getting a taste of the kinds ofthings that they can help me
with. And we really need thattrust built before someone is
ever going to want to work withyou, especially in this field of
health and wellness and all ofthat, there's a lot of trust
that comes with it that we need

Laura Jean (34:00):
Absolutley, I often talk about like, yeah, business,
to build up.
creating a business is reallyabout creating trust. That's
what we're always working on andtrust for other people to feel
like they could create a spaceto have trust in us, but also in
themselves. So, you know, whenwe're sharing things, you know,
that whole piece of like havingan email list, or whatever
people want to use for theircontent marketing, although, as

(34:22):
you said, an email list is agreat way to catch people who
maybe aren't ready to book acall, but there's something
about what you've shared thatinterests them, and by sharing
your story or sharing what'sfront of mind for you, or
sharing just who you are viayour email list, then they can
get that opportunity to buildthat over time, or to cultivate

(34:42):
that, versus if it's just like,call me on the phone now or
ever, and then that's like,literally all that can happen.
It's only really going to workfor a very small subset. But
then there's not thatopportunity to to get to know
each other, to build trustsimilarly, like, you know,
whether you liken it to datingor friends. Whatever. Yeah, we
want to text. We want to likeFacebook, stalk people, not

(35:04):
Facebook, probably anymore, youknow, Instagram, so like we want
to look and lurk and see Google.
Yeah, all of those take sometime, because it's just a
different type of relationship.
So people are acting the sameway and but they but as business
owners, we can give themopportunities to find that
information, you know, we don'twant stalkers finding us in a
personal realm, but as aprofessional, we want to be

(35:26):
stalked. We want people to beable to find us, find what we
do, and to know who we are. Soyeah, I think that those pieces
of Yeah, kind of following itup. And there will be some
people who never, who don't wantan email list thing. So having,
like, different things, like yousaid, for people, was just maybe

(35:48):
one of my kind of bug bears, Isuppose, with websites,
particularly now, is like, whenyou can't, because I like
people, so like, when you can'tfind out who a person is, like,
their name, oh, yes, who areyou?

Unknown (36:01):
Yeah, I think. And that's an interesting one,
because I've gotten the questionlike, how, how many photos of
myself should be on the website?
And, you know, I don't reallywant the website to be about me.
And I totally get that. But yourclients are buying from you or
hiring you, or, you know theywant, they're going to be
working with you most of thetime, and so to just have, I

(36:23):
mean, like, unless it's, I'mtrying to think of like a
faceless company, but even, evenlike a comp, like Nike, it's
like, who, who founded this? Or,you know, who? But like, for
many of us, service basedbusiness, or you're doing a
program, or even if you'reselling some templates or
something like that, peoplewho's behind the scenes and so

(36:43):
have a photo or two of you onthe site say who you are, a
little bit of why you startedthe business. And I think one
thing to keep in mind is thatyou don't have to just tell
every single story of your lifeand give a bunch of information
about yourself that you don'twant to give your website is
predominantly about your clientsand your customers, and it

(37:05):
should be speaking to them. Sospeak to stories or background
pieces of information fromyourself that are going to
resonate with your customers andthat are going to be relevant to
the kind of work that they'rewanting to work with you about.
So you don't need to talk abouthow you broke your ankle in
fifth grade at a gymnasticsparty, if it has nothing to do
with what it is, you're helpingpeople about but maybe you are

(37:28):
focusing on pediatric, pediatricnutrition and sharing the story
of how you dealt with that withyour own child. And you know
that inspired you to ensure thatmothers and fathers don't have
to go through that samestruggle, and like, those kinds
of anecdotes and things toconnect with people, and again,
share what you feel iscomfortable, because this is, I

(37:50):
think, going back to your valuesas well, and how much you want
to connect with people. And Iknow in the past, when I was
working in a corporate position,I felt very like closed off,
don't share too much aboutyourself, even like that. You
you know like to travel or go ontrips or anything like that. And
I've since realized that it'smuch more fun to just have
relation, like personalrelationships, and know what

(38:12):
people are doing, what theirinterests are, and all of that.
And so I think if, if you wantthat kind of relationship with
your customers and clients, sothat they can feel comfortable
sharing parts of their life withyou and just, you know, human to
human connection. Then put thaton your website so they know
that, that they can connect withyou.

Laura Jean (38:35):
Yeah, that relating piece. And so I think then, or I
was just thinking as you werechatting, when we sharing
ourselves and sharing thosethings, and as we've moved
beyond just the landing page iskind of like, what to to a two
part question. So do you think alanding page is enough? And if
it is, then like, what? Whatshould we have on there? And if

(38:57):
it's not like, what are kind of,I know there's no like one, and
there's definitely never anabsolute. And people who listen
along here know how to filterthat through. But like, what are
the kind of bare minimum, kindof pages people should have on
their websites? Do you think?
Yeah, what's kind of working orcreating like that in that
opportunity for people to know,like trust?

Unknown (39:17):
I think it can be super simple. I think a one page
website maybe can be good, likewhen you're just getting started
and you only have one service,but I generally like to have at
least a few pages, so that wedon't have too much stuff all on
one page. And because, remember,because we're not yet having the

(39:38):
opportunity to be face to facein front of someone the amount
of content, and we have to bemindful about the content that
we put on the site, but theamount of content is what allows
us to form that connection. Andso if we are kind of keeping
ourselves to only a few pieces,a few sections on one page, that
may not be enough to reallyconnect. With someone and and

(40:01):
build that rapport. So I thinkat a minimum, if you're a
service based business, you'rehaving a home page, you're
having an about page. The aboutpage does not have to be long,
but then you have a servicespage, you have a page for people
to book a call. So I prefer toembed the scheduler on a page on
your site, so that we're notsending people just to another
spot, and it's super easy to doall of the platforms allow you

(40:24):
to embed. I do like having acontact form and a contact page.
I think that the booking and thecontact should be separate,
because not everyone wants tobook a call. Maybe they have a
question, and I want to givepeople an option. I think
that's, you know, you mentioned,like, one of your bugaboos is
like, who are you? I thinkanother one is like, how do I
reach you? And you know, again,we don't need to put the phone

(40:46):
number or the email if that'snot how you want people to reach
you, but I think we should stillgive some people some option to
reach out to you with a questionbefore getting on a call. So I
think those are the basics. Andthen I think a blog is really
helpful for a few reasons. Now,many of us, maybe we don't feel

(41:07):
that we have the time to blog,or we don't feel we're great
writers and all of that. I don'tthink that you need to set out
with the goal of becoming likethis high, you know, traffic,
super blogger or anything likethat. I think even putting out
one article a month can help youdo a few things so you can share

(41:28):
with your customers, the peoplethat are visiting the site, a
little bit more of yourperspective on topics that are
relevant to whatever they aredealing with, so you can be
unpacking more about the problemthat they're having, or maybe
there are some objections thatyou know they're going to have
to hiring a professional likeyou, and you can talk about what
to know before working with adietitian, or what to know about

(41:50):
or how to choose the righttherapist, or what is it? What
is a family therapist? Like?
What's the kind of like? You canunpack those things a lot more.
And those aren't things thatreally you're going to have a
lot of space to do on yourservices page, for example. So I
think they're really great blogarticles to just allow people to
dive into more about yourperspective, and you're

(42:10):
educating them. You're givingthem value, and all of that.
Also, when you put out a blogarticle, that is a great thing
to email your list about. So italso gives you and you could
even break that blog articleinto a few different emails.
Maybe each month, you'rerepurposing that content to just
a few emails that are justgiving some different tips and
all of that. So I think itallows you to give that value to
people that are visiting thesite or that are already in your

(42:33):
audience. And then, of course,it allows you to be even more
searchable on Google, becausethe one thing we want to do is
we want to optimize our websiteand our pages for the terms that
our customers are searching forwhen they're looking for a
service provider like us. Sovery typical, like IBS
nutritionist near me. Like thosebroad terms are good for, like

(42:55):
our home page, our servicespage, for example. But then our
blog is really where we dosomething called long tail
keywords, and those are oneswhere it's a little bit easier
to rank for them because they'renot as popular. There's not as
many people searching for them,but there's still people
searching for them, and the moreit's like a cumulative effort,
the more of those articles youput out, the higher amount of

(43:17):
traffic you can be getting, andthen that's going to help you
appear higher in search resultsas well, and and so you're just
going to be at very basic sensethinking about the questions
that your customers would betyping into Google to try and
find answers to and writearticles that that are those
answers. So I think those are,like, the big areas that I would

(43:38):
cover in terms of that, and Ithe last thing I would say is
make sure that none of the pageson your site are a dead end. And
what I mean is your about pageshould then be inviting people,
after you've talked a little bitabout yourself and maybe a
little bit about your yourbackground, why you started your
business, all of that, invitepeople to go explore other parts

(44:00):
of your site, invite them to goto your services page or check
out your blog or download. Sogetting people on your email
list, I would recommend having afreebie or a lead magnet, is
what it's called, so peopledon't generally just join email
lists anymore. You really wantto coax them a little bit with
something valuable, some PDF orresource or workshop or

(44:21):
something that they'll give youtheir email for. And so having
that on your about page maybe,and then on your services page
too, having, of course, thecalls to action, like on your
home page, on your services pageshould be sending people to that
booking page. So we never wantpeople to, like, get to a spot.
And, you know, obviously youhave the navigation and in your

(44:41):
footer, but otherwise it's justkind of like, well, where do I
go from here? So, having thedifferent sections kind of talk
to each other is is a good thingto try and do.

Laura Jean (44:53):
Yeah, I think that's helpful, and it's not. I liken
it to a bit of a choose your ownadventure. So it's not like
people must choose that nextthing, but particularly when our
website is that sharing ofourselves, or not us, just
ourselves, but sharing like astory, like it's a bit of a like
a path where you might haveshared your story, like a little
bit of it, and then you link toa blog post that you've written

(45:16):
about your story, about how youbecame this dietitian, or you
link to your services. Like,interested in working together,
yeah, so where people can kindof wander around, people can
always get to the end of yourblog, you know, whatever the
page is, see that kind of nextstep, and that's not the one
they want to take. If you'vebuilt that connection. Then they

(45:36):
can look at the navigation bar,or they can go back and think,
oh, there was a blog post thatthis person talked about, or
there was this thing, or just beable to for the people who get
your website and just want tofind the booking form so it's,
it's kind of meeting peoplewhere they're at, right? So like
the people who are in the precontemplation and maybe just
want to read a blog post aboutsomething, or the people who are

(45:57):
Googling, specifically, yeah,IBS, dietitian, in this
location, they go to yourbooking form, and they book
straight in, right? Or somebodywho's searched a question, they
come to your website, you answerthat question, and then you show
them how you might have thisother question that you could go
or there's this other blog postthat I'd go more in, deep in it,
or if you need help with that,so,

Unknown (46:19):
yeah, or there's a download to help you

Laura Jean (46:23):
Because sometimes I think when we think of it
through the website lens, we'relike thinking of it through that
real mechanistic of like, thisstep, then this step. But if you
think of it like I'm a humansitting at a computer or my
phone, and I'm Googled thisthing, and I land here, I read
this thing, like thatexperience. And we can think of
our own experience. You got awebsite, and you read this

(46:44):
thing, and you're like, Oh, thatwas really interesting. And they
have a link to another website,which is like, oh, yeah, I'm
interested in that thing. Youknow, we have these experiences
ourselves, I think sometimes asas health and helping
professionals, because when it'spresented to us on the business
end, it's like, these are, theseare strategies, these are
systems. These are tools. Thisis, yeah, a thing we're doing to

(47:06):
a person versus when we thinkabout our own experiences of
like, how do you interact with awebsite? What do you want to do
for your next steps? How do youand and creating opportunities
for our website to like?
Obviously, not everyone's goingto it's not like being like,
well, I want, I think everyone'sgoing to act like I do on a
website, so I want it to caterthat, but it's just remembering
that, yes, we use these jargonand we use these like we can

(47:29):
have these things, but it'sreally ways of offering
connection to people likehumans. It's humans that are
interacting with our site.

Whitney Bateson (47:39):
Yeah, I completely agree,

Laura Jean (47:42):
yeah, just that way to kind of like, yeah, not get
so overwhelmed by the idea thatour website has to do something
more than connect. I mean, thereare all these things that they
do, but they're all in the kindof the service of connecting,
connecting to people, allowingpeople to connect to us, whether
that's a physical connection orbook a call, or whether that's

(48:04):
just connect to an idea, connectto our way that we've shared a
thing. It's all about thatconnection. I think if we can
think about our websites astools for connection that can
feel more accessible for somepeople,

Unknown (48:19):
yep, and just you know, every time you hear a tactic or
a strategy that you should beapplying to your website, just
then also thinking back, like,Okay, this is about forming
connection, and this is inservice of forming connection.
And, yeah, it also happens to bea marketing or sales strategy,
but the the end goal is just toconnect, because absolutely

(48:42):
right like as consumersourselves of products and
services out there, we are justlooking to connect with people
and trust the people that we areabout to hire and put our trust
in and put our our money in, andall of that. And that's all
we're trying to do for our owncustomers, is just make them
feel confident and comfortablethat this is going to be the
right choice for them and andlet them know that there's a

(49:04):
real human on the other side whojust wants the best for them,
and just make sure that thatconnection can happen. But
unfortunately, if your websiteand the online presence, which
is sometimes the only way thatpeople are going to know about
you, if that's not reallyreflecting who you are and the

(49:24):
value you give and all of that,unfortunately, people are just
going to go somewhere else, andthat's unfortunate for both of
you.

Laura Jean (49:33):
Yeah, and I think we can see that as as just an as an
opportunity, like we don't haveto think of it as another
perfectionist like selfflagellation point. Oh, I missed
it again. But you know that,like each of those times
somebody comes to your website,so it's an opportunity for
connection. And are we usingthat opportunity in a way that
aligns with our values, in a waythat takes us where we want to

(49:55):
go in our business. And yeah, Ithink that's a. A way, you know,
most people, I think, can behonest about the you know, if
we've done the Quickie lensingpage, which, as you said, is
great when we're gettingstarted, but we know that
there's more we could do, thatthere's more of those
opportunities. You know, we,when we're honest with
ourselves, we can often knowthat, like, it's not a Yeah,

(50:15):
it's not a right or wrong orbinary, it's just like, yeah,
probably, maybe there are ways Ican actually broaden those
opportunities for connection.

Unknown (50:25):
Yeah, and one thing that happens with websites is
that, you know, they're, they'rea big project to put together,
and they require a lot ofdecisions. What are you going to
call your service? What are yougoing to price it as? What tool
are you going to use forscheduling or practice
management? What's your leadmagnet going to be, what's your
headline going to be like? So Iget too that, It's not just

(50:45):
about, you know, knowing what'sright, but also it's just, it's
a it's a lot of work to movefrom either no website or a
simple landing page to a multipage site, and it takes a lot of
confidence too, and clarity andOkay, these are my values. These
are the customers that I'mserving. These are my services.

(51:06):
And so I just want toacknowledge that I understand
that the process of creating awebsite because it is this tool
for connection. What I've alsofound in working with so many
business owners is that it canbe a very emotional process and
time and stressful, because youare putting yourself out there

(51:28):
in so many ways, onto yourwebsite, and you want to make
sure that you do the best job.
And it's it's unfamiliar, a lotof it too. You know how writing
about myself, or how to wordthis thing or or whatever the
case may be. So it can be, itcan be tough, but it is worth
it. And it's one of those thingswhere I also really like
reminding people, and this issomething for myself as well,

(51:49):
that it is always evolving, soyou don't need to have it be
perfect from day one, and alsoit's never going to just be
done. It's as we learn about ourcustomers, introduce new
services, kind of what we weresaying before. It's always going
to be evolving. There's nevergoing to be a time where it's

(52:12):
like, I have figured out mywebsite and it is now done, and,
you know, I don't need to thinkabout it anymore, or whatever
it's, it's always going to beevolving. And I think that
that's a good thing to thinkabout, instead of thinking
about, like, oh, man, it'ssomething I always have to do.
It's, it's something that canalways shift. And you, you're

(52:33):
never going to, but I forget howthey say it exactly, but you're,
you're never going to get itthis isn't the right way. But
like, you're never going to getit right. You can't get right.
You can't get it wrong becauseyou're never going to get it
right or something. There's noThere's no right way. You're
always adapting and and changingand and figuring stuff out. So
don't feel like you have to havethe perfect headline put what

(52:54):
you feel is good at the time,and then as time goes on, you
can keep changing and movingthings around and just growing,
because that's just the natureof owning a business. Is that
the market is changing. Ourcustomers are changing. What
other options people have arechanging. So it's just being
cognizant of that as well, andknowing that that's something

(53:17):
that you can always do, ischange.

Laura Jean (53:21):
Yes, change is the only constant, right? So, yeah,
we can keep changing it. We cando it in bit by bit. And yeah, I
like that lens to look at as anopportunity to get started,
because we can't get it wrong,as opposed to a thing of, like,
yeah, like, Oh, I gotta go bedoing this forever. Nobody wants

(53:41):
the same words on their websitethat they would have written
five years ago, you know, 10years ago, because it wouldn't
represent who you are. So I likethat, right? But yeah, and thank
you for that acknowledgement. Ithink that's important to
remember that it is tiring,we're sharing pieces of
ourselves. And so yeah, a lot ofthe things we do in business,

(54:02):
and including creating awebsite, does take time and take
effort and take energy, takesresourcing, and so, yeah,
knowing our values around thatcan be really helpful. I think I
imagine from your end, and fromwhen I've talked to people and
even doing my own website, likeknowing our values actually just
makes that process so much thatbring it's still tiring, it's

(54:25):
still all those things, butthere is an ease around it that
can come from that.

Unknown (54:30):
Yeah, for sure. I think the more clarity you can get on
that foundational aspect of yourbusiness and who you want to
show up as, and how you want torelate to your customers and all
of that, because that just flowsinto everything. And so yeah, I
think when you have that, thathelps a lot.

Laura Jean (54:45):
Cool. Well, thanks so much Whitney for sharing
that, because I think you knowyour experience and that
perspective is, I think it helpsto Yeah, for us to be able to
see our websites for the thetools they can be and those
opportunities they can createfor connection. And for for us
as well, and how they can beanother space of us feeling at
home in our business, as opposedto feeling disconnected or

(55:10):
feeling like our business isthis other thing outside of
ourselves. So yeah, thank youfor that, sometimes not the
perspective we always get. So Iappreciate that. Yeah, a
question that I often ask. I'vegot a favorite quote that we are
planting seeds for a forest thatwe may never get to spend time
in. So I'd love to offer if youhave a seed to plant for fellow

(55:30):
business owners andentrepreneurs.

Unknown (55:34):
Oh, man. Okay, we've covered so many like great
things today already, but Iwould, I would say that don't
discount yourself. I know thatmarketing and sales and putting
yourself out there and saying,Okay, I'm going to spend more
time figuring this stuff out andand pushing myself forward,

(55:56):
whether it's starting your emaillist or maybe reviving your
email list, or getting a leadmagnet out for the first time,
or investing in getting awebsite professionally done. I
think that we can have thisdoubt of whether these things
are going to work. And a littlebit of like, well, the more I

(56:17):
invest and it's the more real itis, and the more I'm kind of
saying, like, Okay, I believethat this is all going to work
out. Or, you know, just You're,you're kind of, like, making
everything more real. I don'tknow that that was kind of a
feeling every, every investmentI make in my business, sometimes
I I'm like, Oh man, we're reallydoing this. Like, we're going to
the next level now, and it canbe really scary. And so I think

(56:40):
just my words of encouragementare that these kinds of things,
projects, like investing in awebsite, investing in tools,
investing in help and supportfor your business, you are worth
it. You do have somethingvaluable to offer people, and it
can be challenging to get tothat decision point, it could be

(57:02):
challenging to, like, see it allthe way through, but just know
that we're all in that sameboat. We're all here doing it.
And there's a lot of, I think,commonality amongst
entrepreneurs and businessowners in that sense of just,
you know, just one foot in frontof the other. After you solve
one challenge, the next onecomes up. But I think the more

(57:25):
that you can really believe inyourself and and put put
yourself forward, the better itcan be, because you do have
value, even if you're notfeeling like that every day. And
and it's important to kind ofget that out into the world
through things like yourwebsite.

Laura Jean (57:43):
Thank you. Yeah. I think sometimes we yeah, we can
it can feel tricky. It feelharder. We can doubt that. So
knowing yes and knowing that wehad that shared experience, that
common humanity, we all havethose moments. But like you
said, yeah, that next step, andonce we've taken that next step,
then we can know what the nextstep is, and we can just start
with the next step, as opposedto having to be like 40,000

(58:06):
steps ahead or be somewherewhere we're not, we could just
start with that next step,whatever that looks like. Yeah,
if people want to connect moreor learn a little bit more about
what you're up to, where is thebest places for them to go, what
can they we'll obviously dropall your links, but what's a
good starting point? EntryPoint?

Unknown (58:26):
Probably a good spot is my website, Whitney bateson.com,
because that's where I have apodcast. Your will. Our episodes
will be dropping at around thesame time, so you can check out
the podcast and learn more aboutmarketing. And it's called the
growth show. So it's just aboutgrowing in general in your
business. And that is where youcan also find out about our
website program, the wellnesspro website system, and see

(58:49):
what's involved there, and seeif that might be something
that's right for you. And thenI'm on Instagram too. You can
connect with me there. So yeah,I think those are all good
spots.

Laura Jean (58:59):
awesome. And also I know when this episode drops is
going to be around the time ofyour you've got a great free
resource for entrepreneurs. So Ijust like, if you want to share
that as well, because I thinkit, yeah, I think people can
find what I loved about it whenyou sort of shared it with me,
is that there's thatopportunity, like, I'm always
about values, but it doesn'thave to be my values. So I think

(59:21):
there's that opportunity forpeople to connect to the support
spaces and places that alignwith their values, that align
with what next step they're on.
So something like what you'reoffering I think, gives people
that choice, you know, and butalso, you've done a bit of that
hard work for the beginning ofpulling stuff together in one
spot. So yeah, if you want tochat about that,

Unknown (59:40):
yeah, that's a great, like, little tee up for it. So
yeah, it's called the thrivingbusiness holiday bundle, and it
is just a bundle of resourcesthat contributors like you, so
you're one of our contributorsto the bundle are just giving
away free for this limitedperiod of time. So it's from
December 9 until the 15th. Yeah.
Basically how it works isthere's just one page we'll link

(01:00:01):
to it in the show notes. You gothere, you can see all of the
resources that are in there, andthen you opt in one time, you
drop your email, and then youhave free rein to go and pick
and choose whichever of thoseresources you want that fit
where you are in your business,like you were mentioning. So
there's workshops, there'stemplates, and it covers
everything. I mean, there'sstuff about taxes and legal

(01:00:23):
stuff, but then also about usingAI and marketing and self care
and and your resource, which ismarketing without manipulation,
right? Which is such a wonderfulworkshop that sounds like just
again, kind of focusing on ifthat's a value that you're

(01:00:43):
really wanting to market, butyou're feeling like not so great
about it sounds like thatresource is right up the alley
for a lot of folks, and that'savailable for free within the
bundle, along with a bunch ofother resources that you can
pick from so and, yeah, It'sgreat, because I love the fact
that even though you know theinternet, you can find anyone
out there, a lot of timessomeone will mention someone to

(01:01:06):
me, and I'm like, I've neverheard of that person. And so
sometimes it's just hard to evenfind these other people that you
can be learning from, either,you know, buying into their
programs or hiring them forservices or just getting more
free resources from them. And sothis is like a one stop shop.
There's over 40 people in herethat have have contributed, or
40 resources that are from allsorts of coaches, service

(01:01:30):
providers, you name it, and it'sall in one spot. So I think it's
great to just kind of have thatthat all and save you some time.
You can find a bunch of reallygreat, like minded people, and
pick and choose what resourcesyou want. You can get all of
them. If you want to downloadall the resources, you just go
one by one and do that too.
That's totally fine.

Laura Jean (01:01:49):
Might be a bit overwhelming. Pace yourself.

Whitney Bateson (01:01:51):
yeah, right.

Laura Jean (01:01:53):
don't let it be all those ones you download, you
never look at it again. Like,definitely, I think there's the
opportunity for that to happensometimes. I think this time of
year too, particularly, like,often people are thinking of
just getting through the end ofthe year. Take care of yourself
if you're at that point. Butalso, like, if your mind's
starting to move towardsplanning or thoughts or ideas

(01:02:14):
for next year, something likethis is great, because you can
kind of like, target, like, whatwe talked about, that next best,
that next step. We don't have tolearn all the things at once,
but if you kind of know whatsome of your next couple of
steps are, there could beresources in there that support
that, which could be really cool

Unknown (01:02:29):
exactly right. If you've been thinking about

Laura Jean (01:02:29):
well, I think that's it works for us, for us
starting a membership, I thinkthere might be something in
there about that. And so, yeah,it's just kind of like, okay,
what like you mentioned beforeabout, you know, choose your own
adventure. So whatever is nexton your list, or something you
procrastinators out there whomay be like, you know, yeah,
want to learn about, then goafter those resources and grab
those and the great thing isthat you only have a week to opt

(01:02:50):
in, but you will have a fullmonth to go and grab the
I'll get back to that. And thenyou click away, and you're like,
resources you want. And onceyou've downloaded them, they're
yours to refer to and all ofthat. So yeah, anything that you
think you might want or need toget you into 2025, and kind of
tee you up for a great year. Youcan grab it. You don't have to
necessarily watch the workshopright away, or, you know, read

(01:03:10):
the whole thing. It's not goingaway. It's not going to get,
like, pulled out of your inbox.
I think you have access to it,so I think that's nice too. But
yeah, you have to act fast to,like, opt in, because we can't
make everything free forever.
what's that thing? Oh, I forgotabout so, like, I appreciate
sometimes the time thing, I lookat it from this perspective of,

(01:03:36):
like, not a scarcity, like,'i've got to take action' but
more like, Oh, thank you,because if I do it now,
accountability, yeah, and justthat reminder, it ends instead
of me going, Yeah, I'll get backto that. I can't get back to
that. So just do it now or not.
Like to it anyway, gives youthat opportunity to just see, is
this what I really want to do?
So helps, helps me with mydecision making. So thank you
for anyone exactly it's out,

Unknown (01:03:57):
yeah, make the decision, make it fast and then
move on. So, yeah, so inviteanyone who's listening to come
and opt into that. It's a greatresource.

Laura Jean (01:04:08):
Yeah, awesome. It sounds cool. And so I'm going to
check the link to that in theshow notes. And it just gives
you an opportunity to see somedifferent things and and you can
choose what you align with. Noteverything will be for everyone,
but you've got, like, a littlebuffet to choose from. So
Whitney, thank you for puttingthat together. Like I think
we're having resources out thereso supportive for entrepreneurs
who are just like trying tofigure shit out by themselves,

(01:04:31):
but don't have to do it all bythemselves. And thank you for
your time, for us being inconversation. We'll put all the
links so you can go check out ifyou have if on your schedule for
2025 or your dream list issomething around websites, go
check out what Whitney is up toand see if that's a thing for
you. And yeah, thank you forjoining us and hanging out with

(01:04:51):
us in conversation, both Whitneyand everyone else who's been
listening along. And until nexttime bye for now.